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RATE CARD 2013


We deliver over

354 MILLION impacts each week. *

Bravo is the new Irish force in Outdoor Advertising. We have more formats than any other media company, giving you the widest choice of advertising solutions. Choose from our range of

Bus, Rail, Roadside and Retail formats.

* Source: JNOR. In fact, because several of our formats are not yet included in JNOR, the real figure would be quite a bit higher.


BUS FORMATS We sell advertising on Dublin Bus, Bus Éireann and a network of private operators.

The Nature of Bus Advertising A static panel will be seen by much the same group of people daily because most people’s journeys are repeats of the same pattern. However, your ad on any given bus panel will travel a number of different routes. Because of this, your bus ad reaches more unique people over its 2-week lifecycle. The result is that, on a spend-for-spend basis compared to other Outdoor formats, bus advertising really delivers.

T-SIDE T-Sides face into the traffic, thereby generating the highest audience. There are two types of T-Side – a Centre Stem and a Forward Stem. Dimensions:

Full Size: 6108mm x 658 mm Visual Area: 6056mm x 606mm Media Cost per 2 week cycle:

€550

SUPERSIDE Supersides are on the kerb side, so have a higher bias to pedestrians but also reach motorists effectively at junctions. Dimensions:

Full Size: 6108mm x 658 mm Visual Area: 6056mm x 606mm Media Cost per 2 week cycle:

€250


UPPER/LOWER REARS Upper Rears are seen from a few cars behind as well as pedestrians. Lower Rears are like a one to one appointment with motorists as well as pedestrians. Upper Rear Dimensions:

Full Size: 1838mm x 508mm Visual Area: 1786mm x 456mm Lower Rear Dimensions:

Full Size: 1806mm x 414 mm Visual Area: 1756mm x 364mm Media Cost per cycle: €130

CITY IMPACT City Impacts are like 12 sheet posters on both kerbside and traffic side of the Bus Éireann commuter service fleet. Available in Cork, Limerick, Galway and Waterford. Dimensions vary slightly depending on bus type. Media Cost per 2 week cycle: Media Cost per 2 cycles:

€420 €595

SUPERREAR Bus Éireann Super Rears deliver great presence into the heart of provincial cities and on the major motorways. SuperRear Dimensions:

The entire back of a bus including windows. Varies by bus type. DoubleDeck Media Cost per 2 week cycle:

SingleDeck

€1,554

SUPERSQUARE Supersquares are vibrant square-shaped panels in the centre of the side of bus eireann single deck buses. Media Cost per 2 week cycle:

€915

€915


MEGASQUARE This format is like the SuperSquare but with the added bonus of the superside space as well. This delivers a unique format that combines size with an unusual shape that draws the attention of the viewer. €2,000

Media Cost per 2 week cycle:

COLOUR BUS Stunning visual impact, as it offers full bus coverage excluding windows. This option enables advertisers to really grab pedestrian and driver attention. DoubleDeck Media Cost per 2 week cycle:

€2,400

SingleDeck

€1,801

FULL WRAPS For those who want to make a dramatic statement on the street, the Full Wrap option offers the scope to stop both motorists and pedestrians in their tracks. DoubleDeck Media Cost per 2 week cycle:

€2,400

SingleDeck

€1,801


TRANSIT INTERNALS A2 INTERIORS The A2 Interior is a great way to reach the downstairs audience in a bus. Commutercard Dimensions:

Full Size: 594mm x 420mm Visual Area: 574mm x 400mm Cost per 2 week cycle: €36

BUS CARDS Commuter cards are internal overhead cards situated in Dart, Arrow and Dublin Bus carriages. Commutercard Dimensions:

Full Size: (w) 740mm x (h) 259mm Visual Area: (w) 717mm x (h) 229mm Media Cost per 2 week cycle: €22

DART CARDS Commuter cards are internal overhead cards situated in Dart, Arrow and Dublin Bus carriages. Dart Card Dimensions are the same as Bus Cards.

Media Cost per 2 week cycle: €22

Package

Sites

Cost

Distribution Dublin Bus

Reg Bus Cards

Arrow

DART

Commuter Cards National

988

€14,300

500

200

144

144

Dublin Plus

472

€9,440

300

-

96

76

DART

144

€3,168

-

-

-

132

Dublin Bus

500

€10,920

500

-

-


SMALL FORMAT Small panels are available in the railside and retail environments.

Retail 6Sheet

Bravo has a network of 41 shopping centres including some of the largest centres in the country. Mall 6 sheets talk to consumers while they are in buying mode.

Rail 6Sheet

The rail audience is affluent and mobile. Rail 6 sheets talk to these valuable consumers at both ends of the day. 6 Sheet

No. of panels per pack

Pack Cost per cycle â‚Ź

Unit Cost/Cycle

Commuterlite

37

9,990

270

Mall Plus

50

13,500

270

Alcohol

40

10,800

270

Rates applicable to a 2 week cycle.

