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WE ARE ONE

STEP AHEAD WHEN IT COMES TO

CHILDREN’S WEAR


QUALITY

COOL COLORS

CARE

DESIGN

COOL COLORS

QUALITY VARME FUNCTION HOLDBARHED

FIT

style

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DESIGN

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KVALITET V FUNCTIO HOLDBARHE

SUSTAINABILI

DESIGN

style

STEP AHEAD

COOL COLORS

QUALITY

WE ARE ONE

styl

WHEN IT COMES TO

CHILDREN’S WEAR

FIT ARMTH THE MOST Children are

ET WARMTH FUNCTION SUSTAINABILITY

IMPORTANT THING IN OUR LIVES This is why we are one step ahead when it comes to deciding what our little ones wear. At Brands4kids – as the name says – we have put together a series of exciting brands for children aged 0-12 years with

ESIGN

quality-conscious parents.

COOL C

ARE

We cover everything from must-have basics to strong and functional clothes in beautiful, colorful and exciting designs. Whatever interests consumers will sell well in the shop. This is what we have been doing

style

since 1946 and we are very proud of it: it takes two to make a trade.


1946

1958

1970s

1995

The company is founded under the name Martin KraghSchwarz, a wholesale company focusing on baby and children’s clothes. Products are made by home knitters.

Exports to Norway begin, and Pippi is registered as a trademark.

The company is one of the pioneers in manufacturing abroad.

The first designer is hired to design and develop baby and children’s clothes.


from

LO– Cto AL – GLOBAL

SINCE 1946 It all began in 1946, when Martin Kragh-Schwarz saw a growing need for children’s clothing. The local housewives started knitting, and the warm woollen clothes were soon selling like hotcakes at shops all over the country. Demand was great and the kids were getting older. The company was growing too, and so did the range and the number of children’s clothing brands. What happened next is not just history... it is the beginning of a new adventure: in 2006, Erik Andreæ and Michael Nederby bought the company and they have since developed it into the Brands4kids we know today.

2006

2009

2012

2015

Change of ownership. Erik Andreæ and Michael Nederby buy the company from the Kragh-Schwarz family.

The company changes name to Brands4kids. Brands such as CeLaVi, Fairytale, Karl-a, Tinyzone and Mala are taken over.

The range of brands is put together into four main brands: Pippi, CeLaVi, Mala and Minymo.

The purchase of ME TOO signals the beginning of a new adventure, and Brands4kids ranks among the largest Scandinavian producers in the areas of basic, outdoor and fashion.


BEHIND THE SCENES They are fathers. They know the business. They have a vision – and they also have a unique team behind them.

Michael Nederby

Erik Andreæ

SALES DIRECTOR

MANAGING DIRECTOR

Brands4kids has been in Erik Andreæ and Michael Nederby’s ownership since 2006. Both are experienced professionals and managers with a clear stand on quality, price, service and delivery. Both have a solid foundation as parents and a valuable insight into family life. Knowledge and skills that are a hallmark of all the members of the Unique Team behind Brands4kids’ products. Therefore, we know what we — and what you — are talking about.


BEHIND THE DESIGN The creative stage involves an endless play with fabrics, colors and prints by adding fun and functional details to the designs. Brands4Kids has its own design, development and quality department. Here ideas are born, developed and matured. We play with fabrics, colors and prints that are matched across our entire collection. To be able to reach a wide target group, we work hard to accommodate the desires of several different countries in the design stage.


WE TAKE RESPONSIBILITY! Brands4kids takes the utmost care to reduce its environmental impact. This is a continuous process where we audit and reassess our suppliers all the time.

Even if this takes up a lot of time and resources, we are convinced that it is worth the effort and that this is the right thing to do for both our children’s health and the world we live in. We focus 100% on ensuring that our products do not contain any hazardous chemicals. We never use any nickel or colorants containing heavy metals in our production. A large part of our products are Oeko-Tex 100 certified every year. The Oeko-Tex mark is the consumer’s guarantee that the product does not contain any hazardous substances. The Oeko-Tex tests are conducted at independent institutions, and the requirements are continuously updated to match the most recent research of medical science. In other words, we are always one step ahead when it comes to children’s wear.


WITH THE UTMOST CARE Having a constant focus on product properties and ensuring that the raw materials we use in our products live up to the European chemical regulations – REACH – comes as a matter of course to us. We conduct regular spot checks of our products to ensure the quality and make it possible for the parents to feel safe buying our products. Quality control for us is more than just carefully checking the seams, and we take full responsibility for everything that cannot be seen with the naked eye. Quality is documented in cooperation with an internationally recognized testing institute – Bureau ­Veritas. Last but not least, we get our young users to test out our ­clothes to make sure that we ­actually ­deliver what we promise.

