Inspiration. LIFESTYLE | TRENDS | STORIES
Create your own New York loft
The perfect cup of tea according to tea sommelier Mariëlla Erkens
TABLE OF CONTENTS
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Coffee and tea traditions from around the world Interior design style City Chic Shake it baby! Interior design style Memphis The perfect cup of tea Wine oâ€™clock
14 16 18 20 22
Interior design style Classic Elegance Colours in the interior Interior design style New York Loft Frame your life Sweet Petite
Get Inspired Enjoy the journey W
ell, this is it, our very first Bredemeijer Group inspiration magazine. We proudly present our Bredemeijer®, Leopold Vienna and Zilverstad brands in a way that is perhaps as new and unexpected to you as it is enjoyable. The purpose of this magazine is to inspire and for us to share with you the stories behind our products. Allow us to take you on a journey, one that introduces you to tea and coffee traditions from around the world and informs you about the latest trends in table setting and interior design, that enables you to discover ‘past and present’ children's gifts and provides practical tips on how to create irresistible cocktails. In short, a journey that we believe will inspire you. Compiling this magazine has been a joy! The prospect and process of finding fascinating subjects, playing with text to create the appropriate atmosphere and even assembling entire interiors to ensure the best possible photographic results, has inspired each one of us. We hope to pass some of our excitement on to you. Read, observe, and enjoy the many surprises we have in store for you.
Esther de Wit P.S. If you would like to know more about the full range of our Bredemeijer®, Leopold Vienna and Zilverstad brands, please apply for our catalogue at email@example.com.
The prices listed in this magazine are the recommended retail prices. Price level 2017.
Coffee and tea traditions from all over the world Tea and coffee are the most popular drinks in the world. They are consumed in almost every country, even though not always in the same way. After all, different cultures have different traditions. As customs and traditions spread around the world, we gradually learn more about the many rituals involved in drinking coffee and tea, several of which are explained below.
High tea is very popular in England, Scotland and Ireland, where it is also referred to as ‘meat tea’ or ‘eating tea’. The British high tea is the meal which is served with tea between 5:00 pm and 6:00 pm and typically includes white sandwiches and beans. It differs significantly from what Europeans call high tea, which evolved as a ritual in the 19th Century, when supper was usually served at 8:30 pm. Best remembered as the creator of the British high tea, Anna Russel, the Duchess of Bedford, found it impossible to wait too long between meals. She therefore introduced a light meal of bread, butter, biscuits and cakes to accompany her tea at around 4:00 pm. Anna's affluent friends adopted the ritual, and the idea subsequently caught on with citizens from all walks of life. A new English tradition of serving tea with various sweet and savoury delicacies had been born.
According to Japanese tradition, drinking tea is an intricate ritual in which an eye for detail and subtlety play a vital role. Japan boasts numerous schools where the tea ceremony is still taught. The ultimate objective of the ceremony is to be engulfed by the atmosphere and to experience harmony. All items used in the ceremony are of equal significance; the box for the powdered green tea, the teapot and cups, and the bowls in which sweet cakes and small meals are served. The drinking ritual is equally unique. Guests are expected to sit on their heels on the floor, and nobody drinks until the person sitting next to them does so. The cup is lifted with the right hand, supported underneath by the left, and raised to eye-level. The host then shows his or her gratitude by bowing slightly, once to the hostess or host and once to Buddha. The cup is then rotated, so that the most attractive side faces the guest. The tea cup cannot be put down before being emptied, seeing that this causes the tea to cool. One of the more popular tea varieties is Matcha, which is currently even regarded as a regular super food. The tea leaves are ground into a powder, creating a substance highly beneficial to both body and spirit.
Drinking tea in Morocco is a serious and honourable affair. Moroccans serve tea (Nana) four to six times a day as a special ritual mostly performed by men. The tea (often Chinese green tea) is served from a silver teapot in special glasses. It contains fresh mint and is presented on a tray. The tea is poured out and immediately returned to the teapot. This is done several times to increase the full flavour and to reduce its bitterness. Fresh mint is then added to the tea, followed by a large quantity of sugar to eliminate any bitterness that remains. Pouring out the tea requires tremendous skill, seeing that it is done in one fluent motion from a distance of 50 cm. A skilled host will not spill a single drop. This rather elaborate method allows for the tea to cool in order for the guests to drink it straight away.
