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THE COLDWELL BANKER GLOBAL LUXURY PROGRAM


BRENDA BURK After starting her own business, growing it into an international presence and selling it to a Fortune 500 firm, Brenda Burk has travelled extensively and spent many years living abroad; but, after all the amazing places she’s been to and the sights she’s seen, she chose to settle in beautiful Coeur d’Alene, Idaho. Now, this relocation and marketing expert is making her living showcasing the beauty of the Inland Northwest to people from all over the world. Known for her work ethic, energy and continuous drive, Brenda uses her advanced negotiation skills to benefit her clients; year after year she places in the top 5% of Coldwell Banker Realtors worldwide!

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My son, Bobby Durand, and life-long friend, Tammy Casto, have partnered with me to form the Brenda Burk Group. Together, we will be able to serve our clients through our market knowledge and experience. Bobby and Tammy bring to the group the determination and perseverance to help our clients find the right home. Both are passionate about Real Estate and are committed to helping our clients understand the home buying process. We pride ourselves on our ability to truly listen to clients' needs and connect them with opportunities that best match those needs. Additionally, we maintain an opendoor policy and return phone calls and email promptly to ensure responsive, transparent, and personable service.

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When the prestige of the Coldwell Banker® Name aligns with the expertise of today’s leading luxury real estate masters and the reach of an international network in 49 countries and territories, the extraordinary is possible.

BRAND POWER GLOBAL CONNECTIONS LUXURY LEADERSHIP MARKETING MASTERS

This is the peerless Coldwell Banker Global Luxury® Program at it’s essence.

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BRAND POWER A NAME THAT COMMANDS INSTANT RESPECT AND TRUST THE WORLD OVER


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GLOBAL CONNECTIONS CROSSING OCEANS, CONTINENTS AND LANGUAGE BARRIERS


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LUXURY LEADERSHIP EXCEEDING EXPECTATIONS AND CREATING EXCEPTIONAL EXPERIENCES


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LOCAL SALES & MARKETING BRINGING LUXURY TO LIFE WITH SEAMLESS REPRESENTATION


WHY CHOOSE COLDWELL BANKER? $1.0 Billion

$580.9 Million

$697.6 Million

$501.1 Million

$342.4 Million $260.5 Million

Northwest Realty Group

Sotheby’s

Century 21

Coldwell Banker Schneidmiller Realty

Windermere

Keller Williams

This representation is made on data obtained from BrokerMetrics, a Terradatum company. Neither BrokerMetrics or Terradatum guarantee it is in anyway responsible for the accuracy of the data. The data above reflects total sales reported as of 01/02/2020.

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2018 Per Agent Productivity $5.3 Million $3.7 Million

$3.6 Million

$3.0 Million

Century 21

Coldwell Banker Schneidmiller Realty

Windermere

Keller Williams

This representation is made on data obtained from BrokerMetrics, a Terradatum company. Neither BrokerMetrics or Terradatum guarantee it is in anyway responsible for the accuracy of the data. The data above reflects total sales reported as of 01/02/2020.

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MARKETING MASTERS SETTING THE STANDARD OF HOW THE WORLD’S FINEST ESTATES ARE BOUGHT AND SOLD TODAY


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BRENDA BURK believes in using professional-quality photography and videography that captures the architectural integrity and character of a property. She has cultivated relationships with local photographers and videographers who are skilled in the art of capturing the beauty of your home and presenting it in the best possible light to affluent buyers.

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BRENDA BURK believes in using professional-quality photography and videography that captures the architectural integrity and character of a property. She has cultivated relationships with local photographers and videographers who are skilled in the art of capturing the beauty of your home and presenting it in the best possible light to affluent buyers.

Amateur Photos

Professional Photos

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BRENDA BURK believes in using professional-quality photography and videography that captures the architectural integrity and character of a property. She has cultivated relationships with local photographers and videographers who are skilled in the art of capturing the beauty of your home and presenting it in the best possible light Photos to affluent buyers. Amateur

Professional Photos

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THETHE POWER POWER OFOF 3 3

By listing your home in the Multiple Listing Service, the vast majority of Realtors® will become aware that your property is available and its price and features. Instead of having just one agent working for you, now you may have HUNDREDS or even THOUSANDS. Brenda Burk is a member of the Coeur d’Alene, Selkirk and Spokane MLS. This gives you triple the exposure to a larger number of Realtors® and potential buyers.

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WEB PARTNERSHIPS

YOUR HOUSE WILL ALSO BE PROMOTED ON MULTIPLE PARTNER WEBSITES

YOUR home will be featured on more than

100 websites including my PAY PER CLICK campaign.

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ZILLOW CAMPAIGN ZILLOW CAMPAIGN

With over

160 MILLION monthly visits, Zillow is the #1 most visited Real Estate website.

“Premier Agent”

Brenda Burk is featured as a which means more exposure for your property to potential buyers.

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ZILLOW CAMPAIGN

HOMELIGHT

Homelight is a national referral service that pairs potential sellers and buyers with top agents in the market. Meet only the top performing agents. We analyze over 27 million transactions and reviews to determine which agent is best for you based on your needs.

FREE and unbiased. Our service is 100% free, with no catch. Agents

don't pay us to be

listed, so you get the best match. Sell for thousands more. By analyzing sale prices, HomeLight can identify agents who are better at marketing and prepping a home for sale. This can result in a 1 to 20% higher selling price for you.

