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HOLIDAY 2010 • Volume 6 • Issue 3


Evolution of the Art Car The colorful and rich history of our Indo-Canadian community CABRIOLET 2011: Unveiled Technicians achieve Master status Giving back-Philanthropy prospers

Brian Jessel BMW

2311 Boundary Road Vancouver, BC 604.222.7788

The Ultimate Driving Experience™

“A commitment to personalized service, care for all employees and to deliver what is promised without exception. I’m Jim Williams and I personally guarantee it”

Williams Moving & Storage | Corporate Office 2401 United Blvd. Coquitlam (Vancouver), BC, Canada V3K 5Y3 | Toll Free 1.877.410.9411 |

Brian Jessel BMW

Corporate • Commercial • International • Residential

2311 Boundary Road Vancouver, BC 604.222.7788

The Ultimate Driving Experience™



We are approaching the time of year when we look back reflectively on the last 12 months and anticipate the next year and all the promise that it brings. As a BMW retailer, I like to think of my favourite vehicle of the past 12 months - in this case the X6 M, followed closely by the all new 550i, and try and decide which of our vehicles will be the star of 2011.

Will it be the new X3, the Alpina 7 Series, the restyled 650, our first ever X1, or a spectacular car BMW has yet to unveil? I can assure you, we are in for a year of dynamic performance

Brian Jessel

and luxury. It’s surely a wonderful thing to be a BMW retailer. As we cruise through our 25th year representing BMW, I can't even count the number of cars that have astounded and impressed me: like the screaming 4 cylinder M3, the elegant 635 coupe, the silky smooth V12 750il, the 850 supercar, the born classic Z8 and so many other future-to-be classics. To be in the position to sell and care for these cars, and to anticipate what comes next, has been a great privilege. While 2010 may have had its challenges, both personally or professionally, we in BC know the future is bright and the best is always yet to come. So from my 170 family members to you and yours, I wish you all the best this holiday season. May 2011 be a year of success and health and happiness.

DID YOU KNOW? FACT: 95% of a new BMW 7 Series models can be recycled in an eco-friendly way

FACT: The BMW Group is investing EUR 650 million in the construction of another factory in Shenyang with its partner Brilliance. The new plant will more than double production capacity to 100,000 cars per year. In 2009, the BMW Group sold a record 90,536 vehicles in China, an increase of 37.5% [].

One of the earliest Art Cars, Roy Lichtenstein’s 1977 BMW 320i. See the latest on page 22

Brian Jessel BMW

2311 Boundary Road Vancouver, BC 604.222.7788

The Ultimate Driving Experience™


Publisher Brian Jessel Editor-in-Chief Rhoda Rizkalla Associate Editor Lauren Ferranti-Ballem Art Director/Design Edward Wong/Vertex Design Inc. Contributors Charles Carvahlo, Rafal Chrzanowski, Raj Desor, Chris Kehoe, Jack Lai, Nicky Lam, Cary Lau, Denna Matthews, Jim Murray, Tim Van Dyke Editorial Assistants Allan Cheung, Sharon Tsang Advertising Design Midori Theodorakakis Printing 3S Printers Inc. Advertising inquiries Editorial inquiries Brian Jessel BMW Management Staff President/CEO Brian Jessel Managing Director Jim Murray Director of New & Pre-Owned Operations Tim Van Dyke New Car Sales Manager Raj Desor Pre-Owned Sales Manager Robert Fan Director of Fixed Operations Charles Carvalho Customer Relations Manager Jack Lai Service Manager Rafal Chrzanowski Parts Manager Charley Risley Lead Financial Services Manager Patrick Lee Financial Services Manager Burgess Chow Financial Services Manager Catherine Lai Financial Services Manager Roslind Leong

Experience Brian Jessel BMW

Director of Finance Carol Anderson Office Manager Elaine Harley Marketing & Communications Manager Rhoda Rizkalla HR Manager & Project Manager John Cheng

Outstanding Customer Service for over 25 years

IT Manager Denna Matthews Lot Manager Eric Kluth

Extensiveselection of New and Certified Pre-Owned BMWs Over 100 BMW Service Loaner Vehicles available

For information on Brian Jessel BMW products and services, please call 604.222.7788

Facility Manager Dave Harley Brian Jessel BMW 2311 Boundary Road Vancouver, BC V5M 4W5 Main Tel: 604.222.7788 Toll Free: 1.800.665.3375 Main Fax: 604.222.8555 E-mail: Website: Hours of Operation Sales Department Monday to Thursday: 9 am to 8 pm Friday: 9 am to 6 pm Saturday: 9 am to 5 pm Sunday: 12 pm to 4 pm Most Holidays: 12 pm to 4 pm Service/Parts Departments Monday to Friday: 7:30 am to 6 pm Saturday: 8:30 am to 5 pm CopyrightŠ 2010 Brian Jessel BMW. All rights reserved. No part of this magazine may be reproduced in any form without written permission from the publisher. Not responsible for unsolicited editorial material. Opinions expressed do not necessarily represent those of BMW Canada Inc.

Brian Jessel BMW

2311 Boundary Road Vancouver, BC 604.222.7788

The Ultimate Driving Experience™



Giving back - The art of philanthropy


Growing up Indian


Happy Customer: Brad Leitch


Portrait of the car as a powerhouse: ARTCAR


Munich: Bratwurst, Beer & BMW


Happy Customer: Mary Aubrey


As good as new


Save The Date


IN MEMORIUM Bernie Jessel


BMW Run-Flat Tires allows for safer driving


Thank you Cary for the outstanding customer service and to the rest of the team, for making my purchase just that easy.

It was the best experience ever at a car dealership.

Just a note to let you know of the wonderful service I received in the Service Department, from May 26-29. I brought my X5 in for servicing when the heating coils in the passenger seat overheated and started smoking and melting a portion of the leather. Assistant Service Manager, Chris offered to find out whether BMW would cover part of the cost, due to the nature of the problem. Soon after, I was advised by my service advisor Alex that in fact all costs would be covered by BMW. I am very appreciative to Chris for pursuing this issue with BMW and also for the great service I received from Alex and Ryan. I was kept up to date on all issues in a timely fashion. My husband has purchased 2 BMWs from your dealership, and this is my first. I realize that there will be future maintenance required on my vehicle, and I will definitely be using the services of Brian Jessel. M.Herber

Every experience I had with every employee at Brian Jessel BMW, from my sales consultant to the mechanic swapping plates, was top notch. I was treated respectfully, and my sales consultant Brad Stuit was especially attentive in making sure my experience was a very positive one. I dealt with the service department with my previous vehicle and found them to be outstanding. I happily recommend Brian Jessel BMW to any prospective BMW buyer. M. Chavigny 10


J. Danyluk

I’ve had Porsches and Mercedes and buying BMW has been the best experience ever! Well done Brian! You deserve all the success you have.

L. Hronopoulos

I am very impressed with the staff at Brian Jessel BMW. They are all very professional and offer their best efforts to satisfy every customer. James Au is excellent. For my next BMW, I will definitely buy from Brian Jessel BMW again.

The service I received from the team at Brian Jessel was absolutely fantastic. I choose the word “team” carefully – everyone worked unbelievably well together to make sure I was taken care of. I am a picky consumer and my expectations were exceeded in all areas.

T. Turisno

This is the second vehicle I’ve leased from salesman Henry Shum. He has always made sure I’m happy with the vehicle – even after I’ve driven away, which is uncommon in today’s volume – driven car industry. He’s even lent me his personal vehicle when the service department needed to make some minor adjustments on my new car.

My experience with BJBMW has been excellent, from my first introduction all the way through, everyone has been courteous, friendly and professional. You have done everything you said you would and always followed through to the end. Thank you again. I will recommend BJBMW to everyone that I know Also thanks to Ryan (service) and Rick Wang for their help and the great fix on the car. D. Racine

The BMW service staff at Brian Jessel are outstanding. Everyone took the time to listen to my concerns and every measure was taken trying to correct the problem. The café is also a nice touch. Overall, it was an excellent client service experience. J. Kage

I loved the service, I was in and out in just a little over one hour and left with a clean car. By the way, I did not have an appointment which makes this service even more excellent! S. Traunweiser

After sales, Tim Wong was amazing at working with Henry and following up to make sure I was satisfied with the vehicle. The two of them were very much on the ball and I was impressed by their level of commitment to customer service. Even Maxine, who handled my lease return was extremely diligent in making sure I was well taken care of. She coordinated the repair of the car I was returning, which was damaged from being rear-ended, saving me the hassle of going to a repair shop. Talk about great service. I look forward to dealing with the team at Brian Jessel when I’m ready to purchase another vehicle. J. Mehregani

Don’t change a thing. You guys are the best. D. Husty

There is no room for improvement. I have dealt with more than a few dealerships and can honestly say that I have never encountered a more friendly, professional and helpful team to purchase a vehicle from. Khan Parveez, our Sales Consultant, was absolutely amazing to deal with. Without a doubt, you have secured future business from my family and friends. Many thanks. S. Gill

This is my 10th BMW in Canada and all bought through Francis Poon – he is the main reason I have remained loyal to BMW and to Brian Jessel. In my opinion, he is an outstanding sales person. I have also referred friends who have bought BMWs from him due to his professional manner. I would like to commend Brian Jessel for employing such a great sales person. The team makes me feel like a VIP and will always have my business. P. Dang

I’ve worked hard over the years as a Systems Analyst and running my own business as an IT consultant and a web application developer. Business has been good to me recently, so I decided to get rid of my old 1990 Corolla clunker and reward myself with a beautiful 335i convertible, a car I’ve dreamt of one day being able to drive and own. I found her through an online ad, an absolutely mint, certified used white 2007 335i Cab with the sports package for sale from your dealership. Everything checked out, so I made a deal, took care of financing and drove her home. It was going to be a beginning of a great relationship with my new found joy. The thrill and joy of owning a BMW however, wasn’t without its headaches and frustration. In less than a month of regular daily driving, I had to bring it back in for servicing on several occasions. But all those minor hiccups and problems were smoothed out once I got in contact with your service department. I’ve dealt with many other service departments in the past, including Toyota, Honda, Audi and Lexus, but none of them made me feel that customer service and satisfaction was their main priority. I would like to point out two employees of yours who deserve special recognition. Over the past few months, Mr. Tim Wong and Ms. Melina Wong have always made me feel that I am an important client, and they always made sure I was very well taken care of. It is truly a rarity these days where people go above and beyond their job description in the name of customer satisfaction. Great people make a great company. I would not hesitate to recommend Brian Jessel BMW to all my family, friends and clients.

