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look away

selected works of brett newman, MFA


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table of contents

what lies ahead

PAGE 006

001

002

003

b oys deli

bang bang

s o f t ta i l birdhouse

10–25

26–51

52–73

004

005

006

the club

schwinn union

museum of acoustics

74–97

98–111

112–127

007

008

009

p l at / form

poster design

topo: a n m fa t h es i s

128–141

142–153

154–181


foreword

Our actions are defined by reflexes, or reactions. The way we react to a stimulus says about as much about you as as a strand of DNA. My design is a culmination of everything I have ever learned, and my reaction to a problem using those tools. In that way, there are infinite solutions to a given problem with our reflexes are evolving every minute. A reaction from our audience is ultimately what a designer strives for, and to me is as important as any principle of design. React.

Lookaway

PAGE 007


now you can look

PAGE 008


PAGE 009


look

away

selected

works

of

001/009

its like a hot dog with no mustard mustard.

deli package design

PAGE 010

brett

newman,

mfa

spring

2014


selection

boys

deli

PAGE 011


look

away

selected

works

of

brett

newman,

mfa

spring

y ea r

instructor

2013

Tom Mcnulty

course

c a t eg o r y

Packaging two

branding / package design / silkscreen

001/009

its like a hot dog with no mustard mustard.

objective

I was asked Select a deli, that is in need of or has the potential for growth with a re brand and expansion of their product line.

solution

After examining the location and market of Boys Deli in San Francisco, I took inspiration from the sport and hip hop culture, the boys of the deli subscribed to, which lead to a vastly different looking deli product than the crafty etsy style that is saturating the market.

deli package design

PAGE 012

2014


selection

boys

deli

boys deli

PAGE 013


look

away

PAGE 014

selected

works

of

brett

newman,

mfa

spring

2014


selection

boys

deli

PAGE 015


look

away

PAGE 016

selected

works

of

brett

newman,

mfa

spring

2014


selection

boys

deli

PAGE 017


look

away

PAGE 018

selected

works

of

brett

newman,

mfa

spring

2014


selection

boys

deli

PAGE 019


look

away

PAGE 020

selected

works

of

brett

newman,

mfa

spring

2014


selection

boys

deli

PAGE 021


away

selected

works

of

brett

newman,

mfa

spring

2014

B PAGE 022

O

B

OY

S

DE

look


OY

S

B

S DE

LI

OY L D B I E S OY L DE S I LI B DE OY L B OY S I S B DE B DE OY LI OY L S S I B DE O LI D B Y OY EL S DE S I LI B DE OY L S I B DE OY L S I

B

OY selection boys deli

PAGE 023


look

away

PAGE 024

selected

works

of

brett

newman,

mfa

spring

2014


selection

boys

deli

PAGE 025


look

away

selected

works

of

brett

newman,

002/009

Faster, pussy cat.

a festival of sex and violence

PAGE 026

mfa

spring

2014


selection

bang

bang

PAGE 027


look

away

selected

works

of

brett

newman,

mfa

spring

y ea r

instructor

2012

Hunter Himmer Christopher Morlan

course

Integrated Communications

2014

c a t eg o r y

branding / package design / silkscreen /editorial

003/009

Faster, pussy cat.

objective

Pick a film director, alive or dead. Capture the ethos and aesthetic of their films, and translate that into an integrated design system, that lives as a film festival in honor of that director

solution

I chose Russ Meyer, an often over looked and misunderstood influence to many of todays great filmmakers, and even genres.

