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CONTEMPORARY TREND FORECASTING FOR THE NEW ERA

spring summer 2015 The Romantic Issue

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TRE

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spring summer 2015 Th e Roma n tic Issue


TRE

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CONTEMPORARY TREND FORECASTING FOR THE NEW ERA

Sp r i n g/ S u mm e r 20 15 / T he R om a n ti c Is sue

PUBLISHED BY Tokyo Flash Publishing Co., Ltd EDITOR-IN-CHIEF Norika Kobayashi

DISTRIBUTION AND SALES Nomero Offices International + 44 7466 242 488 iwant@streetnd.com

EDITORIAL DIRECTOR Meaghan Flint

INQUIRIES ihaveaquestion@ streetnd.co.uk

FASHION AND CREATIVE DIRECTOR Rodrigo Branco ADDRESS 14 Gascoigne Place E2 7LY Shoreditch London - UK CONTACT + 44 7466 242 488 hey@streetnd.com REPRESENTATIVE OFFICES BRAZIL Rua Reinoldo Bartel, 370 CEP 89256-130 Jaraguá do Sul - SC CANADA 310 Bloor street west Toronto, ON M5S 1W2 JAPAN 2400067 1-11-6 Jingumae Shibuya-ku Tokyo

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STREETND is published twice a year by Tokyo Flash Publishing Co., Ltd. 14 Gascoigne Place. E2 7LY. London. © 2013 STREETND. All rights reserved. Printed in Milan, Italy, by Nava Press Milano Spa Via Breda 98, 20126 Milan

IN THIS ISSUE Our trend blends suggestions for Spring Summer 2015. Romantic definitely goes with: 50’s INSPIRED ................................................................... PG 06 70’s INSPIRED ................................................................... PG 08 CLASSIC ............................................................................... PG 10 MINIMAL ............................................................................ PG 12 PRINT ................................................................................... PG 14 THEATRICAL ................................................................... PG 16 VINTAGE ............................................................................ PG 18

WELCOME TO STREETND! Street style has undoubtedly gained strong significance in the fashion industry over the past few years. It is a social driver of our era that has become a crucial reference for designers to understand the direction contemporary fashion is taking, as well as a substantial research tool for creating successful collections that cater to all types of consumers. With that in mind, our creative team has come up with STREETND. The title has been conceived as a neologism so as to match our times. After all, isn’t it about mixing and blending everything up? We launch our first issue with street shots taken in London and Paris. They have served as an inspirational trigger for our design investigators to delve into a more complex universe surrounding a particular image. Our goal is to provide fashion designers with the most updated info on colours, shapes, fabrics and materials. We take into account that fashion derives among shoes and dresses to a wider range of elements. Our Spring/Summer 2015 issue has a very romantic approach on fashion. Looks like pink tends to be the trendiest shade in everyone’s closets for the upcoming seasons. This book is aimed not only at designers, but any creative professionals who wish to be up-to-date with fresh and substantial visual information. Enjoy it to the fullest. Our next issue is just around the corner.

The STREETND team.

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THE ROMANTIC ISSUE

THE ROMANTIC ISSUE

FABRICS& MATERIALS

50’s INSPIRED

WAVY LIGHT RAYON

Different weight fabrics will give different flow to this look. Stiff fabrics like leather will give a circle skirt more structured flare and volume. A lighter weight fabric such as rayon will give the skirt more bounce and movement.

LOOK f U R T H E... R

STIFF STRUCTURED LEATHER

LONDON

... into new ways of designing the classic Oxford shoes.

SENSATIONAL& INSPIRATIONAL

swing FULL

LONDON

&flare CROPPED

THE SCENE ON THE STREET

COLOUR PALETTES

The 50’s fashion included cinched waists and full skirts. The circle skirts also known as “poodle skirts” was a 50’s craze. The circle skirt would be knee length. To incorporate the 50’s romantic style into current looks circle skirts can be any length. Pastel pinks, blues and yellows were popular for these skirts in the 50’s. Pair this look with a tucked in shirt.

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Pastel colours gain a new perspective when combined with slightly more vibrant shades, such as mustard yellow. CROPPED & FLARE

STREETND

January Jones’s phenomenal wardrobe as Betty Draper in Mad Men.

FULL SWING

CONTEMPORARY TREND FORECASTING FOR THE NEW ERA

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THE ROMANTIC ISSUE

THE ROMANTIC ISSUE

COLOUR PALETTES

70’S INSPIRED

Soft, pastely and discreet shades of light pink and blue mixed with deep tones of stormy blue and grey. Give it a touch of toasted maroon to details, seams, prints and accessories in order to closely approach to the mood of the decade. DISCO JUMPSUIT

S OD A O G AS

NEW

Bring out a new twist to the classic tartan check pattern using our all new colour palette for Spring Summer 2015.

