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Contents

Big graphics and display solutions Welcome

04 - 05

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Your Partners for 2012

06 - 07

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Big on the Environment

08 - 09

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Meet the Directors

10 - 11

Case Studies

12 - 51

Corporate Branding



Retail



Large Format and Print Hoardings



Airports and Station Branding



Vehicle Graphics



Sports and Live Events



Marketing Suites and Museums



Exhibitions and Conferences



Specialist 3D Displays



Products

50 - 67

Banner Stands



Pop-Up Displays



Portable Displays



POS Products



Modular Display Systems



Contact

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www.mckenzieclark.co.uk Welcome

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Welcome

years in service About us

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Welcome to the world of McKenzie Clark We specialise in top quality large format digital print and display solutions and an awful lot more besides. In fact our service and product offering is so vast, we designed this brochure to give you a snapshot of what we do, together with case studies of some of our most recent projects. For all requirements ranging from giant media hoardings and building wraps, sporting events and road shows, retail branding and displays and vehicle livery through to interior branding, POP, exhibitions, conferences, marketing suites and museums, you can be assured, McKenzie Clark makes your perfect project partner.

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Welcome www.mckenzieclark.co.uk

McKenzie Clark began in 1961, now celebrating our 50th year in service. We are proud to say that we are now the leading large format digital print and display company in the UK. We are proactive, service-focused and creative. By continuously investing in the latest technology, we pride ourselves in offering our clients the most innovative, high quality and varied large format print and display solutions available. We can help you develop visual concepts and designs that are right for your brand. Our extensive pre-press facility offers the highest quality graphic design, adaptive artworking and sophisticated colour management. Boasting a team of industry specialists, we aim to be an extension of your team, giving you support and advice every step of the way. Our team of talented inhouse project managers can look after your projects for you, making sure every element is carefully planned and executed, saving you time and money. Then there are our installation and implementation teams. These hugely talented teams are trained to fulďŹ l an entire installation from small banner stands and pop-up displays through to custom build exhibition stands and building wraps whist ensuring the highest quality result is achieved on time and on budget.


www.mckenzieclark.co.uk Welcome

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Your Partners for 2012

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London 2012 is set to be the busiest period in display and branding history 2012 is set to be the busiest period in European display and branding history. This is a result of London 2012, Euro 2012 and the Golden Jubilee celebrations. There is also a major uplift in the museum and gallery sectors. The last significant spike in activity was back in 1999 on the lead up to the Millennium celebrations, but this period is set to be in the region of ten times more active. The ‘Olympic’ effect will not just touch London but will spread throughout the country with every major town and city branded, coupled with sponsor events throughout the year. There is also an increase in general marketing spend leading to a shortage of capacity in the UK.

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Welcome www.mckenzieclark.co.uk

McKenzie Clark have been planning since 2009 for this spike in activity and we are following a ‘twin-track’ approach giving our existing clients comfort that we can partner them through this period but also have extra capacity for large event projects throughout 2012 and beyond. We are expanding our production, project management and client teams to ensure that we fulfil your projects to the high standard that McKenzie Clark have been renowned for over our 50 year history.


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Big on the Environment

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At McKenzie Clark we don’t brush environmental concerns under the carpet. Nor do we try and ‘green-wash’ you into thinking we have the answer to all ills. Instead we have a sensible environmental policy that we are really proud of. First of all, we’re ISO14001 accredited, therefore we are devoted to reduce, re-use and recycle wherever possible. We also endeavour to find and develop new eco-friendly alternatives to commonly used substrates such as PVC. There’s no doubt PVC based products have their benefits – cost, flexibility, durability, fire-rating and print quality. But, and it’s a very large but, PVC is pretty controversial when it comes to the environment. We’ve also replaced harmful solvent inks with environmentally friendly UV curing inks. Our new inks are certified as being free of volatile organic chemical compounds (VOCs) which can affect the environment. Our modern print technology offers a 20-30% better print coverage so less ink can be used. We take our clients’ and any other specific environmental requirements very seriously – you can trust us to use the specific materials and processes that fit in with your own environmental objectives.

Secondly, we strongly believe that all businesses have a duty of care that extends beyond complying with the law of taking care of the environment, so we are working hard to reduce our own carbon emissions and produce large format graphics in a more sustainable, environmentally friendly way, reducing the risks of unnecessary pollution. Our factory and office space was custom built in 2007, allowing us to incorporate all sorts of green features including: top notch insulation – reducing energy consumption for heating; an evaporating cooling system – producing no harmful emissions and consuming less than 10% of the electricity required for air-conditioning; movement sensors – to automatically turn off lights. And finally, we understand that the responsible disposal of graphics is an essential consideration in any project. We offer our clients an ecofriendly disposal service where we can plan structured collection, sorting and either recycling or incineration of waste avoiding the need for landfill. Whatever your requirement, you can rely on us to advise you of the latest eco-friendly technology, print processes and materials that are right for you and your brand.

www.mckenzieclark.co.uk Big on the Environment

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Meet the Directors

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Graham Clark

Andrew Akerman

Managing Director

Studio Director

Graham became MD of McKenzie Clark in 1994 following the management buy-out of two long established photographic businesses.

Andrew was the Managing Director of Tempo Typographics Ltd when in 1995 he orchestrated a transfer of business to McKenzie Clark Ltd and the creation of a new company Tempo Graphic Design Ltd.

