BRAVE Thinking Magazine 2016

Page 1

Digital & Creative


Brave people overcome fear. The fear of criticism from others. The world is built by Brave Thinking.

Contact Us Tel

01403 753 141

Email Web Post

Brave Thinking Ltd,

The Old Barn, Flitchfold Farm,

Loxwood, West Sussex, RH14 0RH

Nathan Stride

Marketing with Vision is at the heart of what we do We make sure we know your business and who your customers are before we embark on anything. Whether you need a website, social media campaign, prospectus or an all encompassing solution, what your customers expect of you is crucial, especially when it is time for a fresh approach. Our team is a mixture of the right ingredients; big thinkers with marketing vision working hand in hand with our talented designers, copywriters, and photographers. Read on to see the results of Brave Thinking.

Contents 6-9

Clubhouse Interiors

30-31 KM Elite

10-11 Rountree Tryon Galleries

32-33 Oriel High School

12-15 Mitchell & Company

36-37 Summers Place Auctions Ltd

16-17 Strawberry Fizz

38-39 Summers Art Advisory Services

18-19 Gatley’s Country Stores & Pet Shops

40-41 The Bay Tree Restaurant

20-21 Olmo UK

42-43 Downsend School

24-27 Oven Rescue Group

44-45 Equine America

28-29 Heartwood Investment Management


Just Hair Loxwood




Over 1 billion websites DOES YOURS STAND OUT?

With your website providing the first impression of your business, it has to be right. Rather than the old school thought of just needing a presence on the web, with so many websites out there how do you expect to get found? Customers are looking for more than a contact page; they want to get a real feeling for your company and to feel engaged. Whether you are a school, restaurant or a supplier of nuts and bolts, you need to reach out to your customers. Research shows searches carried out on mobiles and tablets have taken over desktops. A website which does not adapt to a screen size and is hard to navigate is frustrating, not only because it’s awkward, but because we expect better. We expect things to be easy. We are impatient for information to be at our fingertips. To add to this, Google’s new algorithms mean your website will be overtaken in the rankings by mobile friendly websites. With good SEO, you will stick around page one for a while, but sadly it will be only a matter of time before a competitor with a responsive website takes over your top spot. For the first time aesthetics are being taken over by functionality and user experience is now king. If you were your customer, how does your website make you feel? We put your customers first – even ahead of you, to achieve the right result.



Clubhouse Interiors is an inspirational collection of all things vintage. They have a new and spacious HQ in the historic city of Arundel, West Sussex where their eclectic items are on display, from aeroplane propellers to milliner heads, from gymnasium equipment to vintage leather luggage. These stylish objects are sold to shops such as Ralph Lauren and hotels adding style and atmosphere and to theatres for stage props. Asked to create a stylish website meant encapsulating the charm and variety of Clubhouse Interior’s offering. With photography being one of the strings to our bow, we could do exactly this. Whenever new stock arrives, we photograph each item and update the website.

“Once we had met Nathan Stride, we knew we had someone we could talk to who would not only understand what we wanted, but was able to take it to a higher level. His knowledge and activity regarding SEO and Social Media has been key in the increased traffic to our site. Not only that, but the design really reflects the items we sell.” Mary Burton and Martin Beeney – Directors

Essential to driving traffic to the site, we manage the SEO and Social Media plus create and send eshots using our in-house system called Postal Strike (see page 34) advising customers of the latest pieces to arrive. Wanting to keep things fresh, Clubhouse Interiors asked us to design them a brand new website, which is now live.




Above, the Rountree Tryon Galleries website Left, Rountree Tryon eshot announcing the merger



Formed by the merger between Tryon Gallery and Rountree Fine Art, this gallery is inspired by British paintings that reflect the history, culture, travel and sporting leisure pursuits from the 18th Century to the present day. The main focus is on Sporting Paintings, Maritime Art, Wildlife Art and Topographical works. A highly visual brochure style website was required to showcase the stunning collection of art. Forthcoming sales and a news section are updated using a Content Management System. Gallery Manager was also built in to create and upload new collections. Rountree Tryon Galleries utilise our Postal Strike eshot system and collect email address to send regular eshots, informing clients of important events, which has resulted in an increase in sales.


