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INTRO

A LITTLE INSIGHT

Brandwave is an award winning, full-service marketing agency specialising in the sports market. Delivering on a global scale with some of the most successful brands in the industry, our work is driven by our genuine passion for sport and the outdoors. Inspired by our shared interests, we work closely with our clients to create effective and unforgettable campaigns, which can be seen all over the world. Our vast in-house expertise allows us to provide full creative, PR and strategic services to all of our clients. From inventing and delivering advertising and experiential campaigns, to creating content, websites and movies, and devising and implementing global consultancy projects. Whatever the project we’re working on we pride ourselves on our experience, reliability, and proven ability to consistently push the boundaries of sports marketing. check out our website


INTRO

A WORD, IF I MAY...

Growing up by the beach, I am lucky enough to have taught, worked, and competed in a huge variety of different sports since I was a kid... I think with most sports as with life in general, you pretty much get out what you put in. I’m always grateful to have personally gotten so much out of sports over the years - the sheer exhilaration, the focus, and the inherent sense of achievement, but also the great friends, the travel, and the balanced lifestyle that goes with it all. The Brandwave team come from a pretty broad spectrum of sporting backgrounds but we all share the same passion. We love our work and we’re collectively proud to be a growing part of an industry that actively promotes sports to a wider audience. When I first started the company, I never dreamed that we would work with some of the iconic brands, athletes, and associations that we do today. We love being inspired by our clients and we’re happily obsessed with creating innovative, fresh and exciting new campaigns. We think the most important bit of any new marketing project is to really understand the mindset of the target audience. For the most part, I reckon that we’ve got that bit covered before we even get started...

Founder, Director and proud member of the target market.

click here to check out our brand movie


INTRO

meet the team CAUSING EFFECT

THE BRANDWAVE TEAM

The Brandwave team come from a broad spectrum of sporting backgrounds; from enthusiastic amateurs to Olympic athletes... what makes us different is that we all share an unrelenting passion for sports. We love our work, we’re happily obsessed with creating innovative, fresh and exciting new campaigns, and we’re collectively proud to be part of an industry that actively promotes sports to a wider, global audience. We think the most important part of any marketing campaign is to really understand the mindset of the target audience. We can understand our client’s target market, because we are their target market. check out our website

DANIEL MACAULAY

VICKY STICKLAND

SEAN BLACKBURN

SAM FREEMAN

RICH NICKLEN

OLIVIA BOLESWORTH

Director

Commercial Director

Operations Manager

Creative Director

Art Director

Creative

JANE AYLWIN

OLIVER ROBINSON

MATT CROWHUST

SASKIA CLARK

EMILE KOTT

FEZAAN HAROON

Financial Controller

Account Manager

Marketing Consultant

Marketing Consultant

Senior Web Developer

Creative


INTRO

CAUSING EFFECT

home sweet home BRANDWAVE HQ

At Brandwave, home is where the surf is. Our offices are located near the historic city of Chichester, about an hour south of London, and just a stone’s throw from some of the best surfing and windsurfing on the south coast. A short drive north brings you to the South Downs, and some pretty epic mountain bike trails in the surrounding hills. Creative meetings usually take place in the forest room, our little slice of office nirvana, or outside on the deck with a bean bag and a beer. All things considered, it’s not a bad place to be. check out our website


CLIENT

ADIDAS

adidas needs little introduction, it is unquestionably one of the worlds most prestigious sports brands. Since it’s foundation in 1949, it’s a brand that has led in innovation and design, seeking to help athletes of all skill levels to achieve their peak performance, with products spanning sports and lifestyle goods across the globe. It is impossible to imagine the sporting world without the 3 stripes. We have worked with adidas since 2007 creating multiple integrated campaigns for a broad range of product categories and target markets. In 2012, we were selected as lead agency for the global launch of their new cycling category, developing the creative campaign and delivering all assets from photo shoots and print advertising to brochures and POS.


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ADIDAS

all in for sunday morning miles

adidas Supernova cycling series as worn by Jonathan and Alistair Brownlee

ALL IN FOR YOUR RIDE

Working alongside British Cycling athletes including Sir Chris Hoy MBE, Lizzie Armitstead, and Alistair & Jonathan Brownlee, we created the ‘all in for your ride’ campaign. The campaign involved the creation of all deliverables from scratch including: studio and location photography, copywriting, press and online advertising, to POS, store windows, brochures and product launch events.


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ADIDAS

R em ov ab le ha lf -m an ne qu in pr od uc t dis pla y

Bra nded forw ard- facing shel ving base unit

Re mov abl e side pan el gra phi cs

Clockwise from top left: adidas shelved Mannequin POS units developed for British Cycling team and inline kit launches. Supernova web banner advertising on Cycling Weekly website. Supernova window for Cycle Surgery.

BRITISH CYCLING TEAM KIT BROCHURE

Six-page fold out brochure designed for product launch. The brochure cover featured a macro shot of the new breathable fabric, taken in our studio.

BRITISH CYCLING TEAM KIT LAUNCH

Sir Chris Hoy launches our new ‘No Ordinary Kit. Extraordinary Results’ campaign at The London Bike Show.


