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Soda label creative process


C r e ative Gu i d e l i n e s

Creative Guidelines (Self Directed)

Company/product • Manufacturer - Old Fashioned Soda Co. • Products - Sarsaparilla/Root Beer, Ginger Beer, Cream Soda

Target buyers • Higher income; higher education; organic/health & environmentally conscious; indie/artistic; possibly older, nostalgic buyer

Project description • Design labels for soda bottles

Current buyer perception • Of general product - specialty sodas, nostalgic, niche market/acquired taste

Purpose of project • New company; introduce products Competitive environment • Main competitors - Jones, Boylan, Fentiman, Sioux City & Old Brooklyn, Stewart’s, Sprecher • Sold at - Retail/on shelf; specialty food markets, high end grocery, liquor/party chains Competitive edge: strengths/weaknesses • Separates from competitors - old fashioned recipes, hand-made, wide variety, specialty flavors • Strengths - all natural ingredients, no caffeine, no preservatives, environmentally conscious materials Weaknesses - limited geographic & retail distribution, slightly higher cost • Competition Strengths - all natural (some), more widely sold; Weaknesses - artificial ingredients (some) Price Point • Comparable, to slightly higher • Benefits of cost - natural ingredients, healthier, more environmentally sustainable processes

Desired buyer perception/ project tonality • Old fashioned, refreshing, hand-made, natural, friendly, laid-back, socially conscious Unique selling proposition • Traditional recipes with all natural ingredients Collateral/marketing materials • 4-6 pack cardboard bottle carrier Product considerations • Will use typical 12oz. soda/beer bottles • Different color bottles (amber, green, clear) for different varieties Additional information, ideas for direction • Emphasize retro/old-fashioned nature of product visually; use of environmentally conscious, recycled packaging materials


Visual Inventory

Competition labeling & variety

Competition bottle labeling & variety

Visual Inventory


Visual Inventory

Multi-bottle packaging

Multi-bottle packaging

Visual Inventory


Visual Inventory

Shelf displays, single bottle & multi-bottle packaging

Shelf displays, single bottle & multi-bottle packaging

Visual Inventory


Inspiration/Mood Board Inspiration board


Initial Sketches


Initial Sketches, cont’d


Initial Sketches, cont’d Selection for further exploration


Digital first stages Initial digital work

Selection & refinement

O F

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The Old Fashioned Soda Co.

OF

All Natural

Caffeine Free

12fl.oz.

{

Traditional Recipe All Natural No Caffeine

12 fl.oz.

}


Structure Refinement Old Fashioned Soda Co.

All Natural

Gingeerr Be

Caffeine Free

12 fl.oz. (355 mL)

Old Fashioned Soda Company

Old Fashioned Soda Co.

All Natural

Gingeerr Be

Caffeine Free

Gingeerr Be ine free

ral, Caffe

All natu

12 fl. oz. (355 mL)

12 fl.oz. (355 mL)

Old Fashioned Soda Company

Old Fashioned Soda Company

Gingeerr Be ine free

ral, Caffe

All natu

12 fl. oz. (355 mL)

12 fl.oz. (355 mL)

Old Fashioned Soda Company

OF

Gingeerr Be ine free

ral, caffe

All natu

12 fl.oz. (355 mL)

Gingeerr Be ine free

ral, Caffe

All natu

Gingeerr Be ine free

ral, caffe

All natu

12 fl. oz. (355 mL)


Color Variation Exploration

OF

OF

Old Fashioned Soda Company

Old Fashioned Soda Company

r e g n i G er Be ine free

ral, caffe

All natu

Ingredients: Carbonated water, pure cane sugar, natural ginger flavor, citric acid, caramel color (from cane sugar)

Gingeerr Be ine free

ral, caffe

All natu

12 fl.oz. (355 mL)

12 fl.oz. (355 mL)

OF

OF

Old Fashioned Soda Company

Old Fashioned Soda Company

r e g n i G er Be ine free

ral, caffe

All natu

12 fl.oz. (355 mL)

Ingredients: Carbonated water, pure cane sugar, natural ginger flavor, citric acid, caramel color (from cane sugar)

r e g n i G er Be ine free

ral, caffe

All natu

12 fl.oz. (355 mL)

Ingredients: Carbonated water, pure cane sugar, natural ginger flavor, citric acid, caramel color (from cane sugar)

Ingredients: Carbonated water, pure cane sugar, natural ginger flavor, citric acid, caramel color (from cane sugar)


