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Soda label creative process
C r e ative Gu i d e l i n e s
Creative Guidelines (Self Directed)
Company/product • Manufacturer - Old Fashioned Soda Co. • Products - Sarsaparilla/Root Beer, Ginger Beer, Cream Soda
Target buyers • Higher income; higher education; organic/health & environmentally conscious; indie/artistic; possibly older, nostalgic buyer
Project description • Design labels for soda bottles
Current buyer perception • Of general product - specialty sodas, nostalgic, niche market/acquired taste
Purpose of project • New company; introduce products Competitive environment • Main competitors - Jones, Boylan, Fentiman, Sioux City & Old Brooklyn, Stewart’s, Sprecher • Sold at - Retail/on shelf; specialty food markets, high end grocery, liquor/party chains Competitive edge: strengths/weaknesses • Separates from competitors - old fashioned recipes, hand-made, wide variety, specialty flavors • Strengths - all natural ingredients, no caffeine, no preservatives, environmentally conscious materials Weaknesses - limited geographic & retail distribution, slightly higher cost • Competition Strengths - all natural (some), more widely sold; Weaknesses - artificial ingredients (some) Price Point • Comparable, to slightly higher • Benefits of cost - natural ingredients, healthier, more environmentally sustainable processes
Desired buyer perception/ project tonality • Old fashioned, refreshing, hand-made, natural, friendly, laid-back, socially conscious Unique selling proposition • Traditional recipes with all natural ingredients Collateral/marketing materials • 4-6 pack cardboard bottle carrier Product considerations • Will use typical 12oz. soda/beer bottles • Different color bottles (amber, green, clear) for different varieties Additional information, ideas for direction • Emphasize retro/old-fashioned nature of product visually; use of environmentally conscious, recycled packaging materials
Visual Inventory
Competition labeling & variety
Competition bottle labeling & variety
Visual Inventory
Visual Inventory
Multi-bottle packaging
Multi-bottle packaging
Visual Inventory
Visual Inventory
Shelf displays, single bottle & multi-bottle packaging
Shelf displays, single bottle & multi-bottle packaging
Visual Inventory
Inspiration/Mood Board Inspiration board
Initial Sketches
Initial Sketches, cont’d
Initial Sketches, cont’d Selection for further exploration
Digital first stages Initial digital work
Selection & refinement
O F
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The Old Fashioned Soda Co.
OF
All Natural
Caffeine Free
12fl.oz.
{
Traditional Recipe All Natural No Caffeine
12 fl.oz.
}
Structure Refinement Old Fashioned Soda Co.
All Natural
Gingeerr Be
Caffeine Free
12 fl.oz. (355 mL)
Old Fashioned Soda Company
Old Fashioned Soda Co.
All Natural
Gingeerr Be
Caffeine Free
Gingeerr Be ine free
ral, Caffe
All natu
12 fl. oz. (355 mL)
12 fl.oz. (355 mL)
Old Fashioned Soda Company
Old Fashioned Soda Company
Gingeerr Be ine free
ral, Caffe
All natu
12 fl. oz. (355 mL)
12 fl.oz. (355 mL)
Old Fashioned Soda Company
OF
Gingeerr Be ine free
ral, caffe
All natu
12 fl.oz. (355 mL)
Gingeerr Be ine free
ral, Caffe
All natu
Gingeerr Be ine free
ral, caffe
All natu
12 fl. oz. (355 mL)
Color Variation Exploration
OF
OF
Old Fashioned Soda Company
Old Fashioned Soda Company
r e g n i G er Be ine free
ral, caffe
All natu
Ingredients: Carbonated water, pure cane sugar, natural ginger flavor, citric acid, caramel color (from cane sugar)
Gingeerr Be ine free
ral, caffe
All natu
12 fl.oz. (355 mL)
12 fl.oz. (355 mL)
OF
OF
Old Fashioned Soda Company
Old Fashioned Soda Company
r e g n i G er Be ine free
ral, caffe
All natu
12 fl.oz. (355 mL)
Ingredients: Carbonated water, pure cane sugar, natural ginger flavor, citric acid, caramel color (from cane sugar)
r e g n i G er Be ine free
ral, caffe
All natu
12 fl.oz. (355 mL)
Ingredients: Carbonated water, pure cane sugar, natural ginger flavor, citric acid, caramel color (from cane sugar)
Ingredients: Carbonated water, pure cane sugar, natural ginger flavor, citric acid, caramel color (from cane sugar)
Logo & Neck Decal Exploration
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Soda Variety & Color Exploration