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ADIDAS

BRITISH CYCLING TEAM KIT LAUNCH PRINT AD

For the British Cycling team kit launch, we created the ‘No Ordinary Kit. Extraordinary Results’ campaign. The campaign focused on the extraordinary results achieved by the British Cycling team during the last eight years they have worked with adidas. The print ads were run across UK print media including Cyclist, Cycling Weekly, Rouleur, Cycling Plus, and Pro Cycling magazines. view casestudy

Brand Communications Manager | adidas


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CLIPPER ROUND THE WORLD YACHT RACE

The Clipper Round The World Yacht Race offers non-professional sailors the opportunity to compete in a unique, life-changing round the world yacht race, covering 40,000 miles. In 2012, we were selected by Clipper Ventures as their new global lead marketing agency creating a new corporate brand identity, B2C recruitment campaign, and B2B sponsorship campaign.


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CLIPPER ROUND THE WORLD YACHT RACE

Clockwise from top left: Annelise, Nik, Beulah, Vicky. Nick, Lisa. Main Image: Wayne.

ACHIEVE SOMETHING REMARKABLE CAMPAIGN

We created the ‘Achieve Something Remarkable’ campaign, to emotionally engage with potential crew through the real-life stories of seven crew members from the Clipper 11-12 Race. Through studio photography and individual crew movies, we captured the unique stories of the seven selected crew members; from why they chose to sign up, what experiences will stay with them, and how their outlook on life had changed since completing this unique challenge. Our campaign was subsequently shortlisted as a finalist for the 2012 Charted Institute Of Marketing ‘Excellence In Marketing Awards’, and 2013 The Digitals ‘Celebrating Digital Excellence Awards’. view casestudy


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CLIPPER ROUND THE WORLD YACHT RACE

#WATCH MY STORY CREW MOVIES

The challenge of the recruitment campaign was to develop a creative platform that harnessed the emotion of the race, telling the inspirational stories of past crew members whilst emphasising the rewards and benefits to prospective crew. We created an integrated multi-media B2C campaign, interviewing and producing movies of the selected crew to effectively tell their stories, many of which are truly incredible‌ they certainly inspired us. watch the movie here

CREW RECRUITMENT BROCHURE

The crew recruitment brochure was an important deliverable of the new campaign. We created the new 28 page print brochure, ensuring the end product had a unique and flexible creative template with an emotive and engaging aesthetic.


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CLIPPER ROUND THE WORLD YACHT RACE

B ran de d f lag s

‘‘T he rac e of yo ur life st art s he re’ g ca mp aig n br an din

Ev en t br an din g an d ac tio n ima ge ry on pa ne ls

view animation

MOBILE RECRUITMENT TRUCK BRANDING

Clipper Ventures wanted the new recruitment campaign to be integrated into the race stopover events across the globe. As part of the campaign launch, we branded a fully mobile recruitment office allowing potential crew recruits to sign up for the next race onsite.

TRADE SPONSORSHIP ADVERTISING

We created the B2B trade advertising campaign to target potential team sponsors, host ports and corporate partners. The new sponsorship strapline ‘Let the World See Your Brand From a New Perspective’ highlights the international appeal and associated brand equity gained through sponsorship of the race.


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CLIPPER ROUND THE WORLD YACHT RACE

Marketing Brand Manager | Clipper Round the World Yacht Race


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BERGHAUS

Founded in 1966, Berghaus was inspired by what climbers actually wanted and needed. Its status as an iconic and pioneering British brand has grown exponentially through four decades of technical product innovation. In 2009, Brandwave were selected as lead agency to help Berghaus communicate their new product and technical stories across the globe. Over the years, we have worked on every part of their marketing mix.


view casestudy

OUR NEW AND EXTENDED FOOTWEAR RANGE PROVIDES A UNIQUE AND ICONIC RANGE OF PRODUCTS, ALL FEATURING OPTI-STUD速 TECHNOLOGY. OFFERING UNRIVALLED GRIP TO MAXIMISE UNDERFOOT STABILITY, WHATEVER THE CONDITIONS. ENHANCING YOUR POWER TO PERFORM IN YOUR CHOSEN ACTIVITY AND ALLOWING YOU TO TAKE ON ANY TERRAIN.


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BERGHAUS

Clockwise from top left: Magma Down campaign demonstrating thermal properties of product via special studio photography (2010). Opti-stud Technology campaign using studio photography to demonstrate how different soles work on a broad range of trail running / hiking surfaces (2011). Partner ad with GORE-TEXŽ promoting Active Shell Technology (2012). Live For Adventure campaign featuring Leo Holding and Leah Crane (2012). Main image: Leo Holding’s Amazonian Jungle brand ad. (2013).


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BERGHAUS

EXTREM™ RANGE GUIDE

The Berghaus Extrem™ series represents the pinnacle of their technological product design. We completely redesigned the 13/14 Extrem™ Range Guide to present the product technology stories in a more engaging way. Working with world leading climber and adventurer, Leo Holding, we developed a series of features explaining the product development process and how this is incorporated into all new Extrem™ products.

3-IN-1 SPECIAL PHOTOGRAPHY

Berghaus’ innovative 3-in-1 layering system provides ultimate flexibility and comfort, whatever the conditions. To communicate the layering concept visually, we used special photography combined with a stylised X-RAY effect.


