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HOW WE SELL HOMES LIKE YOURS. PRESENTED BY PATTY MURPHY

Patty Murphy | 425.999.4887 | PATTY@BRAZENSIR.COM | www.brazensir.com


With you every step of the way Patty Murphy is committed to offering the highest level of customer service and dedication to her clients. Having lived throughout the United States, and calling Seattle her home for over a decade, Patty can easily empathize with all that moving and relocating entail. She absolutely loves Seattle/Eastside and has the first hand market knowledge and ability to help her clients reach their goals.   Patty’s educational background includes a Bachelor of Science and a Business Certificate from the Kelly School of Business at Indiana University. Leveraging over a decade of experience as a successful project manager in the tech industry, she is known for her integrity, attention to detail, problem-solving and negotiation skills as well her penchant for providing first class service to her clients.    Patty genuinely listens, will work tirelessly on your behalf and understands that buying or selling a home is one of the most important financial decisions in her clients’ lives. Her motto is “With You Every Step of the Way” and is a trusted advisor committed to guiding her clients throughout the entire process all the while making it an enjoyable and rewarding experience. Patty is a member of the National Association of Realtors (NARS) and her cutting-edge knowledge of the digital world earned her the Certified Technology Specialist (CTS) designation. She is excited to be a part of Brazen Sotheby’s International Realty and loves all the tools available that will benefit her clientele.   When not serving clients, Patty’s passions include spending time with friends and family, traveling, wine tasting, reading, cooking, golfing and is an animal lover. She invites you to take a look at the real estate and marketing expertise she can offer you and looks forward to the opportunity to work with you. Patty Murphy Patty@Brazensir.com 425.999.4887  

“Patty is very professional, knowledgeable and fun to work with. She responds promptly and is readily available for questions and concerns. She is great at listening and proficient at finding the home that’s right for you.”


Why Sotheby’s International Realty? Born from Tradition. Built for Innovation. The Power of a Brand For 271 years, the Sotheby’s brand had been synonymous with luxury and trust. The name alone opens the most prestigious of doors, connecting affluent sellers with buyers worldwide. An elevated level of personal service and professionalism is our hallmark. We promise you an incomparable home selling or buying experience. As a Brazen Sotheby’s International Realty client, the power of this amazing brand is yours.

Sotheby’s International Realty Stats 850 Offices | 20,000 Sales Associates 65+ Countries & Territories

SothebysRealty.com In a year, sothebysrealty.com invites:

21 Million visits 100.5 Million page views 45.5 Million property detail pages viewed 55% visits from outside US Our website, sothebysrealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of millions of vibrant, quality-controlled property photographs.

“Patty Murphy helped me buy my house in Redmond and she was very helpful and professional from day one. She was very honest and full of skills which helped me think that I’m in the right place and with the right person to offer my dream house. I’d strongly recommend Patty to my friends who are looking to buy a dream home.”


Determining The Value Of Your Home Our brokers are highly trained and skilled in doing the research to provide you with the most up to date property evaluation.

BellevueAndBeyond.com LuxuryResidentialReports.com

As real estate professionals staying on top of today’s market is our most valuable asset for you our clients. We have many resources to help us stay well informed and in tune with how today’s market is moving. From our market tracking software to our multiple market report websites our brokers are constantly studying trends. When determining the value of your home you will receive a comparative market analysis comparing previous sales, pending homes and active homes with similar criteria as your own property, then we will assist you in determing the best educated listing price.


Marketing Plan What you can expect from Brazen Sotheby’s International Realty

TOM KUNDIG WATERFRONT MARVEL

The right way to sell your home involves executing a variety of marketing strategies. Via our marketing formula, Brazen Sotheby’s International Realty showcases your property locally, nationally and worldwide in the finest ways possible. Excellent photography, staging for success, correct pricing and exemplary professional representation are the four key pillars in our marketing plan.

