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Rough Drafts // Sketches Hello Debbie, while were are exploring your salad dressing packaging items keep in note that the lids we are suggesting are rounded and Gold Plate metal. We wanted to evaluate how the label itself would enhance the text, ingredients, bar code, nutritional display chart, company address (web) charitable cause. Communicate the flavoring (Flavor) to differentiate the quality of ingredients.

Other key explorations: A. Multiple Label positions B. Silkscreen Logo components on Glass C. Explore 3d attributes to raise cost-consciousness D. Die-Cut Labels E. Functionality F. Purpose G. Recycled / Re-Use function H. Experience Design


Rough Drafts // Sketches // Detail Positioning a small slender label on the containers lower-third acts as a title card - Name of dressing. We have now created amble room above the title card label to secure our concept for a story, Ingredients, nutritional menu board and connect people to your brand.

We will attach the small booklet to the neck of the bottle with colored twine. When (once) taken off can become a friendship bracelet (reminder) of Rachel’s Charity to benefit_________________________.

After reviewing Whole Foods demographic and watching countless videos of the CEO on the brand of Whole Foods our success will be based on several key factors. A. Sense of community. B. Sense of organic, natural materials C. Re-Use and re-purposing, reduction of carbon footprint or charitable purpose of company. This content cannot all be positioned on a bottle. But it can be in a book on the bottle.


Brainstorming // Detail Real estate of design. We evaluated the places on the bottle where we can expose messages and design. A. Cap top B. Inside cap C. Lower third bottle label D. Neck wrap E. Booklet. Pictured here: Gold lug cap, colored twine, preliminary top of cap design. BBV is the abbreviation for Balsamic Basil Vinaigrette.

A detail examination of Basil and graphic illustration of the Basil leaf and swirls to create a background dynamic for the label packages.


Balsamic Basil Vinaigrette label Darker background is a pattern inspired by the Basil leaf design. The heart-shaped element is a organic bottle pouring the vinaigrette. The die-cut shape of the label (pointed attributes) is a design flair to

enhance the overall design elements. To embellish an organic and high quality element while providing the brand a unique instant quality identifier.


Balsamic Basil Vinaigrette label Detail of the heart-shaped element. A organic bottle pouring the vinaigrette. The die-cut shape of the label (pointed attributes) is a design flair to enhance the overall design elements. To embellish an organic and high quality element while providing the brand a unique instant quality identifier.


Vinaigrette Booklet Each Vinaigrette will have a mini booklet attached to the bottle by a colored twine that will also serve as a friendship bracelet. Each booklet will contain the following information: 1. Rachel’s Story (Introduction) 2. Ingredients 3. Nutritional Chart 4. Recipe 5. Directions of Use 6. Rachel’s Charity / Corporate Caring


Vinaigrette labels The lemon herb label has a oval, circle pattern to represent the fruit and the specialized herbs inside the vinaigrette.


Rachel’sKitchen Label Presentation