“Brave Thinking were excellent with setting up our new Internet site. They understood our needs and responded with ingenious suggestions, and an exceptionally pleasing result. We highly recommend them.” Jamie Rountree – Director


Top left, the new Mitchell & Company website with fresh logo and branding. Top right, the new Mitchell & Company responsive website viewed on a mobile phone. Left, Printed stationery, two spot colour, double sided business cards and right, letterhead. Below, the old website design



t Financial rienced Independen pe ex of am te a ith company w d is a highly regarded here knowledge an w ny t pa ke ar om m C e & iv ll tit he pe itc M such a com da Financial Planners. In hell & Company ha d itc re M rte at th ha C ial d nt an se rs es Advise oked, it was that wasn’t t sometimes overlo bu , nt rta po they had a website im e, is e tim at th At experienc ic. bl by Joe Pu could be understood web presence that ange. ething needed to ch m so so , es iri qu en ding, generating any a new logo and bran te ea cr to d ke as e t to g and we wer stationery. Having go lief in Brave Thinkin to be h d ug an ro st th tru g s in hi w t He pu w look follo is seemed a website with the ne w ne a ild bu d mbing and skiing. Th an cli n s, ain nt ou m then desig of by his love ll, we were inspired know Peter Mitche cial sector. represent the finan to e ag es as a im c ni ico g fittin ceiving new enquiri re e ar ey th as e e outcom er the moon with th ov e ar ny pa om C & Mitchell anding. new website and br aintains its direct result of their obile friendly and m m is it g rin su en e e responsiv ve made the websit ha e w ly nt ce re e or M engines. position on search

“It was great to meet Brave Thinking, who completely grasped the target audience and how we should portray ourselves. To have a logo that also represents part of me and my passion is great. I love the new look, it carries well through all our brochures and stationery, and my team feel motivated and of their new image.” Peter Mitchell – Director

“Increasing your website return on investment begins with never forgetting three simple words of action;

attract, persuade and connect.�



“Stopping advertising to save money is like stopping your watch to save time.�

When Strawberry Fizz first approached us for a responsive website, they were starting out on an exciting new adventure. Their business is event styling for weddings, parties and special occasions so we knew their website had to reflect not only Zoe and her team but to show their flair, attention to detail and versatility. Our first step was photography, as we needed to show off the variety of table pieces, floral displays, table linen, chair dĂŠcor and all the beautiful finishing touches they provide to add glamour and atmosphere to an event.



Knowing Strawberry Fizz’s style and appeal, we then set about designing and building their website which needed to be responsive, but Zoe also liked a parallax type of site.


With the design approved and everything in place, the website was ready to go live. Strawberry Fizz has since become an official Rock My Wedding supplier and feature on their infamous ‘The Love Lust List’, a go-to directory for any future bride.

Zoe Mitchell 07590 776995

“When we first met the Brave Thinking team we were given so many ideas and advice we knew they were the right agency for us. All of us at Strawberry Fizz love the website, it reflects who we are and what we do so well, thank you!” Zoe Mitchell & Carli Strugnell – Owners



of small


social media

have connected

new customers with

“Brave Thinking came to us with such great ideas we could instantly see would be great for the business. We are very caught up in the daily running of a busy wholesale and retail business so we just don’t have the time to spend on new marketing ideas. We are really pleased to have Brave Thinking looking after us!” Robin Duke – Owner




Dog Food

Gatley’s Country Stores & Pet Shops recognised the need for a new website, advertising, PR and social media, which led to a complete re-branding exercise. We also create and send regular eshots using our in house system Postal Strike (see page 34), informing customers of special offers, news and other information. The day to day running of this business is so busy that the Gatley’s team needed an agency to act as their marketing department.


