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Logo Design Process


Mind Map


Concept Matrix


Concept 1 Sketches


Concept 2 Sketches


Concept 3 Sketches


Digital Logo Exploration


Typography Exploration

Mission Poseidon

Mission Poseidon

Mission Poseidon

Mission Poseidon

Mission Poseidon

Mission Poseidon

Mission Poseidon

Mission Poseidon

Mission Poseidon

Mission Poseidon

Mission Poseidon


Signature Color Exploration

Mission Poseidon

Mission Poseidon

Mission Poseidon

Mission Poseidon

Mission Poseidon

Mission Poseidon

Mission Poseidon

Mission Poseidon

Mission Poseidon

Mission Poseidon

Mission Poseidon

Mission Poseidon


Alterations to Typeface

Original “Philosopher� Typeface

Final Altered Letterforms


Pantone Color Exploration


Signature Exploration

Horizontal Orientation Exploration

Vertical Orientation Exploration


Final Signature Designs Prinmary Signature

Seconfary Signature Options

Profile for brettthurman

Mission poseidon process  

Mission poseidon process  

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