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Square One leasing package Leasing Book (Included in links) Redevelopment Microsite (Included in links) Redevelopment Video (Included in links)

shopping Redefined

First Class

Contents Presenting Square One 5 The Perfect Place For Your Store First Class Centre, First Class Brands Store Collection


A Location That Inspires 19 Square One Trade Area Market Potential Customer Profile A New Brand of Shopper The Square One Guest


Design Vision 33 First Class Redevelopment A World Class Experience An Elevated Dining Experience Why Square One ? 43 Contact Information 44


Presenting Square one Home to over 360 stores including fashion’s premier brands, Square One is the largest premier retail destination for the western half of the Greater Toronto Area. Under a soaring canopy of skylights, Square One’s stylish collection of stores and restaurants offers guests a dynamic and vibrant shopping experience.

Over 24 million visits per year In 2013, Square One will complete its most dramatic renovation to date. Over $84 million is devoted to rejuvenating common areas and delivering an expanded, premium dining experience. Two additional development phases (mid2013) will amplify the $84 M investment, and elevate the delivery of an exciting collection of first-to-market retailers in a first class shopping destination.

A Complete transformation to elevate the shopping and dining experience The centre is home to an exciting and exclusive selection of premium retailers such as Apple, BCBG, Coach, Crate & Barrel, Harry Rosen, Hugo Boss, Michael Kors, Victoria’s Secret, Whole Foods and Zara. Square One’s central location, unparalleled access, visibility and first class retail mix makes it the number one fashion destination in the west end of the Greater Toronto Area.



The Perfect place for your store Square One gives tenants the essentials for success:  Highest shopping centre traffic counts across the Greater Toronto Area  Adjacency to desirable co-tenants  Premium selection of stores and brands that drives shopper frequency and spend  High visibility with access to a desirable trade area and tourism base  Dynamic and vibrant ambiance  Undergoing renovations to complete its transformation as a first class destination  Significant marketing budget focused on branding/advertising through targeted media, e-channels and shopper experience initiatives


Key Facts Managed By Oxford Properties Inc. Opened 1973 Number of Stores 363 GLA 1.7 Million Square Feet Traffic 24 Million Visitors Annually Productivity $765 / Sales per Square Foot CRU Sales $434 Million* Total Sales $692 Million* (includes anchor tenants) Food Court Sales classified information $2,602 / Sales per Square Foot Parking Capacity 8,700 Stalls Annual Shopper Visits 24 Million Shopper Average Length of Visit 87 Minutes Shopper Average Expenditure $102 Average per Visit Trade Area Average Household Income $100,602 % Trade Area with HHI $100k+ 29% University Educated 44% *

Rolling 12 months, ending August 31, 2012



First class centre. First class brands.

Store Collection


Level 2

Level 1




“Marilyn” Towers

A Location that inspires  Square One is located in the heart of Mississauga, one of Greater Toronto Area’s largest and wealthiest suburban cities. It is ranked the 6th largest market in Canada  The Centre occupies 120 acres in the heart of Mississauga’s City Centre, at the intersection of Hwy 403 and Hwy 10  The City Centre location has become the dominant hub for high-end condominium developments in west Toronto  City Centre is a major transportation hub, a vibrant civic and cultural precinct, with Square One focused as the premier shopping, dining and entertainment venue  Sheridan College opened Phase 1 September, 2011 bringing 1,760 students to the area, with Phase 2 underway to add another 3,500 students  Design excellence: the “Marilyn” residential towers (Absolute) has put City Centre on the world stage architecturally



August 2012

AErial View Square One is in Mississauga’s City Centre, approximately 28 km from Downtown Toronto and 16 km from Toronto Pearson International Airport. Square One’s location is adjacent to the interchange of Hwy 403 and Hwy 10. From stunning architecture and museums to lakefront parks and vibrant ethnic neighbourhoods, Mississauga offers a range of experiences that keeps visitors coming back.


Greater Toronto Catchment Area The Square One trade area effectively captures the western half of the Greater Toronto market. Population growth in the trade area is driven by desirable households with increasing spending potential.  Population of 1.6 million in total trade area  City Centre’s projections show population growth from 33,000 to 73,000 (+120%) and employment growth from 19,000 to 71,500 (+250%)

classified information

 Within the trade area, high-income neighbourhoods such as Port Credit, Clarkson, Mississauga/Indian Road, Lorne Park and Streetsville have experienced a substantial increase in housing value and have become desirable and aspirational neighborhoods

 Areas in west and north segments project extensive population growth which continues to expand the trade area density


