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ST R E G I S E X PE R I E NC E

MADE IN

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Get a behind-the-scenes glimpse of the life of a great fashion house as a guest of Gucci — In association with


R ST R E G I S E X PE R I E NC E

It is more than 90 years since Guccio Gucci opened his firstshop selling hand-crafted leather goods in Florence. Since then, the company has been on an extraordinary journey, becoming one of the world’s most eminent luxury fashion brands as well as a household name. Yet this most Italian of luxury houses retains and respects its Tuscan roots – and in its workshops just outside Florence, you can still see artisans at work making bags, trunks and accessories in fine leather, much as their forefathers did for Guccio Gucci.

COVER: jackie onassis sports a gucci bag in new york in 1970. right: the gucci museum


R ST R E G I S E X PE R I E NC E

Now Gucci and the Little Book of Wonders have got together to offer six clients and their partners an extraordinary insight into the life of a great fashion brand. As a guest of Gucci at the Four Seasons hotel in the heart of Florence, during your two-day stay you will visit the wonderful new Gucci Museum and be guided by an expert in the extraordinary history of the house. The museum is housed in the historic Palazzo della Mercanzia in Florence’s Piazza della Signoria, and was founded last year to celebrate Gucci’s 90th anniversary. Conceived by Gucci’s creative director Frida Giannini, it encapsulates Gucci’s ‘Forever Now’ brand philosophy, with exhibitions from its archive alongside contemporary art installations. The following day,


R ST R E G I S E X PE R I E NC E

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DISCOVER THE MAG ICAL WORLD O F G UCCI IN ROME L o r e m i p s u m d o l o r s i t a m e t, tetur nec in neque

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