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BERGHAUS

BASELAYER PRODUCT MOVIE

To bring the new Berghaus baselayer product story to life we created a three-minute movie to be shown at industry tradeshows, in store and online. The movie features 360-product animation from our photography studio together with an eye-catching combination of parallax and motion graphics. watch the movie here

Global Marketing Manager | Berghaus


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RNLI

The Royal National Lifeboat Institution, the RNLI, is an internationally respected charity that ensures the safety of beach users around the UK coastline everyday. Founded in 1824, their lifeboat and lifeguard teams have saved in excess of 140,000 lives. As regular beach goers and with a huge amount of respect for the work RNLI do, Brandwave were honoured to be selected as the lead agency for a new campaign to help build awareness of beach safety across the UK and support the charity that saves lives at sea.


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RNLI

“YOU DON’T NEED TO PACK THE LIFEGUARD” CAMPAIGN

For the new Beach Finder App campaign, we developed a fresh creative concept based on the message “You don’t need to pack the Lifeguard”. This innovative new creative uses humour to convey a very serious message, which fell in line with the RNLI’s overall brand values and approach to beach safety. This was primarily aimed at young families heading to the beach.

o t d e e n t ' n "You do " d r a u g e f i L pack the

Lifeguards are provided on over 240 UK beaches this summer so why pack your own? Plan a safe and fun family trip using our free ‘beach finder’ app. DOWNLOAD THE FREE RNLI ‘BEACH FINDER’ APP NOW! “YOU DON’T NEED TO PACK THE LIFEGUARD” PRINT ADS

For the print ad imagery, we worked alongside real RNLI lifeguards on the studio photo shoots. To ensure we effectively captured the essence of the campaign, we recreated typical scenarios experienced by families preparing to head to the beach throughout the summer. The print adverts were placed in strategic locations in the South of England and along key coastal routes including service stations.

*No lifeguards were harmed in the making of this advert. Registered in England and Wales (209603) and Scotland (SC037736). Charity number CHY 2678 in the Republic of Ireland. The RNLI is the charity that saves lives at sea.

rnli.org/beach


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RNLI

SOCIAL MEDIA BRANDING

New social media skins were created for Twitter, Facebook and YouTube to fall inline with the campaign.

FACEBOOK AND YOUTUBE

Social medial skins

TWITTER

Background and cover image

“YOU DON’T NEED TO PACK THE LIFEGUARD” CAR STICKERS

To increase the reach of the Beach Finder App campaign, we also created car stickers to further spread awareness of the campaign to families heading to the beach and encourage downloads of the ‘beach finder’ app.


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RNLI

SOCIAL MEDIA MOVIES

Online activity for the campaign was centered on social media videos to further express the importance of lifeguarded beaches and also to generate engagement with the RNLI across social media channels. Lifeguards played a central role on both shoots and helped bring the creative concept to life and ensured the campaign connected with families on a personal level.

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COME ON DAD

Shot on location at a popular Bournemouth beach on an overcast British summer day, the video illustrates the father figure of the family physically carrying a lifeguard unnecessarily and re-emphasises the key message of downloading the Beach Finder App.

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GOING TO THE BEACH

A video shot on location in the suburbs of Poole UK, visually highlighting the typical routine many families experience when taking their children to the beach. It was imperative that the video over exaggerated the key campaign message “You don’t need to pack the Lifeguard”. watch the movie here


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RNLI

BEHIND THE SCENES MOVIE

We produced a short and informative movie to highlight what went on behind the scenes of the photo shoot and how the final imagery for the campaign was captured. brandwavemarketing.com/movies

It has been a real pleasure to work with Brandwave. Their fresh approach and energy has been pivotal in developing a new creative direction we have not tried before, using humour to engage the audience for what is a serious message. Coastal Safety Manager (Marketing) | RNLI


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THE NORTH FACE

Continuous feedback from their athletes and over forty years of product development experience means The North Face is a brand that is synonymous with functional innovation, and consistently pushes the boundaries of design possibility. We began our relationship with The North Face in 2011, designing and building their exhibition stand for the ISPO tradeshow in Munich. Working with The North Face gives us access to some of the most inpirational athletes and product stories in the action sports market.


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THE NORTH FACE

EXPERIENTIAL PODS

As part of our concept for the ISPO exhibition stand, we designed and built two experiential pods to communicate the new PATROL 24 ABS Pack and MERU product stories. The pods were fully interactive with seamless screen technology and omnidirectional speakers allowing users to completely immerse themselves in the new hero products. We worked with three times snowboarding world champion, Xavier De Le Rue, to develop the new creative campaign and explain how ABS technology based products, such as The PATROL 24 series, can save lives when avalanches occur. view casestudy

view animation


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THE NORTH FACE

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EXPERIENTIAL PODS

We worked closely with ABS and The North Face to really understand the new product’s USPs and the marketing objectives. The North Face wanted to convey the product’s attributes in a simple manner which would translate across a broad range of target markets. Therefore, we designed the pods to explain the product stories in a technically accurate and aspirational way, so they were easily understood by the end user.

n wit h Int eg rat ed 2m wide sc ree O mn idi rec tio na l spe ak er

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2.7 m 1.7 m

3m

3m Clockwise from top left: Xavier De le Rue talks through the features of the PATROL 24 ABS Pack at ISPO. The avalanche simulation ‘Shake Test’ was designed to demonstrate the principle behind the PATROL 24 ABS Pack’s twin airbags larger objects ‘float’ to the surface when shaken (try it with your cereal). ABS equipped PATROL 24 Pack. Return to Meru pod at ISPO. TNF climbers Renan Ozturk and Conrad Anker sign the Return to Meru pod.


