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WE ARE BRAND X LONDON eSTd. mmxii


Stand for something


FALL FOR NOTHING


Brand X, is a simple concept; we design quality varsity themed clothing, for those who define London’s creative urban culture. Combine London’s current urban scene WITH the CLASSIC U.S. varsity STYLE, and you have Brand X London. We bring a fresh touch of timeless class to the fast moving urban clothing industry. our clothes are just as relevant and current today, as they will be in many years to come. 1


THE idea to create a clothing brand all started off WITH a conversation about street culture, in A hazy coffee shop back in early 2012. This idea quickly developed into a collaboration between school friends, Marlando, Ray and Dante. It WAS ALWAYS something they enjoyed working on together; enablING them to do more of what they love – Creating simplistic apparel that like minded people can resonate with. 2


“The origins of the name ‘Brand X’ came about whilst reading up on the late Human Rights activist, Malcolm X, who adopted the LETTER ‘X’ as his NEW surname to distance himself from his original surname, Little – WHICH, he BELIEVED to be the SLAVE NAME PASSED ONTO HIS FAMILY. IT WAS this THOUGHT PROVOKING REVELATION OF DEFIANCE AND LIBERATION THAT INSPIRED US TO USE THE NAME ‘BRAND X’. ” MARLANDO REECE, FOUNDER 3


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With our first collection, we designed a crest with the slogan “Fall For Nothing”. To us, this mantra represented having a liberated and creative mindset; the courage to explore new avenues; the self belief to choose the right direction, when confronted with those vital crossroads in life. and believing in what you do despite what others may think.” MARLANDO REECE, FOUNDER

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“ WE ALL AGREED THAT OUR BRAND SHOULD BE SIMPLE AND CLEAN IN ITS LOOK. We loved the idea of creating a range of varsity/athletic apparel. But, we wanted ours to be smart, minimal, but still dope looking street wear that embodies London’s Urban Culture. The emphasis would be on the quality and detail of our garments. ” Danté valentine, CO-FOUNDER 5


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THE tie-dye range demonstrates our diverse yet simplistic design for the summer MONTHS.

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Brand x London is committed to producing high quality clothing that is simple, clean and timeless. South London’s finest urban essentials include: basic & tie dye tees/vests, sweatshirts, wool snapback caps and jackets – produced in limited quantities. Designed in the U.K. Fall for nothing.


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Brand X London Lookbook 2013