Writing Dynamics – Effective Copywriting Wednesday 18th August Aim of the course: An intensive 2½ hour course aimed at business owners and managers in the micro and SME sector, wanting to generate more leads and more clients through writing effective copy and advertising.
Introduction: You will be shown – step by step – how to write compelling, direct response copy. You’ll learn what truly motivates people to respond, and how to avoid the pitfalls that 95% of businesses make every time they advertise or put a sales letter together. You’ll also be given the strategies needed to devise and implement effective direct mail campaigns that actually get a response, as well as how to write compelling content for your website! This evening event will reveal and explain key copy writing techniques and strategies, including: • • • • • •
10 Commandments for Writing Persuasive Copy Writing Attention-Grabbing HEADLINES Building a ‘Swipe File’ 7 Rules for Writing Successful Sales Letters How To Design Adverts That Get A Response Tips on How To Construct Effective Promotional Leaflets
Methods: This seminar uses case studies and real-life examples to help you streamline your copy and get the results you want. The training session will also be supported by individual exercises as well as some group work – all included to support clarity, retention and understanding. Instructor guidance is given throughout.
To Book: Call Lawrence Crew on 020 3110 2379 or email firstname.lastname@example.org to book your place(s) Date: Wednesday 18th August 2010 Time: 6.00pm – 8.30pm Cost: Funded by the ERDF, this event is FREE Location: Monarch House, Victoria Road, London W3 6UR Nearest Tube/BS: North Acton / Map and directions: click here
An intensive 2½ hour course aimed at business owners and managers in the micro and SME sector, wanting to generate more leads and more clien...