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STAGS HEAD


A CREATIVE BRIEF


1

Product

2

Problem

3

Who are we communicating to?

4

What does the brand stand for?

5

VISUAL INSPIRATION

Stag’s Head Single Malt Scotch Whiskey

Stag’s Head Pub in Texas needs a brand label for their Single Malt Scotch Whiskey. It will stand on their shelves next to other high quality, high dollar Scotch.

High class gentlemen of an older generation looking for a classy new edition to their liquor case. Prominently geared towards the Texas area. A man that appreciated a nice drink after a hunt.

With the Stag’s Head Single Malt Scotch Whiskey’s identity, I want to aim to represent a gentleman’s standards but with a quirky twist of intoxication. Packaging Ideas Use of illustration in design. A combination of quirky and classic feel. Possibly packaged in a wooden box.

DEMOGRAPHICS Age: 30-70 Sex: Male Education: College education Profession: Successful Location: Texas Panhandle


VISUAL INSPIRATION


TYPE STUDIES


1

bodoni svty two sc itc tt STAGHEAD SINGLE MALT SCOTCH WHISKEY staghead single malt scotch whiskey

2

GEORGIA

3

BERNHARD MODERN STD

STAGHEAD SINGLE MALT SCOTCH WHISKEY staghead single malt scotch whiskey STAGHEAD SINGLE MALT SCOTCH WHISKEY staghead single malt scotch whiskey

4

GILL SANS

STAGHEAD SINGLE MALT SCOTCH WHISKEY staghead single malt scotch whiskey


SKETCHES


COLOR STUDIES


C M Y K

12 33 74 1

C M Y K

5 19 30 0

C M Y K

35 82 100 3

C M Y K

74 19 30 0

C M Y K

75 37 58 0

C M Y K

35 58 100 3

C M Y K

C M Y K

0 0 0 100

0 79 74 1


FINAL PRODUCT


FIN

Creative brief6  
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