Dog Accessories


FREE Delivery on orders over £30*

Visit our Country Stores and Pet Shops at; Storrington, RH20 4AH Pulborough, RH20 2BP Steyning, BN44 3RD Horsham, RH13 6NX Liss, GU33 6LJ Storrington, RH20 4NF visit for more details

10% OFF

Follow us on:

at Gatley’s for UGS members

cut out & show to receive your discount (subject to terms & conditions)

*Visit our website for full Free Delivery terms & conditions.

Santa Saturday

6th December, 8:30am - 4pm

Gatley’s Country Stores & Pet Shops

at Gatley’s Country Store, Storrington

Join us for mulled wine, hot chocolate and mince pies A visit from Santa, 11am to 12:30pm Enjoy freshly baked pizza by The Pizza Oven Company



Festive Dog Fancy Dress Competition!


Best festively dressed dog judged by Santa, prizes to be won! Judging at 12 Noon.


Country Store Storrington, Barns Farm Lane, Storrington, West Sussex, RH20 4AH Find us at:

Pets & Accessories

Clothing & Footwear

Garden Birds

Opposite page, the new Gatley’s website Top & Right, Gatley’s promotional leaflets Left, Gatley’s eshot


01903 742 414

Equine & Saddlery

Olmo UK began after a visit back home to Celle, Italy, the home of Olmo. The beautiful design and first class build meant co director and founder, Mario Giordano had always yearned for his own Olmo and figured if he wanted one, there would be plenty of other cyclists that would too. Hence Olmo UK began. An ecommerce website was required, with cool styling and excellent functionality. Brave Thinking was ecstatic when Olmo UK chose us as their agency and we set to work. Social media, SEO and on-going website management ensures Olmo UK’s target audience are kept abreast of news and the next season’s bikes. Brave Thinking also negotiated on Olmo UK’s behalf to secure them as the headline sponsor on, a social networking site for cyclists.


“Brave Thinking were genuinely enthusiastic about our product which stemmed from not only being passionate cyclists, but recognising great build quality and design. Brave Thinking has great vision for a brand - we have loved what they have done so far and are looking forward to more.” Mario Giordano – Director



SOCIAL MEDIA MAYHEM d r i b b b l e. co m / m a l y o u s fi

d r i b b b l e. co m / m a lyo u s fi

The ‘social’ part is key to understanding social media. We all know what it is to communicate and keep in touch. A lot of us now include social media as a method of keeping friendships alive. Using social media to promote your business is about engaging an audience and encouraging them to take an interest in your online activities. d r i b b b l mal yousfi

However, many underestimate the amount of time it actually takes to maintain a solid online presence. Now that social media has become a rolling news feed, customer service and brand-messaging channel, consumers expect responses to be useful and timely. A brand interacting with social media is like working as an Editor-in-Chief, considering what to post and when. You have to think about who your customers are, not what you are trying to sell. Creating interest in your product or service by using Facebook, Twitter, Pinterest, YouTube, the list goes

dri bbbl /m alyousfi

on, means you can generate a buzz, driving traffic to your site which will hopefully result in sales. With d r i b b b l e. co m / m a l yo u s fi dribbbl brand loyalty comes repeat sales so keeping the conversation open is vital. Including exclusive content, competitions, pictures and videos is a good place to start. To generate the buzz, be imaginative with a campaign and include some if not all of these elements: • Humour

• Competition

• Information

• Curiosity

• Entertainment



Brave Thinking has some tips to get your social media network campaign off to a good start…

Put a strategy in place Be clear on what you hope to achieve. Remember you’re trying to create interest that will in time raise brand awareness, web traffic, or translate into sales. And it does take time.

Me, me, me? Remember it’s not all about you; it’s a two-way conversation. Your social media campaign needs to engage as well as inform. Give people the opportunity to tell you what they think.

Stay in touch… If someone takes the time to comment or leave feedback, thank them and respond accordingly. This will build loyalty.

Know your market Make sure your target market engages with social media or even owns a computer otherwise your efforts will be completely wasted.

Words and pictures A picture paints a thousand words. Adding an image to your post is far more motivating for your followers to take the time to look at it, like it or share it. Video is increasingly popular as it is even more engaging. It also opens up the opportunity for you to be informative, funny or serious.