Sold in packs & individually.


SMALL FORMAT 4 Sheet This is usually placed in or around entrance/exit to rail stations. It allows advertisers to create a strong presence along DART and rail line at a lower entry cost. These units are back-illuminated, allowing for high quality displays.

Size: 1524mm deep x 1016mm wide Display Area: 1480mm x 970mm Media Cost per 2 week cycle: €198

12 Sheet These provide an interim option between the smaller 4 and 6 Sheet formats and the large Europanel or 48-Sheet format.

Size: 12-Sheet: 1524mm x 3048mm Media Cost per 2 week cycle: €213

16 Sheet This tall, slender space reaches the roadside audience in key areas of the capital city that larger formats do not.

Size: 16-Sheet: 2032mm x 3048mm Media Cost per 2 week cycle: €213


LARGE FORMAT Large format posters deliver great impact from a clean canvas. Bravo large format panels are distributed across the roadside, railside and retail environments.

48 Sheet

Golden Square

96 Sheet

Europanel

48 Sheets are available in Dublin, the main cities and regional locations. Package Premium Commute

Sites

No. of Packs

20

2

Pack Cost PC1 - €29,432, PC2 - €25,991

Packs of 20 High quality sites focusing on Dublin commuter audience

City Commute

40

2

CC1 - €36,203, CC2 - €29,294

1

€42,057

National packs of 50 sites focusing on the main cities.

96 Sheet Package

22

2 x 48 Sheets side by side. When you’ve got something big to say!

Golden Square

2

2

€4,904

2 x 48 Sheets side by side. When you’ve got something big and vertical to say!

Europanel

6

N/A

€479 per panel

A 32-Sheet poster mainly found in rail stations

Premium Alcohol Pack

20

2

Specifically designed packs to adhere to the alcohol code of conduct.

PA1 - €33,054, PA2 - €33,506


LARGE FORMAT 48 Sheet posters are priced according to their grade, which reflects their audience level. This table shows the different grades available throughout the country and hence the price differentials.

Location

48 Sheet posters are available across Roadside Rail environments. Retail environments.

Grade

Unit Cost â‚Ź

Dublin

D1

294

Dublin

D2

398

Dublin

D3

659

Dublin

D4

895

Dublin

D5

1,226

Dublin

D6

2,173

Dublin

D6A

3,058

Main Cities

M1

187

Main Cities

M2

306

Main Cities

M3

622

Main Cities

M4

743

Main Cities

M5

943

Main Cities

M6

1,120

Urban

U1

177

Urban

U2

263

Urban

U3

536

Urban

U4

678

Urban

U5

860

Regional

R1

153

Regional

R2

193

Regional

R3

395

Regional

R4

507

Regional

R5

649

Rates applicable to a 2 week cycle.


BRIDGES Bravo Bridges are iconic landmarks that deliver outstanding big brand fame and project confidence onto your brand.

Shaw Street Glanmire (In/Out) Ballybough (Inb/Out) North Strand (Inb/Out) Pearse Street Abbey Street Fairview (Inb/Out) Jones Rd (Inb/Out) Amien Street (Inb/Out) Gardiner Street Drumcondra (Inb/Out)

Prices on Application


SPECIALS Bravo has many special sites on which your brand can make a dramatic statement. Talk to us about what you’re looking to achieve and we will work towards a custom solution with you.

Quantity

Location

Cost €

Connolly Gallery

12 x 6 sheets

2,976

Connolly Tunnel

2 x Walls

4,000

Connolly Station

3 x Escalators

3,750

Connolly Station

14 x Ticket Barriers (Double Sided)

5,320

Pearse St North Bound

1 x Wall

1,700

Pearse St Ent/Exit

3 x 6sheet & Wall Wraps

3,300

Pearse St NB Plat above TB

Special - Double Sided

2,500

Pearse Station

1 x Escalator

1,250

Pearse Station

34 x Ticket Barriers (12 Double, 10 Single)

6,460

Tara Station

15 x Ticket Barriers (Single)

2,850

Tara Station

2 x Escalators

2,500

Heuston

4 x Arches

4,000

Connolly Station - Ticket Barriers


DIGITAL

Transvision is Ireland’s only large format digital network. The screens attract the attention of the captive high-quality audience by delivering RTE News headlines, sport, entertainment and weather stories. With screens in optimal viewing locations in each of Connolly, Heuston, Pearse Stations and Busarus, the screens deliver to a combined footfall of 1.7 million people per 2-week cycle. Research shows that digital panels are twice as likely to be looked at and for 60% longer viewing time, so these screens really deliver.* Source: Kinetic

Transvision & WiFi Package

Transvision Time Period

Cost €

Morning / Evening* €

Time Period

Cost €

Full Year

100,000

65,000

Full Year

200,000

6 Months

60,000

39,000

6 Months

120,000

3 Months

35,000

22,750

3 Months

70,000

1 Month

20,000

13,000

1 Month

40,000

Cycle Rate

8,000

5,200

Cycle Rate

16,000

Daily Rate

1,000

650

Daily Rate

2,000

*Morning: 6am – 3pm Evening: 3pm – 12am Locations: Connolly Heuston Pearse Busaras

Time Slot: 30 seconds

Please note, unlimited copy changes available. Subject to Bravo Outdoor Advertising Terms and Conditions.

