To Buy or Not to Buy... That is the Question When (and how!) to use a list in your B2B marketing programs Many marketers have differing opinions on marketing strategy. When is the right time to employ outbound tactics vs. inbound? When does a content strategy make sense vs. product focused messaging? There are marketers who regularly purchase marketing lists to amp up their program performance and others who choose not to. If you decide to utilize a targeted list, what's next? You need to be able to capitalize on this list and maximize the ROI. So how is a marketer to know what is right for them? In this live, interactive event, NetProspex VP of Marketing Maribeth Ross will provide food for thought on deciding the right time to use a marketing list. LeadFormix's Enablement Manager, Mike Sasaki, will show you how you can get the most from a list using marketing automation basics to boost the number of qualified leads passed on to your sales team. We'll discuss: The right and wrong time to utilize targeted lists How to calculate how many new prospects you need at the top of the funnel to meet revenue goals What to look for when buying new data How to identify sales-ready buyers - How to qualify leads from a list Date & TimeThursday, July 26, 2012 at 11.00 AM PDT. PresentersMaribeth Ross, VP of Marketing, NetProspex Michael Sasak, Manager, Enablement, LeadFormix
Webinar URL http://www.leadformix.com/webinar-july-26-2012.html About LeadFormix LeadFormix is owned and backed by CallidusCloud (NASDAQ:CALD), a leader in cloud based Sales Effectiveness and Marketing Automation suite. Built by Marketing, Made for Sales is our mantra. Our customers have described LeadFormix in various ways such as "the Ferrari of Marketing Automation", "an all-in-one digital marketing solution", "the marketing automation solution with the fastest ROI", and "the only marketing automation solution loved by sales teams".
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