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NEILSON HOLIDAYS

Neilson have been in the action sports holiday industry for 37 years and are one of the leading active holiday companies in the UK. Having won multiple industry awards, they have a wealth of experience and an unrivalled team of experts offering a superb range of active holidays, all around the world. In 2012 we were chosen as the new lead creative agency to help the brand take their marketing communication to the next level. Our first challenge was to create a new Beach Clubs 2013 marketing campaign. Neilson were keen to focus on all of the positive activities experienced whilst on a Neilson holiday and to hero their loyal customer base.


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NEILSON HOLIDAYS

TO BE NEILSON CAMPAIGN

Drawing on a detailed brief and our own experiences of the brand we created the ‘To Be Neilson’ campaign. The campaign focused on the key emotions felt by each of the target markets – mums, dads, teenagers and kids. The strong, yet simple creative template is instantly recognisable as Neilson, it sells the values of the Neilson brand and allows for an integrated campaign which works across all online, print and cross track advertising on the London Underground, HTML emails and brochures. Neilson really know what motivates their target markets and few campaigns we have worked on have allowed us the opportunity to work on such an emotive and broadly integrated creative. view casestudy


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NEILSON HOLIDAYS

Marketing Manager | Neilson Holidays


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ADIDAS EYEWEAR

Founded in 1948, the three stripes of the adidas logo have become synonymous with global sporting excellence and are now one of the most recognised brands in thesports industry. When adidas first diversified into the eyewear market, they brought with them an unparalleled level of expertise and it came as no surprise to many that they quickly became one of the most respected players in the market. Game changing new products such as the Evil Eye and Terrex has helped to cement the brand’s position as a global eyewear leader and the go-to brand for athletes who are serious about their optical performance.


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ADIDAS EYEWEAR

© 2014 Silhouette International Schmied AG, adidas Global Licensee, adidas, the 3-Bars logo, and the 3-Stripes mark are registered trademarks of the adidas Group.

bring on the water EVIL EYE

In parallel with the Tycane Pro “Bring on the Water” campaign, we used striking action imagery of Mountain Bike legend Richie Schley, to support the launch of the Evil Eye Half-Rim Pro frames. A cycling specific set of frames with hydrophobic technology to improve the riders’ clarity of vision in all conditions.

evil eye halfrim pro - hydrophobic Richie Schley (CAN) wearing evil eye halfrim pro with hydrophobic lenses adidas.com/eyewear


ADIDAS EYEWEAR

TYCANE PRO

In 2013, we provided the creative platform to launch the Tycane Pro, an incredible new product which has revolutionised industry standards in lens curvature and hydrophobic technology. Innovative new product features were also introduced to repel dust more effectively, reduce glare from the water and prevent salt from obscuring vision.

Š 2014 Silhouette International Schmied AG, adidas Global Licensee, adidas, the 3-Bars logo, and the 3-Stripes mark are registered trademarks of the adidas Group.

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bring on the water

BRING ON THE WATER HYDROPHOBIC CAMPAIGN

The Brandwave team worked extensively with leading sports optometrist, Nick Dash, Sailor Sam Goodchild and Olympic Champion sailor, Jochen Schumann, to test the Tycane Pro eyewear against competitor products in both a controlled laboratory environment and on the water in a racing scenario. view casestudy

watch the movie here

tycane pro - hydrophobic better repellency against dirt and water Sam Goodchild (GBR) wearing tycane pro with hydrophobic lenses adidas.com/eyewear


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ADIDAS EYEWEAR

traction gripTM 360 memory hingeTM

SPX TM frame

ensures a secure fit when you are on the move

flexible, ultra-light and break proof, for supreme comfort and durability

hinge flexes in all directions whilst retaining the original shape

see better. be better.

double snap nose pads adjustable to your personal fit

invoke when sport is your style – invoke offers a precise fit with lightweight, flexible and durable SPX™ material. adidas.com/eyewear

INVOKE SERIES

Building awareness of adidas’s entry into the optical frames market, we were challenged to engage a sports-focused audience with a product used in the office. We built a creative campaign to support the launch of these highly technical glasses; with SPX frames, adjustable nose pads and memory hinges to fit the user, Invoke are the highest performance frames on the market.