It was while studying and then working as a photographer that Graham acquired his own in-depth understanding of quality colour reproduction. After making the move from conventional photo-processing into the digital revolution, he has succeeded in gathering an incredibly committed team of people at McKenzie Clark. It is his insistence on regular investment that has kept the company at the leading edge of technology. Graham is also passionate about championing environmentally friendly methods of production – an ethos which is shared by us all at McKenzie Clark.

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Meet the Directors www.mckenzieclark.co.uk

As Managing Director and shareholder of the new business he worked closely with McKenzie Clark providing an inhouse design and artwork resource. In 2006 the transition was complete when Tempo Graphic Design became a trading division of McKenzie Clark and Andrew became a Director and shareholder. Andrew’s responsibilities as Studio Director cover design, typesetting, artwork, file preparation and IT.


Michael Dunn

David Snaith

Ben Moss

Finance Director

Sales Director

Commercial Director

Michael Dunn joined McKenzie Clark Ltd in 2007 as the Finance Director.

David joined us in 2009 after spending 8 years as Sales Director with the competition.

Ben started in the display industry back in 1989. From there he founded Jupiter Display as a joint venture with Photobition in 1992 establishing the business as the largest graphics display company in central London. Photobition floated on the London Stock Exchange in 1995 with Ben taking the role of Managing Director for the UK business.

He has a great deal of experience with small to medium sized companies in the manufacturing and service sectors. Michael’s vast experience in finance and administration has added to the already strong management team within McKenzie Clark.

He brings with him a wealth of client service experience, initially acquired in retail in the luxury department store sector, where he spent 12 years managing internal teams and external creative agencies. David’s experience and understanding is second to none when it comes to implementing promotions and visual merchandising across all marketing disciplines. Speaking of McKenzie Clark, David says “the team here is dedicated to excellence. Quality begins on the inside…and then works its way out.”

In 2001, Ben along with other key management completed an MBO of Photobition UK with offices nationally and 450 staff, renaming the holding company Service Graphics to reflect one of the key divisions within the business. The company continued to grow and take market share to create the UK’s largest graphic business with sales of £42 million. In 2006, Service Graphics was sold to St Ives plc and Ben continued as Group Sales Director up until 2008 where he took time out of the market place. In April 2010 he re-entered the market place as an investor in McKenzie Clark, taking the role of Commercial Director to help build and develop the business towards the Olympics and beyond.

www.mckenzieclark.co.uk Meet the Directors

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Case Studies 12

Case studies www.mckenzieclark.co.uk


Our Case Studies

Case Studies

Corporate Branding Retail Large Format Print and Hoardings Airports and Station Branding Vehicle Graphics Sports and Live Events Marketing Suites and Museums Exhibitions and Conferences Specialist 3D Displays

www.mckenzieclark.co.uk Case Studies

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Case Studies Corporate Branding

Corporate Branding

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Case studies www.mckenzieclark.co.uk


Unilever

Project A unique office transformation in Singapore. The brief We were asked to create a visual graphic solution for 6 floors of office space in Singapore.

The work Printing direct to a media with specialist adhesive properties to withstand the humidity of an office environment in Singapore, we produced 2,000 square metres of digitally printed wallpaper, 1,200 metres of manifestation and 100 square metres of duratran.

The result Unilever and the design agency Playgroup were very impressed, especially with our consultative approach to the project, quality of the products used and the professionalism of the installation team.

We then applied these graphics to 6 floors of office space covering floors, walls, office furniture and lockers creating an instant visual impact, transforming the space entirely. We completed this unique graphic installation with just 2-3 weeks production time and 3 weeks installation.

www.mckenzieclark.co.uk Case studies

Case Studies Corporate Branding

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Start Creative

Case Studies Corporate Branding

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Project Barclays hospitality box at the O2 arena. The brief Working from sketch visuals and photos supplied by Start Creative, we were asked to create an eye-catching interior space, presented in 3D CAD drawings.

The work Working from our design and CAD drawings, we produced a stunning interior space using high quality bespoke polished oak wall and counter top sections, integrated sheet metal wall cladding with the Barclays logo laser cut and LED backlit, and four 3D lenticular backlit LED light boxes to give the space extra lighting in a soft and stylish manner. We also worked closely with our client to specify and source high end furniture, ďŹ xtures and ďŹ ttings to position within the interior.

Case studies www.mckenzieclark.co.uk

The result Start Creative was very pleased with the result. The interior space created really was absolutely stunning.


Thomson Reuters

Project Interior branding for Zug headquarters. The brief Thomson Reuters asked us to create a refreshing corporately branded interior for their new Swiss headquarters using images from their photo library.

The work After an initial site survey and working from site plans we transformed their meeting rooms and communal ofďŹ ce space into stunning visual areas using selfadhesive printed wallpaper and applying vinyl to glass partitioning.

The result The feedback from staff and management has been excellent with Zug now being a benchmark for other Thomson Reuters ofďŹ ces around the world.

Case Studies Corporate Branding

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www.mckenzieclark.co.uk Case studies

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To ensure the highest quality result, we worked closely with THS architects and their marketing teams to test print the giant images using our specialist Durst Lambda and Durst 320 machines.