Square One Trade Area

Primary Trade Area Secondary Trade Area 23


Market Potential The market represents a substantial portion of fashion conscious consumers, along with a young population which will sustain retail sales growth for years to come. Category Accessories Children’s Apparel Dining Footwear Health & Beauty Home Decor, Furnishings Home Electronics & Mobile Devices Jewellery & Watches Ladies, Men’s & Unisex Apparel Recreation & Entertainment Total Market Potential Total Trade Area Households *

Total Expenditures

Average Household Expenditures

$94 M $77 M $1.30 B $355 M $792 M

$183 $149 $2,529 $689 $1,537

$756 M


$804 M


$147 M


$1.43 B


$405 M


$6.2 Billion


classified information


2012 Total Trade Area Spending Potential



A new brand of shopper With an outstanding selection of internationally recognized brands and popular stores, Square One consistently exceeds shoppers’ expectations. The current retail mix and dynamic shopper experience engage shoppers to seek out their personal style, regardless of price point. The evolving Square One shopper reflects an upscale, young, educated and fashion conscious mix. They have ample disposable income, love brands, seek extraordinary experiences and have an affinity for Square One.  Square One’s highest spenders are female shoppers (69%)  Shoppers aged 25-44 years (49%) are high-income earners, with a household income of over $100,000 (44%)

classified information

 66% of shoppers have obtained a post-secondary education  74% shoppers are between the ages of 15-45

Mall Patrons by gender

Females 66%

Male 34%


The Square One Guest 87 min. 6.6 2.6 46% 83% 17%

Consumer expenditures – Fashion Average per mall visit


Consumer expenditures – Food Average per mall visit


classified information

Shopper Behaviour Time spent per visit Average visits a month Average number of stores visited Store conversion Mall conversion Walk-out rate

Consumer demographics – Age 15-24 28.5% 25-34 25.1% 35-44 19.8% 45-54 14.0% 55-64 6.8% 65+ 5.8%





First class Redevelopment Square One is undergoing a renovation that will complete the centre’s transformation as a first class shopping destination. Oxford Properties is commencing an $84 million renovation of the centre’s common areas to create a contemporary, gold standard shopping environment including:  New limestone floors

Scheduled for completion in Fall 2013, the renovation and expansion of the food court is an integral part of this reinvestment and will provide Square One patrons with an expanded selection of food offerings with restaurant-like ambiance. A variety of new food vendors, additional seating options and scullery service will complete the transformation.

 New ceilings and lighting  New column treatments  New vertical transportation, washroom and centre amenities


A World Class Experience The design of Square One’s Centre Walk will establish itself as the “Grand Avenue of Fashion” and create a Sense of Place with each intersection becoming the corners of “Main and Main”. Square One will offer beyond design, an increased return on investment and amplified prominence in the market. This experience will stimulate and encourage customers to lengthen their stay, and increase their spending options.

Once complete, the redevelopment of Square One will solidify and further expand its retail position as the preferred destination of choice for a wider variety of tenants and consumers – a place that embraces life, full of excitement, diversity and sustainability. The evolution will continue as more premium retailers join the collection.



An Elevated Dining Experience In 2013, Square One will unveil its most dramatic transformation yet. A brand new dining experience. Incorporating a palette of marble, stainless steel and natural woods, Square One’s designers are bringing a truly first class food experience to life.

Complete with high-end finishes, vaulted ceilings, real china and a collection of healthy options, this new dining experience is sure to be a popular destination for Square One shoppers.




Why Square One? It’s all in the details  Square One is the super-regional retail destination in west Toronto with the highest shopping centre traffic counts across the Greater Toronto Area (24 million visitors annually)  In early 2013, Square One will finish an $84 million renovation that will complete the centre’s transformation into a first class shopping and dining destination  Square One effectively captures an expansive consumer base through an engaging retail experience and branded communications platform  Premium access into Mississauga’s “City Centre” with large-scale urban intensification and revitalization projects that promote a dynamic and vibrant destination  Exceptional accessibility via major highway transportation routes and visibility by over 310,000 vehicles daily

 A superior location in an untapped growth market with the ideal consumer base and complementary tenant mix  A vibrant, exciting and engaging superregional shopping centre, hosting an extensive selection of premium fashion, dining and entertainment venues  Approximately 74% of the surrounding population is under the age of 45. The market represents a substantial proportion of fashion conscious consumers along with a young population, which will sustain retail sales growth for years to come  In 2013, Square One’s renovation will be complete with high-end finishes, vaulted ceilings, real china and a collection of upscale dining offerings. Square One’s new dining experience is sure to be a destination for the sophisticated, styleconscious shopper


shopping Redefined

Square One Shopping CeNTre 100 City Centre Drive Mississauga, ON L5B 2C9

Square One Leasing Booklet  
Square One Leasing Booklet