Best Practices for Improving Efficiency of B2B Email Marketing Landing Pages Here are some best practices to improve the efficiency of your B2B email marketing activities. Form Layout
Display your company logo and a screen shot of what you are offering (eBook, whitepaper, etc.) Create aesthetic and simple HTML templates that will immediately capture the readers’ imagination immediately. Use images that depict what is being marketed, to make it easy for the reader to understand the landing page content at a glance. Use colors and design that are in line with your company’s webpage.
Landing Page Content
Keep the content relevant and compelling. Make the content look bold and readable. Use simple and powerful language, and avoid ambiguous sentences and phrases. Mention the problem addressed and the solution offered clearly. Highlight the advantages and features of your value proposition and important information such as Webinar date and time, speaker details, synopsis of whitepaper, etc. Customize landing page content to the industry or segment targeted or to a specific business problem or challenge.
Search Engine Optimize
Use appropriate keywords and phrases. Highlight keywords searched by website visitor during searches. Don’t force-fit keywords into content.
Use marketing automation solutions for creating efficient landing pages for your B2B email marketing program. Read more on - lead generation, Lead Management