Brian Jessel is perfect! H. Sanghera

A quick email to thank you and the team at Brian Jessel for making the transition to my new X6 an unforgettable experience. Having purchased / leased three previous BMWs from another BMW dealer, you and the team far exceeded my expectations and in turn have gained a new long-term loyal customer.

V. Chung

Felix was outstanding. I would recommend BJBMW to all of my friends due to service and their high standard of professional care.

I would like to highlight the outstanding service I received when purchasing our BMWs from your dealership. My initial telephone enquiry was answered promptly and your Sales Master Calvin Lam helped me through the negotiation process to secure a fantastic deal. Calvin managed to answer all of my queries quickly and efficiently and kept in touch at every stage of the buying process. Having purchased numerous cars in the past and also being a business owner myself, I really value good service, which is becoming increasingly hard to find. Calvin managed to exceed my expectations at all times, even coming to my residence to help me sign my paper-work when I was too busy to come in to your dealership. All of the cars were immaculate and because we had bought multiple cars, Calvin took the time to talk me through the subtle differences in each and made all the necessary paper-work streamlined and trouble-free. I can say without exaggeration that this was the most pleasurable and stress-free carbuying experience I have ever had. Please pass on my regards to Calvin Lam and the dealership manager. S. Batra

It was the best experience ever at a car dealership. I was very impressed. I also still cannot believe that I purchased a 2007 vehicle that looks completely new. D. Warren

The whole experience of viewing the car, test driving and negotiating the purchase was very easy. The salesperson was very professional and looked after all my needs and explained everything I needed to know. I would like to thank Sales Associate Dustin King and Business Manager Patrick Lee for their professionalism. P. Dhinjal

M. Bell

Honestly, the whole experience was just too much fun!

Paul Kileen was a wonderful sales person. He was 100% honest and looked out for my best interests. I am in sales, and I saw a lot of skill and enthusiasm in him.

S. Casson

B. Reimer brian JESSEL HOLIDAY 2010


Collage Studio

E D I TO R ’ S M E S S A G E


It’s hard to believe that 2010 is already coming to a close. It wasn’t long ago that I sat with Brian, hedging bets on how the uncertain year ahead would unfold.

Marketing is not a department

As Brian often reminds us, “It is good to expect that nothing will be repeated from the past and to focus on a new goal, in hopes we can learn and experience new ways of doing old things.” Well, in March, BMW the brand shattered all-time sales records. At Brian Jessel, sales far exceeded previous years and the showroom positively hummed with renewed energyfrom so many customers, both tenured and first-time. It’s always a joy to welcome new members to our family!

Do you have a marketing department? If not, good. If you do, don’t think these are the only people responsible for marketing. Accounting is a department. Marketing isn’t. Marketing is something everyone in your company is doing 24/7/365. Just as you cannot not communicate, you cannot not market:

The energy was sustained through May. Our5th Annual Brian Jessel BMW Charity Gala: Cabriolet with guest Jay Leno was the official launch for the uber successful new 5 Series BMW, not to mention a joyful way to pass some of BMW’s success on to those in need. Thanks to the enthusiastic support of more than 1,200 guests, we raised $225,000 forcharity. Plans have alreadybeen inked forthe 6th installment of CABRIOLET on June 11, 2011. Flip to page 46 for details on how we aim to outdo this year’s celebration. We are thrilled to welcome TELUS as our Presenting Sponsor. Don’t hesitate to let me know ifyou would like to get involved in some way.


Rhoda Rizkalla

Every time you answer the phone, it’s marketing. Every time you send an e-mail, it’s marketing.

As we move into gift-giving season, it’s important to begin thinking about how to extend your generosity beyond your immediate circle of family and friends. For inspiration, our Managing Director, Jim Murray shares how easily philanthropy can be achieved on any scale (page 14).

Every time someone uses your product, it’s marketing.

Among this issue’s other gifts to you, a few stories with multicultural and international flair. First is our New Car Manager, Raj Desor’s account of how the Indo-Canadian community has settled on the West Coast to become a prominent and beloved part of this country’s identity, with its colourful culture, cuisine and commerce (page 36). Next, follow Gold Sales Master, Cary Lau as he travels to Munich, the birthplace of BMW (page 48) to sample to bratwurst, the beer, and, of course, the cars.

Ifyou’re in the restaurant business, the after-dinner mint is marketing.

Brian Jessel BMW is now closing out its 25th year as a proud BMW franchise. Our philosophy is that when you join our family, we become your exclusive mobility solution for the entire ownership of your BMW. Internally, from Sales and Service to Parts and Customer Relations, we continue to fine-tune each segment of our business, consistently reviewing how one departmenttakes its cues from another. I recently read REWORK, a bestseller by Fried & Hansson. A collection ofvarious business case studies from financial to service-based industries, it’s a quick and informative read for those in need of a professional refresher. For me, the following passage resonated deeply as I contemplate and identify the “membership” of marketing at Brian Jessel BMW:

Every word you write on your Web site is marketing. If you build software, every error message is marketing.

If you’re in the retail business, the checkout counter is marketing. If you’re in a service business, your invoice is marketing. Recognize that all of these little things are more important than choosing which piece of swag to throw into a conference goodie bag. Marketing isn’t just a few individual events. It’s the sum total of everything you do. [REWORK by Jason Fried & David Heinemeier Hansson] To all of you who have joined the Brian Jessel BMW family over the last 25 years, we sincerely thank you for extending our marketing efforts each and every day on the glorious streets of beautiful BC. You are our brand ambassadors and for that we are immensely grateful. We wish you a spectacular holiday season and a new year filled with generosity, prosperity and abundance for you and yours.


Robert Rauschenberg, Art Car, 1986 BMW 635 CSi

The BMW Lovos (Lifestyle of Voluntary Simplicity) Concept’ designed by 24 year-old Pforzheim University graduate Anne Forschner.

Bend-Sofa is music to Kate and Davide. Bend-Sofa is designed by Patricia Urquiola.

Inform Interiors 50 & 97 Water Street Vancouver BC Canada V6B 1A4 Tel 604 682 3868 - brian JESSEL HOLIDAY 2010


giving back

The art of philanthropy By Jim Murray Managing Director


Most of us in Canada have a rich life. I am constantly reminding my 11year-old daughter of this fact: she has won the life lottery, being born in this socially and economically stable country. And so it is because of my own sense of gratitude that I encourage her to give back in some small way. When she was four, my wife and I set up a bank account for her, into which she contributes 10 percent of her monthly chore allowance, to be donated to charity. She also recently sorted through all of her childhood toys and asked the friends invited to her last birthday party to donate a gift instead of choosing one for her – she plans to pass the lot of it on to less fortunate families in our community this holiday season.



What a rewarding experience to see $225,000 in net proceeds raised in one night, thanks to the generosity of those who attended, our sponsors, volunteers and, of course, to Jay Leno, an inspiring philanthropist in his own right.

For many years I’ve held the belief that giving back is one of life’s pleasures, but like most of you reading this article, I have often wondered: can one person really make a difference? The answer, of course, is a resounding yes. The myth is you have to be rich to be a philanthropist. While it is true that many of the most celebrated philanthropists are also some of the wealthiest – think Bill Gates, Warren Buffet, Larry Ellison, Bill Clinton, and even Vancouver’s own Frank Giustra – we can all contribute in our own way. Sometimes, just a simple idea will do. An early story of philanthropy at work unfolded here in Vancouver in 1943. Alice MacKay, a secretary, had saved $1,000 from her salary, earmarking it to help homeless women trapped in a cycle of poverty. At the same time, local industrialist and philanthropist W.J. VanDusen knew the potential of building a permanent endowment that could benefit multiple charitable activities. As Director of the Vancouver Welfare Federation (now the United Way of the Lower Mainland) and Chair of its Endowment Committee, VanDusen had studied models of community foundations for several years. By 1943, he had overseen the establishment and incorporation of Vancouver Foundation, but at the time, it was nothing more than a name, with virtually no capital. Inspired by MacKay’s generosity, VanDusen added $10,000 to her endowment and encouraged nine friends to match his own gift. They did – 16


and the Vancouver Foundation was on its way. The original $101,000 investment has since grown into $722 million – the largest community foundation in Canada and one of the largest in North America. It’s just one example of how a single person can inspire others and start something big. Another inspiring study in philanthropy is the story of “Penny Girl” Jeneece Edroff from Victoria, whose spirit and generous fundraising efforts have seen her named to the Order of B.C. Born with a rare genetic condition, Edroff pledged at the age of seven to raise funds to give back to the charity that had helped her family with medical expenses. She spearheaded a penny drive and over the years has raised $1.5 million for the Variety Club Children’s Charity. She also fundraises for Easter Seals’ 24-hour relay, the Neurofibromatosis Foundation and B.C Children’s Miracle Network telethons. Edroff hasn’t let her health difficulties slow her down – most recently she started the Edroff Society with the aim of supporting local projects that help families of children with special needs. Truly an inspirational story for all of us. As part of the business community in Vancouver, the team at Brian Jessel BMW has a responsibility to give back and support local causes. Throughout my tenure, I’ve witnessed first-hand how Brian contributes both personally and professionally to various charities and organizations, and his generosity has inspired me to play a larger philanthropic role. Last year Brian approached me to co-chair our annual Brian Jessel BMW Cabriolet Charity Gala, which was held at the dealership this past May