Sell faster. When a home sits on the market for too long it loses appeal and can cost you money. We identify agents who sell fast based on the average days on market of the properties they list. This saves you time and resources.

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LUXVT Listing Website & Tour • Website and URL dedicated to your home • Dazzling Google Earth Aerial Video Fly-Over • Fullscreen HD Video Tour on YouTube • Powerful Lead Capture and Social Sharing • Dedicated Mobile & iPad Tours for perfect presentation on every device Affluent-Targeted National Advertising • Wall Street Journal • New York Times • duPont Registry • Robb Report • Jetset Magazine • Full Page Digital & Mobile Ads Over 90 International Ads Reach investors in China, Russia, Germany & more • Several sites fully translated to native language Paid Facebook Advertising Includes right-column Facebook Ads • Includes Facebook Video Post of your video tour • Social media savv Custom 12-Page Listing Presentation • Fully branded and customized to your home • Shows actual screenshots and links to all of your ads • Simple to print, email or present on iPad/tablet 31


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YOUR DIGITAL PLAN Simple. Beautiful. Hi-Res Ready. Buyers love big photos and lots of them. That simple premise was the primary motivation behind TourFactory. Every click gives buyers an abundance of hires photos that make you and your property look like a million.

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* Contains Huge Photos for a Huge Impression *Flash-Based Design with Richly Animated Interface * Carousel Navigation with Clearly Labeled Image Titles * Animated Tour Toolset * Maximum Syndication https://www.tourfactory.com/2695771

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YOUR DIGITAL PLAN With Matterport, prospective buyers, renters, customers or visitors can take a tour of your property anytime, from anywhere. How is this possible? Matterport is a threedimensional camera system you can use to create realistic, fully immersive experiences. Matterport can create highly realistic virtual environments that make the viewer feel like they’re really in the location. The renderings are also very interactive without sacrificing quality. You can view the space from virtually any angle and get a 360-degree view while exploring from a first-person viewpoint. https://my.matterport.com/show/?m=ygv9Vn5qMqn 34


LEAD CAPTURE & MANAGEMENT SYSTEM www.MyNorthIdahoHomes.com

When a potential buyer lands on , they are given the option of full size pictures and auto emails of homes according to their criteria If they choose to log in, they share their name, phone number, timeframe and search criteria. We are immediately notified of a new lead and each time they return to the site. Currently, our management system services over 9,700 clients through personal contact and auto emails.

BUYERS LOVE IT! 35


Weekly CdA FastTrack Ad

Homes & Land Magazine

CdA Press Real Estate Digest Homes & Land Magazine 36


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MARKETING ACTIVITIES

TO SHOWCASE YOUR PROPERTY I WILL: • Provide high resolution, professional quality photography • Promote it at a broker meeting • Hold an Open House • Targeted one-to-one social media advertising CBIDAHO.COM MULTIPLE LISTING SERVICE (MLS) *COEUR D’ALENE *SANDPOINT *SPOKANE REALTOR.COM BRENDABURK.COM 9 out of 10 home buyers use the Internet to search for homes*

*2015 National Association of Realtors® Profile of Home Buyers and Sellers.

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WEALTHENGINE Identifying Ultra-targeted Custom Audiences The WealthEngine Platform provides online, parametric search on over 300 million individual profiles and 122 million households in the US. Developed by aggregating and normalizing data from over 60 sources to generate a massive repository of proprietary insights, WealthEngine Search is the industry's only unified wealth and lifestyle intelligence database. WealthEngine creates creates ultra-targeted audiences from distinct demographics. You can make lists based on a person’s income, where they live and work, to whom they donate and right down to whether they like sports or fashion. Using WealthEngine allows for an effective, targeted marketing strategy based on the unique criteria of your home.

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45% of buyers attend an OPEN

HOUSE.

237 full time agents. Your home will be toured in person by an average of 65 agents. Each agent represents a average of 20 buyers. That is 1300 possible buyers looking at YOUR HOME! Coldwell Banker Schneidmiller Realty has

80%

The QR code is scanned of the time when offered. This code will immediately give inside photos and VIDEO allowing buyers to “tour” your home from the driveway.

63% “Drive By” The INFO NOW sign gives “Drive BY” instant information and notifies me of their phone number. INFO NOW signs bring 4,000+ inquires per month.

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BRENDA BURK

655 N. Frosty Pine Trail,

9856 E. Coeur d’Alene Lake Dr,

4380 S Isaac Stevens Rd,

3022 S. Island Green Drive,

Coeur d’Alene

Coeur d’Alene

Coeur d’Alene

Coeur d’Alene

3840 W. Shoreview Lane,

3612 W. Shoreview Lane,

3078 E Point Hayden Dr,

3546 E Hayden Lake Rd,

Coeur d’Alene

Coeur d’Alene

Hayden

Spirit Lake

Coldwell Banker Schneidmiller Realty

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Brenda is very attentive to your personal needs.

The professionalism and honesty displayed by

She is very patient and always available for her

Brenda is TOP NOTCH! She was able the bridge

customers. She is also very considerate and does

the gaps between buyer and seller. All parties

excellent follow through.

came away feeling that their needs had been met.

- S.J.

Coldwell Banker Schneidmiller Realty

- L.N.

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COMPARATIVE MARKET ANALYSIS

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