Finally, pace yourself A key point to remember, especially for small businesses, is the amount of time you will have to devote to your campaign and social media presence. Here’s a guide as to how much time updating social media can take in a typical week: • Posting text, photos, videos and comments (4 hours) • Research, planning, sourcing content and managing the editorial calendar (4 hours) • Monitoring brand mentions and key word searches (2 hours) • Conversations, responding to follows, mentions, dialogue questions and comments (4 hours) • Problem solving, unscheduled posts, social research damage control (3 hours)

Pick the correct platform

• Analytics, measurement and reporting (3 hours)

This is as important as knowing your market. Setting up a YouTube channel to sell paintings won’t work as well as using Pinterest for example. Choose your platform carefully.

• Tactical planning and ideas (3 hours)

Be a follower too Don’t forget social media is a two way street. Liking other pages and following businesses or people will open up a conversation.

• Planning, writing and publishing blog posts (7 hours)

Above and Top, Franchise Brochure cover and inside layout Left, Franchise Exhibition graphics Opposite page, Website, Franchise Show Rolla Banner and print advertising

Oven Rescue Group is the holding company for the UK’s most rapidly expanding oven cleaning franchise. Services include both domestic and commercial cleaning with a 90% satisfaction rating. Oven Rescue Group needed a name and identity, then a website, business cards, advertising and a franchise brochure. In addition to this, vehicle graphics were required, which were key for advertising on the move. We managed and implimented SEO for Oven Rescue Group, ensuring they are in the best position possible on search engines.

We were really pleased to receive this challenge. The branding was so important as their message had to be put across to customers and to future franchisees. Getting the message right was our priority.




“Having met Nathan a few years ago and knowing the standard of work Brave Thinking produced, I knew my business would benefit from their knowledge and experience. My website had to appeal to my customers who needed their ovens cleaned, but also to potential franchisees. I also required business cards and vehicle graphics and Brave Thinking could do everything for me. They are really good and that’s it in a nutshell!” Mike Harris – Managing Director

On average, ÂŁ1 of advertising spend generates ÂŁ6 for the economy.

Franchise systems often have brands that inspire trust. Customers seek out trusted brands, which means franchisees generally have an easier time acquiring new customers.



Advertising promotes innovation and differentiation and encourages market growth.

There are an estimated 594,000 people employed in franchising in the UK - a rise of 14%.

“Brave Thinking had created some great work in the finance sector so I knew they would come up with some great presentation material for my team of IFAs. They always meet the brief, keeping within corporate guidelines, but what’s great is they look at the brief from a wider perspective and propose new ideas.” Mark Rockliffe – Head of Professional Intermediary Sales



Heartwood provides wealth and investment management services to private individuals, financial advisors and charities. Their reputation has been built on their ability to help clients reach their long-term financial goals and continues to do so. Heartwood came to us because they needed this expertise to be portrayed when presenting to future clients. A typical Powerpoint presentation with simple Clipart visuals was being used, however this was not polished enough for their calibre of client. We created highly visual style sheets for an informative, yet captivating presentation that kept within corporate guidelines. Getting across key points about the Heartwood model in a clear, concise design as well as allowing for monthly updates was required. We worked with Marketing, the Head of Professional Intermediary Sales and the Senior Investment Writer to create the required two phase presentation, giving the Sales team the opportunity to have a great sales tool.


“We knew when we wanted to update our website, it was going to be tricky with our continually growing range of products, but at some point we had to bite the bullet. Brave Thinking were only up the road so we could sit down on a regular basis and talk things over face to face. With so many years experience to call on, as well as keeping ahead of the game when it came to e-commerce, we were really happy with the finished product.” Karl Middleton – Managing Director



KM Elite Products distribute products to the equestrian market, in the UK and Europe. Our brief was to redesign and print their catalogue and also create an e-commerce website to sell their 800 different products to UK and Overseas customers. KM Elite had a tight budget for us to work within, so we found a solution and created an efficient website with global appeal. With so many products, it was imperative that the searching of items was simple and easy for the end user and this challenge was met. Also, because KM Elite update and renew products on a regular basis, give special offers and update prices, it was essential that the website could be managed by them.




