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HEWS M E D I A GROUP

2012 MEDIA KIT COMMUNITYNEWS

HEWS M E D I A GROUP +1 (562) 407-3873 13047 E. Artesia Blvd., Ste. C-102, Cerritos, CA 90703 loscerritosnews.net


Newspaper

See pages 7-10 for advertising rates.

Quality. Quantity. Loyalty. The Community News is an integral part of people’s lives. Our content is available to more than 165,000 readers across multiple platforms. And, those loyal readers are influential and highly engaged. This is what makes it one of the most attractive environments for advertisers.

“As a Los Angeles County Supervisor I need to keep in touch and inform my constituents. Los Cerritos Community News is always there to help me and other local politicians, offering editorial space for press releases as well as accepting articles for publication on the Opinion Page. Furthermore, if I want to know what’s going on in the community, I always pick up the Community News first.” Don Knabe Los Angeles County Supervisor Former Mayor of Cerritos, Cerritos Resident

Informed. For an insightful view of our area, there’s no paper like The Community News. For more than 14 years, our readers have expected their newspaper to provide the most thorough and uncompromising coverage in our area.

“We have been advertising in Los Cerritos Community News for 8 weeks and had our best month ever this last April. After that, we signed a one year contract and had our best ever June! I highly recommend using Los Cerritos Community News for your marketing and advertising.” George Kerby Owner California Replacement Windows Cerritos, Ca.


Money to spend Cerritos area residents spend more in retail purchases than any city in California except Beverly Hills. The average yearly income in Cerritos exceeds $79,000 per year.

Reach The Community News reaches 95% of all homes and businesses in Cerritos, Artesia, Hawaiian Gardens, Norwalk, East Lakewood, La MIrada, La Palma, and Pico Rivera every Friday.

Value The Community News reaches more residents but costs 1/3 less than the competitors.

Competing newspapers reach less than 12%.

Online Newspaper

LosCerritosNews.net is the #1 local news site, visited by over 18,000 unique visitors each month. They access and connect daily with our award-winning journalism—in articles, video, and multimedia features—and become part of one of the most engaged, loyal community of readers on the Web.


Social Media Marketing Your Message + Social = More Customers Engaging customers on social networks like Facebook, LinkedIn, and Twitter helps you grow your business by both increasing customer loyalty and spreading your message to a new audience. We make social media marketing easy by connecting your social networks with Email Marketing, Event Marketing, and Online Surveys and Contests to get your small business or nonprofit noticed. And our team will you get started. The bottom line? Social Media Marketing helps you get more out of what g for the digital age.

Harness the power of Social Media Marketing for your business. HERE’S HOW IT WORKS: Email Marketing + Social Media: Email starts the conversation, social deepens the relationship. Combine your email and social media marketing to put your content in front of a bigger audience. Make it easy for your fans and followers to share your content with their friends and colleagues. Event Marketing + Social Media: Let your guests help you pack the house! Invite your list, but don’t stop there — post your event right from your Constant Contact account to Facebook, Twitter and LinkedIn to get even more publicity. With one click your guests can post your event to their favorite social media sites, getting their friends and colleagues to attend. Online Survey + Social Media: Want to know what they really think? Make your polls and surveys go social and get instant feedback from a whole new audience.


YourCityCoupons.net What is Your City Coupons? Your City Coupons emails its members one unbeatable offer on something great to do in your city. In addition to huge exposure, Your City Coupons generates a large number of sales in a short period of time. Given the appeal of our offers, users frequently pass the information along to others, which translates to the potential for even more customers for your business. Giving back Your City Coupons donates up to 10% of every coupon purchased to a charity of the purchasers’ choice. We have secured over 105 charities (and growing) for inclusion into purchases of coupons. Our goal is to create opportunities where everyone wins Motivated Consumers. Your City Coupons delivers exactly what your business needs - a large group of consumers who are looking to spend..

Get Noticed. Your offer will be exclusively delivered to our thousands of opt-in email subscribers, who look forward to receiving Your City Coupons weekly email. Our first-class business partners, unbeatable values, and entertaining writeups keep consumers engaged in a way that traditional marketing can’t match. Online “Word of Mouth”. Your offer will spread virally across the Web as our customers share it with friends using tools like Facebook and Twitter, further increasing your brand’s exposure. Only invest in committed customers. With Your City Coupons, you’re only investing in the most valuable asset to your company— committed buyers. The sole purpose of marketing is getting people through your doors. For each customer Your City Coupons delivers, we simply share the revenue—a win for you, us, and the customer. Tailor The Offer To Meet Your Needs. Your City Coupons works with you to structure an offer that will maximize the value to your business in a variety of categories such as restaurants, health, beauty, events, recreation, services, products, and more.


