our vision
Fun & Friendly Adults 55+ are swimming in a sea of clinical health messages. Interactions with the program that are fun and empathetic differentiate the program and build buy-in.
w h at t h i s m e a n s i n p r a c t i c e Program materials are appropriately fun and use friendly calls to action (e.g. Join the movement!) Volunteers and coaches should be friendly, not clinical. They need to be equipped to understand peoples’ challenges and provide options rather than giving prescriptive advice Interactions with volunteers need to be person-centred and empathetic 20