Detachable hood Fleece in the hood Quality zippers

TEST RE

PORT

Technical

Sample Des cription: Color: Order No. : Model No. : Age Grade: Vendor: Manufactur er: Buyer: Test Period: Fiber Con tent Care Inst ruction:

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Lollandsvej ts

June 13, 201

Yellow / / / / / Brands 4 Kid June 6, 201 s 4 to June 13, 2014 / /

Visible reflective strips back and front

Matthias Chan Director (North Chi na

DK Bureau Veri Consumer tas Products (Lab Add Services, ress) Inc. (Telephone website:cps.bFax) ureauveritas. com

Style No( s): PO No.: Batch No. : Product End Retest No. Use: : Supplier Reference: Country of Origin: Country of Destina tion:

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This report is and is intende governed by, and incorporates with our prior d for your exclusi by referen ce, the Condit written permis ve use. Any copyin indicative ions sion. This g or represe report sets or replication of this of Testing as posted ntative of expressly forth at the date the quality report to or noted. of issuanc or characteristicour findings solely for date of issuanc Our report include e of this report with respect any other person s of the lot s all of the or entity, specifi cally e of this report to at http://w to the from which ww.cps.burea notify us of tests requested by address the a test sample test samples identif or use of our name you and the this report, any materia issue you uveritas.com ied herein. or trademark, was taken the tests conduc wish to results l error The is permitted ted and the raise. A failure to or omission caused thereof based upon or any similar or identic results set forth only in this raise the inform correctness by al product ation that of the report such issue within our negligence; provide unless specifi report are not you the prescri contents. cally and bed time shall d, however, that provided to us. You The conte such have constitute nt of this PDF you unqual notice shall be in writing60 days from This Test file is in accor ified accepta and shall Report canno nce of the dance with t be reprod completeness the origin uced, excep of al issued

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TEST REQ UESTED SUMMA Azo Dyes RY OF TES Con T RESULT Formaldehyd tent S e content CONCLUSI Polycyclic Aromatic ON Hydrocarbon Total Lea PASS REMARK d (Pb) Con s (PAHs) Content tent Phthalates PASS Test PASS REMARK PASS If there are PAS S questions or concerns General enq on this repo uiry and invo rt, please icing contact the following persons: Ms. Molly Hu Technical (021) 240 enquiry-Ch 819 emical Molly.Hu@ 13 cn.bureauve Mr. Christ ritas.com Ye (021) 240 81949 Christ.ye@c n.bureauveri tas.com BUREAU VERITA S CONSUME R PRODUC TS SERVIC PREPARED ES DIVISIO BY : N (SHAN Molly GHAI)

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GOAL-ORIENTED AND AMBITIOUS We admit it. We have ambitions to make Brands4kids even better. We want to be the preferred supplier and partner for baby and children’s clothing and accessories in Europe. That is what we are working towards — and this also involves you.

WE ARE PASSIONATE ABOUT WE THINK ABOUT

- creating practical and smart children’s wear. It must be strong, comfortable, and great value for money for both you and your family. - safety and security in our products. We test both the shape and function of the design. We ask focus groups, all processes are subject to strict standards. Fabrics are continuously analysed and tested.

WE PROVIDE

- good earnings for retailers. The selection is wide, deep, and attractive. Products with individual design that connect to customer needs and desires bring a lot of traffic to the shop. And you can see this on the bottom line.

WE ENSURE

- efficient production and well-organized logistics. We are your warehouse, you get your goods on time, in the quantity, the quality and the size you need. No more — and certainly no less.

WE WANT

- to be your first and safest choice. Always. Whether it is purchase or profits we are talking about. 24 hours a day, with online ordering of goods on the B2B portal. We want to deliver a good product with a high service level, because we want our customers to be happy and satisfied.


FROM THE NEAR AND FAR EAST The whole world is our playground, and with an export share of 60%, we feel qualified to claim that we know what parents and their children want. That is design, quality, and practicality, at child-sized prices. A lot of water has gone under the bridge since Martin Kragh-Schwarz’s time. Today Brands4kids operates across most of Europe, and we manufacture our products in the EU, Vietnam, India and, China. The company was among the first to manufacture outside the country four decades ago. This has given us a comprehensive network, long-term strategic partnerships, and considerable knowledge that we benefit from to this day — and we can now share it with you.