Gieves and Hawkes

Case Studies Retail

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Project The refurbishment of the London flagship store. The brief Our client asked us for an interior branding solution for their flagship store in Saville Row. The space was a two storey area housing a ground floor retailing space with newly expanded 1st floor gallery, housing some of the most amazing military coats, helmets, swords and general military paraphernalia, part of the famous Gieves Military Archive.

Case studies www.mckenzieclark.co.uk

The architecture is classic and sublime rising 4.5 metres above ground level. CEO John Durning felt that the area was compromised by a plain ceiling. Together with interior designer James Eyers the idea of creating a suspending piece of modern art and hanging mannequins was borne. The work McKenzie Clark proposed a fabric frame system to cover the 9 metre x 4 metre ceiling. This system consisted of 7 separate aluminium frames to best fit within the joist structure of the ceiling taking account of the inconsistencies in the old ceilings measurements. An original artwork owned by Gieves and Hawkes was scanned and the

graphic reproduced onto an environmentally-friendly Polyester fabric. Each graphic section was held into the frames using silicon kaydar. James Eyers designed a mannequin suspension system allowing mannequins dressed in military uniform to be suspended 3.6 metres below the graphical ceiling. A juxtaposition between contemporary and heritage was created. The result The Map Room has been reported as the “crowning glory” of the re-fit with the graphical ceiling becoming a real talking point.


Office Holdings

Project Office store graphics. The brief Our client asked us to produce interior store graphics for their 103 stores and all concessions. We were required to produce interior graphics for their top ten stores for installation by McKenzie Clark and also a solution that could be distributed to all other stores and installed by the Office store staff in conjunction with the main campaign. In addition, our client asked us to produce a magnetic graphic display solution in a further twelve stores to be installed by McKenzie Clark.

The work Working closely with the designer, we provided guidance and advice regarding the creation and supply of artwork suitable for the large format graphics. We produced 11,590 graphic items including printed repositionable vinyl, magnetic wallpaper panels, cut vinyl and window display elements as well as POS items for each store. All printed vinyl elements to be produced from artwork were produced direct to repositionable vinyl and magnetic graphics for ease of installation by store staff. Working with the Office marketing team, bespoke display kits were distributed depending on graphic areas available and individual layouts at each store.

We then scheduled 22 store installs across the country with individual graphic display distribution to a further 93 stores. The production time for this project was completed within two weeks, with collation and distribution completed within 4 days. Installations across the country were completed the week following, to coincide with the campaign launch. The further magnetic displays within twelve Office stores were installed within an agreed schedule fitting in with any access limitations and requirements. The result The client was very please, saying “a big thank you to all involved – glad we have been able to work together and hope it continues.”

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Case Studies Retail

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Case Studies Large Format Print and Hoardings

Large Format Print and Hoardings

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Leicester City FC

Project Stadium rebrand for key sponsors King Power and Air Asia. The brief Leicester City Football Club tasked us to produce new branding for their stadium. This included all re-brand items for the stadium exterior, bowl, concourse and club store facade.

The work In order to start the process every element of the stadium needed to be audited for location, size and quantity. This was completed in two days and a ‘Look Book’ produced, showcasing all elements with variations of the creative.

The result The key date was met and all the re-brand implemented – the client was extremely pleased with the overall look and impressed with McKenzie Clark’s ability to turn around a diverse and complex project on time and on budget.

The creative was narrowed down and a definitive canvas document produced. All items were then artworked and sent for final client sign off. Work had to progress at speed to meet a key date in the LCFC fixture calendar. This meant the project was scoped, artworked, approved, produced and installed over a 7 day period.

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Case Studies Large Format Print and Hoardings

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Guy’s and St Thomas’ Hospital

Case Studies Large Format Print and Hoardings

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Project Hospital development hoarding. The brief Guy’s and St Thomas’ Hospital wanted an exterior hoarding system that was different from the usual timber post format.

The work We created a hoarding solution with a much smoother and flatter surface than normal MDF or Dibond hoarding surfaces, produced from recycled plastic hoarding panels. We pre-wrapped 180 panels with print to self adhesive vinyl with anti graffiti seal. Each panel was 500mm (w) x 2500mm (h). The panels were then bolted together on site by our installations team. We then applied 44 linear meters of cut vinyl lettering to entrance area wall, also made from Kwik-Kliks recycled panels.

Case studies www.mckenzieclark.co.uk

The result The hoarding panels completely changed the look surrounding the hospital. Our client was particularly impressed with the smooth finish on each of the panels.


TalkTalk Talk

Talk

Project Carphone Warehouse advertising graphics. The brief Our client asked us to provide an advertising solution at their site on the A40 in Acton, the key factor being the employees could see out and have natural light still coming through the large glazed sides of the building.

The work We printed direct onto a one way vinyl ďŹ lm which is perforated allowing you to see through whilst allowing light to penetrate. We then laminated the one way perforated vinyl with an optically clear seal to prevent the holes collecting dirt and grime, also making the glass easier to clean.

The result Our client was very impressed with how the solution met their needs.

We managed this job within 5 days from receipt of artwork.

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Case Studies Large Format Print and Hoardings

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Case Studies Airports and Station Branding

Airports and Station Branding

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Case studies www.mckenzieclark.co.uk


Concourse Initiatives for Beck’s

Project Beck’s Art Crawl graphics. The brief Concourse Initiatives asked us for a striking large format graphics solution to install in Shoreditch High Street and Hoxton London Overground stations.

