Page 1

BRAZEN HOW WE SELL HOMES

Waterfront | Bellevue | Seattle | Eastside | South King County | Condominiums

Representing Luxury Real Estate for 37 Years


HOW WE SELL HOMES

Getting To Know The Brazen Family The Brazen name has been legendary in Luxury Real Estate for the last 37 years. Representing some of the most magnificent buyers, sellers and properties throughout the Puget Sound, the Brazens pride themselves in connecting extraordinary people with extraordinary properties.

Joseph Brazen A lifelong broker of 37+ years, Joseph is passionate about Real Estate and loves uniting families with communities, neighbors and a place to call home. Having the vision that our real estate market was an ideal place to have a luxury brand, Joseph brought Sotheby’s International Realty to the state of Washington over 7 years ago. Licensed since 1979, Joseph has mastered the art of putting a deal together. Nothing excites him more than signing a listing agreement or executing a purchase and sale. Working with a buyer and seller who are $500K apart and opening escrow 4 days later is what Joseph does best.

Randi Brazen Before becoming one of the leading names in the Bellevue and Greater Seattle luxury real estate markets, Randi was a popular Hollywood actress in the 1980s appearing in more than 50 popular television shows and movies. Working with high profile entertainment personalities, Randi has a great understanding of what extremely successful, high net worth individuals want and are attracted to in their lifestyles. She thrives on matching the personality of her clients to the personality of a community which allows her to find them their perfect home.

Taylor Brazen An ambitious millennial, Taylor graduated cum laude with an accounting degree from the Foster School of Business at the University of Washington. Combining her business skills with industry knowledge to provide the utmost care for her family’s clients, Taylor is dedicated to carry on her family’s name in real estate and the tradition of exceeding their clients’ expectations with amazing communication, systems and follow up.

Recent Client Review on Zillow | February 17, 2016 “This team is absolutely the best in Washington State! They are knowledgeable, honest and powerful with marketing expertise to get the job done efficiently! We have chosen this team twice to sell our properties in the Pacific Northwest. Brazen Sotheby’s International Realty knows the market well to purchase or sell your properties. You will feel fortunate to have one or all of them represent you.” - Christine Beito, Seller, Clyde Hill, $1.5M+ Seller, Walla Walla, $1M+ Addressing the Greater China Business Assoc. of Wa.’s New Year’s Gala

Networking at One Sotheby’s Realty Holiday Exhibit, Art Basel in Miami

Hosting the Bellevue Ch After Hours Event at Ea


Why Sotheby’s International Realty?

Sotheby’s International Realty Stats 825 Offices | 18,000 Sales Associates 61 Countries & Territories

SothebysRealty.com

In a year, sothebysrealty.com invites:

Born from Tradition. Built for Innovation. The Power of a Brand For 271 years, the Sotheby’s brand had been synonymous with luxury and trust. The name alone opens the most prestigious of doors, connecting affluent sellers with buyers worldwide. An elevated level of personal service and professionalism is our hallmark. We promise you an incomparable home selling or buying experience. As a Brazen Sotheby’s International Realty client, the power of this amazing brand is yours.

hamber of Commerce astside Office

14 Million visits 75 Million page views 30 Million property detail pages viewed 45% visits from outside US Our website, sothebysrealty.com attracts more consumers to search, view and inquire than any other luxury real estate website. Millions of viewers immerse themselves in our collection of millions of vibrant, quality-controlled property photographs.

Recent Client Review on Zillow | January 21, 2016 “When we moved to the Points Communities in 2010 we didn’t know anyone in Seattle at all. The Brazens welcomed us like family, and knew exactly what we needed to feel like we were home. The Brazens introduced us to this amazing part of the Northwest, and shared with our family of five, the joys and traditions their family of five have experienced here. When we wanted to upgrade to a waterfront property, we were excited to share our intentions with the Brazens, and knew that they would find us exactly what we wanted. We are a happy family here, and feel very lucky to know the Brazen family.” - Tom & Kate Peters, Buyer & Seller, Clyde Hill, $3M+ | Buyer, Yarrow Point, $7.5M+ Speaking at Bellevue LifeSpring’s Step Up to the Plate Annual Luncheon


HOW WE SELL HOMES

Determining the Value of Your Home BRAZEN L U X U RY R E S I D E N T I A L R E P O RT

Waterfront | Bellevue | Seattle | Eastside | South King County | Condominiums

We Are: Home to LuxuryResidentialReport.com

REAL ESTATE BY THE NUMBERS 2015 YEAR END REPORT | 425.454.4141

Market Analysis As real estate professionals, staying on top of today’s market is our most valuable asset to you, our clients. Brazen Sotheby’s International Realty has created many innovative resources to help our team stay informed and in tune with how today’s local market is moving. From our market tracking software to our firm’s multiple market report websites, our team is constantly studying today’s trends.