'According to Japanese tradition, drinking tea is an intricate ritual in which an eye for detail and subtlety play a vital role.' Italy
important social significance to drinking coffee. When you pay someone a visit, they will always offer you coffee, and one cannot imagine working anywhere without a coffee break. The Netherlands is one of the biggest coffee drinking nations in the world. Until about 15 years ago, filtered coffee was the most popular variety in Dutch living rooms. Today, however, there are many variations on the original filtered coffee, including coffee pads and coffee cartridges. Espresso machines are also becoming increasingly popular, and the impact of this trend has a significant impact on our coffee drinking habits and culture. Rather than brewing an entire pot of coffee, we now prefer each cup to be prepared separately. A highly appreciated alternative for coffee in the Netherlands is tea. Tea shops and the use of loose tea have gained in popularity. Even at work, the quality of the tea has improved substantially.
This country of espresso coffee and the inventor of the coffee bar is one of the biggest roasted coffee exporters in the world. In Italy, making coffee is considered a true art form, and you cannot simply call any espresso an espresso. According to the Istituto Nazionale Espresso Italiano, the organisation monitoring the quality of coffee in Italy, preparing an espresso requires 6 to 7 grams of finely ground Arabica coffee beans through which the barista, the person preparing and serving the espresso, pushes 30 ml of water at a temperature of 88°C for exactly 30 seconds. Ideally, an espresso may not contain more than 20 to 30 ml of liquid and must be covered with a finely textured froth that is ‘hazelnut brown to dark brown in colour and contains yellow-brown spots’. The coffee should spread a strong aroma, with a hint of flowers, fruit, toasted bread and chocolate. Its flavour should be round, robust and velvety, with a perfect balance between bitter and sour.
Inviting someone for coffee is not done lightly in Ethiopia, where it is considered a delicacy and handled accordingly. Coffee ceremonies can be a lengthy affair, during which guests are required to finish at least three cups. Ethiopians grow up with the best coffee available, seeing that they live in the country from which it originates and to which the Arabica coffee plant is indigenous. It is considered quite normal to have coffee bushes growing in the backyard. The coffee berries are carefully sorted by hand, a process commonly practised by women. First they wash the green beans and roast them in a small pan. Once the colour of the roasted beans is dark enough, the pan and smoking beans are passed around and a fan is used to spread the delightful fragrance across the room for everyone to enjoy. The beans are then coarsely ground in a mortar and placed in a special coffee pot, a Jebena. Water is added and the mixture is brought to the boil above hot coals.
The United States are the biggest coffee consumers in the world. Coffee-to-go found its origin here in 1971, when the first Starbucks opened its doors in Seattle. This marked the start of what was to become the world's biggest coffee bar chain, with approximately 20,000 outlets in 64 countries. The first drive-through Starbucks was opened in 1994 for those in need of a quick cup of coffee en route. Starbucks extended its business across the borders in 1996 when it opened its first coffee bars in Japan and Singapore. The only coffee-roasting plant operated by Starbucks outside the US is located in the Netherlands and has been operational since 2002. All of its European outlets are supplied from here.
‘Een bakkie doen’, or ‘Let's grab a coffee’, is now firmly embedded in Dutch culture. Apart from starting the day with a cup of fresh coffee, the Dutch attach an
Interior design style
he interior design style City Chic is inspired by the style and interior designs for houses, penthouses and apartments in major cities such as London and Paris. A City Chic interior is based on prints and graphic patterns, combined with soothing colours and soft fabrics. Imagine yourself surrounded by the luxury of high-quality, superbly finished textiles and leather, combined with neutral tones such as black, white and beige. A City Chic interior is all about achieving the perfect blend of colours and materials such as chrome, stainless steel, steel and wood.
