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FIRST QUARTER 2014 | A QUARTERLY NEWSLETTER

LOOKING BACK, MOVING FORWARD

FROM THE PRESIDENT’S PEN BY BILL WALDEN

The headline for Bill’s column here

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LINK OR TEASE WILL GO HERE

Territory expanding: new franchises, owners now open for business Subhead about more updates goes here By Suzanne Wille Marketing Manager

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IN THIS ISSUE PAGE 2 JOIN THE DISCUSSION:

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Owner Q&A from Portland

see OPEN FOR BUSINESS on Page 5

PAGE 5

/groups/PrecisionDoorService

Call Center fill in this here later

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FIRST QUARTER 2014 | THE PRECISION PULSE


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with

Stan & Kim Prosser

/ Portland

Stan & Kim Prosser became the owners of PDS of Portand in 2003 and have since provided excellent service the metro areas of Portland and neighboring Vancouver, Washington. They recently took the time to answer questions about their business, backgrounds, and much more.

BIO / PERSONAL >> made you decide to buy a Q What Precision Door Service Franchise? We were looking to purchase a profitable business that provided a service or product that people needed every day. We wanted a business that was somewhat “recession-proof”. Stan says we were looking for “toilet paper.” Something that could not be done overseas. We spent the better part of a year and a half looking for a good fit. Once we bought it, we were quite dismayed by the poor reputation with vendors and customers, and also the books had been “boiled” a bit, so to speak. But we dug in and went to work to change it. How did Stan & Kim meet? Q Stan had an exhibit/trade show business and Kim was hired by the manager as an accountant. We met about a month later as Stan was traveling extensively. We were both married to o thers at the time. We became friends and after a few years and another marriage for Kim, we suddenly became interested in each other romantically. you have pets? If so, what Q Do kind and what are their names? QTip is our 8-year-old white fluffy dog. He comes to work every day and greets our team and customers.

Q

What is your greatest accomplishment or biggest obstacle that you overcame (or both) that shaped your life? Don’t know. Still living and we haven’t found a crystal ball yet! A personal highlight for each of us was getting our private pilots licenses. Learning to fly and flying together is one the the thrills in our lives.

JOIN THE DISCUSSION:

you have a particular Q Do quotation or personal mantra that is special to you? Stan: “Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.” - Calvin Coolidge Kim: “Don’t take “no” or “you can’t” at face value.

Q

What is your favorite vacation location?

Kona Village Resort on the Big Island, Hawaii. Stan has been there over 20 times and we were married there 17 years ago. It was severely damaged in the 2011 tsunami and has been closed since. We hope it reopens soon so we can “go home.”

PROFESSIONAL >> tasks do you participate Q Inwithwhat your franchise? We both work full time in the business, including general mangement and operations. Stan heads up technicians, sales training, and Kim takes on advertising & marketing, and HR. do you find employees? Q How Advertise constantly. you find the Q When right employees, what do you do to encourage/motivate them to remain committed to PDS of Portland? People work with us, not for us. We have been using DISC for about eight years, and we emphasize using DISC in working with team members. We are all customers of each other.

/groups/PrecisionDoorService

you indentified Q Have goals for 2014 and beyond? Yes. Primarily we have set sales and profit goals. Secondarily, we want to reduce turnover, implement OPAL tablet and inventory to streamline, be able to go on vacation for 2 weeks and have the business run smoothly. We also want to eventually have a general manager. do you see as your greatest Q What challenges this year? Changing our accounting system and processes to OPAL tablet internally. Externally, to keep a full complement of technicians motivated, and grow new garage door sales. advice would you give to Q What newer franchises? What are some of the difficulties, pitfalls, or obstacles that you can warn them of? Utilize the systems in place and the great resources and expertise available from other owners. Eleven years ago the Corporate support was very different and most of us had to do our own thing as we knew best. It is a whole different picture now.

REA MARKET A | Vancouver, WA Portland, OR N POPULATIO 2.2 Million SERVICES RESIDENTIAL L COMMERCIA RATORS GATES & OPE


STATS

Over the past year, we’ve seen an impressive climb in total sales, call volume, and more. The numbers don’t lie.

The header to Tim’s column will go right here By Tim Cain Director of New Business Development

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By Mike Brickner Director of Operations

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lot of positive things can be said about the past 15 months at Precision. But the most important is simply this: We’re trending upward in categories that matter. AVERAGE SALES ALL MARKETS | Despite a tiny dip between Quarters 2 and 3 in 2013, the growth over a year is staggering, increasing from roughly $395K to more than $440K.

ALL PRINT & ONLINE MEDIA UNIQUE PHONE CALLS | This chart shows total unique calls (from Callcap) 30 seconds or greater (blocked calls omitted) across locations with print media and web number accounts there.

UNIQUE PHONE CALLS FROM PRECISIONDOOR. NET | This chart shows all unique calls 30 seconds or greater (blocked calls omitted) for the national website local landing page numbers and geo-route number.

And that’s easy to see by looking at these numbers. Over the past year, total sales, average sales, and call volume from both print and the web increased signficantly. Please compare these trends to your specific market for reference, and let us know if you have any questions.

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FIRST QUARTER 2014 | THE PRECISION PULSE


Precision Pulse -TEST