The work We printed direct onto self-adhesive, removable vinyl and sealed with an anti-graffiti laminate.

The result Our client was extremely happy with the result. They were very impressed how we produced such eyecatching graphics in only 5 days production time.

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Case Studies Airports and Station Branding

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PSI

Case Studies Airports and Station Branding

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Project Harry Potter tunnel, Gatwick Airport. The brief To create high impact branding for Virgin in conjunction with Universal Studios, as holiday makers enter Gatwick South Terminal.

The work After completing an initial site survey of the airport, we printed direct onto self-adhesive ďŹ re-rated wallpaper vinyl from artwork supplied. The striking graphics were printed in sections to ease the installation process and to ensure the highest quality ďŹ nish. The wallpaper branding was installed in the entrance tunnel leading to check-in areas to create a holiday themed branding experience for all to see.

Case studies www.mckenzieclark.co.uk

The result The area was given a refreshing, striking look that excites families as they travel through the airport.


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Case Studies Airports and Station Branding


Case Studies Vehicle Graphics

Vehicle Graphics

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Case studies www.mckenzieclark.co.uk


Yahoo

Project Beckham bus branding. The brief Yahoo asked us to wrap their corporate events bus in new campaign graphics for the 2010 World Cup. The new graphics were in relation to a recent David Beckham interview that Yahoo had organised which was streamed on-line to over 19 countries.

The work A full survey was carried out on the measurements of the bus in order to produce accurate CAD drawings of the new campaign which were then sent to the client for approval. Once the artwork was produced, we printed direct to self-adhesive vehicle wrap vinyl to cover the bus panels, and contravision, a perforated substrate which you can see through and allows light to penetrate, to cover the windows.

Before the new graphics could be applied, the existing bus graphic wrap had to be removed and each panel had to be cleaned in order for the new graphic wrap to be applied with the highest quality ďŹ nish. The result Yahoo loved the look and feel of the striking new imagery covering the bus and couldn’t wait to take it along to the next corporate event.

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Case Studies Vehicle Graphics

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Transport for London

Case Studies Vehicle Graphics

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Project Barclays Cycle Hire bikes get the designer treatment with bike wraps for London Fashion Week 2010. The brief As a teaser leading toward London Fashion Week, London based Canadian designer, Jean-Pierre Braganza wanted to transform the look of a selection of Boris Johnson’s agship Barclays Cycle Hire bikes with an amazing eye-catching, limited edition print.

Case studies www.mckenzieclark.co.uk

The work We printed the creative design by Jean-Pierre Braganza onto self-adhesive vinyl, then individually heat wrapped each bike, all within a 3 day turnaround.

The result TfL was very happy and the bikes really did look fantastic.


Landor

Project 2012 BP UK, Tanker Fleet branding. The brief Landor asked us to produce eye-catching, colourful tanker graphic wraps to promote 6 British Olympic/ Paralympics BP Ambassadors across 3 different types of tanker trailer. The various graphics would then be applied relating to which region each athlete was from in the UK.

The work Working closely with Landor, we collated the three types of vehicle measurements and test applied printed vinyl to one of each BP tanker at their central UK transport hub in the West Midlands.

The result Landor was really impressed with the result. We’re sure each athlete tanker design will be a big hit within their region.

We then produced stunning vehicle graphics for 44 BP tankers utilising a specialist bubble-free vinyl material with added gloss seal to protect the graphic during its 18 month campaign life cycle. From concept to installation, this project was completed all within 18 weeks.

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Case Studies Vehicle Graphics

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Case Studies Sports and Live Events

Sports and Live Events

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Chelsea Football Club

Project Chelsea FC Museum. The brief Our client asked us to create a high-visual interior and exterior branding solution whilst at the same time providing visitors with the important directional signage to guide them around the football grounds. The new imagery to be used in this exciting campaign was to lead visitors through the story of Chelsea FC, displaying a mixture of historic and up-to-date images of Chelsea players and memorable moments over the years.

The work After an initial site survey of the desired branding area, we produced a range of interior and exterior graphics solutions in a variety of applications to create striking action graphics throughout the club. From artwork and imagery supplied by Chelsea FC, we printed direct to aluminium composite to create a hoarding-like graphic at the entrance of the club. We then produced a giant aluminium composite cut-out of Chelsea player Petr Cech which was applied alongside the exterior entrance graphic, and Fernando Torres to be applied on an interior wall next to a uniquely branded visitor tunnel.

The tunnel was designed for visitors to walk through, leading them to the Chelsea FC Museum on the 1st oor. Self-adhesive ďŹ re-rated vinyl was applied to the tunnel and also to the side wall providing every visitor with a high impact branding experience. The result Visitors have really enjoyed the high quality branding and historic wall sections.

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Case Studies Sports and Live Events

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Arsenal Football Club

Case Studies Sports and Live Events

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Project Giant branding banners for Arsenal FC’s Emirates Stadium.

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Case studies www.mckenzieclark.co.uk

The brief We were asked to create an engineered branding solution for the external areas surrounding the new stadium, using 8 high-impact banners and the permanently fixed steel frame to hold them. The construction and imagery needed to augment the stadium architecture, and deliver a premium look and feel.