Brandwave instantly brought in-depth industry knowledge to this campaign, we look forward to working with them on the next phase of the Tycane Pro marketing campaign for 2014! Ben Ashlin

Global Head of Marketing at adidas Eyewear | adidas


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HENRI LLOYD

Henri Lloyd needs no introduction to the sailing world, the brand has been at the forefront of technically innovative sailing apparel for over 40 years. Their ‘Marine Technical’ range has unquestionably become the industry benchmark for performance design and is standard attire for elite sailors across the globe. In 2007, we were selected by Henri Lloyd as the new lead agency to help them redefine their target markets and elevate all of their global marketing communication. 20 O

3.5m 11.4ft

Over the years, we have worked on all elements of the marketing mix and developed numerous new campaigns to help the brand stand out in the crowded and competitive sailing apparel market. Working with some of the world’s best sailors such as; five times Olympic medal winner, Sir Ben Ainslie CBE has allowed us to continually develop unique marketing campaigns with a global reach and appeal.


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HENRI LLOYD

Clockwise from top left: Ben Ainslie brand ad (2010). ‘We Create the Technology. You Create the Passion’ (2012). Dimension product ad (2011). Blue Eco ‘Handle With Care’ (2011). Main image: ‘History - Some are destined to read it, others are destined to write it’, Sir Robin KnoxJohnston, brand ad (2010).


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HENRI LLOYD

EXPERIENCE THE SHOCKWAVE MOVIE

As part of our integrated campaign for the Henri Lloyd Shockwave series, we made a powerful and dynamic two-minute movie primarily for use within the brand’s social media channels. The movie premiered at the launch of the new product series at METS tradeshow in Holland. watch the movie here


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HENRI LLOYD

EXTREME WATERPROOF BOOT PRODUCT ANIMATION

For the Extreme Waterproof Boot campaign we linked all advertising, POS, and brochures to a bespoke product animation via a unique branded QR code. The campaign made full use of our studio photography and animation capabilities. view casestudy

watch the movie here


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HENRI LLOYD

FOOTWEAR SPECIAL PHOTOGRAPHY

For this campaign, we created a studio set using perspex and water to highlight the additional grip attributes of the Octogrip sole when wet.

3D MATERIAL RENDERS

Henri Lloyd approached us to help them communicate the technology behind their TP range of performance fabrics. We created detailed 3D models of each fabric, with realistic textures and graphical elements to represent each key feature benefit; such as waterproofness, thermal transfer and breathability. Each model was designed to be animated, with each layer pealing apart to show the fabric structure.


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DEFLEXION TM

Dow Corning was established in 1943, and specifically formed to explore the development potential of silicones. The company has grown to become a global leader in silicone-based technology and innovation. Headquartered in Michigan, USA, Dow Corning Corporation is a truly global company, with a worldwide distributor network, and nearly 9,000 employees working across the world. In 2010, Dow Corning created the DEFLEXION™ brand; launching a range of shock absorbing high performance materials that utilise the latest silicone technology, to create unique impact protection solutions.


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DEFLEXION TM

AMBASSADOR SERIES MOVIES

With so many competitor brands focusing on the end product, we decided the Deflexion movie strategy should focus on the research and development phase of their product. We filmed and produced a series of short movies featuring three-time snowboarding World champion, Xavier De Le Rue, to show the different stages of product development. watch the movie here

DESIGNER INTERVIEW WEBISODES

We built a working design studio set and used Deflexion product designers and industry experts to highlight how the Deflexion product was relevant to the design community, in this series of short, product-centric webisodes. watch the movie here

SPECIAL PRODUCT PHOTOGRAPHY

A series of images were shot in our studio to showcase the range of DEFLEXIONTM materials available, highlighing the flexibility and waterproofness of the S and TP products.


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DEFLEXION TM

POINT OF SALE

We worked with Dow Corning’s global sales team to develop a catalogue of point of sale materials for retailers to choose from; ranging from shelf barkers and information hang tags to in-store digital screens showcasing the Ambassador Series and designer interview videos.

BRAND GUIDELINES

Working closely with Dow Corning, we developed the DEFLEXION™ brand strategy and subsequent brand guidelines. The guidelines detailed the DEFLEXION™ brand ethos, target markets, visual identity, and tone of voice.

INSOLE SALES BROCHURE

We created a unique magnetic three page fold out brochure that displayed a product sample and highlighted the key product USP’s.


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HEAD

As one of the world’s leading manufacturer of innovative sports apparel and hardgoods, we were thrilled to work with HEAD on their new trade catalogues for Autumn/Winter 2014-15. We introduced a new creative direction for HEAD focused around the performance aspects of each product, using highlights and callouts of the product features and end user benefits to ensure trade customers were fully informed on each product.


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HEAD

DIGITAL BROCHURES

Building upon the requests of sales staff for a more portable option of the trade catalogue, we developed an interactive digital version optimized for iPads. By embedding videos and lookbooks onto key pages, we ensured that sales representatives had all the content they could possibly need for a meeting with clients, while providing inspiration for buyers and retailers. With an intuitive menu and clear guidelines for use, the digital brochure has been shared with sales staff across Europe in two languages, English and German.

PRINT BROCHURES

With key product categories throughout HEAD’s skiwear range, it was essential for users of the catalogues to find the products they required easily and quickly. By using an innovative tab cutting method, step-indexing, each product category is clearly identifiable for the user and the catalogue itself maintains it’s stability by reducing the risk of dog-eared tabs and pages – looking great and remaining practical for the sales representatives.


