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A new frontier in surf travel. Score Surfing was founded with the goal of helping surfers score the best waves on the planet, at the best price, with the most stoke possible. We’re different from every other surf travel company in many ways. The biggest being that we don’t simply ship surfers off to destinations in return for a commission. Rather, we partner with local providers to create one of a kind surf trips which we lead all over the planet.

This April

we’re launching Score with an inagural ten day surf trip here in New Zealand. We’ve got one of the country’s best pros onboard along with some of the world’s most talented cinematographers, photographers and board shapers. The trip will serve as a platform to showcase New Zealand’s best surf spots as well as the country’s best travel and lifestyle brands. It will be promoted through an online marketing campaign as well as surf media outlets to let the world know how great the surf and travel industry is here in NZ. Through the promotion of this trip we will begin booking paid passengers for trips later in the year and into 2014.


Our inagural trip will feature Matt Hewitt, one of New Zealand’s top up and coming professional surfers. Matt is ranked as one of the top surfers in the world on the ASP pro tour and is a brand ambassador for New Zealand and for brands such as DeuceGeneration. Matt brings a wealth of experience in the New Zealand surf scene as well as a broad knowledge of the surf breaks around the country.

The Drone Pilots/ Andrew Peterson and Drone Dudes

Based in Los Angeles, Drone Dudes is a unique collective of designers, filmmakers and flying robots. Specializing in remote control aerial cinematography, the Drone Dudes use a wide range of HD cameras that vary from DSLR’s to RED Epic/Scarlet to capture amazing footage from every angle. Recent projects include a music video for Akon, a TVC for Spy Sunglasses and footage for the new Lakey Petersen surf documentary. Drone Dudes are amongst the best in the industry with years of aerial experience and an extensive background in film production. They are passionate about their work and always looking to push the limits of low-level aerial cinematography. Andrew and his crew will be joining our trip to shoot everything from every angle possible.


Showreel / Click to activate

Showreel / Click to activate

The New Zealand Cinematographer/ Damon Meade

Damon Meade has spent the last 7 years doing a lot of work in the NZ surf scene. Often self driven, his projects have ranged from magazine release DVD’s, covering surf events, producing episodes for the TV show Airtime, and the recent highly acclaimed surf documentary “Under The Weather.” Damon is a talented filmer, editor, and colour grader and generally attends to all aspects of production right through from filming to post production. Damon’s ability to capture the essence of New Zealand and New Zealand surfing will bring the footage of the trip to an even higher level.

Still Photographer/ Troy Goodall Troy Goodall lives his life through the lens. Intrigued by the play between light and composition, Troy has developed an otherworldly style, which communicates creative ideas with clean, powerful imagery. His ability to build rapport with his subjects also shows through in his unusual portraiture, which can capture a personality in a single shot. Approaching every job with a sense of creativity and collaboration, he enjoys working within a team to translate a concept into a strong visual piece.Troy has a compulsive eye for detail, extensive retouching experience. His combined skills mean he’s often involved with projects from lens to print. Working with top agencies such as Colenso BBDO, Saatchi & Saatchi and JWT, Troy has shot for the likes of Vodafone, Ford and Air New Zealand, amongst many others. Troy is an award winning photographer and is considered by the ad industry as the ‘one to watch’. And not just because he steals pens. On this trip, Troy will spend two days shooting portraits of our featured pro Matt Hewitt as well as still photos that capture the essence of surfing and the surf culture. To view Troy’s full portfolio click here.

Otis Frizzel / Custom Van Artist

Otis Frizzell is one of the true stars of New Zealand’s arts culture. He’s an artistic innovator, style leader, artist, hip hop performer, radio personality, tattooist, and graphic designer, who is now painting, print making and illustrating full time. For this trip, Otis will be custom painting a camper van with a surfing theme, featuring Matt Hewitt and Score. We’ll film the painting process in time lapse and do a bit of an interview with Otis. We’re even planning on painting the top of the camper so that it features well in some of our drone helicopter shots.

Co-branded Camper In order to gain sponsorship for the trip, we’re offering major partners the chance to have branding on the custom camper as well as access to footage and photography from the trip. We’d love to have Deuce Generation and Matt featured on the van, as he’s such an integral part of our mission.

Opportunities We see the opportunity for the footage and photographs taken on the trip to be used by Deuce Generation in a number of ways. In print, TVC, digital campaigns involving rich media, social media or banners, on Instagram, on the Deuce Generation website and even for poster signings at each of his events.

Since Matt’s also giving talks at schools we see a lot of opportunity for usage of the film we shoot as positive motivation for youths looking for alternative answers to tough issues in life. We could also have Matt do a daily trip blog and Instagram photo which are posted on the Deuce Generation website.

The Partnerships In each of our destinations, we seek partnerships with local action sports and accomodation providers. This allows us to form some great relationships that make our trips more enjoyable while also helping to promote local industry. For this inagural trip, we’re seeking partnerships here in NZ with some of our favourite brands. In exchange for their participation we’re offering some great incentives. Brands will be promoted through an online marketing campaign with a guaranteed 500,000 views. Brands will also be promoted on our website and collateral. And most importantly, all featured brands will enjoy product placement in our first NZ trip film which will be shown in industry circles around the globe. Footage and still photos will also be taken and shared with brands for use in their own communications.

The Founder/ Brett Landry

In preparation for our first ten day trip in April, I’ve spent the past two years exploring the coastline of New Zealand, surfing its most famous and most unexplored breaks. Before New Zealand, I worked extensively in the marketing and travel industry as the sales director of The Aggressor Fleet, the preeminent live-aboard dive yacht company in the world, leading travelers to adventure in far off places like The Red Sea, Truk Lagoon, the Caribbean, Costa Rica, Palau and Fiji. My dream is to now bring surf travel to a higher level. I would love for you to join us in making that happen. If you’d like to learn more please contact us via phone or email below. Cheers, Brett Landry, Chief Executive Surfer 0 275 65 0000

Score Surfing's NZ 2013 Trip  

A preview of Score's surf trip to NZ in April of 2013.