Bounce Rates: 4 Reasons Why Prospects Leave
Bounce rates, as defined by Google Analytics, is the total number of visitors entering a specific page and exiting that same page. It’s a measure of visit quality, and a higher rate indicates that site pages aren’t appropriate for many visitors. Businesses need to make sure their pages reel in the visitor to reduce bounce rates and keep those visitors engaged with their brand. From optimised page layouts to quick loading pages, there are a number of ways to keep surfers hooked. Annoying Pop-ups A well-timed popup can create interactions, getting more people signed up for a specific service. The problem is that many visitors find pop-ups extremely annoying. By treating users with respect, businesses can present well-organised information and market their services effectively. Poor Website Design Readers are not design-centric. Still, they can easily spot poor design. Ideally, every design should have a visually harmonious feel that subtly reinforce a business’s brand. From colour to typography, design should work with user experience. Lifeless Website Content Content adds value to the visitors and it carries the visitors from one page to another. A site’s purpose should be immediately evident, and expressed clearly in both design and content. While specific pages of products can be a great way to give additional information to users looking to learn more, these shouldn’t be a requirement to understand what a business provides. Effective call-to-action items are still important.
Lack of Speed In this world of instant gratification, a site that doesn’t load immediately is a total annoyance. If users don’t get the information they need right away, they’ll look for someone with a faster and more streamlined user experience. SEO Services’ team of skilled developers immerse themselves in the world of web design to provide efficient websites for businesses and customers. As Australia’s leading authority on digital marketing and information technology, SEO Services is the go-to agency for many businesses worldwide. The company takes the lead in launching new ways of applying new ideas when it comes to search engine optimisation and web design.
Resources: http://searchenginewatch.com/article/2237250/Reduce-Bounce-Rate-20-Thingsto-Consider http://www.seoservices.com.au/
Published on Feb 26, 2014
Bounce rates, as defined by Google Analytics, is the total number of visitors entering a specific page and exiting that same page.