2010. While I’ve volunteered with the four previous Cabriolet Galas, this year as co-chair I had the honor of helping to select the charities. It’s not always easy to choose from all of the worthy organizations out there, so we selected those that had personal meaning to us and that supported local causes. Among them was VGH/UBC Hospital Foundation’s pancreatic cancer division, chosen as a tribute to Brian’s father who was diagnosed with this disease and later passed away of the disease in September of this year. Our hope was that the event would not only raise money, but also heighten awareness. Arts Umbrella, another one of our beneficiaries, has been a highly respected model for children’s arts programs for over 30 years. We chose it because many of us are parents who appreciate that it reaches thousands of children annually through its community and outreach programs. Our third charity, Canucks Autism Network (CAN), was founded by Paolo and Clara Aquilini after learning their son was diagnosed with autism in 1996. CAN provides year-round, innovative sports, recreational, social and vocational programs for individuals and families living with autism. We wanted to help CAN build awareness through community networks across British Columbia. What a rewarding experience to see $225,000 in net proceeds raised in one night, thanks to the generosity of those who attended, our sponsors, volunteers and, of course, to Jay Leno, an inspiring philanthropist in his own right. Toward the end of the night, he set out to auction four tickets to “The Tonight Show” and a tour of his private garage, with over 300 collectable cars. When the bidding reached $2,000, Jay stopped and

asked the crowd how many of them would pay that amountfor the package. Over 50 people raised their hands and in an instant, Jay raised $100,000 by awarding them all winners. Now that was powerful. After eight months of planning by a group of dedicated volunteers and the support of a great leader, we raised a record amount for our charities. I encourage all business to support worthy organizations in whatever way they are able. On a personal level, small monthly donations to organizations that are meaningful to you can be helpful. But money aside, giving your time can be just as significant. Attending events like golf tournaments, galas and fundraisers is another easy – and fun – way to contribute to a cause. I recently attended the Peter Legge Golf Classic Charity Tournament, an event that Brian Jessel BMW sponsors. After a lovely day of golfing, Peter raised $43,000 for his designated charities (Royal Columbian Hospital Foundation, The Salvation Army and Variety Club). Charity work also includes volunteering behind the scenes; whether it’s helping to coordinate a fundraiser or simply stuffing envelopes, it’s a very meaningful way to contribute. The spirit of philanthropy involves using your means – not only money, but your time, special skills and passion – to further a cause, improve it, draw attention to it and ultimately benefit it, and, in the process, the many others who need assistance. You may just inspire someone else along the way, helping to continue the cycle of generosity. brian JESSEL HOLIDAY 2010


C O N T R I B U TO R S Jim Murray

Tim Van Dyke

Jim Murray is Managing Director and has

As Director of New Car & Pre-Owned

been in the automotive industry for over

Operations. Tim Van Dyke has been with

20 years. Under his leadership, Jim is keen

Brian Jessel for over 25 years. Beginning

to take Brian Jessel BMW to the next level.

his career as a Lot Person, he moved on to

Jim’s customer-focused approach blends

work with Bernie Jessel in the Wholesale

well with Brian’s business philosophies. After

Division, then as Sales Consultant before

more than a decade with the dealership,

being promoted to Assistant Sales Manager

Jim is clearly dedicated to the BMW brand,

and finally Sales Manager before assuming

Brian Jessel BMW and its valued customers.

his present role. According to Tim, working for Brian Jessel has been the best learning experience he could hope for.

Raj Desor Raj Desor began his career in the automotive

Cary Lau

industry over 17 years ago at the age of 19.

Cary Lau is a Senior Sales Consultant and

He started as a sales person and within 2

has been a BMW Gold Sales Master since

years was promoted to Sales Manager, and

2001. Cary has been an integral part of the

within 3 years was then promoted to General

Brian Jessel BMW sales team since 1997.

Sales Manager. Being employed by the same

One of Cary’s many achievements includes

dealership for over 13 years allowed him the

earning the title of No. 1 BMW Salesperson

opportunity to develop strong relationships

in Canada in 2004, and he has remained in

with customers that are still maintained today. Prior to joining Brian Jessel,

the top 3 since then. Cary Lau has been

Raj held the position of Pre-Owned Sales Manager with another BMW

featured in BC Business magazine, where he was named a top “Closer.”

Pre-Owned dealership in Canada. His in-depth knowledge of the BMW

In college, it seemed Cary was headed down a very different career path:

brand, interest in successful team building and ability to ensure a high-

he has an MBA and a BSBA degree in hotel and restaurant management

quality purchase experience for the consumer are all traits that allowed

from Denver University. However, it was partly Cary’s passion for BMWs

Raj an easy transition to the New Car Department.

that led him to the car industry. It all started with Cary’s first BMW in 1986: he had a 1984 318i with104HP.This was followed by a string of many other

Charles Carvalho

BMWs. Many customers have commented that Cary expresses his passion for the brand, making it easy to fall in love with these wonderful cars.

Charles Carvalho is the Director of Fixed Operations and has been in the BMW family for over 25 years. For the past 14 years,

Rafal Chrzanowski

Charles has been the Manager of the Parts

Rafal Chrzanowski joined Brian Jessel BMW

Department and accepted a promotion for

as the Service Manager in 2007. Rafal has

his new position in 2007. He has maintained

worked in the automotive industry for over 13

the position of the #1 Parts Retailer in the

years. He has had 10 years of experience as

BMW Canada Dealer Network and is

an Automotive Service Manager, during

redeveloping the Service Department to share this achievement. His

which he successfully developed new

leadership and knowledge of the BMW product is what allowed him to

department procedures to ensure customer

excel into this new position. Charles enjoys every aspect of his job,

satisfaction. As part of his automotive

especially the development of the new employees as well as providing

experience, Rafal has also completed a Bachelor of Science Degree in

the ultimate customer experience. He continues to make

Automotive Engineering and has obtained industry related certifications

improvements in Service and Part with the help of the management

and diplomas. Rafal is dedicated to providing excellent customer service

team and his focus is to continue to provide the highest level of

and shares a passion for the BMW products with his valued customers.

customer service.

As a member of the team at Brian Jessel BMW, Rafal is looking forward to the continued growth of the Service Department.





A PA S S I O N F O R T H E R OA D AN EYE FOR PERFECTION With over 45 years of experience, No. 1 Collision Canada holds the title of being the original BMW Canada certified collision repair facility. Our obsession for the driving experience, and our commitment to maintaining the elite standards of European

Jack Lai

Denna Matthews

In January 2004, Jack Lai joined the Brian


Jessel BMW family and started his career in

Technology Manager and Wonder-Woman,

the automotive industry. Jack's great passion

has been working in the Information

for BMW vehicles, his knowledge of BMW

Technology (IT) field for over 10 years and

technology and incredible attention to detail

has enjoyed working with Brian Jessel

have helped him move up through the ranks

BMW for the past 4 years. She holds many

of the dealership. Over the past 6 years, Jack

industry related certifications, one of which




has been promoted from Customer Relations

is the Microsoft Certified Systems Engineer

engineering, help make us the foremost Brian Jessel BMW collision repair provider.

Assistant to Senior Customer Relations Assistant and on to become

certification. She holds a Master’s degree in Education from Simon

Utilizing the latest technology and BMW factory trained technicians, we can restore the

the Customer Relations Manager. With over a decade of customer

Fraser University (SFU).

beauty and performance of your luxury car to its original condition. BMW loaner vehicles

service experience, Jack leads the Customer Relations team, whose goal is to provide the ultimate customer experience to Brian Jessel

and free door-to-door valet service are

Chris Kehoe

BMW clients.

part of how we provide you with the

Chris Kehoe, our Assistant Service Manager,

highest quality of service possible. Lauren Ferranti-Ballem

has been a part of the BMW organization for more than 33 years – the last eight of which

Ever since she was little, Lauren has loved a

have been spent on the Brian Jessel team.

good story. Far before her family acquired its

Starting as an apprentice mechanic, Chris

very first computer in 1984 – a hulking thing

earned his Journeyman Red Seal credentials,

that no one quite understood how to use –

moved to Shop Foreman and began a term of

she was creating her own books: cutting the

mentoring and developing new apprentices.

paper to size, binding it and filling the pages

After this, he joined BMW's national office as Service Representative for

with words and illustrations. The library was a

Western Canada, which involved extensive travel to BMW dealerships

wondrous place – the quiet corners, the smell

throughout the western provinces to provide Technical, Warranty and

and sound of plastic-wrapped hard covers and the unlimited supply lining

Customer Service support. In this role, Chris also provided training courses

metal shelves. Most of her teen years involved hiding her face behind a

for BMW Technicians. In 1987, Chris moved to the retail side of the BMW

well-worn spine, until she made it to university and discovered she could

organization, serving in management positions with various dealerships

spend every day for four years studying sentences, word choice, the craft

and earning several awards of distinction. Chris’ entire career has centered

of writing. After earning literature and language degrees in English and

around the BMW brand. His commitment and passion for the product and

French at the University of Western – capped off by a year in southern

the organization and his knowledge and expertise are of tremendous value

France studying Malreaux by the seaside, Lauren earned her journalism

to both the Brian Jessel Service team and our valued customers every day.

degree and has spent the past decade recounting and editing real-life stories about music, hotels, food, health, parenting, real estate, home décor and now cars. She has earned bylines and editing credits in trade

Nicky Lam

and custom magazines, Glow, Todays Parent and the National Post. She

Nicky Lam,a Pre-Owned InventoryCoordinator,

hopes to never run out of tales to tell.

has filled many roles in the sales department since he joined Brian Jessel BMW in 2007, including within the Delivery and Lease

HOURS: Monday to Friday 8 AM to 5 PM Closed holidays

VANCOUVER/KITSILANO 1520 West Third Ave B.C. V6J 1J7 P 604.732.6584 F 604.736.7910

VANCOUVER/BURNABY 3410 Lougheed Hwy B.C. V5M 2A4 P 604.253.5550 F 604.253.5560

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Retention departments. This movement has

Certified Collision Center

allowed him to learn and experience how each component of the dealership cooperates as The Ultimate Driving Experience™

part of a team. Because nothing satisfies him more than seeing a happy customer take possession of their like-new preowned BMW, Nicky is committed to the brand and looks ahead with anticipation to the next challenge Brian Jessel BMW has to offer.

