Page 1

Fa L L 2 0 1 2

A X

Tr e n d

a n d

V i b e


“Blending all the looks of a colorful active lifestyle with, prints, pattern and a healthy dose of humor and irreverence. “ - Brett Gottfried


BIG IDEAS ATHLETIC INSPIRATION The idea behind “Mixed Ideas” is simply this. There are plenty of great trends out there and we would like to

Color Blocking And Contrast Performance Fabrics Embroideries

represent them all. How do we do this? Simple! Mix them all together for a distinctive look!

I know ! It sounds crazy, but by the end of this trend presentation it will totally

OUTDOORSMAN INSPIRATION Functional Design Camouflage Textured Fabrications

make sense.

Have no fear, we will still represent current top sellers, fabrics and colors. We will just add a blend of uniqueness by taking the following trends and mixing them together.

CHILDISH INSPIRATION Funky and Fun Prints Specialty Dyes & Treatments Mixing & Piecing Of Fabrics Contrast Stitching Bright Colors Conversational Silhouettes


HAT SILHOUETTES

Newness in headwear silhouettes is influenced by military and outdoor enthusiast. Mixing the outdoor palettes with brights adds a fresh look to this already strong trend. The fisherman inspired cap is available in most brands. Along with fun and childish silhouettes. A small emergence of the painters cap are being seen in some of the more forward brands.


COLORS

Taking inspiration from athletic and outdoor enthusiasts, it has evolved into experimenting with interesting color combinations and color blocking. Dye treatments and hombre looks are emerging.


TEXTURES

Texture is key! Whether it’s in a fabric or pattern. Taking risks with playful patterns/ textures and nontraditional colorways in familiar patterns/ textures.


Using heathers and twisted yarns gives a nice textured look to basic silhouettes. Dot and lined patterns create for interesting textures and a feeling of added value. The athletic pom silhouette is being seen more, and dip dyes are starting to emerge.

TEXTURES & PATTERNS


Bright color blocked knits are a powerful Fall/ Holiday presence. Using creative designs, fun silhouettes and exciting patterns will inject a playful and fresh look. There is an emergence of fur lined cold weather hats.

COLORS & FUN


Color blocking and bright colors are making a statement this season. Fun printed textures and all over patterns are apparent in the market. Custom buckles are taking center stage. The scout and leather belt dominate the market.

COLORS & FUN


Using heathered fabrics, heavy gauge weaves or debossed leather, all bring added value and sophistication. Fabric mixing elevates this look to new heights.

TEXTURED & MIXING FABRICATIONS


Brightly colored all overs and simulated textures are hot, especially camouflage. Silhouette starting to trend are zip wallet and card holders.

BRIGHT PATTERNS & TEXTURED


Color blocking and the mixing of textured fabrications are represented in all brands. Bias pockets and details give a dynamic look. These looks are simply but effective.

COLORS & FABRIC MIXING


Creative usage of color blocking and simple silhouettes are apparent in all brands. However the wild, colorful prints and patterns are still available and add excitement and perceived value. Character bags are a fun evolution to the basic bag design.

COLORS & FUN


Textured! Whether printed or in the fabrication, most brands are representing some textured fabrications. Newness in bags comes in the more athletic/ outdoorsmen silhouettes, and are really starting to show up in the mainstream.

TEXTURED


FUN & FUNCTIONAL

Fun, colorful and textured seem to be the biggest trends in gloves. Adding fun artwork gives the glove market a little personality. The freshest idea are touchscreen gloves.


L E T S

D O

S O M E

M I X I N G


1st Ingredient

2nd Ingredient

Athletic Inspiration

Military Inspiration

Bright Colored Knits

Athletic Inspiration

Touch Screen Glove

Fun & Funky Artwork


1st Ingredient

2nd Ingredient

Fun Color Blocking Inspiration

Fabric Mixing Inspiration

Fabric Mixing Inspiration

Fresh Silhouette Inspiration

Character Silhouette Inspiration

Funky Prints

Profile for Brett Gottfried

FALL 2013 AX TREND  

FALL 2013 AX TREND  

Advertisement