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Breed/ a new generation of images

issue two


Editor’siPick/

Name Masa Kobayashi Job title Art Director, Creative Content Tell us a little about you Always daydreaming, admiring the incredible work out there, keeping up with everything and still loving it – photography’s become my life. Tell us what a typical day at work is like for you Checking emails, news, blogs and editing images during the mornings. Meeting with photographers and attending shoots in the afternoons. What has excited you recently in photography? Meeting with Erwin Olaf at the opening reception of his solo exhibition in Tokyo and then at Paris Photo. And the work of 2011 TED prize winner, JR, was also something very exciting. Likes Anything created with love. Dislikes Politics, dishonesty and cod roe. That’s the only food I can’t even touch.

1. 111968789, Hiroshi Watanabe/Taxi Japan 2. 116725176, Matthieu Paley/Photonica 3. 108363677, Margaret Lampert/Iconica 4. 121166283, Tara Moore/Stone+ 5. 114996487, Harry Hook/Stone+ 6. 134429666, Henrik Sorensen/Stone 7. 115323983, Henrik Sorensen/Stone+ 8. 129278162 , Betsie Van der Meer/Stone+ 9. 110629899, Harry Hook/Stone 10. 133453205, Miguel Navarro/Stone Front cover image. 120890904, Oli Kellett/Photonica


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Friendship/ Community/ With our lives becoming increasingly more digital, making the time for real connections is more important than ever, sharing experiences and being part of something bigger; hence our look at friendship and community. KEYWORD: #newfriendship

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Community/Network/Love/Friendship/ Togetherness/Communication/Fun/ Companionship/Enjoyment/Bromance/ Connection/Happiness/Celebration


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8 1. 117375880, Mike Harrington/Stone 2. 125884430, Simon Winnall/Taxi 3. 106670247, BJ Formento/Photonica 4. 102968003, Paper Boat Creative/Lifesize 5. 112145407, Simon Winnall/Digital Vision 6. 110627588, Smith Collection/Stone 7. 128374630, Thomas Barwick/Stone 8. 115786157, Alys Thomlinson/Photonica 9. 120890907, Oli Kellett/Photonica

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Meet/

Name Thomas Tolstrup Works Denmark How did you get into photography? I was actually studying engineering when, on vacation, I bought a camera and fell in love with photography. I remember dreaming about compositions and f.stops – quite nerdy – before finally attending the Danish school of journalism. What genre of pictures do you make? I make a bit of everything, really. I get a lot of corporate jobs and many of these have editorial elements. There’s a big need for authenticity in the corporate and advertising world today. What about your personal projects? Portraits will always be a great interest of mine. People interest me, and a camera is a free ticket to connect with other people. On my recent sport shoot I connected so well with the athletes that I decided to do some portraiture of them. That’s typical of how I work; I start out on one job and end up thinking about what else I could do. One thing leads to another, and my personal work comes out of it.

What’s a typical day like for you? After time with my family, I usually have jobs booked from around 9.30am each day. I have a studio manager who helps keep me organized. I split my time between shooting, retouching and meetings at my studio and being out and about visiting clients and shooting on location. Every day is very different. Can you tell us about a recent shoot? When I shoot for Getty Images I really enjoy the pre-production, developing and collaborating on ideas with my Art Director Guy Merrill. We recently shot a sports series focusing on the performance aspect of sport – illustrating the peak of the action, the dynamism, energy, expression and dedication of athletes. The challenge was to freeze those heroic action moments in a variety of sports. Working with real athletes is what made this shoot come alive, they love to perform so they are happy to do things again and again so we can get the right shot. The technical side of the shoot was the most challenging part, getting perfect focus when things are moving fast, predicting the athletes movements.


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1. 136644988, Thomas Tolstrup/Stone 2. 136644978, Thomas Tolstrup/Stone 3

3. 136645031, Thomas Tolstrup/Stone


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Sports/ It’s 2012 and, thanks to the Olympic Games, one subject will dominate – sport. The dreams, determination, natural-born talent and sheer hard work of the world’s best athletes will all come together in the greatest show on earth.

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4 1. 118784921, JJD/Photonica 2. 123176630, Nick White/The Image Bank

9. 121362887, Paul Morris/Flickr

3. 120376298, Oli Kellett/Photonica

10. 110627687, Phil Ashley/Stone

4. 125529223, Tara Moore/Stone

11. 130905229, Thomas Barwick/Stone

5. 112512124, Kelvin Murray/Stone 6. 122134125, Miguel Navarro/Stone+ 5

8. 113271160, Thomas Barwick/Stone

7. 125529727, Nick Ballon/Photonica


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114997561, Tara Moore/Stone+


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Flickr/

Authenticity is increasingly important to communicators everywhere. And with over 300,000 images of real life moments in our Flickr collection, we thought it was time to reflect on what authentic means in the visual narrative.