NOW DESIGNATED BRIAN JESSEL BMW’s Certified BMW Collision Repair Facility brian JESSEL HOLIDAY 2010



BMW’s Art Car collection expands again with Koons’ contribution By Rhoda Rizkalla


People who love cars – who really love cars – wouldn’t hesitate to call

automobile design and engineering an art. So it wasn’t quite a stretch, back in the 1970s, when BMW first partnered with some of the biggest visual artists of our time. Alexander Calder, an American avant-garde sculptor with a penchant for bright, cheery colours, painted the founding Art Car at the urging of his good friend, French auctioneer and ardent racing driver Hervé Poulain. In the pursuit of a link between art and automobiles, he convinced Calder to treat the BMW 3.0 CSL – the car Poulain planned to drive in the 1975 Le Mans endurance race – as a rolling canvas. Thrilled by this marriage of fine arts with motorsport, BMW named Calder’s car as the first in its newly minted Art Car collection.




Jenny Holzer’s provocative statement car (“Protect me from what I want,” it boldly declared)

Andy Warhol

Sandro Chia

Michael Jagamara Nelson

Esther Mahlangu

It didn’t take long for BMW to attract other enthusiastic artists to the fold: Frank Stella’s minimalist graph-paper inspired car came in 1976, followed by Roy Lichtenstein’s comic strip-styled design, then Andy Warhol’s signature washes of vibrant colour – an abstract mess that he applied directly to the car with paint-smeared fingers. And that was just the ‘70s. Later came David Hockey’s landscapeinspired design, then Jenny Holzer’s provocative statement car (“Protect me from what I want,” it boldly declared), and Esther Mahlangu, the first woman in the list of international Art Car artists, appeared in 1991, transforming her car canvas in a mere week with the angular patterns of African Ndebele art. On and on it went, totaling 16 stunning cars from a group of legendary artists in 35 years. Over the decades, these cars have joined automobile technology with contemporary culture, pop art and social commentary. Each one offers a unique artistic statement about the appearance and meaning of cars through the decades, and each is as impressive and renowned for its artists as it is for what those artists sought to communicate. The collection, which has been exhibited worldwide at the Louvre in Paris, the Royal Academy in London, the Whitney Museum of Modern Art in New York, the Palazzo Grassi in Venice, the Powerhouse Museum in Sydney and at the Guggenheims in New York and Bilbao, now resides on permanent exhibit in the BMW museum in Munich, Germany. This past June at the famed Centre Pompidou in Paris – a hallowed hall for great modern and contemporary art – the latest Art Car, number 17, was introduced by Neo-Pop artist Jeff Koons. He unveiled and signed his car before 300 international VIP guests in the spot where Lichtenstein did the very same thing in 1977. And like many of the other Art Cars that came before it, Koons’ car – a BMW M3 GT2 – raced at France’s 24 Hours of Le Mans in France just weeks after its debut. The car has been years in the making: the artist’s relationship with BMW began in 2003, when Koons first expressed his desire to join the ranks of Art Car designers. A self-proclaimed car fanatic, Koons drove his own BMW two decades ago, when he lived in Munich, birthplace of the brand.

Jenny Holzer

To prepare and feed inspiration for the car’s design, Koons assembled a collection of images depicting racing cars, vibrant flashes of colour, speed and explosions. His intention was to capture the strength of speed. “These race cars are like life, they are powerful and there is a lot of energy,” said Koons. “You can participate with it, add to it and let yourself transcend with its energy. There is a lot of power under that hood and I want to let my ideas transcend with the car – it’s really to connect with that power.”

Koons wanted to experience the “raw unfiltered performance” of the M3 GT2 at race speed to further inspire his design

” Jeff Koons

Initial plans kicked into gear in February, at which point Koons began the five-month long back-andforth travel to consult with BMW’s team in Munich. Collaborations explored material and application options to ensure Koons’ design was matched by the brand’s sophisticated engineering – the car had to meet both aesthetic and aerodynamic standards in order to be race-ready in June. The process of bringing Koons’ design to life borrowed techniques from transportation development, including 3-D computer-aided design (CAD) to help create models, assembly approaches typically found in bike chop shops and sophisticated painting styles common to automobile detailing. He was no stranger to the technical design approach – Koons actually employs many of these methods for his own sculpture work (his hulking metal balloon animals are just one example). With CAD, Koons was able to simulate the application of graphics to the car’s body, evaluating it from all angles. But it wasn’t enough to simply observe from a computer screen. In February, 55-year-old Koons went so far as to don a helmet and join BMW’s Rahal Letterman Racing Team for testing in Sebring, Florida. As he explained, he wanted to experience the “raw unfiltered performance” of the M3 GT2 at race speed to further inspire his design. He was able to do this from the seat of a historic BMW M1 racecar, and also got behind the wheel of a BMW M3 Coupe on the circuit to extend the experience. Under Koons’ guidance and supervision, his BMW Art Car was produced in assistance with a team of BMW engineers and designers at Schmid Design, (ORT), Bavaria. The group was met with the challenge of using light materials and a design that would not alter with the car’s speed and weight. And with only two months between the first design sketches and the Paris world premier, time was tight. Koons’ digital print was applied to car-wrapping vinyl, which was then treated to a double application of clear coat to make the colours pop. To apply those hundreds of stripes of colour, CAD plans were translated from 3D to 2D for the printing process and then painstaking applied to the car and individual spare parts. Koons’ final design evokes the traces of multi-coloured neon light one would see racing through the night at extreme speed. Toward the rear of the car, graphic rings represent supersonic acceleration, while fragments of explosion debris further reinforce the car’s awe-inspiring power. It is a beautiful, compelling work of art. And the car’s not too shabby either. brian JESSEL HOLIDAY 2010


Brian Jessel BMW

2311 Boundary Road Vancouver, BC 604.222.7788

The Ultimate Driving Experience™

As good as new We do our homework to help pre-owned buyers feel confident and content in their decision By Tim Van Dyke Director of New and Pre-Owned Operations


Buying a pre-owned vehicle is never an easy process – because of its very nature, that it’s been around the block a few times, so to speak, there is much to consider. Part of its history may be visible on the interior and exterior of the car – scratches, dents, upholstery rips and stains – but much of it is more subtle – the hidden damages, undisclosed accident history, aftermarket parts, tires, brakes and other mechanical parts that are not up to standard that can hurt the value of your investment and potentially jeopardize your safety. These are all crucial elements to investigate before making the decision to buy the pre-owned car that’s caught your eye. Unfortunately, this kind of information is not always readily available, especially when buying privately or from smaller used car dealerships. This can make the process even more frustrating and

By Nicky Lam Pre-Owned Inventory Coordinator



time consuming.

buying a Certified Series Pre-Owned BMW from Brian Jessel is as easy as buying brand new

If it’s a pre-owned BMW you’re after, BJ BMW strives to simplify and streamline the search, all the way to the final sale. Because the BMW mark is renowned for its ability not only to hold value, but also in some cases to increase in value over time, a Certified Series pre-owned car from a BMW retailer is a wise investment. Built to last in every respect, with superior body quality, innovative technology, outstanding performance and timeless design; these are the fundamentals of every BMW, whether new or pre-owned. With a Certified Series car, buyers receive the extra assurance of quality, safety, security, and value. This assurance comes in the form of a comprehensive 360-degree safety inspection to ensure each pre-owned car’s performance and quality is at par with a new one. It also comes with a Protection Plan that extends the factory warranty up to six years (or 160,000 km), and 24-hour roadside assistance in Canada and the U.S. to provide extra safety and comfort on the road. Buyers are also provided with verified vehicle history details, to secure the value of their investment. Whether buying or leasing, special finance rates are offered by BMW Financial Services exclusively for Certified Series pre-owned BMWs, making it easier than ever to get into a pre-owned BMW. These are all the benefits attached to a Certified Series pre-owned BMW.

of BMW Certified Technicians who specialize in pre-owned vehicles. Every detail large and small, from exterior paint and body damage to operation of the window control buttons, is thoroughly inspected. Any parts that are damaged, missing, or that are not original manufacturer parts are replaced and repaired. Tires and brakes are replaced with new ones if they are not original or fail to meet BMW standard requirements. All outstanding maintenance and recalls are performed, and a comprehensive checklist signed by the technician is kept on file and provided, so that customers can review exactly what has been done to the car. Once the vehicle is mechanically sound, we turn our focus on the car’s cosmetic condition. After all, part of buying a BMW is for its astonishing appearance. We look for common door dings, light scratches, wheel curbing, and interior scuffs from a buyer’s point of view. Our network – which includes BMW certified collision facilities, upholstery specialists, an on-site alloy wheel-repairs team and detailing specialists – work their magic to turn back the clock, helping to make the car look like new again. All told, we spend $3,000 on average to recondition every BMW we sell.

At Brian Jessel BMW, making a swift and confident decision to purchase a pre-owned vehicle is simple. We currently carry over 100 pre-owned cars, both BMWs and other selected vehicles, acquired either from a customer trade-in, or by a lease-end purchase from BMW Canada. Whether it’s a BMW or an off-make car, only the highest-quality trade-ins are accepted for sale on our lot. And while many lease-end vehicles are offered to us for purchase from BMW Canada everyday, we carefully filter these cars before buying and re-selling them at our dealership.

Once the vehicle is showroom ready, it’s priced aggressively for the market, advertised in major newspapers and updated daily on our own website and other online pre-owned vehicle search engines, so that buyers can easily access the entire inventory, as well as exterior and interior pictures of the actual car. What’s more, the condition and prices of older cars are routinely examined and reviewed to ensure they are always at their best conditions and most accurate prices. And once you have purchased, the reconditioning process doesn’t stop there – our salespeople will do a final walk around of the vehicle so that any concerns (ours and yours) can be addressed. The car is then cleaned one last time before buyers take possession.