SOFT PUNK

punk SOFT

FABRICS& MATERIALS

disco

These garments are all about movement, freedom and softness. After all, they’ve got a very particular connection to musical movements. Get ready to hit the dancefloor or big time festivals on fluid and comfortable fabrics. Add a bit of shiny sophistication with lurex, metal buckles and studs. It’s sleek, fierce, stunning and just exudes originality and character.

JUMPSUIT

LONDON

From glam rock to punk, from boho to disco, the 70’s saw the birth of an enourmous array of iconic fashion styles. And they all came here to stay. For the disco look, think of Bianca Jagger’s making fabulous entrances at Studio 54. Add a contemporary interpretation that takes after the comfortably loose pijama outfit, which has been already spotted at Marc Jacobs and Louis Vuitton. The maxi clutch is certainly a plus. Or go for the fluffy cashmere sweater and mini chambray skirt adorned with heavy leather accessories, literally taking on punk.

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VE

... into Bianca Jagger’s wardrobe in the 70’s.

STREETND

RS

US

R VE

... into the way street references inspire couture.

SA

CE

SPARKLING COTTON LUREX

SHINY METALLIC TEXTURE

CONTEMPORARY TREND FORECASTING FOR THE NEW ERA

CONIC SILVERY STUD

Faye Dunaway.

ON THE STREET

LIGHWEIGHT YARNED CHAMBRAY

Hailey Clauson in Burberry.

THE SCENE

LOOK f U R T H E... R

WAVY SILK OR SATIN

Sophia Coppola in Louis Vuitton.

...

FLUFFY SYNTHETIC FUR

SENSATIONAL& INSPIRATIONAL

LONDON

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THE ROMANTIC ISSUE

THE ROMANTIC ISSUE

PARIS

SENSATIONAL& INSPIRATIONAL

CLASSIC

LONDON

THE SCENE

ON THE STREET The romantic classic look is one that will always be in style. With simple and flattering silhouettes it’s a look that can be done many ways. Contrasting soft colours and lines with a bold necklace or a darker colour is a way to make this look unique. Give it a 60’s twist with a Brigitte Bardot inspired hairdo. If you wish to keep it casual and cool, accessorize with oversized deep black Ray Bans.

AS

D AS O O G

Big Ray Ban shades and maxi necklace.

elegance CASUAL

Audrey Hepburn as Holly Golightly in “Breakfast at Tiffany’s.

CASUAL ELEGANCE

W E N

charm LADYLIKE

Eternal beauty icon, french model Brigitte Bardot is a clear reference to the beauty choices seen at this street shot.

FABRICS& MATERIALS

Ethereal and romantic feel seen at the October 2013 issue of British Vogue featuring Georgia May Jagger.

LADYLIKE CHARM

COLOUR PALETTES Go for the obviously romantic shades of soft pink. Avoid saturated colours that would lead composition to another direction. An accessory in bold contrasting hue, however, can bring the outifit to a whole other level.

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LIGHTWEIGHT TEXTURED TWEED

LOOK f U R T H E... R

STREETND

... into Chanel’s classic designs and style.

CRYSTAL SHINY ORGANZA POLISHED EXTRAVAGANZA P E A R L S

Sheer textiles with a bit of shiny composition are complemented with more structured ones, such as tweed (think of the eternal little black jacket by Chanel). For details, embellishments, embroideries and accessories, chose the polished texture of pearls. What can be more classic than that?

A Parisian Nouvelle Vague feeling seen at Madame Figaro.

CONTEMPORARY TREND FORECASTING FOR THE NEW ERA

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THE ROMANTIC ISSUE

LONDON

MINIMAL T

FABRICS& MATERIALS

O

P

Z

IP

C

H

L

O

É

B

A

G

The strap of bag in a contrasting colour loosely pending from your shoulder is a fantastic styling trick.

LACY SIMPLICITY

LONDON

THE ROMANTIC ISSUE

The sleek silhouette demands soft fabrics, such as linen and cotton. For the summer coat - indispensable anywhere - choose for very light texturized wool. Details, linings and endings look gorgeous in knitted fabrics or lace.

oversized WIT

FLORAL SUMMERY SEE-THROUGH TEXTURED LACE WOOL

THE SCENE

ON THE STREET At first one would say there’s not much going on with these girls’ outfits. But it does take a lot of effort to look effortlessly chic, especially when you take on such a girly and sweet reference to create a contemporary look that borders on manliness. Straight lines and slightly oversized silhouettes are key elements to this theme. And absolutely no heels if you want the look to be casual and unpretentious. But attention to details is crucial: subtle transparencies, laces and a bit of pattern here and there brings the necessary female approach.

STRUCTURED LINEN OR COTTON

LOOK f U R T H E... R

SENSATIONAL& INSPIRATIONAL

simplicity LACY

COLOUR PALETTES

... into how designers are referencing to the late 90’s to create a minimal look.

Fruity midtones inspired by dawn and dusk. Besides casual wear and tailoring, these are perfect combinations for underwear designs. OVERSIZED WIT

Homage to Sophia Loren for Fashion Gone Rogue.