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CREATIVE CAMPAIGNS

Creative Campaigns Whatever the brief may be, you can bet our creative team have got some stories and experiences to draw upon for inspiration, providing a unique creative resource that you won’t find anywhere else. Our unparalleled experience of the sports market and its brands, products and technologies, means we have a genuine understanding of our clients’ USPs. We’ll work with you to ensure our creative defines your brand and hits every aspect of your brief, whether you want a global advertising campaign, a new brand identity or next season’s brochure. view more examples

BEHIND THE SCENES

A location photography shoot with BULK POWDERSTM ambassador and Olympic gold medalist James DeGale ensured aspirational imagery for the brand focused adverts was captured. In addition, a product photography shoot for the Pro SeriesTM range took place in the Brandwave studio to heighten the visual impact of the campaign. The campaign can be seen across the health and wellness print media in publications including Men’s Health and Men’s Fitness over the next six months. Straplines including, All Bulk. No Bull. and Straightforward Sports Nutrition were implemented to effectively communicate the transparency of the brand. view casestudy


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CREATIVE CAMPAIGNS

HARDWARE ADVERTISING CAMPAIGN

When Fat Face teamed up with some of the leading hardware brands in the action sports industry to produce a new line of co-branded products, they chose us to create a fresh new integrated print advertising campaign.


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CREATIVE CAMPAIGNS

TIME FOR AN UPGRADE CAMPAIGN

The marine electronics industry is famously matter of fact when it comes to creativity in advertising campaigns. Simrad challenged us to create a bold, new, high-concept sales promotional campaign to communicate their new yachting product range in a humorous and thought-provoking way. The campaign was run across Europe via print advertising and in-store POS.


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CREATIVE CAMPAIGNS

ROCK YOUR BOAT CAMPAIGN

When Simrad created the world’s first fully integrated marine audio server, they asked us to help them develop a new product name, visual identity and integrated global marketing campaign. The Rock Your Boat campaign sought to appeal to the target market via a strong emotional association with music rather than relying exclusively on the new product’s USPs and functionality.


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CREATIVE CAMPAIGNS

VIVA LA REVOLUTION CAMPAIGN

Neil Pryde Group own many of the world’s most successful action sports brands. We helped them create the new Neil Pryde Sailing brand from scratch developing all deliverables from brochures to websites and POS. The Viva La Revolution campaign appealed to a younger target market with a bright and dynamic aesthetic.


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MOVIE PRODUCTION & MOTION GRAPHICS

Movie Production & Motion Graphics Few marketing deliverables can explain your product USPs so clearly and provide such a measurable return on investment as a well-produced movie. Our movie and motion graphics departments are fully equipped with all the industry-leading software, and we can sort everything for your movie, from on location filming to post-production with customised soundtracks and animation. With all movie production facilities in-house, we have everything you need to create exceptional brand or product movies. view more examples

LOGO IDENT

We combined 3D modeling with animation and motion graphics to produce an eye-catching logo animation that could be applied across all OTC video content. The ident featured a series of ‘Terminator-esque’ liquid metal bubbles all coming together to form the OTC brand logo. view casestudy

watch the movie here

PREDATOR FLEX PRODUCT MOVIE

For the launch of the new Predator Flex Reactor Goggles, we storyboarded, filmed and produced a bespoke product movie. We filmed the action on location with Zoggs’ triathletes and combined the footage with intricate product animations, which we created from scratch. view casestudy

GLOBAL EVENT SERIES BRAND MOVIE

To mark the launch of the 2013 Global Event Series, we made an emotive three-minute movie for HotChillee, profiling the key race personalities such as Tour de France winner Stephen Roche and the many event highlights of the series, since its inception. watch the movie here

watch the movie here

EYEWEAR VIDEO

Using specialist strategically mounted eye tracker cameras, we captured the range of additional peripheral vision allowed by the new 10 base lens. We worked extensively with sailing athletes Sam Goodchild and Jochen Schumann to test the Tycane Pro eyewear. Combining animations with motion graphics helped to clearly conveyed the effectiveness of the eyewear. watch the movie


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MOVIE PRODUCTION & MOTION GRAPHICS

FESTIVAL PROMO

The classic surf movie, The Endless Summer, was the inspiration for the promotional movie we created for Glass Butter Beach, a UK based action sports music festival. The GBB promo movie was used as a viral teaser across the web during the build up to the event. view casestudy

watch the movie here

‘SPORT IS OUR BUSINESS’ MOVIE PRODUCTS RANGE MOVIE

We created a unique multimedia template for Lewmar, including a dropdown menu style graphic, showcasing their entire product range. The intricate product animations are technically accurate to the supplied CADs and photorealistic throughout the movie. watch the movie here

TRADE MOVIE

We created a fast paced and emotive brandmovie to help convey the impact absorbing properties of the new DEFLEXION materials. Working with leading athletes accross a broad range of action sports, the movie helped communicate the product USP’s and user applications. watch the movie here

For the University of Chichester ‘Sport Is Our Business’ movie, we storyboarded, filmed, and produced a bespoke ten-minute movie detailing the university’s work with top brands, athletes, and associations to help achieve competitive sporting success. The movie was premiered at the 2012 Olympic and Paralympic convention, ICSEMIS, in Glasgow. view casestudy

watch the movie here

TECHNOLOGY ANIMATIONS

We created a series of Parallax based technology animations for GORE-TEX® to demonstrate how their products help The North Face build outerwear that is both waterproof and breathable. These animations were developed to work on digital screens across the London Underground network. watch the movie here


