FALL2014
BACKPACK TREND
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he backpack evolves for Fall 2014 into a fashion accessory with a focus on multi-functionality; versatility is key. Consumers expect items to perform more than one function and look good doing it. Special attention will be placed on unique details and durable fabrications to give simple and sleek design more perceived value. KEY ATTRIBUTES - MULTI-FUNCTIONAL DESIGN - SIMPLE & SLEEK SILHOUETTES - DURABLE FABRICATIONS - ATTENTION TO DETAIL - TECH SAVVY FEATURES
FALL2014
TACTICAL/DETAILS
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here is a big influence in tactical styling and multifunctioning details and fabrications. While denim, canvas, ripstop and leathers are all used to authenticate these styles, there are non traditional fabrications that give this silhouette a more urban or performance look. Military and Mountaineer influences penetrate the market with a flux of multiple pockets, useful strapping, loops and rings. The more utilitarian style gives new backpacks a clean and formal feel, providing design interest and functionality.
TOP LOADINGRUCKSACKS
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op loading packs are one large compartment that can only be accessed through the top of the bag . Straight-through top loading designs are generally less expensive because they’re simpler designs and use less material. One particular style of rucksack to take notice of is the rolltop. This style bag can have an active-sport aesthetic, and allows the bag’s volume to be easily increased or decreased.
CLEAN&STREAMLINED
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he future of bag design is having contour, modernized and an optimal shapes for an active lifestyle. Curved panels and modern detailing can be perceived as either high luxury or super commercial. Clean and smart designs bring us back to basics for a more functional backpack for the tech savvy culture of today. Tech-ready backpacks are more modern and sleek, including internal speaker systems and media player connectivity.
THECARRIER
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ilhouettes like the gym bag, backpack-duffle(hybrids) and totes are emerging in the market as the staple for the carrier. This is not to replace the backpack in anyway, but merely an additional bag for weekend trips or overnighters. A key silhouette for this season will be a hybrid duffle, which will create more interest and greater functionality. This exploration of additional ways of holding the bag for different occasions will be a must for all silhouettes.
SUGGESTEDSILHOUETTES
CLASSIC
SLEEK
HYBRID DUFFLE/ BACKPACK SKATEBOARD CARRIER
ROLL-TOP RUCKSACK
TACTICAL DUFFLE/ BACKPACK
TACTICAL BACKPACK