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10 Steps to Facebook Success for Your Business

Brenda and Shawn Whitfield Go Get Creative Design and Marketing

September 28, 2010

Navarre Beach Area Chamber of Commerce

Introduction • • • • • • • •

400 million active users worldwide Daily active usage is 55 minutes per day 1.5 million business pages Used by both small and large B2B and B2C companies Enhances existing marketing efforts Has hundreds of business and industry specific business apps Integrates all levels of social media Increases chance of Search Engine hits

10 Steps to Facebook Success 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Strategies and goals Research competing businesses Research available business applications Basic page setup Invite friends and family Set up personalized username Integrated and business apps Getting “Liked� and joining groups Promoting your page Tracking your progress: SEO/Analytics/ROI

Strategies and Goals • • • • • • •

Social media is the new Word of Mouth Do you need a Facebook Business page? Do you already have a FB page and need to learn how to better utilize it? What do you hope to get out of your page? How will you find users and promote your page? What specific goals will you put in place and how will you achieve them? How will you analyze them?

Research Competing Businesses • • • • • •

Know what your competition is doing at all times Find out how, and if, they are using FB for their business Look at what businesses like yours are doing across the country and see if that might work for you Do they offer discounts or coupons to their users? Find out how they are encouraging an exchange of information, or how they are interacting with their users Research how they are using FB business apps

Research Business Apps • • • • • • •

Hundreds of apps available to customize your page to meet your needs Integrated social media allows you to schedule updates, Tweets, blog posts and more one time across mediums Industry specific business apps – find the best for your business Look for apps that will save you time and redundancy Increase your ROI by doing more in less time eStores and shopping carts RSS feeds help add content

Basic FB Page Setup • • • • • • • • •

Starting a FB page Settings New Standards Profile image and logo Setting up your profile Standard tabs Custom tabs Facebook Markup Language - FBML Set multiple admins

Suggesting Your Page • • • • • • • • •

Why it’s important Current friends and family Getting to 25 “Likes” Setting up your personalized user name What’s the difference between a Fan and a Like? Suggesting to clients, prospects, and target audience Why you might need personal email addresses Going through your contact list Quality vs. quantity

Setting Up FB Username • • • • •

Why it’s important Choose a name appropriate for your business Search function Multiple pages Be careful! It cannot be changed

Integrated Apps • • • • • • • • • •

Use the research from Step 3 to identify apps that will fit your business Blogs Twitter LinkedIn YouTube SlideShare RSS Feeds Constant Contact Shopping Carts Industry specific – Real Estate, finance, etc.

Getting Liked and Groups • • • • • • • • • •

Find other businesses in your work area Find complimentary businesses Search groups with similar services and interests Search groups that would be of interest to your users Client base and prospective clients Business friends and chamber members Give discounts and coupons to users who “like you” Add a FB fan box with updates on your site Add a “Like” box on your site or blog Facebook Places

Promote Your Page • • • • • • • • •

Provide interesting and useful content that will engage your users – content shouldn’t all come from you! 80/20 content rule Use images, links, videos, news items, blog posts Questions and polls Contests and online competitions Encourage users to upload pics of them using your service Testimonials Biz cards, email signatures, print materials Facebook Ads

Tracking Your Progress • • • •

Search Engine Optimization (SEO) Insight Analytics Return on Investion (ROI) Meeting goals

Thank You! “Like� our page at and receive a free custom-designed FB Profile image for your Facebook business page

10 Steps to Facebook Success for Small Business