THE FOUNDER Directed by John Lee Hancock Starring: Michael Keaton, Nick Offerman, John Carroll Lynch, Laura Dern, Linda Cardellini, Patrick Wilson. I wanna win.
When is enough going to be enough for you? Probably never.
Ethel Kroc Ray Kroc
The major thing that you will take-away from this movie on the famous McDonalds fast-food restaurant chain’s owner Ray Kroc is the performance of Michael Keaton as Kroc. Is it enough to make this a memorable movie? No more than the burgers are meant to be an unforgettable culinary experience. Keaton’s Kroc takes the power away from the McDonald brothers to build a brand of his own based on his ideas of making more money and does so stealing the ideas from the McDonald’s but shelving their ideals of quality food, efficiency and expertise. You are asked to admire a protagonist who wants to save money by making milkshakes with water and a powdered mix instead of ice cream and milk which he then sends to every McDonald’s franchise. He yells at Mac McDonald that he is too nice to succeed in business. Business is dog eat dog, rat eat rat. If my competitor was drowning. I’d go over and put a hose right in his mouth. Kroc has a gargantuan ego, is an outright liar; creating a myth about himself and his business, takes credit for all the ideas dreamt up by Dick and Mac McDonald, is greedy and obnoxious, and even steals the wife of one of his keen supporters and restaurant owners. Read the small print on your bill before you pay it: Kroc is the personification of evil, but this declaration of character is not included as a service charge. The problem therefore is that it is very difficult to find empathy for an unlikeable character who is villainous and is as false as his smile.