Video Motion. Sound. Memories. Our creative team works together to develop the finest in promotional video production services for each of our clients. Our staff will learn every aspect of your business or product, formulate a message, then create a video production concept to get it out into the world in a fun and engaging manner. We’ll make sure people not only see your message – they’ll remember it. Educational Videos A good training video production needs to do more than tell your employees what to do. It needs to educate them, so they can do their jobs in a safe and efficient manner. But it also needs to be fun and enjoyable to watch. It needs to entertain. Viewers retain exponentially more information when they are also being entertained. A high end, informative, and entertaining training video is key The same goes for education video production. When teaching at any level, it’s important to be on that level, not above it. Our staff has created video productions for every age group and demographic – we know how to connect on any level.


COMMUNITYNEWS AD RATES

ZONE 1 - 35,000 Circulation Artesia, Cerritos, E. Lakewood, Hawaiian Gardens, and La Palma

Prices are on a per issue basis:

“As the Assemblymember representing the areas of Artesia, Cerritos, Hawaiian Gardens, Lakewood, and Norwalk, my staff and I often read Los Cerritos Community News to stay informed of the goings on within the community. I see the paper and its dedicated reporters everywhere. Los Cerritos Community Newspaper is truly a community newspaper.” Assemblymember Tony Mendoza Former Mayor of Artesia Artesia Resident

Full Half Quarter Eighth Sixteenth

Open

8 weeks 13 weeks 26 weeks 52 weeks

$900 $500 $400 $220 $145

$850 $470 $330 $195 $125

Norwalk and Pico Rivera

Prices are on a per issue basis: Open

Full Half Quarter Eighth Sixteenth

$375 $275 $220 $130 $70

$350 $255 $200 $110 $60

$325 $235 $180 $90 $50

$300 $215 $160 $70 $40

8 weeks 13 weeks 26 weeks 52 weeks

Full $800 $756 $738 Half $426 $401 $376 Quarter $340 $276 $225 Eighth $183 $162 $147 Sixteenth $127 $109 $86 Ask your representative about color rates.

$719 $356 $206 $143 $64

$695 $331 $180 $123 $46

Pick up rate into Zone 2 - 25% off

Prices are on a per issue basis:

8 weeks 13 weeks 26 weeks 52 weeks

$650 $375 $275 $175 $75

8 weeks 13 weeks 26 weeks 52 weeks

$400 $295 $240 $150 $85

Pick up rate into Zone 1 - 20% off

La Mirada Lamplighter

$675 $400 $299 $185 $85

$770 $385 $220 $140 $55

PICK-UP RATES

ZONE 3 - 15,000 Circulation

Full Half Quarter Eighth Sixteenth

$800 $415 $250 $165 $75

ZONE 2 - 10,000 Circulation

Open

Open

$825 $440 $275 $175 $100

$625 $350 $250 $150 $65

$600 $325 $225 $125 $55

$575 $299 $199 $99 $45

Open

Full Half Quarter Eighth Sixteenth

8 weeks 13 weeks 26 weeks 52 weeks

$300 $221 $180 $113 $56

$281 $206 $165 $98 $49

$263 $191 $150 $83 $41

$244 $176 $135 $68 $34

$225 $161 $120 $53 $26

FREE STANDING INSERTS $25 per thousand, printed by customer COLOR CHARGES: 1 Color - $50 • 2 Color - $100 • 3 Color - $150 • 4 Color - $400 • 85 Line Screen ADVERTISING DEADLINES: Space Reservations - Friday 5:00 PM • Camera Ready - Tuesday, Noon • Friday Publication DESIGN & PRODUCTION: As a service to our advertisers, the Los Cerritos Community News will produce your ad. DISTRIBUTION: Delivered to 45,000 homes and businesses weekly in Cerritos, Artesia, Hawaiian Gardens, and East Lakewood and La Palma.