The screening is rigorous: we source and study all the vital details, starting with the original dealership the car was purchased from, all accident reports and service histories that are available are fully disclosed to every buyer. From there, every vehicle is taken through a safety inspection at the hands

For a customer, buying a Certified Series Pre-Owned BMW from Brian Jessel is as easy as buying brand new – it’s the work we do behind the scenes, from the day the car enters our inventory to the day you drive it off the lot, that will ensure your eternal joy and satisfaction.




Bernie Jessel Oct. 23, 1922 – Sept. 13, 2010


Bernie started his career in the Automobile industry in London, Ontario in the early 1950’s. The highlight of this part of his journey was founding a Willys Jeep dealership with his brother Mack. Dreaming bigger dreams Bernie moved his family back to Toronto and by the 60’s he had established himself as one of the largest car wholesalers in Canada. In the 70’s the Jessel family moved to Vancouver. Bernie was soon again a leader in the wholesale car business on the West coast. Bernie trained and mentored many young brokers over the years, all of whom, are still thriving in their business today. For the past 14 years Bernie worked with his son Brian to build the highest volume BMW franchise in Canada. Bernie was an inspiration to many not only for his expertise in the automobile industry but for his endearing positive outlook for living life to the fullest. Bernie was always there for anyone who needed his help. He loved his job, his family, and his friends in the industry. He will be sorrowly missed by his wife of 66 years, Barbara, his son and best friend, Brian, his loving daughter, Bonita, and devoted granddaughter, Rachel. Tribute gifts can be made “In Memory of Bernie Jessel” at



Growing up Indian The story of how the Indo-Canadian community and our beloved city have grown strong together


Growing up Indian at my Burnaby school was often an isolating experience, although I may not have entirely realized it at the time. It was not until much later in life, after leaving Canada for India to finish schooling and then returning 10 years later as an adult, that I appreciated the sacrifices that many Indian families made to leave India for a new life in Canada, and specifically in Vancouver. The deep roots that the Indian immigrants laid here established the community that we see today, dominating many areas of commerce and industry and contributing to the richness that makes the

By Raj Desor

city so special. It wasn’t until I moved back to Burnaby that I realized how

New Car Sales Manager

dramatically the city had changed, from the Vancouver of the ’80s and ’90s, to the multicultural capital it is today. The initial immigration of Indians to Canada started at the beginning of the 20th century, when one of the first groups of pioneers to Vancouver were met with a tragic and unfortunate start. On May 23, 1914, a coal ship named Komagata Maru arrived in Vancouver and anchored in Burrard Inlet. But instead of coal, this ship carried Indians – 376 Indians to be exact, mostly Sikhs, some of the very first immigrants from India to attempt a new life in Vancouver. They arrived in the city under great controversy: the Vancouver Province newspaper reported on the ship’s impending arrival with the headline: “Boat Loads of Hindus on Way to Vancouver.” (To most Canadians at the time, all Indians were Hindus.) The events surrounding the Komagata Maru did not have a happy ending, as most of the Indians on board were not allowed the stay in Canada and the ship was forced to return to India after a lengthy standoff. It was unfortunately not the only tragic event in Indo-Canadian history, and we should be thankful to those early immigrants who risked everything and sacrificed to better their lives for their families. The second half of the 20th century brought about a much more welcoming and inviting atmosphere for new Canadians, including those from India. As Europe’s economy boomed following the war, more would-be immigrants decided to stay put, and Canada's immigration rate declined. Consequently, the government opened its attitude to immigrants outside of Europe and implemented new policies to encourage immigration. brian JESSEL HOLIDAY 2010


The Indian community here remained relatively small until the ’60s, but just a decade later, immigration from India increased from hundreds per year to tens of thousands per year. With immigration laws encouraging those with entrepreneurial skills, many of these Indians started successful businesses that are still in operation today. The vast majority of Indian immigrants settled in larger urban centres for the increased opportunities in business and employment. Greater Vancouver was a popular settlement area, particularly for those of Punjabi Sikh origin. In fact, although the largest Indian community resides in the Greater Toronto area, nearly half of the entire Indian community in Canada resides in Greater Vancouver. There are also large Indian communities in Calgary, Edmonton and Montreal. However, the reality is that almost every town and city in Canada most likely has a strong Indian community, especially those that have strong ties to farming and healthy economies. Vancouver’s face has changed greatly since my childhood. I love what the city has become and what it represents: a diverse urban centre of many cultures who embrace their differences and raise their children in a truly diverse city. Indian culture has so much to offer to all Canadians, from its strong sense of family values to its amazing food. I encourage everyone to seek out opportunities to learn and experience our people and our culture. Today, there are close to 200,000 Indo-Canadians who reside in Greater Vancouver live primarily in concentrated areas of Burnaby, Richmond, Abbotsford, Surrey, Delta and the Punjabi Market area of South Vancouver. This last neighbourhood, otherwise known as Little India, can be found near 49th and Main Street in Vancouver. This very lively, culturally rich area attracts many visitors from across the city and tourists from abroad for its wonderful selection of restaurants and shops. Little India is as

close to India as you can get here in Canada, and offers all the specialties that my culture enjoys: beautiful 24-carat gold jewelry (you will rarely see Indians wearing anything less than 24-carat gold); exotic, handmade silk garments and fabrics for every occasion; the latest and greatest Bollywood movies (in English too, if you like); and of course the famous Indian sweets that are unlike anything you have tasted before. For those who dabble in Indian cuisine, there’s no better place to find the fresh fruits and vegetables, specialty spices and imported goods the recipes call for. The Punjabi Market merchants are friendly and helpful – for the best service and fewer crowds, save your shopping for mid-week. My favorite reason to go to little India, aside from a great meal of butter chicken and daal, is to pick up a classic Indian movie – like my favourite, Sholay – to enjoy at home. Vancouver boasts many notable and local celebrities, politicians, entrepreneurs, activists, artists and other people of influence and service who are not only proud to call Vancouver their home but are also proud to be Indian. We have recently seen many Indo-Canadians ascend to prominent positions: the first Indo-Canadian Premier outside India Honourable Ujjal Dosanjh; the first Indo-Canadian Police Chief in North America, Kash Heed; the first senior cabinet minister in Canadian politics, the Honourable Herb Dhaliwal; and the first judge to leave the court of Appeal and enter politics, Attorney General Honourable Wally Oppal. And of course, I have to mention our newest Vancouver Canuck, Manny Malhorta, only the second Indo-Canadian to play for the NHL after Duncan’s Robin Bawa. Whether you are building a home, shopping for a new car, picking up local produce, or even cheering our home team, odds are you will meet one of Vancouver’s many successful Indo-Canadians.

Celebrate Indian culture in Vancouver

Indian restaurants to thrill your taste buds, the essential Bollywood purveyor, and where to shop for the best of Indian culture

Vaisakhi Parade: Every April, a parade down

Vijs, 1480 West 11th Ave

Raja Cinema, 3215 Kingsway

Main and Fraser Streets between 49th and

Arguably one of Vancouver’s most famous

Find the latest releases and classics for your

53rd Avenues in Vancouver celebrates the

Indian restaurants, celebrities including Martha

Bollywood fix.

beginning of the Indian solar New Year.

Stewart, Jamie Oliver and even Pierre Trudeau

A great family event, more than 100,000

have dined here.

people participate, including street vendors, entertainers and spectators.

Punjabi Market/Little India Main Street between 48th and 53rd

Murya Indian Cuisine,1643 West

Some of the most popular shops here include


All India Sweets & Restaurant (6507 Main St.

This beautiful restaurant serves authentic

at 49th St.), Frontier Cloth (6695 Main St.),

Diwali Festival of Light: In October, various

Indian food in an upscale setting.

Kohli’s Master Cuts (6438 Main St.) and

venues in the city are illuminated with dance

Sunny’s Bridal Gallery (6674 Main St.).

and musical celebrations. Chutney Villa, 147 East Broadway Vancouver International Bhangra Festival: For 10 days in February, Vancouver is host to the world-renowned festival of

A popular, inexpensive alternative for authentic Indian cuisine. They also offer tiffin – packed or light – lunches.

Bhangra dancing and festivities.




Travel to Munich – or Munchen as local Germans call it – and you’ll likely plan to visit the traditional Beer Garten , sample the schnitzel and admire the rugged foothills and romantic Bavarian castles along the way. I did all this on my recent trip to Germany – part of the European holiday awarded to me by BMW Canada for retaining my top selling position nationwide. But the single most important stop I had to make: a tour of the birthplace of my favourite brand, the Bavarian Motor Works factory. A direct flight from Vancouver saw us land in Frankfurt, the major hub for Lufthansa, 9.5 hours later, the bulk of which was spent watching three movies on my personal 10-inch touch screen monitor. I had arranged to pick up a rental car at the airport, but immediately requested an upgrade to the new 2011 BMW 5 Series


when I saw they were available. Insurance issues prevented me from indulging though, as I planned to drive from Germany to our next destination, Prague. Instead, I was handed to keys to a much less dynamic family oriented 4-cylinder wagon with a 5-speed manual transmission.

By Cary Lau BMW Gold Sales Master

After loading our almost-empty suitcases in the trunk (we pack light and shop big), we set off on the highway or Autobahn. If you’ve never tried it, driving in Germany is an exciting experience – on large stretches of the autobahn, there is no posted speed limit. In the middle lane at a still-cautious 160 km/hr, I was passed by a small VW Golf whose passenger signaled that I’d better speed up or merge to the right (slow) lane. I am notfluent in German, but I understood his message perfectly – some gestures defy language.

King of the castle After a few peaceful nights in Stuttgart, we made the icy drive on the third day, Easter Sunday, to Neuschwanstein Castle – one of the most famous castles in the area, perhaps because it was the inspiration for the castle in Disney’s Sleeping Beauty. Located in southwest Bavaria, about 3 hours’ drive from Munich, Neuschwanstein dates back to the 19th century when it was constructed on a rather rugged hill near Hohenschwangau and Fussen. The castle was built to serve as a retreat for King Ludwig II of Bavaria, and its romantic style was meant to pay homage to the inspirational operas of fellow German Richard Wagnar. The country’s most visited tourist attraction, the castle draws some 1.3 million tourists each year.