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STREETND

Jil Sander sheer skirt.

... into minimal designs by Theyskens’ Theory.

CONTEMPORARY TREND FORECASTING FOR THE NEW ERA

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THE ROMANTIC ISSUE

PRINT

PARIS

THE ROMANTIC ISSUE

S OD A O G AS

LONDON

NEW Since we are on the topic of flowers, how about taking inspiration from art nouveau jewelry. It’s organic and fluid.

FABRICS& MATERIALS

graphic CHIC

Jersey shows off prints well as it hugs the body. Cotton Silk gives movement and life to prints.

quirky

CHIC GRAPHIC

FLORALS

ORGANIC COTTON SILK

100% COTTON F A K E SINGLE ADORNING JERSEY FLOWERS DARING PASTELS

THE SCENE

SENSATIONAL& INSPIRATIONAL

ON THE STREET

There are many different romantic prints that can be incorporated into this look; bold in your face prints, softer more subtle prints, floral prints to name a few. When wearing a print pairing it with something with less of a statement is always safe but for the daring mixing patterns is another way to go.

LOOK f U R T H E... R

pastels

... into water colour painting techniques.

DARING

QUIRKY FLORALS

COLOUR PALETTES To add a bit of drama, choose bold colours that can easily match brighter ones. The ice cream shades are a must if the intention is to looks girly and naive. 12

STREETND

PARIS

John Galliano SS14.

CONTEMPORARY TREND FORECASTING FOR THE NEW ERA

Luminous lilac.

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THE ROMANTIC ISSUE

THE SCENE ON THE STREET

Romantic mood and theatrical atmosphere have so much in common. A dress trimmed with lace, frilly blouse, prank out in fancy clothes… It hasn’t changed that theatrical extravaganza incorporates fashion since the older days. When the colourways and accessories that are peculiar to romantic style of fashion encounters theatrical way of style: Bam! By the time you wear clothing, which is dramatic, theatrical and exaggerated, give you a creative edge that stands out in the fashion world.

playful

PRINCESS

COLOUR PALETTES

Soft pastels with vivid brights to create a colorful equilibrium. It’s not about flamboyant, flashy clothes. They need to be girly and lightly. When it comes to theatrical fashion, the combination of colours can be excessive.

LOOK f U R T H E... R

choosing the right fabric is very important. Colourful knitted garment, which is made from different yarn or wool can create peculiar silhouette for romantic theatrical. Mixing with pastel-coloured leather and soft fabric is one of the key silhouette.

Accessories that can literally speak.

LONDON

FABRICS& MATERIALS In order to create an extraordinary, but cheerful mood,

SENSATIONAL& INSPIRATIONAL

THEATRICAL

SURREALISTIC SCHIAPARELLI SHOE

THE ROMANTIC ISSUE

TINTED FRAYED FUR

LAYERED SCALED FELT

SHEER FRILLED TULLE

LONDON

Amazing floral displays at the latest Dior shows.

PLAYFUL PRINCESS

Crazy mixed florals in different proportions

... into any (we do mean ANY) photo of Anna Dello Russo.

sweet FRILLS

SWEET FRILLS

Nina Ricci’s intricate floral.

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STREETND

CONTEMPORARY TREND FORECASTING FOR THE NEW ERA

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THE ROMANTIC ISSUE

PARIS

THE ROMANTIC ISSUE

FABRICS& MATERIALS Soft, light clothes trimmed with lace, or vintage buttons

VINTAGE

can get you an impression of soft atmosphere of romantic vintage style. Transparent, see-through fabric is also essence for pleasant vintage mood.

LOOK f U R T H E... R

BICOLOUR WOVEN GABARDINE

KNITTED NYLON NET

Add a bit of nonchalance by placing the coat over your shoulders without putting it on.

HAND PAINTED BROCADE

heritage CHIC

For shoe design, go for the curvy shapes. Leather is a must. Forget about heels. Flats are now a huge fashion statement. ... into some of London’s most famous destinations for vintage, such as Bricklane and the Broadway Market.

Wearing something vintage, something different, and something that is the only one in the world makes you feel special. Dark colours, which are considered not to suit for girly, romantic themes could match with vintage when these colours are used together with lace or see-through items.

BUCOLIC ROMANCE

COLOUR PALETTES

Cream-coloured dress with light brown bag and even your father’s favorite dark brown worn-out shoes create perfect mood for romantic vintage. Inspired by a mixture of blooming flowers, and pale colours. 16

STREETND

Street shot seen at PFW.

ON THE STREET

LONDON

BLUEMARINE

THE SCENE

SENSATIONAL& INSPIRATIONAL

ORLA KIELY

ROMANCE

Angelical beauty with soft pastels.

bucolic

CHIC HERITAGE

CONTEMPORARY TREND FORECASTING FOR THE NEW ERA

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