MONTEBELLO

PICO RIVERA

0

2

LA MIRADA

NORWALK BELLFLOWER

6

MILES

SANTA FE SPRINGS

DOWNEY

4

CERRITOS ARTESIA

LAKEWOOD

LA PALMA

HAWAIIAN GARDENS

COMMUNITYNEWS ZIP CODE COVERAGE

BUENA PARK

CYPRESS

CITY Artesia Cerritos E. Lakewood Hawaiian Gardens La Mirada La Palma Norwalk Pico Rivera TOTAL DISTRIBUTION:

ZIP CODE

QUANTITY

90701 90703 90715 90716 90638 90623 90650 90662

5,000 17,000 4,000 4,000 15,000 3,000 5,000 5,000 58,000


FULL PAGE AD WIDTH: 10 IN HEIGHT: 14.75 IN

COMMUNITYNEWS AD SIZES THREE QUARTER PAGE THREE COLUMN AD Vertical AD Width: 7.4583 in Height: 14.75 in

QUARTER PAGE TWO COLUMN AD Vertical AD WIDTH: 4.9167 IN HEIGHT: 7.2917 IN

HALF PAGE TWO COLUMN AD Vertical AD WIDTH: 4.9167 IN HEIGHT: 14.75 IN

SIXTEENTH PAGE ONE COLUMN WIDTH: 2.375 IN HEIGHT: 3.5625 IN

EIGHTH PAGE TWO COLUMN AD Horizontal AD WIDTH: 4.9167 IN HEIGHT: 3.5625 IN

HALF PAGE FOUR COLUMN AD Horizontal Ad Width: 10.375 in Height: 7.2917 in


Los Cerritos Community Newspaper Group Insert/Brochure Print and Delivery Subtract $205 from each category for print only pricing.

5,000

$545.00 10,000

$575.00 20,000

$815.00 10,000

$565.00 20,000

$600.00 40,000

$845.00 5,000

$625.00 10,000

$655.00 20,000

$995.00 5,000

$955.00 10,000

$1055.00 20,000

$1605.00 All advertised flat sheet insert products include delivery to our office, for any information on additional quotations, call 562.407.3873 www.loscerritosnews.net • 13047 E. Artesia Blvd., C-102 • Cerritos, Ca., 90703 • sales@cerritosnews.net


Doorhangers-Perforated and Non-Perforated es Delivery servic available too!

3.5 x 8.5-No perforation

4 color front, blank back 100 lb. Gloss 100 lb. Matte

QUANTITY PRICE EXTRA M‘s 5,000 $407 $54 5,000 $419 $55

4 color front, black back or 4 color back 100 lb. Gloss 100 lb. Matte

QUANTITY PRICE EXTRA M‘s 5,000 $465 $59 5,000 $486 $61

3.5 x 8.5-Perforation

4 color front, blank back

100 lb. Gloss 100 lb. Matte

4 color front, black back or 4 color back 100 lb. Gloss 100 lb. Matte

4 color front, blank back

QUANTITY PRICE EXTRA M‘s 5,000 $505 $63 5,000 $521 $65

4 color front, black back or 4 color back 100 lb. Gloss 100 lb. Matte

QUANTITY PRICE EXTRA M‘s 5,000 $586 $73 5,000 $616 $75

4 color front, blank back

100 lb. Gloss 100 lb. Matte

100 lb. Gloss 100 lb. Matte

QUANTITY PRICE EXTRA M‘s 5,000 $547 $68 5,000 $566 $71

4 color front, black back or 4 color back 100 lb. Gloss 100 lb. Matte

QUANTITY PRICE EXTRA M‘s 5,000 $643 $77 5,000 $677 $79

QUANTITY PRICE EXTRA M‘s 5,000 $791 $146 5,000 $807 $149

4 color front, black back or 4 color back 100 lb. Gloss 100 lb. Matte

4 x 11-No perforation

4 color front, blank back

QUANTITY PRICE EXTRA M‘s 5,000 $751 $110 5,000 $773 $112

5.25 x 8.5-Perforation

5.25 x 8.5-No perforation 100 lb. Gloss 100 lb. Matte

QUANTITY PRICE EXTRA M‘s 5,000 $693 $104 5,000 $705 $106

QUANTITY PRICE EXTRA M‘s 5,000 $872 $122 5,000 $902 $125

4 x 11- Perforation

4 color front, blank back

100 lb. Gloss 100 lb. Matte

QUANTITY PRICE EXTRA M‘s 5,000 $834 $98 5,000 $853 $101

4 color front, black back or 4 color back 100 lb. Gloss 100 lb. Matte

QUANTITY PRICE EXTRA M‘s 5,000 $927 $128 5,000 $964 $131

HEWS M E D I A GROUP

13047 E. Artesia Blvd., C-102 • Cerritos, Ca 90703 www.loscerritosnews.net • sales@cerritosnews.net Office 562.407.3873 • Fax 562.921.1915


