Brandon J. Johnson, AIA NCARB LEED Green Assoc.
Samples of cu customer ustomer e experiences xperiences ttargeted argeted b byy cl clients lients tto o ccapture apture ttheir heir m market arket
Movement & flow along time Expressing the timeline: Datumn & nodes from past to present Frame moments of transition bettween time periods; celebrate bold future
Greeting to old market, celebration in the heartland of americas Journey from regionalism to bold experiential Dynamism & movement along the waterfront
Dialogue from turn of the century to urbanity nuveau. Riverfront greeting in the distance, urban artful lawerenceville close-up Destination leasing walk & community passage
Poignant remembarance of neighborhood/community Restoration & empowerment of neighborhood ownership Expressing tapestry: residents, students, etc.
Activate, co-work, co-own Gourmet journey in the market Live, work, play
Life in the pulse of plaza Plaza invitational: grandeur of the front door Richness & vibrance: rhythm, colonnade, pop
Life in the pulse of plaza Plaza invitational: grandeur of the front door Richness & depth: rhythm, intersection, striation
Procession of plaza: activated retail edges, theatric arrival Cinematography narative: framing motion picture photography & viewography: apeture, shutter, depth of field
Create environments to differentiate & enhance their experience
Narrative-driven projects for clients wanting to differentiate customer/end-user experience of brand & place