– the city itself is a virtual outlet, with about 50 major brands, including Hugo Boss, Escada, Burberry, Polo Ralph Lauren, Bally, Max Mara, Lacoste, Strellson and Miss Sixty, to name a few. Shopping at Metzingen is easily a full – day commitment. And for those who tire of scouring racks, there’s much more to look at. The Lindenplatz quarter is full of modern, innovative architecture and big city flair, while the traditional buildings on the Kelterplatz provide evidence of the centuriesold tradition of winegrowing. In the Wine Growing museum, exhibits take guests back to grape crushing in the 11th century. The present, however, belongs to the vinotheque. Here, a selection of wines and champagnes can be sampled and purchased in a thoroughly modern gallery, overlooking the beautiful vineyards and orchards.

3 Series is transformed from a sheet of metal to joy on wheels in a mere 40 hours.

As we arrived in the small tourist town of Fussen from a nearly deserted Autobahn, traffic began to build as we wound up the hill. In the distance, we could see an outline of the famous yellow castle through a dense fog – it actually reminded us of the cold, rainy winters we often see in Vancouver. There was a great view, not only of Neuschwanstein, but also Hohenschwangau castle just across the way, so we pulled over to get a few moody shots of the distant castles in the fog and the rain. The pubs and shops in town were stuffed with eager tourists – a sign of things to come. As it turns out, the tours at Neuschwanstein were unfortunately sold out for the rest of the day.

So instead we set out to experience the town with our taste buds. In a local hotel restaurant, we sat down to the delightful but challenging traditional meal of pork knuckle, or Schweinshaxe. A pint of unfiltered wheat beer, Hefeweizen, was the perfect match the dish’s crispy skin, tender meat and burnt fat. Sided with homemade sauerkraut, it was a delicious way to spend Easter.

Shop ‘til you drop The bargain hunters in us did not miss a stop to the famous Metzingen City Outlet, located just a few hours’ drive west of Munich. This isn’t just a mall

To refuel throughout the day, there’s authentic pasta and pizza at Olio E Pane, or pretzel and sausage rolls to go at the famous Keim Bakery. My advice for a successful shopping trip at Metzingen: do as we did and bring a suitcase on wheels to carry all of your great bargains so you don’t have to slow down.

On to Munich

As traffic got thicker along the autobahn – and especially as I saw the famed 4-cylinder building ahead – I knew we were approaching the capital city. It was here that we met up with a couple from Ontario, another BMW Sales Master who wanted to join our tour of the BMW town. Together we found a famous local restaurant and feasted on local German favourites – along with a pint of Hefeweizen, of course.

After dinner, we strolled casually over to the world-famous Hofbrauhaus Beer Garten and joined the hundreds, tourists and locals, enjoying a massive selection of beer in astonishing one-litre steins. The “cling” of the steins was so mesmerizing and the beer so delicious, we easily consumed far more than we normally do. When in Germany, do as the Germans do. We capped off the evening with apple strudel and made the – slightly tipsy, definitely stuffed – walk back to the hotel.

BMW Welt, Factory Tour & Museum We did the food, the beer, the castles and the shopping, but the best experience in Munich for me, a true BMW loyalist, was the visit we made to the BMW Welt, BMW Werk and the BMW Museum. We arrived at the ground floor from the underground parking lot to discover a spacious, uber-modern showroom with displays and layout the likes of which I have never seen in an ordinary facility.

We joined a tour and quickly learned that this factory employs 9,000 workers from more than 50 countries, who are responsible for manufacturing more than 900 vehicles and up to 1,400 engines at this location everyday. The 2.5-hour tour took us from the press shop to the body shop, then to the paint shop, the engine production shop and finally the assembly lines – step by step through the process of how a 3 Series is transformed from a sheet of metal to joy on wheels in a mere 40 hours.

Engine manufacturing is, quite fairly, critical for all auto manufacturers. Workers assemble more than 400 parts in a single engine and hardly are two engines exactly alike, produced as they are based on country specifications, type and equipment. Today’s new BMW 6-cylinder engine, for instance, has a special aluminum-magnesium crank case and is 25 percent lighter than any conventional all-aluminum engine. It sets new patterns and requires the most modern technology.

From high above the press shop floor on a 40-ft platform and equipped with protective goggles, we watched as sheets of metal rolled into the factory and were precision cut by robots to for form door panels, hoods and truck lids. Then it’s on to the body shop, where these pieces are assembled into a full car body. Sophisticated machines complete the spot and laser welding down to millimeter precision. Next, in the paint shop, the body receives a coat of pre-treatment before its coat of protective colour. After a thorough cleaning, the car body is dipped into a phosphate solution, which forms a consistent basis for further layers. In total, four layers will be applied in different passes. The primer is applied in the cathodic rotation dip, where the whole car body is completely immersed into a liquid bath, a process that guarantees protection against corrosion. Finally, painting machines apply filler, base and clear coat onto the body.

In the final production stage, cars are carved with identification numbers as they pass along the assembly line. Final assembly happens when mind – engine and chassis – meet body – the actual car body. After fueling and topping up the break fluid in these freshly minted cars, each and every BMW 3 Series is started for the very first time so it can run through a list of extensive checks before it is sent out to its anxious future owner. Though my favourite BMW is the M series, it’s the 2002 that holds the most memories for me. As a young kid, my dad had this classically modern sports sedan, and it was then that I first became acquainted with the BMW brand. Fast forward to adulthood, and here I am witnessing the birth of the new generation of cars – most certainly the trip of a lifetime. To share these and more personal insights into the home of BMW, feel free to contact me at or drop by my office at 2311 Boundary Rd. brian JESSEL HOLIDAY 2010




Brian Jessel

CHARITY GALA Net proceeds to benefit

The legend of the Barenaked Ladies, is coming to Brian Jessel BMW! Be sure to join us for an entertaining LIVE show! The evening start with an all access pass to sip and savor delectable offerings from some of Vancouver’s finest restaurants. A silent and live auction will feature an array of sought after products, services and experiences all to benefit 3 worthy charitable

THE DATE Saturday, June 11th , 2011

organizations! It is anticipated to be a sell out so reserve early to be guaranteed to join us for an outstanding night! presented by If you would like to put your name on the reservations list for tickets or would like to donate please contact: Rhoda Rizkalla, Co-Chair

Brian Jessel

6th Annual Brian Jessel BMW Charity Gala: Cabriolet brian JESSEL HOLIDAY 2010


Door rate: $99 / hour everyday Factory trained technicians


Warranty approved maintenance Tire Storage & Discounted GC’s available


maintenance repairs Audi












performance upgrades Engine software upgrades EXPERIENCE AKRAPOVIC

High-Performance brakes Increase horsepower & torque Forced induction Suspension & corner balancing

BMW Lifestyle

gift guide M Sports Chronograph Watch $448.50

BMW Quartz Chrono Ladies $278.50

Exhaust systems Intake, throttle body...

Distributor for:

Brian Jessel BMW

2311 Boundary Road Vancouver, BC 604.222.7788

Performance Wheels

The Ultimate Driving Experience™

Also available:


BMW Run-Flat Tires

allows for safer driving

What ifyou had to change a tire bythe side ofthe road in the rain or a dangerous remote area?


As part of the BMW commitment to safety and Innovation Run- flat tires are offered on an increasing number of BMW models.

By Charles Carvalho Director of Fixed Operations

Run-flat tires offer drivers an increase in active safety regardless of sudden air loss, Drivers can continue to drive safely in a controlled speed for up to a 100km distance at 80km per hour allowing them to get to their BMW retailer to inspect the damage and have the tire replaced. Damaged tires no longer need to be replaced on the spot and because of this the Run-flat tire offers a high level of safety in dangerous situations such as at the side of a highway on a rainy day or at the side of the highway with cars zipping by. BMW models with Run-flat tire technology come with an automatic warning system. The BMW Run-flat indicator monitors air pressure and warns drivers of any air pressure loss eliminating the need to carry a spare tire. A decrease in weight increases fuel efficiency and fuel savings. BMW Tires are mounted on EH2 rims (Extended Hump) these rims maintain a secure grip on the tires regardless of air loss. This gives the driver a greater handling experience. BMW run-flat tires give the driver confidence to continue driving in the event of air loss. Here is how it works. When the BMW Run-flat indicator displays a red warning light this means a tire is punctured or there is a sudden loss of air pressure. The Driver should then reduce their speed to a maximum of 80Km per hour and at the earliest opportunity check the air pressure of all for tires. In the event of a puncture please come by and see us we will be glad to offer you the assistance you need.

Some things you should know about BMW Run-flat tires Run-flat tires have a higher performance rating and typically have a softer compound that will decrease the life of the tire. The advantage of this is better braking and control. Other factors that can influence the life of tire are wheels out of alignment, incorrect tire pressure, road conditions, and aggressive driving. Run flat tires have a stiffer sidewall that remains stable when the tire is deflated. If it wasn’t for the BMW suspension which is engineered to work with runt flat tires the driver would experience a harder ride than with conventional tires. When a run flat tire is damaged by nail puncture or any road hazard condition the internal components of tire can be damaged and this comprises the integrity if the tire. When the tire is deflated and driven on there is a limited mileage range and the side walls begin to wear due to the heat. Because of this the tire should never be repaired and always be replaced. Please drop by for a visit and one of our service or parts advisors will be glad to talk more with you about BMW Run-flat tires. brian JESSEL HOLIDAY 2010


Repair of Alloy Wheels

Ever wonder what the information molded into the sidewall of a tire means? The markings on the sidewall has some useful information it shows the name of the tire, its size, whether it is tubeless or tube type, the tire grade, speed rating, maximum load, maximum inflation, and important safety warnings.


Passenger Tire Sidewall Information

Minor Wheel Straightening

Example: P205/65R16

“H” Is the Speed Rating: This tire has speed rating of 130 mph or 210 kph. Speed ratings also tell us about wear. The lower the rating the harder the rubber and the more mileage you will get (tire life) consequently the higher the rating the softer the tire (for better grip) the quicker they wear out.