WORK

BRANDING

Branding Designing a new corporate or product identity is one of the most important and challenging parts of any brand’s creative development. We have built a solid reputation for designing innovative and unique branding that work across multiple product categories and target markets. Whether it’s the first basic product logo or a complete corporate rebrand, we love creating branding that is as fresh as it is iconic. view more examples on our website

EVENT BRANDING

It rains a lot in the UK, so when the sun shines everybody makes the most of it! GBB is a unique festival that combines a plethora of core action sports with many of the UK’s hottest up and coming music acts. For the GBB brand identity we wanted to take the classic 60’s Endless Summer aesthetic and combine it with an edgy, modern Andy Wharhol-esque fluro update. view casestudy


WORK

BRANDING

RE-BRAND

From super yachts and dinghies to arboriculture and winch lines, Marlow consistently produce the most sought after performance ropes in the industry. For the Marlow re-brand we were inspired by the rope making machinery in the Marlow factory and used the photo of the machinery as a basis for a clean new creative template that has been utilised in all elements of the marketing mix across the world. view casestudy


WORK

WEB

Web

Like everyone we spend a lot of time on the web. But, unlike everyone, we also have extensive experience of designing and building websites. We know what works, what looks good, what infuriates users, what keeps them coming back and what influences them to spend. Whether you need a campaign specific micro-site, an internal trade site, or a fully optimised e-commerce site, we’ll create a web platform that sets your brand apart from the competition. view more examples on our website

WWW.OTC-WINDSURF.COM

The OTC website was built in WordPress to ensure quick and easy updates to the site with multiple security access levels. Key features of the new site include a live Twitter feed, bespoke events calendar, and a virtual tour of the El MĂŠdano centre. otc-windsurf.com

WWW.SEVERNESAILS.COM

We used Drupal 7 to build the core content management system of the new Severne website. Key features on the new website include a custom made product finder to enable users to select the correct sail and accessories for their board type and windsurfing conditions as well as a bespoke dealer finder powered by Google Maps. view casestudy

severnesails.com

WWW.NEILPRYDESAILING.COM

Neil Pryde asked us to create a website that was easily navigable and clearly showcased their new line of technical sailing apparel. We created the new website in Flash with an animated splash page and customised product viewer.


WORK

WEB

WWW.FAIISE.COM

Faiise is a young and vibrant UK snow brand that creates pioneering multilayered outerwear and baselayer garments. For their website, we created a fully customised quirky Flash website that incorporated a bespoke team rider viewer and product viewer with full ecommerce facilities. faiise.com

WWW.MARLOWROPES.COM

For Marlow, we delivered a clean, modern and identifiable website built in Joomla, with a template that distinctly categorises each of the brand’s target markets. The new website incorporates a bespoke global retailers page enabling users to pinpoint their nearest Marlow dealer via a detailed radius search. Other features include an updated Marlow TV page which draws focus to the broad range of Marlow sponsored boats, teams, and athletes; generating a greater level of interactivity and highlighting Marlow’s continued support of the sailing industry. view casestudy

WWW.WETSUITS.ANIMAL.CO.UK

Animal wetsuits are one of the fastest growing wetsuit brands in the industry. For their website we built a fully customised Flash website with an animated neoprene Union Jack intro. The website also featured a bespoke 360 product view and technology explanation tabs.

marlowropes.com


WORK

STUDIO PHOTOGRAPHY

Studio Photography

BACK PROTECTOR

Exploded view showing individual product components.

There are very few challenges we find as rewarding as creating bold, dramatic or striking images to compliment our creative campaigns. The effect of great photography is unique and undeniable, which is why we work with some of the most talented and sought after photographers in the industry. Whatever your product USPs or your creative brief, our studio can make anything, or anyone look great. view more examples

RUNNING FOOTWEAR

Advertising hero photography using ‘View Camera’.

WINDSURFING SAILS

Communicating the 3D design element of windsurfing sails is extremely difficult in a 2D environment. To overcome this we conducted a studio photo shoot using a new product styling technique set against a black background. The style of this photography is unique within the industry and heavily influenced the Severne creative template.


WORK

STUDIO PHOTOGRAPHY

ROPE COILS

‘View Camera’ hero image captured for use in our ‘All Ropes Are Not Equal’ print and web advertising campaign.

HYDROPHOBIC DOWN

Water explosion image created by combining multiple images of water projected from different angles.

FOOTBALL BOOTS

Technical hero image designed to show the full product from a unique angle.


WORK

STUDIO PHOTOGRAPHY

BRITISH CYCLING TEAM KIT LAYERING TECHNOLOGY

Multiple layering image used to demonstrate how different layering garments fit together.

Ghosted half-mannequin hero product image used as part of the ‘no ordinary kit’ campaign. OCTOGRIP SERIES

Twisted shoe image created by using a metal rod to manipulate product. Used as a hero product in the ‘Grip With A Twist’ campaign.

AUDIO BEANIES

Side profile image use to demonstrate the different colour options available in the range.