a festival of sex and violence

PAGE 028

Meyer was an auteur, insisting on doing or having a say in every aspect of the films. I took this to heart, and chose to manually print every piece that would allow, and translate Meyers obsession for sex and violence into double dose of fun and sometimes skin


selection

bang

bang

Bang Bang

PAGE 029


look

away

PAGE 030

selected

works

of

brett

newman,

mfa

spring

2014


selection

bang

bang

PAGE 031


look

away

PAGE 032

selected

works

of

brett

newman,

mfa

spring

2014


selection

bang

bang

PAGE 033


look

away

PAGE 034

selected

works

of

brett

newman,

mfa

spring

2014


selection

bang

bang

PAGE 035


look

away

PAGE 036

selected

works

of

brett

newman,

mfa

spring

2014


selection

bang

bang

PAGE 037


look

away

PAGE 038

selected

works

of

brett

newman,

mfa

spring

2014


selection

bang

bang

PAGE 039


look

away

PAGE 040

selected

works

of

brett

newman,

mfa

spring

2014


selection

bang

bang

PAGE 041


look

away

PAGE 042

selected

works

of

brett

newman,

mfa

spring

2014


selection

bang

bang

PAGE 043


look

away

PAGE 044

selected

works

of

brett

newman,

mfa

spring

2014


selection

bang

bang

PAGE 045


look

away

PAGE 046

selected

works

of

brett

newman,

mfa

spring

2014


selection

bang

bang

PAGE 047


look

away

PAGE 048

selected

works

of

brett

newman,

mfa

spring

2014


selection

bang

bang

PAGE 049


look

away

PAGE 050

selected

works

of

brett

newman,

mfa

spring

2014


selection

bang

bang

PAGE 051


look

away

selected

works

003/009

god is in the machine.

sustainable construction

PAGE 052

of

brett

newman,

mfa

spring

2014


selection

softtail

birdhouse

PAGE 053


look

away

selected

works

of

brett

newman,

mfa

spring

y ea r

instructor

2013

Tom Mcnulty

course

c a t eg o r y

Packaging two

branding / package design / editorial / silkscreen

003/009

god is in the machine.

objective

Search for a brand that has the opportunity to manufacture a sustainably built birdhouse. Develop build and brand the product.

solution

sustainable construction

PAGE 054

I chose Deus Ex Machina, a custom motorcycle and surfboard manufacture to produce this birdhouse. Their ethos of enjoying the outdoors and life as we see it fit perfectly, and a custom build approach depending on the shop location means local materials and construction. The main ingredients of sustainable manufacturing.

2014


selection

softtail

birdhouse

softail birdhouse

PAGE 055


look

away

PAGE 05 06 3

selected

works

of

brett

newman,

mfa

s p rfianlgl 22001 14 3


selection

softtail

birdhouse

PAGE 05 07 3


look

away

PAGE 05 08 3

selected

works

of

brett

newman,

mfa

s p rfianlgl 22001 14 3


selection

softtail

birdhouse

PAGE 05 09 3


look

away

PAGE 06 00 3

selected

works

of

brett

newman,

mfa

s p rfianlgl 22001 14 3


selection

softtail

birdhouse

PAGE 06 01 3


look

away

PAGE 06 02 3

selected

works

of

brett

newman,

mfa

s p rfianlgl 22001 14 3


selection

softtail

birdhouse

PAGE 06 03


look

away

PAGE 06 04 3

selected

works

of

brett

newman,

mfa

s p rfianlgl 22001 14 3


selection

softtail

birdhouse

PAGE 06 05 3


look

away

PAGE 066

selected

works

of

brett

newman,

mfa

spring

2014


selection

softtail

birdhouse

PAGE 067


look

away

PAGE 06 08 3

selected

works

of

brett

newman,

mfa

s p rfianlgl 22001 14 3


selection

softtail

birdhouse

PAGE 06 09 3


look

away

PAGE 07 00 3

selected

works

of

brett

newman,

mfa

s p rfianlgl 22001 14 3


selection

softtail

birdhouse

PAGE 07 01 3


look

away

PAGE 072

selected

works

of

brett

newman,

mfa

spring

2014


selection

softtail

birdhouse

PAGE 073


look

away

selected

works

of

brett

newman,

004/009

We can destroy what we have written, but we cannot unwrite it.

a brand rebirth

PAGE 074

mfa

spring

2014


selection

the

club

PAGE 075


look

away

selected

works

of

brett

newman,

mfa

spring

y ea r

instructor

2013

Hunter Wimmer

course

course

Nature of Identity

branding / editorial

004/009

We can destroy what we have written, but we cannot unwrite it.