The work To execute this high-profile project, we worked with Arsenal’s brand partners 2020, who designed the 8 different artworks depicting famous Arsenal legends past and present, huddled together as they do before each game, circling, looking into, and embracing the stadium. Full site surveys were carried out to produce the essential stress calculations, and to put in place the necessary health and safety requirements for such a large outdoor project.

The client required a high degree of flexibility in the overall solution, so as to allow different poster campaigns/marketing messages to be featured in the frames. Our solution not only achieved this, but also allowed the replacement of individual cores of each banner, without the need to replace the entire image. Each of the 8 banners required a custom-designed, galvanised steel frame to be permanently fixed to the stadium core. These allowed each banner to be suspended in a safe and secure manner.


Case Studies Sports and Live Events

Measuring approximately 40 metres wide by 15 metres high, the graphic elements were printed in 5 sections, and designed to ďŹ t around existing Arsenal logos. We used 350gsm PVC-coated fabric to withstand the North London weather.

The result The banners are a stunning success, creating an imposing and stylish display that beneďŹ ts not only the Arsenal brand but also the stadium architecture.

All of the graphics will be thermally recycled by the manufacturer after use, creating high amounts of re-usable energy.

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Innovision

Case Studies Sports and Live Events

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Project Lloyds TSB Torch Relay. The brief Innovision asked us to produce an eye-catching, museum-like roadshow for their “Share the journey – Carry the flame” campaign for 2012, encouraging people to take part and nominate someone in their community to “share the journey” and carry the Olympic torch.

The work The first step to this exciting project was to carry out a site survey and record measurements of the entire roadshow trailer and supporting vehicles in order to produce display designs and recommend graphic applications. After the initial designs had been approved, we then designed and fabricated internally-lit display plinths from clear acrylic to house each Olympic torch. The interior display graphics of the trailer was printed direct to an eco-friendly gloss substrate and highlighted using soft spotlights.

Case studies www.mckenzieclark.co.uk

A unique design of self-adhesive printed graphics was then applied to the exterior panels of the roadshow trailer and each supporting vehicle. The trailer was then ejected from the crowd using four roof mounted windchaser flags and strong pop-up banner exterior branding. The result Innovision was delighted with the finished product which was a complicated project due to the multiple bespoke elements.


Case Studies Sports and Live Events www.mckenzieclark.co.uk Case studies

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Case Studies Marketing Suites and Museums

Marketing Suites and Museums

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Case studies www.mckenzieclark.co.uk


Qatar 2022 Bid Committee Early Action Group (Project Managers)

Project Leaders In Football World Cup bid exhibition. The brief We were asked to supply a branding and signage solution to a temporary structure set within Chelsea FC that would take minimal time to install but still look fantastic.

The work We reconďŹ gured and adapted artwork supplied to enable 350 square metres of canvas graphics to be produced. We then cut the canvas graphics into easy-to-install sections which we then stapled into place on site ensuring that installation times were kept to a minimum.

The result Our client was really impressed with the result. They were amazed as to how we produced and installed such an eye-catching exhibition space within a 2 day turnaround.

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Case Studies Marketing Suites and Museums

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Orbit Design

Case Studies Marketing Suites and Museums

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Project Printworks marketing suite. The brief We were asked to create a branding solution for an ‘open canvas’ within a marketing suite.

The work Working closely with Orbit Design, we printed direct onto canvas and installed aluminium frames to wrap the graphics. We then produced a unique London skyline printed direct to cut rigid PVC which was then mounted within the window to create a stunning, eye-catching display. We also manufactured MDF floor level indicators to each floor with a crisp spray finish. The panels were then mounted to the wall on split batons.

Case studies www.mckenzieclark.co.uk

The result Orbit Design was “over the moon”. They were amazed how we produced such a stunning interior space within a 5 day turnaround.


Cobham Bus Charity

Project Cobham Bus Museum, Brooklands. The brief To take an empty new museum structure and create the world’s largest bus museum with high impact signage and branding.

The work We completed full surveys of the building. We created a modular ceiling and wall structure to house giant branding that can be replaced in future years. The interior graphics were printed on a 5 metre wide coated polyester material giving a very high deďŹ nition.

The result The charity were delighted with the look and feel of the interior branding.

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Case Studies Marketing Suites and Museums

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Case Studies Exhibitions and Conferences

Exhibitions and Conferences

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Case studies www.mckenzieclark.co.uk


Lamb Creative

Project Mapfre Insurance Stand, BIBA 2011 Exhibition, Manchester. The brief We were asked to create a stylish, eye-catching exhibition stand within a 4x3 metre area, allowing space for visitors onto the stand and for food and drinks to be dispensed.

The work To maximize the space within this stand we cladded the walls with stunning oak boarding with built in downlighters, giving the impression of a much larger space. Small panels of red opal acrylic were mounted to the walls slightly raised with back lighting, creating a light box effect. Larger red translucent acrylic panels with applied grey-backed cut vinyl were then mounted over the top of the frosted panels to create an eye-catching, warm and inviting finish to the back walls. The bar within the stand was also cladded in oak boarding to blend in with the back walls and housed under-counter storage and a refrigeration unit.

The floor space of this stand was split across two levels to create a further feeling of space and also to create two separate areas for laptop presentations and for bar and buffet access. The result Lamb Creative was thrilled with the result of this stand, especially how the project was turned around from design concept to installation in only 3 weeks. This stand was stunning… So stunning it won the award for ‘Best Small Stand in Show’.