Zilverstad Hurricane lamp Monte € 42,95
Zilverstad Whiskey Decanter with 2 glasses € 79,95
Zilverstad Candelabra Monte 3 branches € 109,95
Leopold Vienna Water Kettle Eleganza € 54,95
Leopold Vienna Slow Coffee Maker Lento € 37,95
Bredemeijer® Teapot Celebrate 1,4L € 99,95 Bredemeijer® Teapot Minuet® Santhee 1,0L € 86,95
Bartender of the Year 2017
ach year competitions are organised all over the world in search of the best bartender of the year. The process of shaking cocktails plays an important role here. This year, Alberto Matallana (featured in this photograph using the products of Leopold Vienna) from Rotterdam was awarded the title of â€˜Best Bartender of the Netherlandsâ€™. In 2016 the title was awarded to Kevin Kroon and in 2015 to Tess Posthumus. -8-
Shake it baby! There are not many cold drinks that inspire as much continuous experimentation as the cocktail does. Whereas gin tonic was last year's favourite summer drink, this year's favourite seems to be Dark ‘n Stormy.
Less is more
Many are wondering whether vermouth will become the new gin. In our opinion, both drinks have a lot going for them. Vermouth is a fortified wine that has been brought to taste with flavours and spices. As is the case with gin, vermouth has a slightly bitter taste and is often used as an ingredient in cocktails. That gin and vermouth form a great combination is amply demonstrated by the Negroni. This cocktail consists of gin, red vermouth and Campari. Don't forget to add some ice cubes and a segment of orange peel.
Move over Bloody Mary and Sex on the Beach, and make way for this year’s cocktails that contain only two or three ‘simple’ ingredients. Today you can find good, high quality drinks in many places, which lessens the need of mixing numerous ingredients to achieve a tasty combination. Shaking cocktails has never been so easy! What set the tone for this is the immensely popular Gin & Tonic. It's impossible to imagine summer without this refreshing cocktail of gin, tonic and a slice of lime. And the fun part is that the classic Gin & Tonic is used as a base for creating numerous other cocktails. A dash of flowery elderberry syrup or half a peach cut into little pieces makes it taste even better.
Most cocktails contain a lot of sugar, which makes them less suitable for the current healthy lifestyle. Thankfully, there are also healthy variations, such as the Skinny Bitch. Fill a glass with vodka, sparkling water and ice cubes. Give it a stir and enjoy!
Dark ‘n Stormy
Shake it baby
Dark ‘n Stormy, currently the most popular cocktail, is an alternative for which you only need a few ingredients. This trendy cocktail is made by mixing rum with ginger ale, served with a slice of lime on the rim of the glass. Let yourself be surprised by the explosion of flavour at the first sip. This is not just a pleasant drink for summer days at a terrace café. Its strong rum flavour also warms the heart and body in winter.
You don't have to go to a trendy cocktail bar to enjoy a Mojito or Aperol Spritz. Bar accessories from Leopold Vienna will help you prepare the most delicious cocktails in your very own home. Research in the Netherlands has shown that this is done more and more often. With friends in the garden or as an aperitif before dinner; cocktails have definitely become part of the domestic sphere.
Interior design style
n 1980, under the leadership of Italian architect and designer Ettore Sottsass, a group of designers and architects established the Memphis Group, by whom the Memphis style was created. Everything designed by the Memphis Group, from furniture to fabrics and even buildings, is characterised by a sense of cheerfulness and the explicit use of colour. Many of the designs in this particular style are graphic and incorporate ‘cartoonesque’ features. The current trend is a happy and cheerful design, in which furniture has unexpected shapes or is finished in bright primary colours, such as the triangular cabinets and round tables. The fabrics used in this style have almost no texture and are applied with abundant creativity to create almost sparkling furniture items, such as sofas. A range of crazy accessories complement this trend.
Bredemeijer® Teapot Duet® Classic 1,2L € 59,95
Bredemeijer® Teapot Duet® Saturn 1,2L € 104,95
Bredemeijer® Mugs Lund (set of 2) € 16,95 Leopold Vienna Coffee Maker Brass 350 ml € 24,95 800 ml € 32,95
Zilverstad Candelabra Lux 3 branches € 69,95
Zilverstad Bowl Curvo € 49,95 Zilverstad Fruit bowl € 27,95 - 10 -
The perfect cup of tea... According to tea sommelier MariĂŤlla Erkens
e all make tea, but what does it take to make the perfect cup of tea? We asked Dutch tea sommelier champion MariĂŤlla Erkens, seeing that she knows almost everything there is to know on the subject. The first thing you do when you make a good cup of tea is to trust your own sense of taste, she explains. Where one person might consider the tea too weak, the other considers it delightfully subtle. There are, however, some rules that always apply to making tea.
