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TABLE of contents

1. BRAND PROMISE 2. BRAND JOURNEY 3. BRAND VALUES 4. BRAND ASSETS 5. BRAND COLORS 6. BRAND LOGO

7. BRAND FONT 8. BRAND LANGUAGE 9. BRAND HOUSE 10. BRAND POSITION 11. BRAND LIFESTYLE 12. BRAND COMMUNICATION


1.

BRAND promise LUXURY. Quality craftmanship of the finest leather and a genuine passion for luxury goods.


2.

BRAND journey STORY. Novita has been practising the art of genuine craftmanship in quality footwear for men and women since 1988. Classic styles combine tradition and innovation in timeless collections made of the finest leather. An exclusive premium line of Goodyear Welted construction has been added for extra luxury.


LEATHER. QUALITY.

3.

GENUINE. NOVITA

ITALIAN.

CRAFTMANSHIP. DESIGN.

BRAND values AUTHENTIC. After a long day of production each shoe is carefully inspected to be flawlessly tailored and polished. The main focus is quality above quantity. The collections are made out of genuine italian leather through craftmanship of the highest standard. A long process of punching, stitching, and composition are done before the final product is placed in a shoebox for delivery.


LUXURY. VIP.

4.

STYLISH. NOVITA

EXCLUSIVE.

CLASSIC. UNIQUE.

BRAND assets PRIVILEGED. Each pair of leather shoes is unique which makes the process of production exciting and alive. Designed with great care the smallest details distinguish character. The shades of leather may vary but is applied to fit perfectly. Added comfort and function in construction are constantly updated.


5.

C:76 M:58 Y:41 K:34

C:20 M:30 Y:70 K:15

R:60 G:98 B:75

R:180 G:151 B:90

BRAND palette SHARP. The concept is a timeless reality. Combinations appear clean and structured, well defined, and tangible. The black and white photography is the equivalent of opposite contrasts without any middle ground or gray. Principles are shape, tonality, texture, and simplicity.


6.

BRAND logo PROPERTY.


7.

BRAND font

FUTURA STD LIGHT CONDESED.

TIMES NEW ROMAN.

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ABCDEFGHIJKL mnopqrstuvwxyz


8.

BRAND language EDUCATED. An elegant language of proper fashion is adapted to please the upper class and their entourage of personal shoppers. EX; ”The shoes are awfully nice”, instead of ”they´re very good”. ”The heels are delightful ” rather than ”they´re nice”.


• DELIVERY DIGITAL PLATFORM. RETAIL STORES. • MISSION AUTHENTIC. EXCLUSIVE. DESIGN.

9.

BRAND house

• ESSENCE STYLISH. VIP. LUXURY. • PRINCIPLES GENUINE. UNIQUE. QUALITY. • PILLARS CLASSIC. LEATHER. CRAFTMANSHIP. • FOUNDATION ITALIAN. • BEDROCK CREDIBILITY.

IMPRESSIVE. Against the mediteranean backdrop, an exclusive home is built on a foundation of the countryside vineyards and lushious citrus groves. Classic italian craftmanship in genuine luxury leather, with unique detailing, is the essence of the authentic quality design.


HIGH QUALITY

10.

LOW

HIGH

PRICE

PRICE

LOW QUALITY

BRAND position SELECTED. All leather pieces are cut by hand at the tannery and only the finest pieces are used for production. Leather lining is applied to create style and comfort. The most exclusive styles have a leather outsole and a final polish is made by hand. Key to successful branding is differentiation from the competition.


11.

BRAND lifestyle

POSH. Being posh is a state of mind seeking quality over quantity whatever it may be - a handbag, a house, a car, or lots of quality shoes of classic elegance which never goes out of style.


12.

BRAND communication

TIMELESS. Communication methods come and go, but branding is timeless. The marketing campaigns are about the brand story, not the products. It is told in a compelling fashion to impact the target audience in a meaningful manner that relates to life experience, values, attitudes, and preconceptions. A memorable brand personality is established in order to state a lifestyle by choice.


#NOVITASTYLE

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Novita Brand Book