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Bree McElroy s2843511 Major Studio Project Cause Related Marketing

Press Release

“Luana Botanics and The Cancer Council are joining forces during the month of October to raise awareness for Pink Ribbon Day and women with breast cancer. This is an issue because everyday in Australia 50 women are diagnosed with some form of cancer. Luana Botanics and The Cancer Council will work together to create a range of pink products to aim to raise awareness as well as funds for prevention programs, support services and research into women’s cancer.”

Product - Neon Pink Collection

Product Shots

Product - Macrame Jewellery

Product Shots


Website/ Web Banner

T - Shirt

Instagram Promo

WIN A LUANA BOTANICS MACRAME PLANT HANGER How to Enter 1. Post a picture of your Pink Ribbon/ Luana Botanics product 2. Be following @luanabotanics and @canercouncil 3. Hashtag #Luanabotanics and #Pinkribbon

Magazine Advertisement

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