Personalized & Comprehensive Comparative Market Analysis When determining the value of your home, you will receive a comparative market analysis comparing previous sales, pending homes and active homes with similar criteria as your property. Then, based on the information provided in combination with our team’s experience of selling thousands of homes, we will assist you in determining the best educated listing and probable sales price of your home. Comparative Market Analysis

Waterfront & Non Waterfront on Lake Washington Blvd

CMA 1 Liner 


4635 | 4809 | 4913 Lake Washington Blvd NE

Setbacks & Restrictions

Comparative Market Analysis

The Smith Family 


10138 Main Street | Bellevue WA

Waterfront 1 Liner

Non- Waterfront 1 Liner 4809: - Shoreline: 25 ft setback (minimum) - Setback from 4913 - If easement is >21 ft: 30 ft setback - If easement is <21 ft: 10 ft setback - 15 ft setback from neighbors combined (min. 5 ft on either side) - ~7,250/3,600 = 2.01 units (2)

4813:

- Setback from 4809: 10 ft - Setback from Road: 30 ft - 15 ft setback from neighbors combined (min. 5 ft on either side)

- ~6,500/3,600 = 1.8 units (2)

If combined with lot 4635, a builder could possible have a building footprint of 15 x 193 = 2,895 sq ft.

Represented By 


Joseph Brazen & Taylor Brazen

Represented By 


Joseph Brazen & Taylor Brazen

Represented By 


Joseph Brazen & Taylor Brazen


 


joseph@brazensir.com | 425.531.0109

joseph@brazensir.com | 425.531.0109

joseph@brazensir.com | 425.531.0109

taylor@brazensir.com | 425.765.7681 


taylor@brazensir.com | 425.765.7681 


taylor@brazensir.com | 425.765.7681 


Continuous Follow Up & 30 Day Reviews We believe that determining the value of your home is an ongoing process. Every 30 days, our team gets together with you, our clients, to review all of the marketing, buyer activity and broker feedback your listing has received, as well as to review the current market to ensure your property is still at the correct price to attract an acceptable offer. Syndicated to Numerous 3rd Party Sites Zillow | Trulia| NY Times | Hong Kong Tatler | WSJ ….

Others Talk Marketing, We Show You Weekly Where Your Home is Being Marketed

Open House Schedule & Follow Up 31 Private Showings | 3 Open Houses

We Keep Detailed Records of All Showings & Buyer Feedback to Keep You Informed


HOW WE SELL HOMES

Our Marketing Starts with Great Photography

LIVING THE DREAM Kirkland, WA

Daylight & Twilight Photography The key to great marketing starts with great photography. Capturing both daylight and twilight shots, our photography captures more than just the house, it captures the story, the memories and your lifestyle - ultimately evoking the emotions of buyers to buy. Our pictures tell a thousand words.


We were amazed by the level of photography the Brazens brought to our listing. They didn’t rush the shots and spent two full days making sure they captured our house in its best light. Shooting both daylight and twilight shots, the Brazens were able to show the world why we fell in love with our house. The incredible photography was the start to their amazing marketing campaign!


HOW WE SELL HOMES

Ultimate Web Exposure To increase the potential for your home to be found by the most qualified real estate consumers, the Brazen Sotheby’s International Realty brand has partnered with and distributes your property to the most significant media companies and real estate-focused websites in the world. To measure results, we provide a property ListHub report including view and inquiry statistics for each partner site your property is distributed to. Brazen Sotheby’s International Realty properties are viewed an astounding amount of times across all of our partner sites annually.

Selected as 1 of 2 Washington firms to be invited as a member of the “Who’s Who in Luxury Real Estate” by LuxuryRealEstate.com, Brazen Sotheby’s International Realty listings are featured on 2 of the top 5 leading Luxury Real Estate websites globally.

1


Sothebyâ&#x20AC;&#x2122;s International Realty Property of the Day With additional exposure to over 225,000 active subscribers, our listings are continually chosen to be featured as the Extraordinary Property of the Day on the Sothebyâ&#x20AC;&#x2122;s International Realty brand social media pages - ultimately gaining maximum exposure for your property.

190

Number of times our properties are viewed across all of our partner sites annually.

Million


HOW WE SELL HOMES

Virtual Marketing Video and 3D Matterport

Video - Is the New Black! State of the art video technology and our partnership with WellcomeMat allows Brazen Sothebyâ&#x20AC;&#x2122;s International Realty to showcase videos for each of our featured listings directly on our site for easy navigation.

40.9K+ Youtube Subscribers


70%

Percentage of homebuyers who use video to see what the inside of homes look like.

New 3D Walk Through Technology Brazen Sotheby’s International Realty partners with Seattle 3D and Matterport technology to provide interactive 3D models for our clients’ homes. By offering 3D models that allow potential buyers to navigate up and down, backwards and forwards, and jump between floors, our team is able to increase the interactive experience and allow international buyers to feel like they are in your property whether they live next door or around the world.

86%

3D Virtual Dollhouse

I loved seeing your listing in 3D - it made me feel like I was inside the home even though I was miles away. My husband and I were able to see exactly how each room was connected to each other and this new technology made us feel like we were standing in our future new home before ever being there in person. Thank you Brazen team!