Unique is an understatement. Introducing a breathtaking contemporary designed by world famous architect, Tom Kundig. Built by Roberts Wygal and completed in 2007, this 4,110 square foot treasure is positioned on a 7,452 square foot lot with 50 feet of oceanfront in Seattle’s storied West Seattle neighborhood just one mile north of Lincoln Park and the Fauntleroy Ferry terminal. Listed at $2,850,000 6775 Beach Drive SW, Seattle

BUYERS AGENT

RANDI BRAZEN

Our Marketing Plan For Your Property: 2400 4th Street, Bellevue, WA

PRIOR TO PUBLISHING LISTING: • Listing documents signed • Prepare home for market/staging • Recommended vendor list for all needs • Professional photography to produce high quality, high resolution photos • Professional drone videography/3D Matterport (as recommended) IMMEDIATELY AFTER LISTING: • Post property on Northwest Multiple Listing Service • Add home to BrazenSir.com (local) and SothebysRealty.com (international) • Add home to LuxuryRealEstate.com • Syndicate property to top real estate partner websites including NY Times, WSJ, Juwai and Hong Kong Tatler • Create a professionally printed custom property brochure • MLS printout delivered to seller • Key and key box installed (if desired) • Display tasteful two sided for-sale sign • Preliminary title report ordered • Set up online traffic reporting to be delivered to seller on a biweekly basis • Prepare and host a Brokers Open, inviting all interested agents to preview the home • Prepare and host a weekend Open House • Introduce your home to our agents in sales meeting • Display property on interactive Touch Gallery Display and Office eGallery • Provide regular updates on the sales or new listing of comparable homes in the area

MARKETING - PRINT, EMAIL, SOCIAL MEDIA, WEB: • Create a professionally designed custom brochure • Send eBlast announcing property to database of over 30,000+, including local and international buyers and agents • Property will receive extensive placement on highly trafficked real estate partner sites • Feature property on all of Brazen Sotheby’s social media accounts - Facebook, Blog, Instagram, Twitter, YouTube, LinkedIn • Feature property on broker social media accounts • Feature on Sotheby’s Corporate YouTube Channel EVERY 30 DAYS AFTER LISTING: • Schedule 30 day review to go over all of the marketing, showings, activity and feedback • Update CMA to confirm price is accurate and review CMA with seller • Call all agents with listings in the same price range AS NEEDED UNTIL ACCEPTED OFFER • Send out online marketing pieces for the home • Provide seller with weekly updates and showing feedback • Qualify buyer calls as serious vs. curious • Skillfully negotiate and represent client

LISTING AGENT

JOSEPH BRAZEN

Downtown | 10138 Main Street | Bellevue, WA 98004 | Eastside | 15600 NE 8th Street, K8 | Bellevue, WA 98008 www.brazensir.com | info@brazensir.com | Joseph Cell 425-531-0109 | Randi Cell 425-864-7083

AFTER ACCEPTED OFFER: • Submit all paperwork to office • Present offer to seller • Create “Players Sheet” including the contact information for all relevant parties - Buyer/Seller, Listing/Selling Agent, Title/Escrow • Create and provide seller with “Escrow Timeline” outlining all important dates and contingencies ONE WEEK AFTER CLOSING: • Check-in with clients • Ask for feedback to improve service • Ask for feedback on marketing plan


Exposure = Impressions Can other real estate brokers promise one billion impressions? We can.

HOMEPAGE OF BRAZENSIR.COM

PROPERTY VIDEO

LUXURY HOME MAGAZINE SPREAD

DIRECT MAIL CAMPAIGNS

SOCIAL MEDIA IMPRESSIONS

EMAIL MARKETING TO DATABASE OF 24,000+

Global Media Partnerships: Using exclusive print and digital partners you benefit from over one billion impressions driving traffic to sothebysrealty.com and your property! Starting with high quality photography and videography we push your property to various media outlets locally and globally. Whether by print, email, or digital exposure we take the highly vetted photography and videography and strategically garner attention from qualified buyers.


Print Marketing Distinctive marketing, custom-tailored for each unique client.

TOM KUNDIG WATERFRONT MARVEL

Direct Mail Using our intricate neighborhood databases we mail to targeted areas to notify potential buyers your home is for sale.