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11 12 1. 112165753, Matthew Fleming/Flickr Select 2. 114720561, verbiphotography.com/Flickr Select 3. 113610803, ©2009 Scott C. Riether/Flickr Select 4. 114204818, Trevor Williams/Fiz-iks/Flickr Select 5. 124214039, © Lisa Kimberly/Flickr Select 6. 114311766, Ramiro Olaciregui/Flickr Select 7. 115090169, Johann S. Karlsson/Flickr Select 8. 112668027, Sunny Life/Flickr Select 9. 115185446, Ion-Bogdan DUMITRESCU/Flickr Select 10. 116019663, Christine Cheung/Flickr Select 11. 115212275, Don Smith/Flickr Select 13

12. 116656837, Sami’s Photography/Flickr Select 13. 119051505, Ramiro Olaciregui/Flickr Select


Great/ Outdoors/

Our always-on lives are driving us to have a greater need to connect with our environment. From adrenaline fuelled rock climbing to the peace and serenity of a country walk, the great outdoors is calling. KEYWORD: #newoutdoors

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1. 133446902, Roy Mehta/The Image Bank 2. 129229679, Ascent Xmedia/Stone 3. 123486664, Jasper White/Reportage 4. 129267107, Peter Beavis/Riser 5. 110628592, Arctic Images/Iconica 6. 122389189, Mark Tipple/Taxi 7. 114997217, Michael Sugrue/Stone 8. 124058620, Jeffrey Coolidge/Stone 9. 124004119, Nick Dolding/Taxi 10. 129746730, Geir Pettersen/Photonica 4

11. 121327082, Philip and Karen Smith/Iconica


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Freedom/Balance/ Relaxation/Great outdoors/Healthy lifestyle/Experience/

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Trends/Curve/ Our biannual white paper which explores strategies, insights – and visual trends.

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The energy issue

The health and wellbeing issue

The finance issue

We heat our homes, fill up the car, and plug in our electronic devices as if it’s the most natural thing in the world. But scratch the surface and energy becomes a complicated issue.

Health and wellness has never been more significant economically, as well as socially, but it means different things to different people. Technology has changed the conversations around health radically, through online research tools, communities, personal devices and apps.

It looks as if we’re not through yet with global financial crises, but the initial shock of 2008 is still sticking with us and has fundamentally shifted consumer thinking.

In this issue we look at ways to visualize energy as an “invisible” product – through global environmental events, sustainable living and the importance of looking into the future.

In this issue we try to define what wellness is today; highlight the age of iMedicine; take a look at the changed beauty market and discuss how food is becoming more important to our health.

Confidence in governments, big corporations and banks is low. Values like honesty, transparency and trust become ever more important. In this issue we examine how finance brands need to communicate in order to establish themselves as trustworthy, honest and open partners.


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Look out for the technology issue For the technology issue of the Curve, we will look at our relationship with technology and dive into images used to advertise consumer electronics. Can you imagine it was only 91 years ago, in 1921, that for the first time ever the audience listening to an event, a boxing match in Madison Square Garden, was larger than the crowd watching it live?

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Technology and media changed and still changes our lives. We keep getting more and more entangled with ever-new technologies which promise to bridge distance and time, make our lives easier and connect us together. Today, it seems, we no longer live with technology, but live in it. We’re always on, obsessed with constant updates and chasing the next best thing. 7

1. 133453204, Miguel Navarro/Stone 2. 103265211, Phil Ashley/Stone 3. 120890628, Oli Kellett/Photonica 4. 131966384, Tara Moore/Photonica 5. 134429670, Henrik Sorensen/Stone 6. 108090389, Zoran Milich/Photonica 7. 111900690, Zoran Milich/Photonica 8. 121991198, Miguel Navarro/Stone

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Regional/ Focus/UKO This is going to be a big year for the UK. As host to the London 2012 Olympic Games and Her Majesty the Queen’s diamond jubilee celebrations, the country will be on show to the world. So, with that in mind, here’s a little of what you might expect to see coming up.

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1. 114997565, Tara Moore/Stone+ 2. 107231113, Betsie Van Der Meer/Taxi 3. 131195228, Simon Winnall/Taxi 4. 130899614, Brand New Images/Stone

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Regional/ Focus/USo Post crunch times have spawned a desire for imagery reflecting the ‘new normal’ of working life in America. Watch out for concepts that illustrate the current economy – people working harder and smarter – along with images showing the optimism of continuing to strive for and maintain the American way of life.

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1. 115338724, Nisian Hughes/Stone 2. 121650541, Jetta Productions/Iconica 3. 112177184, Jan Stromme/Stone 4. 131575512, Blend Images/Jetta Productions/ David Atkinson/The Agency Collection 5. 121650556, Jetta Productions/Iconica

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Gather/ Late 2011, we held the first of a series of talks promoting creativity content and ideas. Using the Japanese format Pecha Kucha, we asked some of London’s hottest new talent to share some recent projects and ideas with a small intimate crowd at the Getty Images Gallery in London’s Oxford Circus. Look out for our next Gather event in May 2012.

Peer/

Our blog, Peer, showcases new creative imagery from our offices around the world – London, New York, Tokyo and Sydney. Discover the results as we collaborate with some of the world’s most prolific photographers.

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1. 120890909, Oli Kellett/Photonica 2. 109420832, Poras Chaudhary/The Image Bank 3. 134433944, Frank Herholdt/Stone

Info: creativecontent@gettyimages.com

Visit: www.peer-gettyimages.com

Follow: @gettyimagescurve


Breed - Issue 2 US version