Speed Symbols Speed Symbols

“P” means this is a passenger car tire (as opposed to a tire made for a truck or other vehicle).

Available every weekday • Maintain your ‘new car’ look • Repairs to gouges, scratches, scrapes and some bends

• Colour-matching to manufacturer’s standards for all alloy wheels

• All work 100% guaranteed For an appointment call Brian Jessel BMW service department 604.222.8806

“205” means the width of the tire in millimeters from sidewall to sidewall. This measurement varies depending on the width of the rim to which the tire is fitted: larger on a wider rim, smaller on a narrow rim. “65” Aspect Ratio: The ratio of height to width; as a percentage. In this example the height is 65% of the width of the tire. “R” Means how the plies are constructed in the tire carcass. “R” means radial. “B” in place of the “R” means the tire is belted bias construction. “D” in place of the “R” means diagonal bias construction. “16” Rim Diameter: The diameter of the wheel inside the rubber, in inches.

Speed Category (MPH) (KM/H)






















Open-ended Speed Category


Above 186 Above 300 *ZR rating refers to open ended speed capability. Warning: Speed ratings apply only to the tire, not to the vehicle. Putting a speed rated tire on any car does not mean the car can be operated at the tire’s rated speed.

Load and Speed rating

P205/65R16 92H “92” Load Index: This tire has an industry-standard maximum load of 1,279 lbs. Different numbers correspond to different maximum loads. The maximum load is shown in lbs. (pounds) and in kg (kilograms), and maximum pressure in PSI (pounds per square inch) and in kPa (kilopascals). Kilograms and kilopascals are metric units of measurement.

Scrape.Ding. Scratch. Scuff.

DOT & Safety Standard Markings The letters “DOT” certify compliance with all applicable safety standards established by the Department of Transportation (DOT). Adjacent to this is a tire identification or serial number; a combination of numbers and letters with up to 11 digits. The two letters “CC” indicate the manufacturer and the plant. The next two digits “9L” are codes for representing the tire size. The final letters represent characteristics of the tire that the manufacturer uses. The numbers on the other hand represent the date the tire was made. (11th week of 2005).

Relax. We’ll look after all of your vehicle’s bumps and bruises.

Maximum Load Limit & Air Pressure These markings indicate the tire’s maximum load-carrying capabilities when the tire is inflated to its maximum inflation pressure, as indicated on the sidewall. This marking indicates the maximum operating inflation pressure of the tire. Not the manufacturer’s (BMW) recommended inflation pressure.

• • • •

Convenient, same day service Pay less - a lot less - than you expect Highly trained, certified technicians Guaranteed customer satisfaction

M+S If you see the markings this indicates that the tire is a snow tire. The letters stand for “Mud and Snow” Before

For more information call us at 604.671.2022




BMW Lifestyle

gift guide

Men’s Classic Sweater Black 80 14 2 156 901 905 $87.50

Men’s Fleece Jacket Black 80 14 2 156 871 875 $104.50

Men’s 2-in-1 Jacket Black 80 12 2 146 302 306 $377.50

Ladies Classic Sweater Black 80 14 2 156 951 955 $87.50

Ladies Fleece Jacket Black 80 14 2 156 921 925 $104.50

To purchase any of these items, please call our BMW Lifestyle Specialist: Teddy at 604.222.8807 Ladies Nitted Sweater $96.50

Ladies Jacket White Silver $215.50

Brian Jessel BMW

2311 Boundary Road Vancouver, BC 604.222.7788

The Ultimate Driving Experience™

The fixer: What it takes to be a technician at Brian Jessel BMW


It’s an innocent-enough start. Many begin in their youth, tinkering under hoods and sliding beneath the undercarriage to figure out how it works, and how to make it work better. They sidle up to their father, grandfather, an uncle or friend with particularly oil-stained hands and they practice, they study and they set the gears of their career as a car technician in motion.

By Rafal Chrzanowski Service Manager

At BrianJessel BMW, our technicians are constantly upgrading their education and skills, from Red Seal to BMW Master Technician Status.

As technology advances in bounds, the automotive industry revs to keep up and the demand for highly skilled car technicians continues to grow. But it takes more than just a preventative mindset and a fancy set of wrenches to become an automotive technician. As far as BMW is concerned, it’s not enough to grasp the mechanical components and their function on a vehicle; it’s also essential to understand the electronic workings and the role they play individually and as part of the whole car. At Brian Jessel BMW, aspiring technicians must first pass a series of interviews and demonstrate general technical knowledge of our vehicles (Brian does the final interview with all potential employees). From here, new hires spend time in different areas of the Service Department, including the wash stations, where vehicles are vacuumed, washed and prepped following servicing; the drive thru, where clients drop off and pick up their vehicles; and shop clean-up, where work stations are maintained. This exposure to the various areas of the department is a great screening process for determining whether or not a candidate is prepared to start their career in the Express Shop, a division where entry level technicians, along with a BMW certified technician, perform general maintenance on vehicles.

In orderto progress to the Express department, candidates must pass a set of Automotive Knowledge Exams, administered bythe Service Department’s management team. Challenging and time-consuming (they can take up to two hours to complete), the exams hold technicians to strict standards: 80% is the minimum passing grade and candidates have only two attempts to pass in order to land a position in the shop. With the exams behind them, entry level technicians are paired up with a Certified Technician on the Express Team and the training begins. It’s an apprenticeship that will last four years, an industry red seal standard that’s controlled by Industry Training Authority (ITA). The training is rigorous: apprentices must complete 6,480 hours in the workplace as well as 24 weeks of classroom training over four separate terms. Each term is held at the end of each completed work year, and each level of certification is more advanced and demanding than the next. The completion of every year depends on a minimum 70% grade, and this includes the final Final InterProvincial Red Seal Examination. The Red Seal Certification is a national designation that allows licensed technicians to work in a trade or occupation in any Canadian Province or Territory that participates in the Interprovincial Standards Program. Following the apprenticeship, the next stop is the Main Shop, where technicians are exposed to advanced electronics, diagnostics and mechanical repairs. At this point, they would also be placed in the BMW Training Program at the Associate Level. At Brian Jessel BMW, our technicians are constantly upgrading their education and skills, from Red Seal to BMW MasterTechnician Status. But before a technician achieves Master status, there is still much ground to cover. Along with their years of instruction, both on the general functions of a vehicle and advanced electronics, technicians at Brian Jessel BMW also receive guidance from BMW University – a training program developed by the brand as a wayto educate employees on the cars our clients drive today.

BMW University is a stepping stone for our technicians to establish their status within the BMW organization – on top of their Red Seal Certification, a BMW Technician can obtain four additional levels of certification with the manufacturer (Associate, Member, Certified and Master). This process takes proximately five to seven years, during which time technicians must pass not only the written tests at each of the four levels, but practical exams as well. These hands-on tests take place at the BMW University in Toronto, in front of a live panel of instructors. After completing this long stretch oftraining, obtaining Red Seal certification and successful completion of BMW University, a student is finally declared a Master Technician – the highest level a technician can achieve within the BMW organization. But like any service trade, skills must be refreshed. Technicians are responsible for attending new technology courses offered bythe BMW University and must complete a re-certification test and handson exam every three years. All ofthis training is not just an investment oftime and effort – it also involves a considerable financial commitment. In order to perform maintenance and repairs on client’s vehicles, technicians must purchase a variety oftools. Just as BMW vehicles are known for solid workmanship and technological advances, so too must BMW technicians be prepared to maintain and repair these vehicles with top-of-the-line equipment and tools. At Brian Jessel BMW, we supply our technicians with specialty tools and diagnostic equipment, but the average technician will still personally spend $2,500 every year on tools that are not available to the general public. In terms ofthe overall investment, the average technician at a luxury dealer can expect to invest more than $100,000 over their entire career. To balance this investment, technicians are well compensated. Brian Jessel BMW is proud to offertechnicians competitive wages and a fantastic benefits package, along with an exceptional work environment that fosters the best work possible.

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Loyalty has its rewards: How the client-car dealer relationship is mutually beneficial

Get A Grip! Brian Jessel BMW E XC LU S I V E


Factory Winter Wheels Promotion & Storage Package Winter Wheel Packages on Sale NOW* Plus Receive for 1 Year:


By Jack Lai Customer Relations Manager

• Complimentary wheel & tire storage • Installation of winter tire package • Installation of your factory tires ($300 Value)

Every day, we all have experiences with service providers – it might be in a restaurant, a clothing store or a car dealership. And that experience isn’t limited to the individual receiver – whether it’s good or bad, news of it can travel. Excellent service can leave a customer highly motivated to return for a repeat of that experience, and will leave them likely to let their friends and family know about it in glowing terms. It works similarly for bad experiences – in fact, oftentimes scorned customers are more vocal than happy ones, warning others against it at all costs. Neutral run-ins don’t often make an impression one way or another – nothing lost, but nothing particularly gained either. Service providers, you see, have a huge opportunity, not just to win over individual customers, but to impress them so much that they refer new business to you.

With so many choices out there, it often comes down to the quality of the experience – one of this dealership’s foremost priorities. At every touch point we strive to impress and exceed expectations. Loyalty is inspired by repeated and sincere contact – we communicate with our clients on a regular basis by telephone, mail and email, we solicit their input and show them how much we value it. In my mind, this is what determines whether or not they will come back for future purchases, and refer others to the dealership.

*Package excludes wheel alignment For more information, call the Brian Jessel BMW Service Department at 604.222.7788

Of course, with Brian Jessel BMW, the relationship is mutual: happy customers become loyal customers, and we consistently try to reward their loyalty to keep them happy…and loyal. This loyalty has its perks: our customers have full, complimentary access to our 120 BMW rentals and five full time valet drivers. Arranged through our service department, valet

Brian Jessel BMW

2311 Boundary Road Vancouver, BC 604.222.7788

The Ultimate Driving Experience™

includes pick-up anywhere in the Greater Vancouver Area, whether it’s a downtown office or private home. Our VIP limo service is also available for those days you just don’t feel like driving. One of the latest and greatest advantages for clients is our newly launched online booking service. Now you can check availability and easily schedule service appointments through our website, – it’s an important capability in our ever-changing market and tech-savvy society. And an extra incentive for early risers: clients who come in for morning appointments with our Express Service are treated to breakfast. From complementary croissants to our staunch commitment to clients and their cars, this is how an experience at Brian Jessel BMW inspires loyalty.