Unique is an understatement. Introducing a breathtaking contemporary designed by world famous architect, Tom Kundig. Built by Roberts Wygal and completed in 2007, this 4,110 square foot treasure is positioned on a 7,452 square foot lot with 50 feet of oceanfront in Seattle’s storied West Seattle neighborhood just one mile north of Lincoln Park and the Fauntleroy Ferry terminal.

EXPERIENCE + MARKETING = SUCCESS

OUR STRATEGIC MARKETING BROUGHT THE SELLER 3 OFFERS IN 7 DAYS AND IS NOW PENDING, CLOSING ON MARCH 31ST.

Listed at $2,850,000 6775 Beach Drive SW, Seattle

BUYERS AGENT

RANDI BRAZEN

LISTING AGENT

JOSEPH BRAZEN

Downtown | 10138 Main Street | Bellevue, WA 98004 | Eastside | 15600 NE 8th Street, K8 | Bellevue, WA 98008 www.brazensir.com | info@brazensir.com | Joseph Cell 425-531-0109 | Randi Cell 425-864-7083

Property Brochures

JOSEPH&RANDI

Each of our properties receive a high quality print brochure. We have the ability to Clyde Hill / Bellevue $2,388,000 distribute your property brochure around the world to all of the real estate offices and auction house locations in our network for extended exposure.


Property Distribution We Syndicate Differently… Then Report the Results

Sotheby’s International Realty launches as sponsor and exclusively owns the native video module built into the framework of the new “Find a Home” landing page on NYTimes.com, the #1 and #2 editorial slots in this section.

Targeting China’s Wealthy with new Juwai.com Alliance Generating Chinese buyer interest on one of the most prominent real estate websites with over two million monthly visitors.

To increase the potential for your home to be found by the most qualified real estate consumers, the Sotheby’s International Realty brand has partnered with and distributes properties to the most significant media companies and real estate-focused websites in the world. To measure results, the Sotheby’s International Realty brand provides a property view report including view and inquiry statistics for each partner site a property is distributed to. Sotheby’s International Realty properties are viewed an astounding 90,000,000 times across all of our partner sites annually.

70% Largely due to China, Asia was responsible for 70 percent of all new billionaire wealth in 2015. 69% Chinese purchase on all-cash basis.


Web Exposure 55% of people shopping for luxury U.S. homes live outside the U.S. When you list with us your home is featured not only on our leading local website brazensir.com but it can also can be found on the global network of Sotheby’s International Realty affiliates websites. Our video driven website, sir.com attracts more consumers to search, view, and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs and videos.

sir.com 1,800,000 visits per month and 100,500,000 page views 45,500,0000 property detail page views 55% of visitors are from outside the United States 12 focused minutes per visits

brazensir.com When you list with us your property is showcased locally and globally in 17 different languages. Our site has its own video channel and currency conversion.

Lifestyle Websites At the foundation of the Sotheby’s International Realty brand is our focus on lifestyle. With a more visual search experience, consumers are able to explore varied lifestyles and associated properties from Farm & Ranch, to Waterfront, Ski, Historic Golf and many more.

bellevueandbeyond.com Our highly trafficked blog creates SEO for your property.


Targeted Marketing Designed to create maximum exposure for your property

Video Now more than ever video, is playing a significant role in successfully marketing property for sale. The Sotheby’s International Realty YouTube channel has nearly 62,000 subscribers, the most of any other real estate YouTube channel. 86% of homebuyers use video to find out more about a specific community. 70% of homebuyers use video to see what the inside of the home looked like.

E-Mail Marketing Social Media Everywhere Together our social media platforms produce over 1,000,000 impressions. Social media, like real estate, is about connecting people and creating relationships, which makes it the ideal tool for marketing your home.

Even with the rise of social media, email continues to lead the pack, driving twice as much traffic to websites and converting four times as many consumers to customers. We send your property to a large database of real estate professionals, qualified buyers, and public relations contacts. Our company has sent out over 1,000 marketing pieces to over 1,500,000 recipients with a higher open and click rate and lower bounce and spam rates than the industry average.