objective

Simple. Find a brand that needs help. A fresh image, a re invention.

solution

Club Med. The excited vacation spot of yesteryear. I decided to flip Club Med on its head, and begin to bring the vacation to the customer. To a club that’s’ members can do be or feel anyway they wish. Leave their bodies, minds and lives for a while. The ultimate staycation.

a brand rebirth

PAGE 076

2014


selection

the

club

the club

PAGE 077


look

away

PAGE 078

selected

works

of

brett

newman,

mfa

spring

2014


selection

the

club

PAGE 079


look

away

PAGE 080

selected

works

of

brett

newman,

mfa

spring

2014


selection

the

club

PAGE 081


look

away

PAGE 082

selected

works

of

brett

newman,

mfa

spring

2014


selection

the

club

PAGE 083


look

away

PAGE 084

selected

works

of

brett

newman,

mfa

spring

2014


selection

the

club

6x

4x

mark

3x

x

logo

logotype

x

PAGE 085


look

away

PAGE 086

selected

works

of

brett

newman,

mfa

spring

2014


selection

the

club

PAGE 087


look

away

PAGE 088

selected

works

of

brett

newman,

mfa

spring

2014


selection

the

club

PAGE 089


look

away

PAGE 090

selected

works

of

brett

newman,

mfa

spring

2014


selection

the

club

PAGE 091


look

away

PAGE 092

selected

works

of

brett

newman,

mfa

spring

2014


selection

the

club

PAGE 093


look

away

PAGE 094

selected

works

of

brett

newman,

mfa

spring

2014


selection

the

club

PAGE 095


look

away

PAGE 096

selected

works

of

brett

newman,

mfa

spring

2014


selection

the

club

PAGE 097


look

away

selected

works

005/009

Everyone remembers their first Schwinn.

a sustainable approach

PAGE 098

of

brett

newman,

mfa

spring

2014


selection

schwinn

union

PAGE 099


look

away

selected

works

of

brett

newman,

mfa

spring

y ea r

instructor

2013

Phil Hamlett

course

c a t eg o r y

Sustainability

branding / editorial / web / mobile

002/009

Everyone remembers their first Schwinn.

objective

In this Group Project, of Katie Tonkavich, Zack Simons and myself, we were given a simple prompt. Re-invision a product, or service in a way that looks to the future and acts responsibly towards our environment and society

solution

We had common ground in that we all enjoyed bicycles, and rode them daily. We looked back to iconic brand that needed help and found schwinn reaching out from the depths of Walmart store shelves.

a sustainable approach

PAGE 100

Re imagined as a membership bike service, we sought to get more people on bikes, and reducing the waste that is present in any manufacturing and retail business.

2014


selection

schwinn

union

schwinn union

PAGE 101


look

away

PAGE 102

selected

works

of

brett

newman,

mfa

fall

2012


selection

schwinn

union

PAGE 103


look

away

PAGE 104

selected

works

of

brett

newman,

mfa

fall

2012


selection

schwinn

union

PAGE 105


look

away

PAGE 106

selected

works

of

brett

newman,

mfa

fall

2012


selection

schwinn

union

PAGE 107


look

away

selected

works

of

brett

newman,

mfa

fall

2012

SEA

PDX

SFO

LAX

ATX

PAGE 108


selection

schwinn

union

MSP CHI

NYC

PAGE 109


LOOK l o o k AWAY away

PAGE 110

SELECTED WORKS OF selec t eBRETT d w o rNEWMAN, k s o f b rMFA ett

newman,

mfa

fall

2012


selection

schwinn

union

PAGE 111


look

away

selected

works

of

006/009

Listen closely, feel wholly.

museum of acoustics

PAGE 112

brett

newman,

mfa

spring

2014


selection

museum

of

acoustics

PAGE 113


look

away

selected

works

of

brett

newman,

mfa

spring

y ea r

instructor

2011

John Baretto

course

c a t eg o r y

Type Systems

branding / editorial / experience

006/009

Listen closely, feel wholly.

objective

We were tasked with creating a museum, showcasing a passion or interest. The goal was to create a cohesive experience, from the walls of the galleries, to the type on the bathroom signs

solution

museum of acoustics

PAGE 114

I chose to dig into my passion for music and decide what a universal principle in music was. Sound. Sound is present in all genres, an the way we receive that sound can be as complex as the arrangement of music. I was inspired by the simplicity of Dieter Rams’ product design and the shape and expression of analog equalizer.