Online Advertising Rate Card Traditional Web ad sizes Skyscraper 160 x 400 Duration 12 Months

6 Months

3 Months

1 Month

Medium rectangle 160 x 210

Leaderboard 450 x 100

Ad Impressions per month

Run of Site

Home Page

25,000

$300

$325

20,000

$240

$260

Ad Impressions per month

Run of Site

Home Page

25,000

$350

$375

20,000

$280

$300

Ad Impressions per month

Run of Site

Home Page

25,000

$400

$425

20,000

$320

$340

Ad Impressions per month

Run of Site

Home Page

25,000

$450

$475

20,000

$360

$380

Increase your reach with the #1 Community Newspaper site in the area! Our audience is younger, more affluent and growing rapidly. • The median age of loscerritosnews.net online audience is 42. • Average household income is $70,000. • There are 14,000 unique visitors coming to our site each month a 300% increase over 2010 visitors.

Special Web ad sizes-Examples on next page Peeler 300 x 300

Pop-Up 450 x 320

Duration

Ad Impressions per month

Run of Site

Home Page

25,000

$350

$375

20,000

$280

$300

Ad Impressions per month

Run of Site

Home Page

25,000

$400

$425

20,000

$300

$320

Ad Impressions per month

Run of Site

Home Page

25,000

$450

$475

20,000

$320

$340

Ad Impressions per month

Run of Site

Home Page

25,000

$500

$550

20,000

$340

$360

12 Months

6 Months

3 Months

1 Month

Sticky 800 x 75

www.loscerritosnews.net


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b_d \9Whc[b: .' + [H u Rates are per thousand. eWZ"9Whc[bš A FULL SERV u Quick Turnaround: processed, printed and shipped in u 3-5 business days A FULL SERVIC u Flexibility to print ANY QUANTITY! (there is a $150 set up fee for jobs under 10,000) u u Sizes available: 3"x3", 3"x2.75", 3"x2.5". 3”x4” u Plate Change Charge: Pricing reflects normal set up Stick-On Ads 3”x3” • 3”x2.75” • 3”x2.5” • 3”x2.375” if plate change is required $25/plate will apply. Quantity 10,000 25,000 100,000 200,000 300,000Zone 1 Zone 1 u No additional charge for PMS colors ed Yekf fkhY^ u Diecuts/Shapes: Additional $2M. Available for ^_i [$;nf$'& W ^j Ye\\[ %' [ 3”x3” Stick On Wind#1 or Wind#3 only. Shapes are as follows: Circle, House, Car, Heart, Popcorn/Flower, Stick-On Ads 3”x4” Pumpkin, Apple, Football, Shamrock, Diamond, Truck, Quantity 10,000 25,000 100,000 200,000 300,000 e  Christmas Ornament, Strawberry, Coffee Cup, Stop Sign, ][ kj^e l[ b_d \9Whc[b:h_ .'# + [H  eWZ"9Whc[bš Hamburger, Barrel and Wine Bottles. u Packaging: Packaging: All notes are Fan-folded in cartons that

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Stick On Ads are printed on glossy white background paper. Full Glue and Pattern Glue adhesive available.

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Zone 3

Stick-On Ads 3”x3” • 3”x2.75” • 3”x2.5” • 3”x2.375” 301 E. Carmel Drive, Carmel • 317-844-7700

Roses are Red, Violets are Blue

Quantity J.S. MARTEN10,000 Jewelers has the 25,000

100,000

200,000

300,000Zone 1 Zone 1

100,000

200,000

300,000

Zone 3

Valentine’s Gift for You

Stick-On Ads 3”x4” Quantity

10,000

25,000

S2 00

25 6

Z&E Sticky 3x3 8.25 E - Composite

$

FREE CREATIVE SERVICES!

3.00 Limit one coupon per customer. Exp ires September F OF 16, 2007. Designer

One Pizza of Your Choice

(Not Valid on Fri)

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The Best Pizza4-4563 y 45 Fr Fast, ee Deliver y

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Zone 3

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HEWS M E D I A GROUP

FREE CREATIVE SERVICE

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HMG_Media_Kit-R  

COMMUNITYNEWSCOMMUNITYNEWS HEWSMEDIAGROUP HEWSMEDIAGROUP +1 (562) 407-3873 13047 E. Artesia Blvd., Ste. C-102, Cerritos, CA 9070313047E.Arte...

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