Choice of water
Seeing that 99% of a cup of tea is water, that water has to be fresh and as pure as possible. In some areas tap water isn't always that good, and a lot of things start to happen when you boil it to make tea. You must have occasionally seen the residue that is left behind in a tea cup or teapot. This is caused by a reaction between the calcium and magnesium in the water and the tea itself, which has an adverse effect on the flavour. It also leaves a thin layer of residue in your tea cup and on your teeth. In most cases, tap water is therefore not suitable for preparing a perfect cup of tea.
The temperature of the tea
When making tea, the temperature of the water is important. Pouring excessively hot water on green tea will increase its bitterness. In general, it's better to use water at a temperature of between 65 and 83 degrees for green tea. Opinions differ as to the required temperature for white tea. Some say that the water shouldn't be hotter than 80 degrees, while others say that it should be at least 95 to 100 degrees. Black tea tastes best when it is made with water at a temperature of between 90 and 95 degrees. The brewing time of tea is a matter of personal preference. One person leaves it to brew for 2 to 3 minutes, while another goes for 4 minutes. For the perfect cup, use a tea of good origin, made at the correct temperature in fresh, soft water with a PH value of 6 to 7.
Once the tea is made to perfection, you want to make sure that you can enjoy it to the very last drop. Bredemeijer has double-walled teapots that keep the tea hot for up to an hour.
Then what is?
Use soft water, filtered water for example, to make tea. Your tea will look very different and appear much clearer. Seeing that soft water is also produced by filter systems, you are not limited to bottled water. In some municipalities, soft water already comes out of the mains. When using bottled mineral water or spring water, check its dry residual value. Dry residual value refers to the quantity of solid substances in mg, in particular minerals and salts, that remain when 1 litre of water is evaporated. Use water with a low dry residual value for the best cup of tea.
We are familiar with the term sommelier where wine is concerned, but what exactly is a tea sommelier? A tea expert! And not just in preparing the tea. A tea sommelier also has extensive knowledge of the production, harvest, history and background of tea. The profession of tea sommelier is now widely recognised. Photo: D&R Fotografie
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WINE O’CLOCK On the surface of it, serving wine seems to be a fairly straight-forward process. You select a bottle, take a wine glass, remove the cork from the bottle and pour the wine into the glass. In reality, however, nothing could be further from the truth. Pouring wine is an art that requires both skill and knowledge, and although we can't all be true sommeliers, there are some basic rules that everyone can apply. They will enable you to handle the wine professionally and, perhaps more importantly, help you and your guests to enjoy the wine even more.
There are many misunderstandings about the correct temperature of wine. White wine is often served too cold and red wine too warm. When a wine is served too cool, it loses its aroma, and wine that is served too warm has a stronger alcoholic effect. The process of allowing the wine to achieve the right temperature is referred to as chambré, which derives from the French noun ‘chambre’, or room. The wine must be served at room temperature, but bear in mind that a room temperature of 20 °C is too high for any type of wine. It is then better to serve the wine slightly too cold than too warm.
How long can you store a bottle of wine once it has been opened? Exposing wine to oxygen when opening a bottle is beneficial to its flavours, but exposing the wine to oxygen for a prolonged period of time has a detrimental effect. The wine then increasingly exudes a strong, unpleasant smell and begins to taste more like vinegar. If you store the wine in a vacuum, it is no longer exposed to oxygen and retains its flavours for a much longer period of time.
Tip: Did you forget to cool the wine in the refrigerator? Leopold Vienna has ice sticks that can be inserted into a bottle, causing the wine to cool quickly.
The correct pouring temperature for wine 18 °C 16 °C 14 °C 12 °C 10 °C 08 °C
Matured red wines Strong and fortified red wines Fortified white wines, rosé wines and fruity red wines Full-bodied white wines, rosé wines Fresh and semi-sweet white wines Sparkly wines and sweet white wines
Opening the bottle
These days, most wine bottles have a screw cap, which is a shame, seeing that opening a corked wine bottle is a highly enjoyable ritual that can seriously affect the mood and expectations of your guests. There are dozens of different types of corkscrews available, but the traditional waiter corkscrew is still the most suitable for uncorking a bottle. When opening the bottle, make sure that the point of the corkscrew is placed directly at the centre of the cork and that the cork is not pierced or broken. This prevents pieces of cork from being deposited in the wine.
