SUPERLATIVES
MOST LIKELY TO SUCCEED
MOST CREATIVE
BIGGEST COMEBACK
ANIMALS
HODGE-PODGE
ALL OVER PRINTS
MOST POPULAR
MOST
MOST ATHLETIC
CAMOUFLAGE
HUMOR
CLASSIC ATHLETIC
PARTY ANIMAL
MOST CUTE
HARDEST WORKING
BEER LABEL DESIGNS
CARTOONS
WORKWEAR LABELING
NEONS AND MUTED BRIGHTS:
From tee grounds to inks, color is definitely trending throughout the market. Muted Brights and Neons are becoming a staple in most brands. Accompaning these bright colors are the traditional colors with a bump in saturation.
U.S. HISTORY AMERICA: A look back at a seemingly simpler
time. Stars and stripes and the American election have already made an impact, spotted across multiple brands, footwear and accessories. In addition vintage advertisement esthetics have made an impact. Basically anything that reminds you of the good old days of yesteryear.
Keep things simple with one or two colors and mix up type with imagery for a classic front placement.
D E PA RT M E N T O F
ANIMAL STUDIES
WITH GLASSES & ACCESSORIES
WITH HEADWEAR
MUSIC INFLUENCE
Animals:
This trend is a key motif for graphics. They are especially powerful in an unnatural habitat or with quirky human accessories. All types of animals are represented with the largest population being ; cats, bears, wolves, lions and dogs.
MILITARY INFLUENCE
HUMAN-LIKE
TATTOOS
EARLY NATIVE AMERICAN STUDIES
A look back to when Native Americans ruled the land. Tribal patterns & headdresses are favored with a small emergence of tribal badging, tools and artifacts.
CLASSIC SPORT: These sporty looks should be bold,
with minimal letters and numbers. Incorporating other sports motifs such as pennants, Olympic torches and sport equipment can only enhance these looks. A contrast raglan sleeve tee will help provide a vintage look to this simple style which is set to be key for both guys and girls.
Military Influence: The usage of military design
will be an important esthetic not to be left out. Camouflage being the most important, along with military equipment and badging.
Th
eA rt D epa rtm ent
POSTER ART
CARTOONS
PATTERN MIXING
ALL MEDIUMS OF ART:
Different types of artistic impression are very apparent throughout a variety of the market. The newness comes in the form of mixing to mediums together for a kind of Hodge-Podge effect. No rules here, just plain creativity. COLORED
LOOSE
MINIMALIST
BRUSH STROKES
HUMOR: Taking a comedic approach to design. Cheeky, humorous
text and graphics are featured across multiple markets, overwhelmed with sarcasm and wit.
PHOTOS: Taking a cinematic approach and letting the image speak
for itself. Black and white has been the standard, but full color photos are taking it’s place. Mixing other media takes photos to a whole new level, it can also take on an atmospheric quality, with washed-out looks, grainy and duotone techniques.
BeeR Beer Labels
AO Prints
Beer Labels
Party Games
Beer Logos
Worfd Play
Humor
Word Play
Strange
Gamma 1ota Rho Lambda Sigma YOUNG WOMEN are very popular in the young men’s market. Wild at heart youths or teenagers full of angst are pictured in faded color and monochromatic shades.
Bitmapped
Pops Of Color
Use of Negative Space
Americana
Poster Art
Hand Drawn
Collage
Military
Retro
AUTOGRAPHS