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Case Studies Exhibitions and Conferences

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Lamb Creative

Case Studies Exhibitions and Conferences

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Project Catlin Stand, BIBA 2011 Exhibition, Manchester. The brief Lamb Creative asked us to create an eye-catching, welcoming exhibition stand that achieves the feeling of height and strong presence within its 6x3 metre space.

Case studies www.mckenzieclark.co.uk

The work Working closely with Lamb Creative, our skilled design team produced this striking open-fronted red and white gloss laminate stand, custom built with integrated storage units and semi-enclosed meeting area. The back wall, walls and slight ceiling features were made from gloss laminate material with applied cut vinyl with soft spotlighting. Two plasma screens were housed within the walls of the stand along with two panes of clear acrylic, adding to the effect of an open, welcoming stand space. The housed text detail in the centre of the back wall was produced using a new innovative process using Dynajet, a high quality fabric material.

The graphics push into a specialist frame, gripping the fabric leaving a flawless finish. Using this process also allows the graphic to be easily changed for re-use. The result Lamb Creative was really pleased with the sleek and stylish finish of the custom built stand.


The Global Sport Summit 2010

Project Major conference graphics and signage. The brief The NFL asked us to create a conference set solution for their event along with new signage and wayfinding graphics. Organised by The Economist in association with the NFL the event was attended by an invite-only audience of influential sports executives who listened to many major figures in World sport including Sir Trevor Brooking, Sir Clive Woodward, Charles Wang and Roger Goodell, Commissioner of the National Football League.

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The work We produced and installed an eye-catching conference set consisting of a large printed backdrop, projector screens, special event lighting, popup displays, banner stands and staging. The result The NFL was really pleased with the result. The conference set transformed the main conference space with the new signage and wayfinding graphics creating consistent branding throughout the event.

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Case Studies Specialist 3D Displays

Specialist 3D Displays

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Case studies www.mckenzieclark.co.uk


Williams Lea O2

Project Nobbling the Niggles. The brief The idea wanted to portray how, by using O2 Broadband, they would squash all your broadband niggles. The sketch idea was a 3D, O2 Home Broadband, lowering onto inflated ‘Niggle’ models that are squashed by the broadband.

The work From the outlined brief with ideas and scamps we produced this freestanding mechanical display. The whole unit is run within the sealed floor plinth. The inflatable niggles are set under the text that lowers and rises on a motorised pulley system which triggers the inflatables to enhance the squashed effect. The text was modelled in MDF with a sprayed finish and set within a clear acrylic cloud.

The mechanism is encased within the disguised framework that has been camouflaged into the translucent backdrop. The design is brought together with a hand polished 15mm acrylic printed landscape. The result A very effective animated 3D addition to the total cross media campaign running simultaneously. It sparked plenty of interest with crowds of shoppers hanging around at the window to watch the display. This window display proved so effective that the client requested its reinstallation following the next scheduled window display.

www.mckenzieclark.co.uk Case studies

Case Studies Specialist 3D Displays

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Nokia

Case Studies Specialist 3D Displays

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Project A dynamic 3D wave stand to promote the N97 handset. The brief We were asked by Nokia Global to produce an innovative and dynamic 3D stand based on a wave design to promote the new N97 handset. From receiving the architect’s outline design we had just 7 days to create artwork, build all the elements of the stand and install the unit.

Case studies www.mckenzieclark.co.uk

The work From the architect’s outline, we produced workable drawings which we used to create artwork and build 7 fin-shaped opal light boxes illuminated by LEDs and covered in DTM duratran vinyl. This was fitted 2mm from the edges of the fins to avoid dog-earing and to create a dynamic edge-lit effect. The 7 fins were set into a plinth to form the basis of the wave effect. The plinth was edge-lit with opal sides reverse printed to clear acrylic and a DTM and sealed floor graphic top. The surfboard was wrapped in vehicle DTM printed wrap vinyl and fitted to the fins to be used as seating.

Linked to the unit was a sound system to demonstrate the handset’s music capabilities, and 2 moving coloured water effect gobos to enhance the dynamic wave-effect design. The result Nokia loved the stand and were especially delighted at how quickly we had been able to produce artwork and build a bespoke 3D unit incorporating many different elements and requirements.


Nokia – Williams Lea O2

Project Window and display promoting the N97 handset. The brief For the Nokia Navigation campaign, we were asked to produce, install and oversee the design of promotional displays for the Regent Street and Heathrow Terminal 5 stores. The hero handsets were the N97 and N97Mini, as well as a teaser for the N900.

The work To highlight the handset’s Maps, location and GPS capability, the main design featured a giant model, Big Ben and London cityscape. This was a major challenge to design and illustrate, but was achieved by producing a 3D build of Big Ben and mounting vinyl wrap to it. It featured a working clock with illuminated faces.

The beauty window promotes a teaser campaign for the N900 handset. For this we created a frame box to hold 2 back-to-back screens. The images were cut with an aperture to give the impression of the actual phone screen.

The cityscape images were printed to clear vinyl and mounted to 20mm clear laser cut acrylic panels, lit from beneath within the floor plinth. The distinctive speech and arrow marks were then hung or applied to the display for annotation.