Delivery 365 days a year Delivery within 24 hours Higher sales and better profits for your shop 1.5 million items in stock


FULL OF NUMBERS

Here, there and everywhere on the shelves. With over 1,000 items in stock in our basic product range, we have what you are looking for in body stockings, nightwear, bibs, socks, leather slippers, rain suits, rubber boots and woollen goods.

We want to be the biggest player in basic goods in

On top of this, you can order 24 hours a day, 7 days a

Scandinavia. So we use all our efforts to give you and

week on webshop www.brands4kids.dk, where you have

your customers a service and experience that is out of

access to 1.5 million items. Contact us for details.

the ordinary. For example, we aim to deliver from day to day so that you always have the products your customers want. This is good service and gives added value — and at the same time, you do not need to tie up capital in a larger stock.


FASHI • Focus on trends and color compositions • Seasonal items – four collections per year • Clothes that can be used for every day and for special occasions • Quality clothes for children • Seasonal items which are delivered all year round

BASIC • Need to have

• Large range in many colors • Products that can be used all year round • Never out of stock • Day-to-day delivery


ON

OUTDOOR • Outdoor wear with high functionality

• Clothes capable of withstanding play and hard wear • Layer on layer – from ski underwear and wool to thermal wear, rainwear or outerwear • Focus on rising consumer demands for functions such as warmth, waterproofness, breathability, zippers, and reflective strips • Comfortable, light, and good fit • For all sorts of weather – from rubber boots to soft shell and rainwear


You do business with one company.

WE GIVE YOU FIVE STRONG BRANDS The brands must be practical and good value for money. They must be smart and colorful. They must be hard wearing and functional. They must be sustainable and Oeko-Tex labelled. It’s not ”either... or”, it’s ”both... and”. We give customers value for money and more to choose from.

DNA


DNA


Made with Love S I N C E ♼ 1 9 4 6

Pippi combines soft, natural fabrics, simple prints, and tested fits. The baby-in-arms gets clothes that are easy to take on and off, while the growing baby’s changing patterns of movement are also catered for. Pippi’s extensive basic range contains a wide range of products in both neutral and fun colors when it comes to the popular body stockings, nightwear, bibs, and diapers. Pippi products are Oeko-Tex 100-certified in the highest class for baby textile that is in direct contact with the skin, and a large part of the products today are made from organic cotton.


KING OF OUTERWEAR

DNA


CLOTHING! THIS IS

LIFE

PROPER CLOTHING! THIS IS

LIFE CeLaVi is created with focus on well-being. It should be great fun to be a ”real mischief-maker”, who lives, plays, and explores in all kinds of weather. The clothes are strong, smart, and in bright colors. Beautiful motifs repeat on both rainwear and rubber boots and can be combined in countless variations. Weather does not matter when the hydrostatic pressure and breathability of the outerwear is as high as here. The rubber boots fit so well that the kids will be playing in puddles for hours. CeLaVi also has a large basic range of leather slippers, underwear, nightwear, and woollen underwear. CeLaVi makes life beautiful

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DNA


Mala is our basic range of socks and tights in countless colors and designs. Mala offers beautiful patterns and lovely colors with a fun, festive look – and endless usability. Mala is Oeko-Tex 100-certified, with a focus on health and the environment, and the products are of high quality, with soft toe and low peeling, which provides good comfort and long durability. Welcome to the Mala universe — a world full of colors for children aged 0-12 years.


DNA


Cool fashion Minymo is designed and developed for a Scandinavian look with international appeal. Colorful prints and a unique design help to create practical clothing for all children who live an active life with fun and games. Minymo is quality clothes for happy and active children, at prices that are reasonable – in all respects. Minymo offers sweet, smart, and practical clothes for babies aged 0-2 years. For girls and boys aged 2-12 years, there is functional and fashionable clothing that is feminine or cool, which can be worn for any occasion!


DNA


HAPPY COLORFUL KIDS ME TOO is a world full of colors. An original, easily identifiable universe for children aged 0-10 years that is just brimful of fun ideas, creative prints and unique designs. We look at life in a colorful, and playful way where our strength is our ability to adapt the latest fashion trends to our own unique styles. ME TOO is quality wear with focus on design and an insight into what works for kids. We are designers at heart, so we strive to create designs that are sweet and cool. Sweet, cool and colorful – this is ME TOO.


TOUC H É .D K

WE AR E ONE ST E P AH EA D W H EN IT C OMES TO C H IL D REN ’S W EA R L OL L ANDSV E J 2 · DK - 7 4 0 0 H ERN IN G · D EN MA RK · TEL EPH ON E +45 9626 7777 INF O@ B R AND S4KID S.D K · W W W.BRA N D S4KID S.D K


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