2014


selection

museum

of

acoustics

museum of acoustics

PAGE 115


look

away

PAGE 116

selected

works

of

brett

newman,

mfa

spring

2014


selection

museum

of

acoustics

PAGE 117


look

away

PAGE 118

selected

works

of

brett

newman,

mfa

spring

2014


selection

museum

of

acoustics

PAGE 119


look

away

PAGE 120

selected

works

of

brett

newman,

mfa

spring

2014


selection

museum

of

acoustics

PAGE 121


look

away

PAGE 122

selected

works

of

brett

newman,

mfa

spring

2014


selection

museum

of

acoustics

PAGE 123


look

away

PAGE 124

selected

works

of

brett

newman,

mfa

spring

2014


selection

museum

of

acoustics

PAGE 125


look

away

PAGE 126

selected

works

of

brett

newman,

mfa

spring

2014


selection

museum

of

acoustics

PAGE 127


look

away

selected

works

of

brett

007/009

in dawn’s light, the train streaked across the great basin

the future of rail

PAGE 128

newman,

mfa

spring

2014


selection

platform

PAGE 129


look

away

selected

works

of

brett

newman,

mfa

spring

y ea r

instructor

2011

Phil Hamlet Hunter Wimmer

course

c a t eg o r y

Visual Communications Lab

branding / web / editorial

007/009

in dawn’s light, the train streaked across the great basin

objective

Develop a case study to examine how design can help shape the future of a chosen topic.

solution

As we slip further into a peak oil future, I chose to examine the impact that rail travel will have on our transportation and culture as a whole, in my mind aside from energy free travel such as cycling and walking, rail transport is the future of mass transit.

the future of rail

PAGE 130

2014


selection

platform

platform

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away

PAGE 132

selected

works

of

brett

newman,

mfa

spring

2014


selection

platform

PAGE 133


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PAGE 134

selected

works

of

brett

newman,

mfa

spring

2014


selection

platform

PAGE 135


look

away

PAGE 136

selected

works

of

brett

newman,

mfa

spring

2014


selection

platform

PAGE 137


look

away

PAGE 138

selected

works

of

brett

newman,

mfa

spring

2014


selection

platform

PAGE 139


E

TH

→ ELEMENTS OF IMPACT

PAGE 140

LS

FU

PE

HO

1.02

n pu atio sh ns in a g nd fo s rc y on ste ne m ct s io ns

1.10

4.03

10 Good news to get the ball rolling 11 What happens with things of

This seems like a known fact, but nations have yet to invest in related

01

Which country will win the bid for major construction in the US

4.01

nvestment, but at a fraction at the cost of out

4.09 4.02

3.08

3.08

4.05

2.04

1.04

N

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4.01

2014 spring mfa newman, brett of works selected away look

f LA


selection

platform

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look

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works

of

008/009

the suns not yellow. its chicken

poster design

PAGE 142

brett

newman,

mfa

spring

2014


selection

poster

design

PAGE 143


look

away

selected

works

of

brett

newman,

mfa

spring

y ea r

instructor

2011-2014

n / a

course

c a t eg o r y

n / a

print / photography / silkscreen

008/009

the suns not yellow. its chicken

objective

n / a

solution

A collection of poster design selected from the past 3 years.

poster design

PAGE 144

2014


selection

poster

design

poster design

PAGE 145


look

away

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selected

works

of

brett

newman,

mfa

spring

2014


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poster

design

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look

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selected

works

of

brett

newman,

mfa

spring

2014


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poster

design

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look

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selected

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newman,

mfa

spring

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poster

design

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selected

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newman,

mfa

spring

2014


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poster

design

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look

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009/009

For People In Pursuit of the weekend.