The result Considering the enormous challenges to design and execute such a display, the results were stunning. The model of Big Ben caused quite a stir with admiring on-lookers helping increase footfall into the store. The client was delighted, and is considering this type of display for future window campaigns.

www.mckenzieclark.co.uk Case studies

Case Studies Specialist 3D Displays

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Our Products Banner Stands Pop-Up Displays Portable Displays Outdoor Media POS Products Literature Displays Modular Display Systems


Banner Stands Indoor

52 Roller Banner Stands are fast and easy to use, making them the perfect display solution when you need to set up and take down your message often.

Products

Available in various heights and widths with optional lighting, there is a roller banner solution to suit any requirement.

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Eco-Banner

Expand M2

• Twin feet for excellent balance and stability

• A roll-up display

• Snap fixing top rail

• Easy to change graphic

• Lightweight construction

• Telescopic pole for flexible image height

• Anodized silver finish

• Black with chrome ends

• Quick to assemble and easy to use

• Padded carry bag included

• Padded carry bag included

Products www.mckenzieclark.co.uk


Expand QuickScreen 3

Expand MediaScreen XL

• A roll up display

• Extra tall and extra wide roll-up display

• Available in 7 colours – choose one to match your image

• Create a large backdrop by joining two or more displays together

• Unique shape and design

• Quick and easy to set up

• Easy to change graphic

• Carry bag included

Products

• Padded carry bag included

www.mckenzieclark.co.uk Products

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Banner Stands Indoor

54 Perfect for use in retail, exhibitions and corporate environments, roller banner stands and static display stands create the perfect solution to a portable display with easily interchangeable graphics.

Products

Each of our banner displays comes with a carry bag as standard.

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FlexiTwist Display

Sidewinder Display

• A non-retractable display

• A roll-up display

• Linkable to create a seamless graphic layout or backdrop

• Available in a variety of widths

• Flexible to allow virtually any stand or display configuration

• Single or double-sided use

• Single or double-sided use

• Self-adhesive hanger

• Optional curved endcaps

• Integral fixed height bungeed pole set

• Perfect for use at exhibitions, conferences, events and any retail environment

• Easy to carry with you in accompanying bags

Products www.mckenzieclark.co.uk


Expand Banner Stand

Expand MediaScreen 4

• A non-retractable display

• A roll-up display

• Available in 20 different sizes

• Easy to change graphic

• Lightweight and easy to transport

• Telescopic pole for flexible image height

• Slim and discreet design – display stand nearly invisible behind graphic from the front

• Slim and elegant design

Products

• Carry bag included

• Several displays can be combined to create larger displays and backdrops • Carry bag included

www.mckenzieclark.co.uk Products

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Pop-Up Displays

56 If you’re looking to create extra impact with a large display, a pop-up display stand is the perfect choice. Despite their size, pop-up displays are easy to transport in the supplied carry or wheeled case and are quick and easy to set up.

Pop-Up Displays • Available in a variety of sizes, typically 3x3 or 3x4 • Curved or straight configuration • Strong yet lightweight frame in a matt black finish

Products

• Fully magnetic fixings • Supplied with wheeled pop-up case, frame bag and magnetic bar bag

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Products www.mckenzieclark.co.uk


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Pop-Up Frames

Pop-Up Display Extras

• (1) 3x4 curved configuration

• Pop-up carry case – can be converted to beech top lectern with fabric wrap

• Other configurations available

• Halogen lights

Products

• (2) 3x3 curved configuration

www.mckenzieclark.co.uk Products

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Portable Displays Outdoor

58 Looking to create maximum exposure at a sporting event, roadshow or any other outdoor event? Look no further than our wide range of outdoor media displays.

Expand MediaScreen 2

Y Band Display

• High quality to resist wear and tear by weather and wind

• Indoor and outdoor use

• Double-sided for maximum exposure

• Lightweight and easy to transport

• Only takes a few minutes to set up

• Water fillable base for secure display

• Easy to carry with you in accompanying bags

• Suitable for single or double-sided use

Products

• Installed in 60 seconds

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Products www.mckenzieclark.co.uk


Vista Display

Polar Display

• Impressive in size and stature

• A flexible and versatile display solution

• Suitable for single or double-sided use

• Suitable for single or double-sided use

• Adjustable telescopic pole set

• Adjustable telescopic pole set

• Two water fillable bases for secure display

• Water fillable base for secure display

Products

• Carry bag included

www.mckenzieclark.co.uk Products

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Portable Displays Outdoor

60 Perfect for creating high impact branding exposure at sporting events, road shows, forecourts, retail outlets, outdoor exhibitions or festivals. Our wide range of outdoor media solutions can be functional as well as eye-catching.

Banner Frames

Pop-Up Banners

• Easy to install and use

• Integral frame

• Available in various sizes

• Available in 6 sizes and shapes

• High strength and durable

• Easy to transport and store • Matt finish panels – ideal for photography

Products

• Twin faces for all round impact

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• Comes complete with carry case and pegs

Products www.mckenzieclark.co.uk


Flags and Flagpoles

Cafe Windbreakers

• Cost-effective and highly visible branding

• Corrosion free aluminium frames

• Portable solutions ideal for festivals, country shows, sporting events, motor shows or racing, corporate events and exhibitions

• 20kg steel bases

• Permanent solutions ideal for corporate buildings, hotels, show homes, forecourts and visitor attractions

• 1200mm, 1500mm, 2000mm widths as standard

• Endlessly expandable

Products

• Bespoke systems

• Available in a range of heights and profiles

www.mckenzieclark.co.uk Products

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POS Products

62 Whatever the weather, our range of pavement signs offers an imaginative way of displaying your banner, poster or graphic, rain or shine. Available as portable units or a more permanent display, our range of pavement POS can create an eye-catching display with easily changeable graphics.