Percentage of homebuyers who use video to find out more about a specific community.


New Year, New Price $1,898,000

HOW WE SELL HOMES

Blakely Woods Estate 29108 NE 3rd Way, Carnation WA 98014

Digital Marketing Even with the rise of social media, email continues to lead the pack, driving twice as much traffic to websites and converting four times as many consumers to customers. We transmit your property to the largest database of real estate professionals available, along with our qualified buyers, past clients, associates and sphere of influence.

Click Here to View Property Video

Nestled in the exquisite Blakely Woods development, this private estate artfully blends classic lines of a traditional Northwest home with a great floorplan and the privacy that comes with living on over two acres. Beautiful and grand on the outside yet intimate and welcoming on the inside, this timeless 5 bedroom, 5.5 bath estate graciously accommodates many different lifestyles. PROPERTY FACTS AND FEATURES

- Whole house music system with built-in,

- Gourmet, centrally located kitchen

- Pakedge state of the art wireless network

high end loud speakers with top-of-the-line appliances - Inviting covered patio with serene gas fireplace - Media room, living room, dinning room, library, 2 built-in home offices - Whole house back up gas generator - Private well, built in 2010 that fully irrigates the grounds

- High efficiency heating and air conditioning with electronic air filtration - Fully fenced back yard - 16 camera security system - Prewired for tv and high speed internet cable - Fully equipped guest cottage with 1,473 square feet

Spectacular Guest Cottage Just under 1,500 square feet, the guest house is complete with a full kitchen, large living room, dining area, oversized bedroom, full bath, and custom built-in office.

NWMLS #880897 Upcoming Weekend Open Houses: Saturday, January 16th, 1-4pm Sunday, January 17th, 1-4pm

For more information or to schedule a private showing, Contact Taylor Brazen and/or Joseph Brazen P. 425.765.7681 425.531.0109 E. Taylor@Brazensir.com Joseph@Brazensir.com

29,000+

Email Database & Growing


1,587,893

Email recipients and counting

Sothebyâ&#x20AC;&#x2122;s International Realty Stats: 43,700+

Facebook Followers

14.9K+

Twitter Followers

40.4K+

Youtube Subscribers

30.8K+

Instagram Followers

Social Media Everywhere Together our social media platforms produce over 1,000,000 impressions. Social media, like real estate, is about connecting people and creating relationships, which makes it the ideal tool for marketing your home.

9.4+K People Reached Through Our Facebook Posting


HOW WE SELL HOMES

Print Marketing is still alive! Distinctive marketing, custom-tailored for each unique client.

1

JUS

Clyde Hill / B $2,388,000

Magazine Advertising We feature monthly advertisements in several publications throughout the Puget Sound region such as, Luxury Homes Magazine, 425 Magazine, DList Magazine, Points Living Magazine, Puget Sound Business Journal, and The Seattle Visitors Guide.


15,000+ Pieces sent to our database of every home assessed at $1.2M+ in King County

ST LISTED CLYDE HILL VIEW HOME

Direct Mail

Using our intricate neighborhood databases, we direct mail to targeted zip codes, to notify buyers your home is available for sale.

WATERFRONT presented by

Joseph and Randi

Yarrow_Point $4,250,000

Kirkland $2,388,000

Kirkland $13,000,000

Whidbey Island $10,000,000

Bellevue Joseph Cell 425-531-0109 | Randi Cell 425-864-7083 | joseph@brazensir.com and randi@brazensir.com

bsirwaterfront.com


How We Sell Homes by Joseph Brazen This is my favorite time of year. As soon as daylight savings hits, the days become longer and I have always believed it marks the start of the home selling season,the buyer frenzy and the time when everything comes alive in the real estate market. Our team has put together the following piece for you and if you are thinking about real estate this spring and summer - either buying or selling - we hope these pages inspire you enough to give our team a call. At Brazen Sotheby’s International Realty, we ensure every listing has the tools needed to showcase properties in their best light. From an introduction to our team, the power of the Sotheby’s International Realty brand, comprehensive market analysis and multifaceted marketing approach, we are proud to share with you how we successfully list, market and sell homes just like yours. Through the premier partnerships we’ve created through Rezora, Matterport and WellcomeMat to name a few, our team uses the latest technologies to promote our listings across multiple platforms, connecting affluent sellers with buyers worldwide. Combining the Brazen name with the power of the Sotheby’s International Realty brand, we promise an unparalleled home selling and buying experience second to none. When you think of real estate this spring and summer, we hope you think of our team and allow us to show you the Brazen Sotheby’s International Realty experience.

Joseph Brazen Founder/Designated Broker

Office: 425.454.4141 Cell: 425.531.0109 Email: joseph@brazensir.com

How We Sell Homes by Joseph Brazen  

This is my favorite time of year. As soon as daylight savings hits, the days become longer and I have always believed it marks the start of...

Read more
Read more
Similar to
Popular now
Just for you