an mfa thesis

PAGE 154

newman,

mfa

spring

2014


selection

topo:

and

mfa

thesis

PAGE 155


look

away

selected

works

of

brett

newman,

mfa

fall

y ea r

instructor

2013

Phil Hamlet

course

c a t eg o r y

Sustainability

branding / editorial / web / mobile

009/009

For People In Pursuit of the weekend.

objective

The culmination of our MFA we are free to define a problem and offer a communication based solution

solution

I chose to investigate the budding sharing economy, in order to promote more sustainable and less consumption based practices. I solve this through a community I call TOPO, a service for people in pursuit of the weekend. An opportunity for like minded users to share gear, stories and inspiration for the great outdoors.

an mfa thesis

PAGE 156

2012


selection

topo:

and

mfa

thesis

PAGE 157


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away

selected

an MFA thesis

PAGE 158

works

of

brett

newman,

mfa

spring

2014


selection

topo:

and

mfa

thesis

PAGE 159


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away

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selected

works

of

brett

newman,

mfa

spring

2014


selection

topo:

and

mfa

thesis

PAGE 161


look

away

selected

T

O

P

O

PAGE 162

works

of

brett

newman,

mfa

spring

2014


selection

topo:

and

mfa

thesis

PAGE 163


look

away

selected

works

of

brett

newman,

mfa

Share Gear. Make Stories. Spread Stoke.

PAGE 164

spring

2014


selection

topo:

and

mfa

thesis

PAGE 165


look

away

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works

of

brett

newman,

mfa

spring

2014

TOPO Leverages the growing sharing economy in the Bay Area to both inspire and equip people to spend more time outdoors, while reducing the need to consume and own goods that do not fit an urban lifestyle.

PAGE 166


selection

topo:

and

mfa

thesis

PAGE 167


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away

selected

works

of

brett

newman,

mfa

For Those in Pursuit of the weekend.

PAGE 168

spring

2014


selection

topo:

and

mfa

thesis

PAGE 169


look

away

selected

Welcome

works

of

brett

newman,

mfa

are you giving or taking?

Together we can Disrupt economies and build sustainable habits PAGE 170

spring

whats your weekend look like?

2014


topo:

selection

browse around, find your style

When do you need it>

and

mfa

thesis

book it!

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away

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works

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brett

newman,

mfa

spring

2014


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topo:

and

mfa

thesis

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mfa

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mfa

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mfa

thesis

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newman,

mfa

spring

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mfa

thesis

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selected

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newman,

mfa

spring

2014


selection

topo:

and

mfa

thesis

Find yours @ gotopo.co PAGE 181


acknowledgements

PAGE 00182


All I know now, started with my parents, and I thank you Mom and Dad with everything I have, I wouldn’t be where I am now without your support. Thank you to my friends / roommates / coworkers, and classmates and everyone who I was fortunate enough to be surrounded by during this time, you were a constant source of inspiration and entertainment Thank you to Hunter Wimmer, Mary Scott, Phil Hamlett, Bob Slote, Carolina Debartolo and the rest of the instructors at AAU for sharing their expierence and knowledge with me over the years. And Lastly, thank you to my sisters, who always push me to be better, even from 3,000 miles away.

PAGE 00183


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away

selected

works

of

brett

http:// brettnewman.is

written

and

designed

Brett Newman brett

newman

www.brettnewman.is hello@brettnewman.is academy

of

art

university

79 New Montgomery st, San Francisco, CA 94105 USA p h o t o g r ap h y

Brett Newman Nich Barresi printing

/

binding

www.blurb.com pape r

Mohawk superfine eggshell ultra white software

Adobe Creative Cloud c o p y r i g h t Š 2014 by

brett

newman

all rights reserved

PAGE 00184

newman,

mfa

spring

2014


selection

boys

deli

PAGE 00185


look

away

PAGE 00186

selected

works

of

brett

newman,

mfa

spring

2014

Selected works of Brett Newman  

an MFA culmination