Committed to care Why maintaining servicing outside of warranty is crucial


At Brian Jessel BMW, we are committed to supporting our BMW owners through the complete life cycle of our products, whether it’s a prized, older vehicle, a pre-owned gem orthe latest model. Every convenience is offered to our valued clientele: business hours from Monday through Saturday;

Chris Kehoe Assistant Service Manager

eService Appointment (on-line) Booking; 24-hour Security personnel for after-hours drop off; a convenient location for our newly revamped

All the extras

centre; the largest BMW dealer Parts & Accessories department in Canada

Afterthe initial warranty period, BMW Roadside Assistance coverage can be renewed with an annual fee. This package provides an extensive list of benefits, including emergency service calls and trip interruption services, and the mostimportantone being thatin the eventofa breakdown, yourvehicle will be transported via flat deck (essentially carried, not towed) back to your dealer. This will ensure that Brian Jessel BMW Trained Technicians will be the ones to restore the drivability and maintain the integrity of your BMW.

our clients – that they may care for their cars as much as we do. Read on to find out aboutthe steps to take to keep your car running beautifully and reliably. The first 48 Part of owning a BMW means that scheduled maintenance and repairs are included for the first 48 months (or 80,000 km) of every car’s life. New BMWs are also covered with Roadside Assistance for four years (or 80,000 km). This package begins on the date of original registration and is automatically transferable with a change of ownership. (Non-scheduled pre-paid maintenance packages covering brakes, clutch, wiper blades, etc. can be purchased in addition to the scheduled maintenance). After four years have passed, it’s no less important to maintain your investment for reliability, performance, longevity, value and above all, safety. As the vehicle ages with continued driving, it is susceptible to increased wear and tear of the brakes, tires, exhaust, clutch and suspension components, which naturally require routine inspection, evaluation and care to keep your BMW performing as it should. Post-warranty

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Our technicians are experts in analysis and diagnosis. For example, a minor coolant seepage or leak noted during a regular maintenance visit can be easily and quickly repaired by replacing a worn hose or seal, or by tightening a clamp. This is certainly preferable to the alternative: an unexpected system failure resulting in a breakdown that leaves you stranded. In this situation, the repair will likely be more extensive and expensive if your engine has been damaged due to overheating.

of more than 30 Technicians and 10 Apprentices in our advanced service and even vehicle spa services. We hope to inspire the same dedication in


Regular vehicle servicing and inspection enables our technicians to evaluate the condition of major and minor components on an ongoing basis and recommend appropriate measures as necessary. Over time, components such as seals and gaskets (which maintain the integrity of their specific systems, such as engine cooling and lubrication, transmission, differential, etc.) will require replacement. Monitoring these seals and gaskets at routine intervals will prevent vital fluid levels from being compromised, which in turn ensures essential lubrication and cooling of the engine.

lounge and business centre; four Master Certified technicians leading a team

Appointments; M-Café services; a modern, wireless-enabled customer


As with all of the important assets in your life – your health, your home – it is crucial to be proactive rather than reactive in managing your car. Just as you regularly visit the dentist and doctor, your BMW should be checked annually at minimum. This regular maintenance will ultimately control the cost of ownership – handling your vehicle’s minor needs today can help you avoid being hit with a bigger and potentially more costly problem later on down the road.

Cracked and worn fanbelts are another example of a minor problem that can turn major without proper intervention. During a regular BMW inspection, the belts would simply be replaced. A broken fan belt, on the other hand, would result in the failure of the related system (power steering, electrical/battery system, heating/air-conditioning or engine cooling system), and again, the resulting repair would likely far exceed the preventative replacement of a worn belt. (Replacement parts are always BMW original equipment and include a two-year parts-and-labour warranty.)

showrooms; Valet, Limousine and Mobility Services; Express Service


A proactive approach

Here to read your mind; take your vision to reality. The Official Design Agency for Brian Jessel BMW 6 0 4 . 6 8 3 . 6 1 9 0 v e r t e x d e s i g n @ s h a w. c a

Brian Jessel BMW has always, and continues to invest in the training and development of its service personnel (read more about in “The fixer,” page 54). From service call centre staff and service receptionists, to express advisors and service advisors at the front end, to our multiple levels of BMW Certified Technicians (including four BMW Master Technicians) in our Shop, to our state-of-the-art facility and equipment, the resources, expertise and experience available to BMW owners are plentiful. Whether yours is an esteemed classic or current model, we are here to assist you with maintaining and protecting your investment, for your driving pleasure today and many years of BMW joy.

Beautiful BMW


You car works hard – pamper it with Brian Jessel BMW Spa Service. Our Spa packages are delivered by our detail specialists and are designed to restore and preserve the natural beauty of your BMW. Choose from:

Brian Jessel’s Parts Department also carries a full line of ecofriendly, BMW-original “Natural Care” cleaning and car care products for paintwork, window care, convertible tops, alloy wheels, chrome, rubber, leather and carpets. Never use substances such as lacquer t h i n n e r, h e av y- d u t y g re a s e remover or solvents, fuel or alcohol-based cleansers on your BMW, and, to avoid damage to rubber components, never use sprays or car-care products containing silicone.

Outside of the original warranty and scheduled maintenance period, BMWs are designed to alert their owners of servicing needs, which makes it easy to monitor and maintain their performance. Service indicator systems, as well as warning lights for brakes, coolant and oil levels, are prominent in each vehicle (Brian Jessel BMW’s Service Department is always available to help interpret these signals and indicators). For the convenience and peace of mind of our owners, numerous Value Service packages have been developed specific to the individual requirements of each BMW model and year, in order to ensure that key operating systems are effectively maintained.

Ultimate Seasonal BMW Auto Spa Package from $299.00

Continuing to service your BMW at Brian Jessel BMW provides you with the assurance that your repair and service is performed by BMW Factory Certified Technicians using proprietary state-of-the-art diagnostic equipment unique to our organization. Troubleshooting time is minimized and immediate online manufacturer support is available. Only Original Manufacturer Parts are used, which carry a twoyear, unlimited mileage parts-and-labor warranty. Your BMW’s service history and record remains contiguous and consistent – a valuable component when considering resale of your BMW.

Alloy Wheel Repairs (cosmetic finish)

Deluxe BMW Auto Spa Package

from $199.95

Executive BMW Auto Spa Package

from $ 79.95

Shampoo Interior Carpets & Mats


Sanitization of Interior Vents/Carpets


Alloy Wheel Detailing

$ 59.95

Paint Refinishing Windshield Replacement (insurance claims) Collision Repair guidance

Visit us for an estimate on Dent Removal or Upholstery Repair brian JESSEL HOLIDAY 2010


Happy Customer: Brad Leitch President By Lauren Ferranti-Ballem Soccer Express

A+ Chafic Sleiman BMW Sales Consultant

Just like great romances that are forged under dramatic, dire circumstances, so too was Brad Leitch’s devotion to Brian Jessel BMW cemented, somewhere along Whistler’s Sea to Sky Highway. Back in 2005, he was motoring along in his new and very first BMW 330 convertible, en route to a work event. Suddenly, on that narrow, busy road, the car completely broke down. But one phone call ensured he wasn’t stranded for long. “They sent a couple of guys in suits and ties up the hill to rescue me with a new X5,” Leitch says. “That first

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experience impressed me so much, and ever since I’ve been over the moon with the level of service I continue to receive.” He’s smitten enough to keep buying BMWs – four cars in four years, to be exact, starting with that very first convertible. “I had always had convertibles, and even though my wife and I were expecting our first baby that year, I thought I could get away with it,” he says. One of the many realities of parenthood set in and he soon traded it for yet another first. “That 335 sedan was a groundbreaker, my first four-door.” Since then, there has been another sedan, an SUV, two girls and a successful company, Soccer Express, that supplies gear to large clubs in Canada. Leitch has always had a knack for business, having grown up learning purchasing, sales and management alongside his father and his office supply company. What started as one retail location in 1998 quickly morphed into a dozen stores. Leitch then sold them and scaled back to three stores, a production facility and an active website ( “Our main focus is club and team business,” he says. “We not only supply clubs, but we work closely to help them stay organized and make the most of the resources of major brands like Adidas, Nike and Umbro.” His commitment to the game isn’t just smart business – it’s grounded in personal passion. He travels the world as a spectator of the sport he reverently calls football, keeps an extensive collection of memorabilia and is eager to welcome the MLS (Major League Soccer) – a league supported

by the star power of England’s David Beckham and France’s Thierry Henry – to Vancouver in 2011. He’s tried to involve his two girls in the game, but “they’re more interested in dance lessons right now,” he says. Second only to soccer, his competing passion is for cars. “I have owned and driven virtually every other model, including Mercedes and Volvo, but no other import compares to the service and engineering of a BMW,” he says. “I am an England football fan and Germany is our main rival. My soccer partners get a kick out of the fact that I support a German company, but they do make great cars.” While the cars are exquisite, it’s the service that completes the picture. His salesman of choice, Chafic Sleiman, happens to live nearby in the same neighbourhood. “It’s pretty convenient for me, because he’ll come to the house to pick up and drop off the car for service – I just had my windows tinted like this,” he says. “He’s a patient man – I run him with my list of demands and he comes through every time.” It’s the proactive, responsive nature he’s found at Brian Jessel – “they’re unlike any other dealership I’ve ever worked with” – that keeps him coming back. That and the cars, of course. “Once you drive one, you know,” he says. “I’m a BMW man – and a soccer fan – for life.” brian JESSEL HOLIDAY 2010


brian JESSEL Magazine  

Inspired by BMW | Influenced by Vancouver

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