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The Denny's Story: How a Company in Crisis Resurrected Its Good Name

The Denny's restaurant chain went from being sued for racist practices in 1994 to being ranked by "Fortune" magazine in 1998 as the second best company for Asians, AfricanAmericans, and Hispanics. The story of its transformation is related by the CEO of Advantica, Denny's parent company.

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Descriptions The Denny's restaurant chain went from being sued for racist practices in 1994 to being ranked by "Fortune" magazine in 1998 as the second best company for Asians, African-Americans, and Hispanics. The story of its transformation is related by the CEO of Advantica, Denny's parent company.


Details Author : Jim Adamson Pages : 205 pages Publisher : John Wiley &Sons Language : ISBN-10 : 0471369578 ISBN-13 : 9780471369578 ●


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The Denny's restaurant chain went from being sued for racist practices in 1994 to being ranked by "Fortune" magazine in 1998 as the second b...

*Get_pdf* The Denny's Story: How a Company in Crisis Resurrected Its Good  

The Denny's restaurant chain went from being sued for racist practices in 1994 to being ranked by "Fortune" magazine in 1998 as the second b...

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