BRENT FLINK | RESUME + PORTFOLIO
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f, of Earth’s best stuf Made from some s, amazingly deliciou Coconut Love is an ent plim com the perfect super snack. It’s eat ‘em just or al cere to salads, yogurt, ed bag! Lightly sweeten straight outta’ the O, glutenthat are non-GM coconut clusters s, tive tain no preserva free, vegan and con ‘em! f. You’re gonna’ love colours or fake stuf CRANBERRY & NUTS
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B R AN D I N G I worked with InnoFoods to update their packaging and brand a few years back. They had some tentative interest from Costco and their Sales Manager suggested they consider refreshing the package before making their pitch. I shortened their name, updated their logo and created some playful sayings to support this fun coconut snack line. The product is delicious and the pitch was a success. InnoFoods coconut snacks are now in Costco Canada, USA, Australia and Korea and the company is planning to launch more products soon.
Q U E PA SA M E X I C AN FO O D S R E B R AN D (U N PU B LI S H E D) When Natureâ€™s Path purchased Que Pasa, I was given the opportunity to work on a rebrand and packaging overhaul. Since the brand was premium priced and organic I worked to reinforce the idea of an artisanal brand with a folk art on kraft paper. While the new designs tested well, the CEO opted for a different direction. B E AV E R B U Z Z E N E RGY D R I N K I developed the Beaver Buzz brand for their founder, an executive from an international soft drink company. The brand was an immediate hit and secured coast to coast distribution within a few short months! Beaver Buzz has gone on to launch numerous additional SKUs and is a staple of convenience stores everywhere.
A fun naming idea perhaps, but some of us are far too mumbly first thing in the morning to ask for it by name.
So we decided to call this mouthful of great tastes “Optimum Banana Almond” instead. It’s an eclectic bowl-full of tasty stuff like bananas, toasted almonds, sunflower seeds, cinnamon and even matcha green tea! Add to that our crunchy collection of whole grains like wheat, flax, oats and Kamut® wheat and your mumbly morning mouth will wake up in no time! It’s the sort of breakfast that’ll help you face the day with a smile and give you the energy you need to push through ‘til lunch. (or beyond to your public speaking class) The Optimum cereal line represents some of the best of what we’ve learned over our years of making great tasting, healthy organic cereals. We’re excited to bring these new options to your table and hope that you’ll be inspired to try the others too, including Blueberry & Cinnamon, Cranberry & Ginger and Slim. (aka “Blue-Crunchy-Cinna-Flax”, “Cran-Crispy-GingaCrunch” & “My-That-Dress-Looks-Good-On-You Crisps”)
O P TI M U M PAC K AG I N G D E S I G N OV E R HAU L Research told the folks at Nature’s Path that Optimum was selling based on its ﬂavour not nutritional profile despite the cereal’s athletic endorsements. My challenge as a new member of the Nature’s Path graphics team was to overhaul the line. I retained the strong colour cues Optimum had and its logotype and tossed the rest. The new packages featured bigger, bolder product shots, strong colour cues, bold ﬂavour descriptions and my warm descriptive variety stories on box backs cemented my role as the “Nature’s Path voice”. Each box also featured crossselling tab ads to introduce you to the other ﬂavours in the line up.