OF Old Fashioned Soda Company
Rooter Be al, All naturfree caffeine
12 fl.oz. (355 mL)
OF
Creadm So a ine free
al, caffe
12 fl.oz. (355 mL)
OF Old Fashioned Soda Company
Old Fashioned Soda Company
All natur
Ingredients: Carbonated water, pure cane sugar, natural root beer flavor, citric acid, caramel color (from cane sugar)
Ingredients: Carbonated water, pure cane sugar, natural flavors, citric acid, vanilla extract, caramel color (from cane sugar)
Gingeerr Be ine free
Ingredients: Carbonated water, pure cane sugar, natural ginger flavor, citric acid, caramel color (from cane sugar)
al, caffe
All natur
12 fl.oz. (355 mL)
OF Old Fashioned Soda Company
Rooter Be al, All naturfree caffeine
12 fl.oz. (355 mL)
OF
Creadm So a ine free
al, caffe
12 fl.oz. (355 mL)
OF Old Fashioned Soda Company
Old Fashioned Soda Company
All natur
Ingredients: Carbonated water, pure cane sugar, natural root beer flavor, citric acid, caramel color (from cane sugar)
Ingredients: Carbonated water, pure cane sugar, natural flavors, citric acid, vanilla extract, caramel color (from cane sugar)
Gingeerr Be ine free
al, caffe
All natur
12 fl.oz. (355 mL)
Ingredients: Carbonated water, pure cane sugar, natural ginger flavor, citric acid, caramel color (from cane sugar)
Final Label, Decal, & Cap Layout
2%
Total Carb. 40g Sugars 40g
13%
Protein 0g *Percent Daily Values are based on a 2,000 Calorie diet
CT IA ME MA NY OR VT 5¢ MI 10¢ CA Cash Value
Calories 150 Total Fat 0g
0%
Sodium 35mg
2%
Total Carb. 40g Sugars 40g
13%
Protein 0g *Percent Daily Values are based on a 2,000 Calorie diet
CT IA ME MA NY OR VT 5¢ MI 10¢ CA Cash Value
2% 13%
*Percent Daily Values are based on a 2,000 Calorie diet
CT IA ME MA NY OR VT 5¢ MI 10¢ CA Cash Value
12 fl. oz. (355 mL)
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Ingredients Carbonated water, pure cane sugar, natural root beer flavor, citric acid, caramel color (from cane sugar)
Bottled & distributed by Soda Jerks, Inc. Louisville, KY 40205
Serving Size 12 oz. (355mL) Servings Per Bottle 1 Amount Per Serving
Calories 150 Total Fat 0g
% Daily Value* 0%
Sodium 35mg Total Carb. 40g Sugars 40g Protein 0g
2% 13%
*Percent Daily Values are based on a 2,000 Calorie diet
CT IA ME MA NY OR VT 5¢ MI 10¢ CA Cash Value
Old Fashioned Soda Company
Blacky r r e h C ral, All natu e free caffein
12 fl.oz. (355 mL)
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Sodium 35mg Total Carb. 40g Sugars 40g Protein 0g
0%
Bottled & distributed by Soda Jerks, Inc. Louisville, KY 40205
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Total Fat 0g
Creadm So a
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Ingredients Carbonated water, pure cane sugar, natural root beer flavor, citric acid, caramel color (from cane sugar)
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caffein
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% Daily Value*
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Calories 150
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caffein natural,
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Amount Per Serving
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12 fl.oz. (355 mL)
12 fl. oz. (355 mL)
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% Daily Value*
Bottled & distributed by Soda Jerks, Inc. Louisville, KY 40205
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Amount Per Serving
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Sodium 35mg
Serving Size 12 oz. (355mL) Servings Per Bottle 1
Old Fashioned Soda Company
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Ingredients Carbonated water, pure cane sugar, natural root beer flavor, citric acid, caramel color (from cane sugar)
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Total Fat 0g
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Calories 150
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Amount Per Serving
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Serving Size 12 oz. (355mL) Servings Per Bottle 1
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Ingredients Carbonated water, pure cane sugar, natural cherry flavor, citric acid, caramel color (from cane sugar)
Bottled & distributed by Soda Jerks, Inc. Louisville, KY 40205