Products

Our slimline floor standing information display stands boast a snap-frame mechanism to secure the installed graphic and can rotate from portrait to landscape easily making them ideal for retail forecourts, museums and visitor centres and other public areas.

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A Frames

Swing Pavement POS

• Double-sided, heavy duty aluminium ‘A’ frame

• Double-sided magnetic poster pocket with printable header section

• Houses poster sizes A0, A1, A2 and 40x30 inch

• Houses A2 poster

• 32mm profile with chrome rounded corners

• Secure durable tamper-proof hanging clips

• Galvanised steel backing

• Heavy duty ‘double crescent’ shaped, recycled PVC base

• Protective acetate sheet included

Products www.mckenzieclark.co.uk


Icon Display

Information and Menu Stands

• Overall dimensions: 1215mm (h) x 740mm (w) x 610mm (d)

• Slimline, floor standing single-sided display units to hold A4 and A3 graphics

• Heavy duty, double-sided display • Houses A1 posters

• 25mm wide aluminium snap frame profile with chrome rounded corners

• Magnetic poster pocket with unique rubber hinge mechanism

• Adjustable from portrait to landscape configurations

Products

• Recessed header for branding • Wheeled, weighted base can be filled with water or sand for extra stability • Galvanised steel backing

www.mckenzieclark.co.uk Products

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Literature Displays

64 We offer a range of portable literature stands ideal for exhibitions, conferences, corporate environments and museums.

Products

Available in various sizes and configurations, a literature display stand is the perfect way to showcase brochures, leaflets and any other printed materials.

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Media Compact

Media Deluxe

• Single or double sided use

• Single sided literature display

• 6 A4 portrait pockets

• Four A4 portrait pockets

• Steel and aluminium frame

• Chrome base

• Transparent acrylic shelving

• Strong polycarbonate pockets

• Supplied with carry case

• Supplied with carry bag

Products www.mckenzieclark.co.uk


Expand Brochure Stand

Expand Brochure Holder

• Stable and scratch resistant

• Compact and stylish brochure stand

• 4 and 5 pocket versions available

• Set up in less than a minute

• All components recyclable

• Comes in a practical nylon bag

Products

• Load the trays whilst collapsed

www.mckenzieclark.co.uk Products

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Modular Display Systems

Large Stands

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Products

From a freestanding banner unit to a double deck display stand, to be hired for a single event or purchased for a multi-year series of shows, our modular exhibition systems can suit every requirement.

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Modular Display Systems Standing out from the crowd at an exhibition when either aiming to attract visitors, generate interest or to create new business is vital. We have the experience and expertise to provide you with an exhibition solution second to none. Our experienced team of stand designers will work with you throughout the design, production and installation process ensuring a cost-effective and environmentally viable solution to your exhibiting needs.

Products www.mckenzieclark.co.uk

Made from anodised extruded aluminium, our modular exhibition systems are available in a wide variety of standard profiles with a range of standard and customised accessories to make sure you stand out at any show. Whether hired for a single show or purchased for a multi-year series of shows, the flexibility of our modular display systems enable each display to be reconfigured to suit the stand space at each location.

We’ve provided a snap-shot of our small, medium and large modular display stands. Whatever your requirement, you can be assured that with our extensive experience in exhibition stand design and build we can help make your exhibiting experience a successful and enjoyable one.


Medium Stands

Small Stands

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Medium Stands

Small Stands

• (1) 15x10 metre stand, open 3 sides

• (1) 6x4 metre stand, open 3 sides

• (1) 4x4 metre stand, open 3 sides

• (2) 8x6 metre stand, open 2 sides

• (2) 5x5 metre stand, island site

• (2) 4x4 metre stand, open 2 sides

• (3) 12x10 metre stand, island site

• (3) 6x4 metre stand, open 3 sides

• (3) 3x2 metre stand, island site

• (4) 15x7 metre stand, open 3 sides

• (4) 6x4 metre stand, open 3 sides

• (4) 5x3 metre stand, open 2 sides

• (5) 11x5 metre stand, open 2 sides

• (5) 6x5 metre stand, island site

• (5) 3x4 metre stand, open 3 sides

Products

Large Stands

www.mckenzieclark.co.uk Products

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Map – London Stratford Olympic Site Plaistow Finsbury

Shoreditch

Bethnal Green

Bow Mile End

Moorgate Stepney Whitechapel

Ratcliff

Leamouth Poplar

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Southwark

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urg

ope

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ad

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Tower Hill

Limehouse

Walworth

ace

Glengall Road

Trafalgar Avenue

Oakly Pl

Old

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Glengall Business Centre

A2 Asda

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Malt Stre

Unit 1

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Ossory Road

Elelphant & Castle

Marlborough Grove

Bermondsey

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Olmar Stree

Camberwell

Contact McKenzie Clark Ltd Unit 1 Glengall Business Centre 43 Glengall Road London SE15 6NJ Tel Fax Email Web

020 7231 6070 020 7231 0611 enquiries@mckenzieclark.co.uk www.mckenzieclark.co.uk

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