Logo & Neck Decal Exploration

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Soda Variety & Color Exploration

OF Old Fashioned Soda Company

Rooter Be al, All naturfree caffeine

12 fl.oz. (355 mL)

OF

Creadm So a ine free

al, caffe

12 fl.oz. (355 mL)

OF Old Fashioned Soda Company

Old Fashioned Soda Company

All natur

Ingredients: Carbonated water, pure cane sugar, natural root beer flavor, citric acid, caramel color (from cane sugar)

Ingredients: Carbonated water, pure cane sugar, natural flavors, citric acid, vanilla extract, caramel color (from cane sugar)

Gingeerr Be ine free

Ingredients: Carbonated water, pure cane sugar, natural ginger flavor, citric acid, caramel color (from cane sugar)

al, caffe

All natur

12 fl.oz. (355 mL)

OF Old Fashioned Soda Company

Rooter Be al, All naturfree caffeine

12 fl.oz. (355 mL)

OF

Creadm So a ine free

al, caffe

12 fl.oz. (355 mL)

OF Old Fashioned Soda Company

Old Fashioned Soda Company

All natur

Ingredients: Carbonated water, pure cane sugar, natural root beer flavor, citric acid, caramel color (from cane sugar)

Ingredients: Carbonated water, pure cane sugar, natural flavors, citric acid, vanilla extract, caramel color (from cane sugar)

Gingeerr Be ine free

al, caffe

All natur

12 fl.oz. (355 mL)

Ingredients: Carbonated water, pure cane sugar, natural ginger flavor, citric acid, caramel color (from cane sugar)


Final Label, Decal, & Cap Layout

2%

Total Carb. 40g Sugars 40g

13%

Protein 0g *Percent Daily Values are based on a   2,000 Calorie diet

CT IA ME MA NY OR VT 5¢ MI 10¢ CA Cash Value

Calories 150 Total Fat 0g

0%

Sodium 35mg

2%

Total Carb. 40g Sugars 40g

13%

Protein 0g *Percent Daily Values are based on a   2,000 Calorie diet

CT IA ME MA NY OR VT 5¢ MI 10¢ CA Cash Value

2% 13%

*Percent Daily Values are based on a   2,000 Calorie diet

CT IA ME MA NY OR VT 5¢ MI 10¢ CA Cash Value

12 fl. oz. (355 mL)

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Ingredients Carbonated water, pure cane sugar, natural root beer flavor, citric acid, caramel color (from cane sugar)

Bottled & distributed by Soda Jerks, Inc. Louisville, KY 40205

Serving Size 12 oz. (355mL) Servings Per Bottle 1 Amount Per Serving

Calories 150 Total Fat 0g

% Daily Value* 0%

Sodium 35mg Total Carb. 40g Sugars 40g Protein 0g

2% 13%

*Percent Daily Values are based on a   2,000 Calorie diet

CT IA ME MA NY OR VT 5¢ MI 10¢ CA Cash Value

Old Fashioned Soda Company

Blacky r r e h C ral, All natu e free caffein

12 fl.oz. (355 mL)

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Sodium 35mg Total Carb. 40g Sugars 40g Protein 0g

0%

Bottled & distributed by Soda Jerks, Inc. Louisville, KY 40205

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Total Fat 0g

Creadm So a

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Ingredients Carbonated water, pure cane sugar, natural root beer flavor, citric acid, caramel color (from cane sugar)

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caffein

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% Daily Value*

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Calories 150

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caffein natural,

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Amount Per Serving

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Serving Size 12 oz. (355mL) Servings Per Bottle 1

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12 fl.oz. (355 mL)

12 fl. oz. (355 mL)

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% Daily Value*

Bottled & distributed by Soda Jerks, Inc. Louisville, KY 40205

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Amount Per Serving

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Sodium 35mg

Serving Size 12 oz. (355mL) Servings Per Bottle 1

Old Fashioned Soda Company

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Ingredients Carbonated water, pure cane sugar, natural root beer flavor, citric acid, caramel color (from cane sugar)

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Total Fat 0g

Rooter Be

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% Daily Value*

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Calories 150

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Amount Per Serving

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Old Fashioned Soda Company

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Serving Size 12 oz. (355mL) Servings Per Bottle 1

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Ingredients Carbonated water, pure cane sugar, natural cherry flavor, citric acid, caramel color (from cane sugar)

Bottled & distributed by Soda Jerks, Inc. Louisville, KY 40205

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Old fashioned soda process  

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