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What does YOUR network look like?

So, they found that their formula predicted Box Office grosses with a 97 percent accuracy. T H AT ’ S I N C R E D I B L E . No function, in all of the effort that goes into predicting Box Office performance, has ever come close to a consistently accurate prediction. It will put analysts out of business.

Is that what she had said?! Problem

Hype can be misleading... because people are lazy. Sometimes, the hype may not turn out in actual attendance. Public Problem It predicts the gross numbers Relations professionals and marketers now wisely know that a few days before release. someone’s intent does not always Now, while this information is lead to his behavior. So, if too interesting, it isn’t necessarily many someones are “Excited to see useful. Marketers for these the new #Pixar movie. They’re movies will want to find out these predictions weeks, maybe months in they best,” and then don’t actually see the movie, a financial surprise advance. Why? Because they can is in store. tweak their campaign if needed.

Box Office PR  

This is an intro to an article explaining the effectiveness of "Predicting the Future with Social Media," by HP Labs

Box Office PR  

This is an intro to an article explaining the effectiveness of "Predicting the Future with Social Media," by HP Labs