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SPRING 2009 GRAPHIC DIRECTION


BIG IDEAS

Hey! What’s The Big Idea!!!

COLOR

80’S - 90’S INFLUENCE GEO/ LINEAR DESIGN CULTURAL DIVERSITY


COLORS

COLOR IS KEY

Color is a HUGE trend right now! There are no rules, CMYK, Primary pops and color blocking galore!

Color Blocking

Washed Out Brights

Primary Color Pops

CMYK

Gradients


80’s/ 90’s INFLUENCE

CLEAN: SHAPES AND LINES

Crisp lines & shapes create a clean futuristic feel. Linear mapping & optical patterns create movement providing interest to simple shapes.

Space/ Futuristic Feels

Optical Geos

Linear Mapping

Simple Geo Designs and Linear mapping

Collages


80’s/ 90’s INFLUENCE

STYLIZED: SHAPES AND LINES

Using silhouettes of photo real images to make interesting abstract shapes. Using halftones to create depth. Mixing media and bright colors to add interest. Using stylized lines adding creativity and originality.

Bitmaps & Halftones

80’s Pop Culture Reference

Photo Real & Media Mixing

Surreal/ Etchings

Stylized Linear

Space/ Futuristic


CULTURAL DIVERSITY

FLORA & FAUNA

Animals, insects and their natural habitats.

Reptiles & Insects

Stylized Animal Prints

Cats are the New Skulls

Native Vegetation

Animals

Animals with Ethnic Fills


CULTURAL DIVERSITY

CROSS-CULTURAL ETHNIC DESIGN

Being inspired by different cultures creativity, beliefs and ways of life.

Cultural Inspired Art

Native American Art

Ethnic Patterns

Spiritual Creatures


CULTURAL DIVERSITY

AMERICAN YOUTH CULTURE

(MUSIC, ART & FASHION) This theme has always been the personification of Hawk Clothing. What we have, need and want! Representing all walks of life!

Skate Culture

Music Inspiration

Pop Culture

Everyday Objects


GROMS

GROM:(SLANG)

- A young board rider.

Groms all want to look like the the people who influence them. These people are generally older. Color and specialty inks can make a more sophisticated design youthful. Here are some other avenues we will take for a more youthful apperance.

Mixing Patterns

Child-Like Drawings

Cut-Outs & Wood Cuts

Retro-Vintage

Illusionism


EMERGING TRENDS

WHAT’S COMING

We may incorporate a few ideas from this page.

Playing Card Influences

Vintage Sportswear Motifs Humor & Thought Provoking

Rockabilly & 50’s Reference

Gradated Fonts


FONT PACKAGE PRIMARY BRANDING

SIGNATURE


GEO-LINEAR


GEO-LINEAR


SAVAGE


ALLSTARS MUSIC INFLUENCE

YOUTHFUL

ALL STAR

LIFESTYLE

Profile for Brett Gottfried

TREND  

TREND  

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