ASSASSIN FRONT ZIP 3:2

Full size three quarter front facing image used as a hero product image in Animal print and online advertising.


WORK

STUDIO PHOTOGRAPHY

STUDIO PRODUCT PHOTOGRAPHY

O’NEILL HUB BACKPACK

We have worked with O’Neill on a broad variety of studio product photography projects each with their own set of creative challenges. We constantly develop our unique product styling and strive to make the product look three dimensional as possible in a two dimensional environment.

The world’s first integrated solar backpack with communication and entertainment functionalities.

O’NEILL HOODY STACK

Vertical stack product styling designed to show the full range of product colours.


WORK

LOCATION PHOTOGRAPHY

Location Photography Bringing together all the elements to get that perfect shot on the day takes planning, guile and a touch of professional instinct. Our extensive experience of organising and executing shoots all over the world means we know exactly how to get them. As well as supplying a renowned sports specialist photographer, we offer a complete service that will oversee all aspects of your location shoot from beginning to end. view more examples on our website

WETSUIT PHOTO SHOOT

Bikini hero image shot at sunset.

PHOTO SHOOT

Brochure and advertising summer shoot in West Sussex, UK.

MARINE TECHNICAL PHOTO SHOOT

Shot on location in Spain, we conducted a three-day shoot to capture the new hero products for the Henri Lloyd dinghy, cruising, and offshore ranges. Henri Lloyd sponsored athletes on the shoot included five times Olympic medal winner, Sir Ben Ainslie CBE.


WORK

LOCATION PHOTOGRAPHY

WETSUITS PHOTO SHOOT

The O’Neill Pro surf team on location in Taghazout, Morocco.

ADIDAS CYCLING PHOTO SHOOT

Working with adidas’ production team we storyboarded, briefed and directed the adidas cycling photo shoot in Richmond Park, London for the ‘all in for your ride’ campaign.

PHOTO SHOOT

Flip Flop hero product shot.


WORK

LOCATION PHOTOGRAPHY

PHOTO SHOOT

adidas eyewear shoot on the water with Sam Goodchild.

JAMES DeGALE PHOTOSHOOT

In the gym with Olympic Boxing Gold Medallist James DeGale for the BULK POWDERS location photo shoot. JAMES DeGALE PHOTOSHOOT

Behind the scenes imagery.


WORK

POINT OF SALE

Point of Sale Having spent years hunting out the best products on the market, we understand the effect that great POS can have in-store and how this influences your customer’s purchasing decisions. We design and produce seasonal POS items to meet all briefs. We’re known for creating beautiful, bespoke POS items to celebrate brand anniversaries and hero-product launches, but can also call on an extensive arsenal of standardised POS items, allowing us to produce POS to any timescale and budget, from small quantities to global production runs. view more examples on our website

FOOTWEAR

Chameleon hanging mobile, floor-standing unit and CDUs. Clockwise from top left: O’Neill Longest Wave 3D POS. O’Neill bespoke POS trophy. O’Neill 3D seasonal POS item. Smartwool gondola picture gallery. Oakley sales promo USB’s, scratch cards, ‘Oakley Air’ plane ticket, strut card and CDU. Fat Face picture frame.


WORK

PACKAGING

Packaging Developing great packaging is a delicate balance of making something that is functional, clearly communicates the product USPs, and designing an aesthetic that really stands out on the shelf. From basic swing tags to fully interactive multimedia boxes, we always strive to design innovative packaging solutions to suit any type of product and production budget. view more examples on our website

VIDEO BOX

Fully interactive multimedia box for Predator Flex Reactor trade launch. watch the movie here

Clockwise from top left: Overboard waterproof iPad case. Berghaus sock packaging. Henri Lloyd swingtags. Simrad SonicHub packaging. Henri Lloyd brochure box / CDU.


WORK

IN-STORE

In-store We spend most of our wages on sports kit, so we know your products need to look as good in-store as they do in your ads. With our complete service we design, produce, deliver and install brand-building features in-store. We make a habit of visiting all the major industry and in-store tradeshows, as well as retailers and flag-ship stores throughout Europe, which means we understand what doesn’t work, and more importantly, what does. view more examples on our website

HEADPHONE PLAY TABLE

Bespoke product display unit based on standard pallet dimensions.

Clockwise from top left: Musto clothing gondola units. Bespoke adidas cycling modular gondola units for in-line cycling apparel range. Nobile kiteboard display unit. O’Neill ‘Shaped in Cal’ 3D window display. O’Neill shop in shop at Shore Watersports.


WHAT OUR CLIENTS SAY

dont just take our word for it.... Read more testimonials on our website

I’ve really enjoyed working with the team at Brandwave on the creation of our new campaign. They were professional, thorough and their creative ideas for the key benefits of the product were right on brief.

Marketing Manager | Neilson Holidays

Michael Heath

Global Marketing Director | O’Neill

Global Marketing Manager | Berghaus Marketing Director EMEA | The North Face

Brand Communications Manager | adidas Head of Sponsorship, Experiential and PR | Lucozade


OUR CLIENTS


Moving forwards... Like what you’ve seen? Why not give us a call on: +44 (0)1243 550008

Š 2014 Brandwave Marketing Limited


Brandwave Workbook - 9th Edition