SPRING 2009 GRAPHIC DIRECTION
BIG IDEAS
Hey! What’s The Big Idea!!!
COLOR
80’S - 90’S INFLUENCE GEO/ LINEAR DESIGN CULTURAL DIVERSITY
COLORS
COLOR IS KEY
Color is a HUGE trend right now! There are no rules, CMYK, Primary pops and color blocking galore!
Color Blocking
Washed Out Brights
Primary Color Pops
CMYK
Gradients
80’s/ 90’s INFLUENCE
CLEAN: SHAPES AND LINES
Crisp lines & shapes create a clean futuristic feel. Linear mapping & optical patterns create movement providing interest to simple shapes.
Space/ Futuristic Feels
Optical Geos
Linear Mapping
Simple Geo Designs and Linear mapping
Collages
80’s/ 90’s INFLUENCE
STYLIZED: SHAPES AND LINES
Using silhouettes of photo real images to make interesting abstract shapes. Using halftones to create depth. Mixing media and bright colors to add interest. Using stylized lines adding creativity and originality.
Bitmaps & Halftones
80’s Pop Culture Reference
Photo Real & Media Mixing
Surreal/ Etchings
Stylized Linear
Space/ Futuristic
CULTURAL DIVERSITY
FLORA & FAUNA
Animals, insects and their natural habitats.
Reptiles & Insects
Stylized Animal Prints
Cats are the New Skulls
Native Vegetation
Animals
Animals with Ethnic Fills
CULTURAL DIVERSITY
CROSS-CULTURAL ETHNIC DESIGN
Being inspired by different cultures creativity, beliefs and ways of life.
Cultural Inspired Art
Native American Art
Ethnic Patterns
Spiritual Creatures
CULTURAL DIVERSITY
AMERICAN YOUTH CULTURE
(MUSIC, ART & FASHION) This theme has always been the personification of Hawk Clothing. What we have, need and want! Representing all walks of life!
Skate Culture
Music Inspiration
Pop Culture
Everyday Objects
GROMS
GROM:(SLANG)
- A young board rider.
Groms all want to look like the the people who influence them. These people are generally older. Color and specialty inks can make a more sophisticated design youthful. Here are some other avenues we will take for a more youthful apperance.
Mixing Patterns
Child-Like Drawings
Cut-Outs & Wood Cuts
Retro-Vintage
Illusionism
EMERGING TRENDS
WHAT’S COMING
We may incorporate a few ideas from this page.
Playing Card Influences
Vintage Sportswear Motifs Humor & Thought Provoking
Rockabilly & 50’s Reference
Gradated Fonts
FONT PACKAGE PRIMARY BRANDING
SIGNATURE
GEO-LINEAR
GEO-LINEAR
SAVAGE
ALLSTARS MUSIC INFLUENCE
YOUTHFUL
ALL STAR
LIFESTYLE