Locations: Connolly, Heuston, Pearse and Busaras. Time Slot: 30 seconds. Please note, unlimited copy changes available. Subject to Bravo Outdoor Advertising Terms & Conditions.


2013

Bravo Rate Card TRANSIT External BUS

RAIL

Format

Location

Cost € per cycle

T-Side

Dublin

550

Superside

Dublin

250

City Impact

Nationwide

420

Upper/Lowerrear

Dublin

130

Single Deck Super Rear

Nationwide

915

Double Deck Super Rear

Dublin + Cork

1,545

Megasquare

Dublin

2,000

Colour Bus*

Nationwide

2,400

Full Wrap*

Dublin

2,400

Format +

Rail King

Pack

Cost €

4 Kings

10,000

+Cost per cycle.

*Long-term rates available on request

Transvision Cycle

*minimum booking period of 6 cycles applies

Daily

Transvision

10k

1k

Transvision & Wifi

20k

2k

Locations:

Connolly

Time Slot:

30 seconds

Heuston

Pearse

Busaras

Internal Commuter Cards Package

Sites

Cost € per cycle

Dublin Bus

Regional Bus

Arrow

DART

National

988

14,300

500

200

144

144

Dublin Plus

472

9,440

300

96

76

DART

144

3,168

Dublin Bus

500

10,920

144 500

A2s Format

Cost € per cycle

Bus

36

Rail

40

STATION SPECIALS Location

Format

Connolly Gallery

6-Sheet

Connolly Tunnel Connolly Station Connolly Station

Ticket Barriers (double-sided)

Pearse St Northbound

Wall

Pearse St Tunnel Pearse St Pearse St

Quantity

Cost € per cycle

12

2,975

Walls

2

4,000

Escalators

3

3,750

13

3,250

1

1,700

Walls

2

4,000

Escalator

1

1,250

Ticket Barriers (double-sided)

30

7,500

Tara St

Ticket Barriers (double-sided)

17

4,250

Tara St

Escalators

2

2,500

Heuston

Arches

6

6,000

Heuston

Ticket Barriers (double-sided)

14

3,500

All Stations

Floor Graphics (per unit)

• Other formats available in the above stations on request (e.g. special builds, hanging banners etc.) • Station specials also available in our regional stations on request.

On Request • Please note, each cycle runs for a 2 week period. • Please contact Bravo for production rates. • Bravo Terms & Conditions apply.

500


2013

Bravo Rate Card TRANSIT STATIC External Large Formats BUS 48-Sheet Packs Format Golden Square 1 T-Side Golden Square 2 Superside Premium Alcohol 1 City Impact Premium Alcohol 2 Upper/Lowerrear

Dublin

Sites Location 2

Cost € per cycle Cost € per cycle 4,904 550 4,242 250 38,003 420 38,491 130

2

Dublin Nationwide Dublin

25 25

Single Deck Super Rear

Nationwide

Double Deck Super Rear

Dublin + Cork

915

Colour Bus* Location Full Wrap* Dublin

+Cost per cycle.

Amiens Strates at Railway *Long-term availablebridge on request

*minimum Dublin booking period of 6 cycles applies D2

398

Time Slot:

30 seconds

Dublin

D3

659

Internal Dublin

D4

895

D5

1,226

D6

2,173

D6A Sites M1 988 472M2

3,058 Cost € per cycle 187 14,300 9,440 306

Dublin Package Main Cities National

Main Cities Dublin Plus Main Cities DART Main Cities Dublin Bus Main Cities Main A2sCities

144M3 500M4

Drumcondra Bridge Fairview Inbound

Heuston

147,000 Busaras

93,450

Fairview Bridge Clontarf Road

73,500

Ballybough Road at Railway Bridge

73,500

Ballybough Road at Railway Bridge

99,750

Jones Rd at Railway Bridge

99,750 89,250 144

300Glanmire Road, Cork

Urban Format Urban Bus Urban Rail Urban

U1

177 Cost € per cycle 263 36 536 40 678

Urban

U5

Regional

R1

Location Regional

R2 Format

193

Connolly Gallery Regional

R3 6-Sheet

395

Connolly Tunnel Regional

R4 Walls

507

Connolly Station Regional

R5 Escalators

649

96

153

89,250 DART 93,450 144 94,500

76

Glanmire Road Bridge 94,500 500 Please note, long-term rates available on bridges on request.