A challenging and exciting brief was presented to us to create a new logo and branding for this brand new school. They required a vibrant identity to portray the vision and values that this new school aspired towards.

In addition to this, we were asked to create branding for Oriel Sixth Form College that would sit well with the School’s branding. We have also designed and printed the annual prospectus.

In addition to the logo, we created other elements required to promote the school including marketing collateral, displays and a new prospectus.


“We knew of Brave Thinking’s work in the education sector and hoped they would be able to create for us the vibrant and dynamic image we sought. They did not disappoint and we now have an exciting theme in which to push forward our school and sixth form college.” Helen Everitt – Deputy Head

Summer at Rountree Tryon Galleries

Emma Faull 20th - 30th May Emma Faull (b. 1956) Avocet, watercolour, 14 x 19 in.

With Postal Strike you can choose from a selection of templates (or we can create a bespoke template design for you), then simply insert your images and text, and importantly you can add links to your website.

Emma Faull (b. 1956) Peacock, watercolour, 20 x 28 in.

Emma Faull (b. 1956) Oystercatcher, watercolour, 16 x 12 in.

Emma Faull (b. 1956) Japanese Cranes, watercolour, 50 x 36 in.

Click here to view the Exhibition

The Sporting and Wildlife Sale 3rd - 27th June

David Shepherd C.B.E (b. 1931) Hippo, oil on canvas, 9 x 16 in.

Archibald Thorburn (1860 - 1935) Grey partridge basking, pencil, watercolour & bodycolour, 14 x 21 1/4 in.

John Nost Sartorious. (1759 - 1828) A Liver & White Spaniel in a landscape, oil on canvas, 25 x 27 in.

John Frederick Herring Snr. (1795 - 1865) Stable companions, oil on canvas, 22 1/4 x 30 1/4 in.

John Webster – Viewed from Afar 1st - 11th July

John Webster (b. 1932) Towards Evening, Lyme Regis, oil on board, 7 3/4 x 10 in.

Informing your customers of news, upcoming offers and competitions is a fantastic way of keeping in touch and building brand loyalty within your target audience. And there’s nothing simpler than email.

Whether you have an upcoming auction or exhibition, or perhaps you have a new product arriving in stock soon, this is a prime way of letting customers know.



Email Marketing. Made Easy... The quickest, cheapest & easiest way to create, send & track your webmail campaigns The email arriving in a customer’s inbox is a direct way of communicating to them. Not only that, but from the moment your campaign is sent, you can monitor where and whether it has been read, trashed or acted upon. The reports you can access show exactly how your subscribers are interacting with it. You can see who is opening it, what parts of the campaign they are interested in, who forwarded it to a friend, unsubscribed, bounced out or those who marked it as spam. You can also see the timeline of when these occurred.

Over time, you will be able to compare the results and start to see trends appearing. By seeing what is working and what isn’t will help you to fine tune the content and timings of future campaigns. Tie in your Postal Strike eshots with your social media activity and you have a potent, coordinated campaign. Postal Strike is a formidable and affordable marketing tool that makes the most of your database. Talk to us about getting started.

Example of the statistics offered by Postal Strike to compare the effectiveness of your campaign.

Summers Place Auctions is the world’s leading auctioneers of Garden Statuary and Fossil Decoration. Located just minutes from our office, Summers Place hold a magnificent collection of sculptures. Our brief entailed creating an online portfolio of work which could be updated by our customer as auctions came and went. We then received a brief for the Summers Place Collections website. This website was to be in a brochure style to showcase a new collection of garden statuary and ornaments for purchase at a fixed retail price all year round rather than at auction. We needed to create a link from the Summers Place Auctions website and the styles needed to be in sync. Contact can be made via email directly from the Summers Place Collections website and purchases take place at the landscaped gardens and Victorian Arboretum at Summers Place. A completely new look was discussed, prompted by the work we had been asked to create for their new offering, Summers Place Advisory Service. It was felt that the branding we had designed for this would look really strong across the different elements of the company and so was put in place for Summers Place Auctions.