The story goes that in the old days people deliberately clinked glasses in order to slosh wine from one glass to the other as proof that the host had not poisoned the wine. In formal circles, however, clinking glasses is considered inappropriate, seeing that men and women of standing and wealth associate it with drinking sprees and excessive alcohol consumption. In family circles or with friends, clinking is very much appreciated as a sign of friendship and solidarity.
Caraffing or decanting
Caraffing and decanting are two entirely different processes. Decanting is done to separate the residue in old wines from the wine itself by pouring the wine into a slim carafe. Ideally, it should be done over a burning candle, so that you know when the residue is about to be poured out of the bottle. Caraffing is the process of aerating a young wine to open and deliver its flavours. It involves increasing the wine’s exposure to oxygen by pouring it into a wide carafe.
Lever Corkscrew - 13 -
Interior design style
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his somewhat dreamy castle-style interior is associated with elegance and luxury. Typical of this style is the use of a warm colour palette, with dark shades of green and blue and subtle pastels. The furniture is sleek and impeccably finished, as is evident from the elegant legs under the sofas and chairs. The rooms are light and elevated, making them appear very spacious and airy. Subtle pastel colours and warm shades merge with an array of crystal ornaments, chandeliers, silver, velvet-like fabrics and beautiful old wooden floors. Allow yourself to be inspired by the purity and sophistication of this style.
Leopold Vienna Champagne Cooler € 49,95
Leopold Vienna Coffee Maker Chrome 350 ml € 19,95 800 ml € 27,95
Zilverstad Photo frame Pearl, shiny From € 9,95
Zilverstad Napkin Rings Oval (set of 6) € 39,95
Zilverstad Candelabra Decora 5 branches € 89,95
Bredemeijer® Teapot Cosy® Manto Spring white 1,0L € 86,95
Colours in the interior
Subtle addition of colour
Are you the type of person who enjoys creating different atmospheres in your house on a regular basis? Then go for accessories in different colours. They can easily be replaced by accessories in other colours. Combine a trendy yellow hassock with a mint green decorative cushion, for example. Select colour combinations that are in line with your personal preferences. If you prefer tranquillity and serenity, then refrain from combining vivid colours. Stick to different shades within a specific colour group (e.g. earth tones or pastels) and add a subtle touch in the form of silver, gold or brass accessories.
othing quite contributes to a special atmosphere as colour. Warm tones create a sense of intimacy, while cold colours provide a touch of refreshment. Vivid, bright colours add liveliness to a room. Colours can make a room appear bigger or smaller. The range of colours you apply is a matter of personal preference.
Go for big
Colours serve all sorts of purposes, and selecting and applying them is an immensely enjoyable process. Combining colours or specific colour groups in particular can do wonders for your interior, especially given the fact that the number of suitable colour combinations is much bigger then you think. Go for big, and paint an entire wall in one particular colour. Without other alterations, the room then looks and feels entirely different. What do you do if you don't feel like painting but still want to create colourful highlights in your house? You opt for large furniture in specific colour tones. Go for a pastel carpet, for example, a yellow ochre chair or a strikingly coloured sofa.
What do colours tell you?
The choices we make when decorating a house tell us a lot about our character. We reveal ourselves not only by our selection of a specific style, the furniture we buy and the type of floor we choose, but also by the colours we apply. Considerable research has been done on what our choice of colours tells us about our personality. The outcome is that people with a preference for the same colour seem to have similar personalities. - 16 -
Colour & Character Red: goal-oriented, determined Orange: cheerful, energetic Yellow: extrovert, but in a controlled way Blue: analytic, conservative (careful) Green: caring, helpful Purple: comforting, prefers dignity White: peaceful, good at organising Black: conservative and creative Brown: practical, getting things done
Interior design style
oft living is a dream many interior design enthusiasts share, especially for those with a loft in New York in mind. Genuine loft interiors have specific features that are easily included in other living spaces. Start by creating a space that is as open as possible, in which features such as concrete floors and brick walls, with or without pipes, can still be seen. Leave those features exposed. The interior requires robust furniture items, accessories and lighting that give it an almost industrial look. Opt for art with or without colour and leave the windows uncovered where possible.
