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BRANDON ANTHONY 10242 Fallsgrove Street ∙ Orlando, FL 32836 Cell: 248-943-4338 ∙ brandonanthony2012@gmail.com __________________________________________________________________________________________ OBJECTIVE I aspire to obtain a dynamic opportunity that will allow me to apply my experience and challenge me further within the Sports Marketing, Event Management, and Entertainment industries. It is my ambition to promote quality services and exceed assigned goals that will contribute to continued growth and success of the organization. EXPERIENCE South Lake Hospital National Training Center, Sports Assistant - Clermont, FL (02/2013-Present)  Support the recruitment of National Training Center Sports Business. Market the NTC brand and all related NTC programs to the local community, state, country and world-wide.  Assist with management of NTC Sports Department, Venues, Events, Camps, Clinics, and any necessary daily operational needs from sales, ticketing, concessions, grounds keeping, etc.  Conduct team and individual training; including coaching and instructing activities and workouts. Responsible for communication of the policies & procedures to all NTC members, visiting athletes, coaches, and spectators. Florida Citrus Sports (Nonprofit Membership Organization), Events & Marketing Assistant - Orlando FL (09/2012-01/2013)  Coordinated and managed aspects of various large scale events and assisted with the planning of marketing strategies and promotions. (Florida Classic, Russell Athletic Bowl, Capital One Bowl, Orlando Citrus Parade).  Assisted with management of daily administrative and facility operations for the planning and execution of all events surrounding the weekend of the Florida Classic; one of the largest HBCU football games in the country.  Researched vendors to ultimately save the company money and maintain budget based on previous invoices.  Managed the Florida Classic FanFare; an event hosting more than 19,000 fans, major sponsors, and vendors. Recognized for best practices observed on Florida Classic game day by the NCAA Fan Engagement and Compliance Audit Report for this activation.  Managed the Battle of the Bands; the second largest source of revenue for the City of Orlando from Florida Classic weekend.  Served as a staff liaison for hosting sponsors, clients, and highly ranked college football teams during Orlando Bowl Week.  Assisted with the management of the Club Suite level in the Citrus Bowl Stadium by working with contractors, planners, inspectors, and VIP’s to ensure owners and consumers have a five star experience while being hosted.  Maintained positive relationships with sponsors, members, and contractors to ensure that those relationships are ongoing. Florida A&M University Athletic Department, Intern, Marketing & Promotions - Tallahassee, FL (08/2011-02/2012)  Developed and executed marketing plans and promotional concepts for Florida A&M Athletics that ultimately increased funds for FAMU athletics. Created elements that communicated and improved the FAMU athletic experience, as well as provided a call to action for future partners, fans, sponsors, and media.  Recruited and coordinated volunteer staffing at events. Provided leadership and guidance to local brand ambassadors and volunteers in executing successful activation assembles and promotions at home Football and Basketball games. Career Sports & Entertainment, Intern, Multicultural Marketing - Atlanta, GA (05/2011-08/2011)  Assisted with the planning of marketing strategies and promotions for large volume events (Atlanta Football Classic, Nations Football Classic, Essence Music Festival, and HBCU Homecomings).  Enhanced client’s overall ROI by successfully executing marketing plans; while retaining brand knowledge and communicating message points intelligently to consumers. Also distributed premiums and maintained accurate inventory of product at client activation. Collected information from every target consumer to report back to clients and retain in the company database.  Assisted in the management of media initiatives, social media strategy, sponsorship activation, and the creative development process; including writing creative briefs and job orders for all creative projects related to event and retail executions.  Conducted market, competitive and statistical research for special projects. Prepared event and key meeting recaps  Worked with the PR team and event promoters in order to produce and execute promotional, celebrity endorsed activations. Macy’s Inc., Commission Sales Associate - Orlando/Tallahassee, FL (Summer 2010 & 11/2011-08/2012)  Demonstrated outstanding customer service skills, met and exceeded hourly selling and loyalty program standards, provided solid product knowledge to customers; worked as a team leader to meet and surpass store objectives. Recognized as an Extreme Seller and number one in store seller on numerous occasions. TECHNICAL SKILLS Proficient in Microsoft Office 2010 and Microsoft Visio. Familiar with Windows and Mac OS in Adobe Photoshop, Illustrator, InDesign, Archtics Database, Lunapic Graphic Design Software, Windows Movie Maker, and Social Media. EDUCATION Florida A&M University, School of Business and Industry, Tallahassee, FL Bachelor of Science: Business Administration with Marketing Emphasis – Graduate of Honors (Cum Laude): 08/03/2012


Professional Resume