(Opposite) Business cards for local travel writer printed on luggage tag stock. (Clockwise from top left) Megapro Tools race car hood for sponsored vehicle, Maddocks software trade show booth, Maddocks business cards, City University Canada stationery package, Robinson & Co promotional tees stationery
(Opposite) Keith Kitchen CD “Orbits” 2018, (Clockwise from top left) Carolyn Arends “Irrational Season” Xmas CD, “Overcome” by Christine Magee, “Downpour” by EJ Marois, “Home Tonight” by Steve James, “Restless” by Keith Kitchen “Desire” by Michael Hart
2018 AWARD FOR “BEST CD DESIGN”
P R I NT D E S I G N AN D ADV E RTI S I N G (Opposite. Top left) Posters and book covers for Worksafe BCâ€™s FoodSafe Program, (Top Middle) Posters and postcards for Dr. Harvey Strecker, Cosmetic Surgeon (Top Right) Magazine ad for PluggedIn; a Christian culture commentary magazine. (Below Left and Middle) Posters for Surrey Little Theatre plays, (Bottom Right) Infographic for Natureâ€™s Path Foods
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ALAN J. THAIN &JUNE AINSWORTH MUSIC & MUSICAL DINA ENRIGHT LYRICS BY CLARKE GESNER DIRECTOR DIANE GENDRON RD TH SHOW SUNDAY FEB 3 -26 2011 TIMES THURS-SAT 8PM MATINEES 2PM FEB 6,13 & 20 HALF PRICE RD TH RESERVATIONS LINE CALL 604.576.8451 PREVIEW SHOWS FEB 3 -4 DIRECTED BY
PRODUCED BY LIVE ON STAGE
RESERVATIONS @ SURREYLITTLETHEATRE.COM “You’re A Good Man Charlie Brown” is performed under license. Copyright Tams-Witmark Music Library Inc. 560 Lexington Avenue, New York, New York 10022. Poster design by Brent Flink for www.indivisual.ca
S O C IAL M E D IA C R E ATI V E As part of the Nature’s Path Social Media Team, I helped them grow their online presence from zero to over 600,000 Facebook Fans and 50,000 Twitter followers making the Nature’s Path brand an acknowledged leader in organic and nongmo discussions worldwide. (From Left) “Like Organic? Like Nature’s Path” Gluten-Free, Flavor Full. Showcasing the wide variety of Nature’s Path GF options. EnviroKidz™ “Saving The World, One Bowl at a Time!” Que Pasa Mexican Foods #everydayfiesta (Reasons to celebrate with snacks)
PARTIAL PAST CLIENT LIST
7-11 Food Stores (Australia) A&W Restaurants BC Centre for Disease Control BC College of Dental Surgeons BC Lottery Corporation BC Ministry of Health BC Tourism Beaver Buzz Energy Drinks Benndorf Verster Carica Tool Company Carolyn Arends CBC Television CGAs of BC CMAs of BC Dees Systems Dynapro Elevator (Glennie Stamnes) End of the Roll Flooring Focus on the Family Food Safe Program Fortis BC (Terasen Gas) Franklin Tool Company Fraser Health Authority InnoFoods Intrinsyc Software Keith Kitchen Music Maddocks Software Megapro Tools Nature’s Path Foods Next Great Chef TV Series Nickleodeon Films Onelook Solutions Pacific Blue Cross Que Pasa Mexican Foods Quilchena Golf Course Telus (BC Tel) Toyo Tires Whitewater Recording Wind & Tide Preschools
Flink Creative Graphic Design & Marketing Consultant Owner ................................................................ 2015 to Date
#25 20307 53 Avenue, Langley, BC Canada V3A 6S8
Nature’s Path Foods Inc. Organic Food Producer Senior Graphic Designer ...................2008 to 2015 Focus on the Family (Canada). Christian Ministry Organization Interim Creative Director. ..................................... 2007 Indivisual Design Inc. Graphic Design Consultancy Creative Director...................................... 1992 to 2009 Palmer Jarvis Advertising Inc. (DDB) Advertising Agency Art Director. .......................................................1991 - 1992 Gough & Company Advertising Pty. (Melbourne) Advertising Agency Senior Art Director. .................................................... 1990 Baker Lovick / BBDO Advertising Inc. Advertising Agency Art Director. ......................................................1986 -1989 Media Videotex (Canada) Inc. Information Terminals Provider. Computer Graphic Designer..............................1985
www.ﬂink.ca brent@ﬂink.ca C 604.720.1778 T 604.427.3612
Samples of my work in print and advertising design. See more at www.flink.ca