Our Commitment to You Communication is Key We use client-centric management reports, marketing collateral and monitoring tools to eliminate data entry and errors. Built with our clients in mind, our transaction management software reminds our staff and sales associates about critical tasks they need to accomplish to get your property sold. From our listing checklist to our escrow timelines and player sheets, we ensure a smooth transaction from listing to closing and provide our clients with monitoring systems they can follow. Escrow Timeline:

Smith to Jacobs - Players Sheet Agent: Joseph & Randi Brazen (Taylor Brazen) Property Address: 1234 NE 10th Street, Bellevue WA. 98004 Sales Price: $4,250,000.00 MLS #: 096724 Mutual Acceptance Date: June 5, 2015 Estimated Close Date: July 8, 2015 Possession Date: July 8, 2015 Earnest Money: $100,000.00 (due June 9, 2015) LOC: 2.5% SOC: 2.5% Sellers: John and Betty Smith John Smith Phone Number: (425) 887-0001 Email: bsmith999@aol.com Betty Smith Phone Number: (206) 458-2202 Email: johns178@comcast.com Buyer: Erik Jacobs Email: epjacobs399@gmail.com Phone:( 509) 776-9010 Listing Agent: Joseph & Randi Brazen (Taylor Brazen) Joseph Brazen Phone Number: (425) 531-0109 Email: joseph@brazensir.com Randi Brazen Phone Number: (425) 864-7083 Email: randi@brazensir.com Taylor Brazen Phone Number: (425) 765-7681
 Fax: (425) 454-3515 Email: taylor@brazensir.com Office: Brazen Sotheby’s International Realty Address: 10138 Main Street, Bellevue, WA. 98004

Player Sheet with Contact Information for All Relevant Parties

CMA 1 Meet the Client at the Property

June 5, 2015

Mutual Acceptance

June 9, 2015

Earnest Money

2 Days After MA

June 12, 2015

Buyer Shall Have Made Written Application For Loans

5 Days After MA

June 12, 2015

Title Contingency Removed

5 Days After Receipt of Preliminary Title

June 15, 2015

Inspection Contingency Removed

10 Days After MA

June 15, 2015

Information Verification Period and Property Disclaimer Removed - Silence Deems Approval

10 Days After MA

June 16, 2015

Buyer’s Home Closes - Pending Sale of Property Per Form 22Q Contingency Removed

June 22, 2015

Additional Inspection Contingency Removed

5 Days After Notice of Additional Inspection

July 3, 2015

Buyer has Right to Reinspect the Grounds for Maintenance

5 Days Within Transfer of Possession

July 8, 2015

Closing Date

July 8, 2015

Possession Date

*** If <5 days, we refer to business days, If >5 days, we include weekends, Contingencies cannot fall on Holidays or Weekends ***!

Escrow Timeline Outlining All Important Dates and Contingencies from Mutual Acceptance to Closing

CMA 2 Prepare and Review Tailored CMA for client

Sign Listing Paperwork & Prepare Property for Market

OUR TRANSACTION MANAGEMENT SYSTEM ALLOWS OUR AGENTS TO:

“Items Needed” Checklist On Our Online Transaction Management System. Sends Email Reminders To Staff and Sales Associates To Ensure No Deadline Is Missed

List and Market Property

Receive, Present and Accept an Offer on Property

Weekly Status Report Provided By Title and Escrow

Provide Client with Players Sheet, Escrow Timelinew

Closing

√ Monitor critical real estate tasks √ Maintain a complete and organized transaction file from listing to closing. √ Access documents from any computer, any browser, anywhere. √ Turn in paperwork by scan, email, or direct upload. √ Stay organized with an “Items Needed” checklist for every transaction. √ Email contracts to clients, lenders, and title companies right from the system. √ Maintain a complete list of relevant contacts for each transaction - seller, buyer, title, escrow, etc.


IMAGINE OUR WEBSITE. OUR MARKETING. OUR HERITAGE. YOUR HOME.

Patty Murphy | 425.999.4887 | PATTY@BRAZENSIR.COM | www.brazensir.com

How We Sell Homes Like Yours - Patty Murphy  

Patty Murphy is committed to offering the highest level of customer service and dedication to her clients. Having lived throughout the Unite...

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