“We have worked with Brave Thinking for over two years and always found them to be passionate, distinctive and imaginative in their design, which is reflective of the business we are in. We are very happy to have found a great agency so close by!” Lindsay Hoadley – Departmental Assistant

“After many years of working with Brave Thinking, we still feel they offer fresh and dynamic ideas. As our business evolves, it is important we stay current and relevant to our target audience and we feel the Brave Thinking team are key in helping us achieve this.” BRANDING • WEBSITE • STATIONERY



Summers Place thought it was important to offer a valuation service to those left with a property through inheritance or left with possessions that were potentially valuable. Using their wealth of experience, the team advise those that have inherited a property on the value of its’ furnishings and decorative pieces such as paintings, sculptures and ceramics. It needed to differentiate itself from Summers Place, the auction side of the business, so was named Summers Art Advisory Services. The latest brief was therefore, for an exciting new brand to represent Summers Art Advisory Services in a fresh, contemporary style which would appeal to a wide market. We designed the new branding, website, business cards and stationery. The look we created for Summers Art Advisory Services was strong and very current, so much so, that it was decided it would look great for Summers Place Auctions and Summer Place Collection.


The Bay Tree, an award winning, cosy restaurant in the heart of Arundel, has been a regular destination for those in search of delicious cuisine for many years.

More than happy to take on the challenge of a tight deadline, our first task was photography. Capturing the atmosphere and mouth-watering food in pictures was essential in giving customers visiting the website a true flavour of the restaurant.

With the photographs taken, it was important to design and build a responsive website where customers could easily find out about The Bay Tree whilst on the move and importantly use the online table-booking facility. Meeting and exceeding our customer’s expectations is always a priority and it was great to achieve this for The Bay Tree.

“I knew I was expecting a lot of a company to create me a new website and get it live in such a short period of time. Nathan at Brave Thinking gave me great confidence that they could do it. I’m over the moon with the photos, it’s really easy to use and customers have given me some great feedback.” Angela – Owner



We were approached by The Bay Tree owner as she felt the website no longer portrayed a true picture of the restaurant. A complete website revamp was required in just one week so it was live in time for the annual Arundel Festival, a seven day event where amateurs and professionals in theatre, art and music gather to entertain the public.

Downsend School is a very proud and successful school with an equally proud heritage, stretching back to 1891. The time had come however, to revise their current identity and bring the school’s brand and appearance into today’s modern era, without losing its heritage. Tackling first of all the Downsend crest/logo, our research concluded that the white dog was popular, synonymous and integral to the Downsend School brand. We proceeded to remodel and modernise a new version of the dog whilst also staying true to its design and keeping it instantly recognisable. The new branding then led into the production of a wonderful new school prospectus, information booklets, adverts and other marketing collateral.




“Brave Thinking won the pitch for this project based on some very creative and distinctive marketing strategies. Indeed, we felt Brave Thinking respected, understood and knew how best to evolve the proud Downsend School brand. We are all extremely happy with what has been produced for us and feel this new material and crest compliments our school and ethos beautifully.” Donna Wardell – Marketing Director

Equine America is market leader in the supplements market for horses, dogs, cats, (and humans!). Cortaflex is one of their best-known products for joint supplementation and is used by leading riders and trainers across the world in all equine disciplines. Equine America came to us for an ecommerce website, to sell the many different products to the UK market.

We designed and built their ecommerce website as well as photographing products and uploading them onto the website. If an Equine America customer requires further information, they are able to download a PDF of the label, giving all nutritional data.







Just Hair approached us to completely redesign their website. They required a brochure style website with a newsletter sign-up, plus photos of the team. More recently, with Google favouring mobile friendly websites, we updated the website to make it responsive, enabling it to be easily navigated on a mobile or tablet. Just Hair also keep their customers up to date with news and special offers using our Postal Strike eshot system.

Fantastic Clients

BRAVE THINKING LTD The Old Barn Flitchfold Farm Loxwood West Sussex RH14 0RH T 01403 753141 E W