144

Small Formats Format

Cost € per cycle

6-Sheet – Retail

270

6-Sheet – Rail (Commuterlite)

270

12-Sheet

213

16-Sheet

213

STATION SPECIALS 860

2k

147,000

Pearse

500North Strand at Railway 200 Bridge

943

U4

20k

Arrow

1,120

U3

75,600 1 k

Jones Rd at Railway Bridge

M6 U2

Daily 68,250

Dublin Bus Regional BusBridge North Strand at Railway

3,168 622 10,920 743

M5

131,250 Cycle

Transvision &Bridge Wifi Drumcondra Connolly

Cards

73,500

Transvision Pearse St at Railway Bridge

Locations:

Dublin Commuter

105,000

Gardiner St at Railway bridge

2,400 Unit Cost € per cycle 2,400 294

Dublin

Cost € per annum Cost € 100,800 10,000 105,000

TransvisionSt at Railway Bridge 10k Townsend

2,000

Nationwide Grade Dublin D1

Site Format Pack Abbey St+Lower at Beresford Place 4 Kings Rail King Amiens St at Railway bridge

Shaw St at Railway Bridge

1,545

Megasquare Dublin 48-Sheet Grade Breakdown

Bridges RAIL

Europanel

Quantity 12

• Please note, each cycle runs for a 2 week period. 2 for production rates. • Please contact Bravo • Bravo Terms & Conditions apply. 3 ★ Retail & rail panels are sold in packs of 40.

480cycle Cost € per 2,975 4,000 3,750

Connolly Station

Ticket Barriers (double-sided)

13

3,250

Pearse St Northbound

Wall

1

1,700

Pearse St Tunnel

Walls

2

4,000

Pearse St

Escalator

1

1,250

Pearse St

Ticket Barriers (double-sided)

30

7,500

Tara St

Ticket Barriers (double-sided)

17

4,250

Tara St

Escalators

2

2,500

Heuston

Arches

6

6,000

Heuston

Ticket Barriers (double-sided)

14

3,500

All Stations

Floor Graphics (per unit)

On Request

• Other formats available in the above stations on request • Please note, each cycle runs for a 2 week period. (e.g. special builds, hanging banners etc.) Unit B1, Calmount Business Park, Calmount • Please contact Bravo forDublin production Road, Ballymount, 12 rates. • Station specials also available in our regional request.Fax 01 - 460 5627 • Bravo Terms & Conditions apply. Tel stations 01- 460on9000 Email info@bravooutdoor.ie

www.bravooutdoor.ie

500


2013 CYCLE CALENDAR JAN

1 2 3 FEB

M 7

MAR

APR

8 9

1 of 1

T 3

F 4

S 5

S

2

6

8

9 10 11 12 13

21 22 23 24 25 26 27 28 29 30 31

M

T 5

W 6

T 7

F

S

S

1

2

8

9 10

18 19 20 21 22 23 24 25 26 27 28

M

T 5

W 6

T 7

F

S

S

1

2

3

8

9 10

11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

M

T

W 3

T 4

F 5

S 6

S

1

2

8

9 10 11 12 13 14

9 10

M

T

Cont.

11 JUN

6

7

W

T

F

S

S

1

2

3

4

5

8

9 10 11 12

13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

M

T

W

12 13 JUL

14 15 16 AUG

3

4

5

T

F

22 23 24 25 26 27 28

7

S

1

2

8

9

17 18 19 20 21 22 23 24 25 26 27 28 29 30

M

T

W 3

T

F

S

S

4

5

6

7

1

2

8

9 10 11 12 13 14

15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

M 5

17 18

6

S

10 11 12 13 14 15 16

T

W

7

15 16 17 18 19 20 21 29 30

MAY

3

11 12 13 14 15 16 17

4

6 7

W

1

14 15 16 17 18 19 20

4

4 5

T

6

7

T

F

S

S

1

2

3

4

8

9 10 11

12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

SEP

18

M

T

W

T

F

S

1

Cont.

19

2

M

23

5

6

7

8

23 24 25 26 27 28 29

OCT

NOV

4

16 17 18 19 20 21 22 30

22

3

9 10 11 12 13 14 15

20

21

S

7

T

W

T 3

F 4

S 5

S

1

2

6

8

9 10 11 12 13

14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

M 4

T 5

W 6

T 7

F

S

S

1

2

8

9 10

3

11 12 13 14 15 16 17 18 19 20 21 22 23 24

24

25 26 27 28 29 30

DEC

M

T

W

T

F

S

S 1

25 26

2

3

4

5

6

7

8

9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

02/01/2013 10:42


Bravo Outdoor Rate Card 2013