Leopold Vienna Ice bucket with lid and tongs € 39,95
Leopold Vienna Cocktail Shaker 2 pieces 500 ml € 19,95 700 ml € 24,95
Leopold Vienna Coffee Maker Shiny Black 350 ml €22,95 1,0L € 29,95
Zilverstad Solido Hurricane lamp Large € 37,95
Zilverstad Solido Bowl € 34,95
Bredemeijer® Lund Teapot Black From € 37,95 - 18 -
Frame your life We all take more photographs than ever before, but it is a pity that so many are stored on laptops, seemingly never to be used again. Wouldn’t it be great to relive all of those fantastic moments by framing them and hanging them on the wall or placing them on a sideboard? Find your inspiration in the Zilverstad photo frame collection. There is such a great diversity in styles that you are sure to find the perfect match for your interior. 4 We have already collected several lasting memories from all over the world. Get inspired! 1
1. Pearl shiny from € 9,95
2. Rhodos shiny from € 13,95
6. Marrakech shiny, black € 21,95
3. Sweet Memory matt from € 6,95
7. Palma shiny from € 21,95 - 20 -
8. Milano shiny from € 13,95
4. Sardegna shiny from € 15,95
5. Inspiration shiny from € 14,95
9. Nevada aluminum from € 11,95
10. Padua matt from € 7,95 - 21 -
1 Rattle miffy € 49,95 2 Children's cutlery miffy plays 4 pieces € 37,95 3 Money Box Racing Car € 29,95 4 Money Box Shoe € 19,95 5 First tooth/haircurl box Charmmykitty € 18,95 6 Money Box Sitting Elephant € 29,95 7 Photo frame Snoopy € 15,95 | Money Box Snoopy € 32, 95 | First tooth/haircurl box Snoopy € 18,95 - 22 -
Sweet Petite Silver is and always has been popular as a gift for children. In earlier days, the thought behind birth silver was that it could be melted down at a later stage. It was considered as a type of insurance for the newborn child. We know that the gift of silver at birth has been a custom since the 17th Century, but it probably already existed before that time. Up to the year 1600, silver was reserved solely for the clergy and high nobility. As travelling became increasingly commonplace in 17th Century, so did trade. This resulted in more people being able to afford silver. From your mother's knee
The oldest birth gifts that we know of are silver birth spoons, in which the name and birth date of the baby were engraved. Later in life the engravings included the wedding date, name of the spouse and possibly children and ultimately the date of the personâ€™s demise. Antique birth spoons often bear witness to an entire family history! These days, the engravings are usually limited to the date of birth and the name of the child, but many adults still possess the cutlery that was once given to them as a child, which they subsequently pass on to their own children.
In addition to birth spoons, the first rattles or tinkling bells began to appear in the 17th Century. Tinkling bells were meant to scare off evil spirits and protect the new-born child. Often a wooden or bone ring would be attached to a rattle for the baby to nibble on. Rattles (with a plastic ring) are still very popular as a birth gift today.
In the old days, new-born children were only first presented to the outside world at their baptism. For this occasion, the family commonly gave the child a birth gift of silver. As time went by, baptising ceremonies were pushed to a later date, as a result of which silver gifts were presented at the moment of birth rather than at the baptism.
Another change in respect of old traditions is that most of the gifts these days are silver-plated, not pure silver. The advantage is that they retain their lustre much longer and do not have to be polished as often. They are also much more affordable than gifts that are made of pure silver, making them accessible to a much wider group of enthusiasts.
Zilverstad manufactures exclusive silver-plated children's gifts, even for babies and toddlers. They include photo frames, rattles, children's cutlery, children's mugs, piggy banks and tooth boxes. Many of our collections feature well-known figures which children recognise and are guaranteed to enjoy, such as miffy, Snoopy, the Smurfs, Charmmykitty and Woezel and Pip. - 23 -
Colophon Special thanks to Photography: Denise Keus Styling: Kristel van Leeuwen Location: CANOOF Nijhof Baarn Production: TALK ABOUT PR & Communicatie Bredemeijer Group B.V. Savannahweg 59 3542 AW Utrecht The Netherlands www.bredemeijergroup.com Tel.: +31 (0)88 - 730 29 00 Fax: +31 (0)88 - 730 29 99 E-mail: firstname.lastname@example.org
Published on Sep 5, 2017