Page 1

Writing Dynamics – Effective Copywriting Wednesday 18th August Aim of the course: An intensive 2½ hour course aimed at business owners and managers in the micro and SME sector, wanting to generate more leads and more clients through writing effective copy and advertising.

Introduction: You will be shown – step by step – how to write compelling, direct response copy. You’ll learn what truly motivates people to respond, and how to avoid the pitfalls that 95% of businesses make every time they advertise or put a sales letter together. You’ll also be given the strategies needed to devise and implement effective direct mail campaigns that actually get a response, as well as how to write compelling content for your website! This evening event will reveal and explain key copy writing techniques and strategies, including: • • • • • •

10 Commandments for Writing Persuasive Copy Writing Attention-Grabbing HEADLINES Building a ‘Swipe File’ 7 Rules for Writing Successful Sales Letters How To Design Adverts That Get A Response Tips on How To Construct Effective Promotional Leaflets

Methods: This seminar uses case studies and real-life examples to help you streamline your copy and get the results you want. The training session will also be supported by individual exercises as well as some group work – all included to support clarity, retention and understanding. Instructor guidance is given throughout.

To Book: Call Lawrence Crew on 020 3110 2379 or email lcrew@bbv.co.uk to book your place(s) Date: Wednesday 18th August 2010 Time: 6.00pm – 8.30pm Cost: Funded by the ERDF, this event is FREE Location: Monarch House, Victoria Road, London W3 6UR Nearest Tube/BS: North Acton / Map and directions: click here

Writing Dynamics – Effective Copywriting  

An intensive 2½ hour course aimed at business owners and managers in the micro and SME sector, wanting to generate more leads and more clien...

Read more
Read more
Similar to
Popular now
Just for you