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WORKING WITH BRANDKISS A highly specialised marketing agency dedicated to matching travel destinations with great UK consumer brands Enabling destinations to reach new UK consumer audiences outside traditional travel and advertising channels Achieving an average Return on Investment (ROI) of 10:1, destinations achieve multichannel exposure and valuable data capture in a cost effective way to maximise your budget (direct mail, online, in-store) BrandKiss generate targeted campaigns that are tailored to match your strategy in terms of timings, target market and key messaging


A FULL SERVICE Enjoy an end-to-end service – full briefing, identifying targeted brand partner sourcing, maximum exposure negotiation, project management and post-campaign reporting Benefit from our extensive UK consumer brand database and relationships with Brand Marketing Managers across a variety of sectors – fashion, outdoor, food, beauty, supermarkets, home etc Take control of your brand partnerships – eliminate the ‘chance’ element in identifying suitable opportunities Feel reassured - we are tried and tested – we work with worldwide destinations across multiple brand partnerships


JUST SOME OF OUR BRAND PARTNERS


NOT JUST COMPETITIONS Historically BrandKiss has specialised in running consumer campaigns that focus purely around holiday competitions. We can also arrange strategic partnerships between brands and destinations to create longer term relationships. The strategic partnerships are tailored to both the brand and the destination but could include:Co-branded brochures and marketing material Reciprocal offers / discounts In-resort brand sampling Reciprocal online consumer content Joint media promotions / advertising Joint representation at consumer events


TAKE A LOOK AT SOME OF OUR COMPETITION CASE STUDIES


WIN A HOLIDAY TO ANGUILLA, CARIBBEAN

Raise the profile of the destination to a large active audience Promote the destination to an affluent audience that are passionate about travel Link with a leading brand to provide high exposure Communicate the destination both on and offline Data capture

Waitrose is the winner of the WHICH? Best Supermarket award 2013 Couples

Huge nationwide presence with over 280 stores Affluent ABC1 customer base Waitrose shoppers take the most holidays per year compared to other supermarket shoppers Customers expect quality and are passionate about food and travel


WIN A HOLIDAY TO ANGUILLA, CARIBBEAN The Campaign National one month long campaign Full page in Waitrose Kitchen Magazine, distributed in 280 stores nationwide with a readership of approximately 3million Online promotion on Waitrose Kitchen website – over 1million visitors per month Data capture, unlike other supermarkets 21k competition entries, over 4k opt-in Also placed Alabama, Capital Region USA, Valamar Hotels & Resorts (Croatia),

British Columbia, Yukon, Alberta, St Petersburg/Clearwater, Florida

Total Reach = 4 million Cost per reach = £0.001 Media Value = £59,972 ROI =12:1


WIN A HOLIDAY TO ST PETERSBURG/CLEARWATER, FLORIDA

Promote the destination as the ultimate family beach holiday

Matalan is one of the UK’s leading clothing and homeware retailers

Link with a leading family brand to provide high exposure

Huge nationwide presence with over 200 stores

Target families in the lead up to the summer period

Increase the number of direct bookings from the UK to St Petersburg / Clearwater Data capture

Family

Large family audience Matalan loyalty card offers value to over 1 million customers Growing online activity Looking for a large integrated marketing campaign on and offline


WIN A HOLIDAY TO ST PETERSBURG/CLEARWATER, FLORIDA The Campaign National prime-spot one month campaign Consumers encouraged to swipe/sign up to the loyalty card for entry to prize draw Voucher booklets with tour operator offer given out to consumers with a £30+ spend Point Of Sales (POS) in 206 stores Mailer sent direct to cardholders

Online promotion - home page banner & landing page

Total Reach = 14.1 million Cost per reach = £0.0004 Media Value = £280,000 ROI = 56:1


WIN A HOLIDAY TO BRITISH COLUMBIA

Promote Tourism BC as a Ski destination, under the SKI BC branding message Target the brand to affluent couples in their late 20s, 30s & 40s that have an interest in skiing Provide an opportunity for Tourism BC to be viewed out of the usual travel/promotion space

Data capture

Affordable Affluence

206 Retail stores in the UK along with a successful online shop Sells clothes aimed at men, women and children interested in active lifestyles The company motto is "Life Is Out There". It is marketed as an active outdoor clothing and fashion brand Looking to drive incremental footfall


WIN A HOLIDAY TO BRITISH COLUMBIA The Campaign 8 week multi-channel campaign An integrated marketing with both on and offline coverage POS in stores nationwide – including strut cards and paper entry cards Online – Homepage banner on a dedicated landing page and E-newsletter to the customer database A page in the Fat Face Gift Guide Additional support through Facebook & Twitter posts Data capture from competition entries Amazing response – 54k entries and 10k opt-in

Total Reach = 3.1 million Cost per reach = £0.0016 Media Value = £111,280 ROI =25:1


WIN A TRIP TO THE BAVARIAN ALPS

Raise the profile of Bavaria as the perfect short break destination

Link with a stylish brand to target empty-nesters interested in culture and outdoor experiences

Active Wellbeing

International producers and sellers of quality teas Older affluent customer base – 40+ couples looking for quality in products and services

Promote the Spring, Summer season

Focus on wellbeing, healthy active lifestyles

Focus on luxury, health and wellness with first class service

Looking to further engage its online community


WIN A TRIP TO THE BAVARIAN ALPS The Campaign One month integrated digital campaign Leading promotion on competitions page

Weekly E-Newsletters sent to Twinings subscribers Social media support through Facebook & Twitter Approximately 10k competition entries – all with opt-in data capture!

Total Reach = 4.1 million Cost per reach = £0.0009 Media Value = £152,346 ROI =39:1


WIN A TIMELESS HOLIDAY TO OREGON

Promote Oregon to older, more affluent couples (45+) interested in culture, outdoors and touring Showcase the US state’s diversity – historic towns, natural beauty, beaches, wineries… Promote all year round tourism Data capture for the destination and travel partner, Timeless Travel

Clothing retailer with US heritage

Quality US

Synonymous with quality casual and outdoor clothing for men and women and kids

Sold via mail order and online with a customer base of 1m+ Consumers 45+, affluent, ABC, predominantly female, interested in travel and culture


WIN A TIMELESS HOLIDAY TO OREGON The Campaign 10 week multi-channel campaign Holiday prize focused on exploring the area through a tour with its supporting tour operator partner Promoted through a 2 page A5 bound-in voucher in catalogues, plus A6 ‘parcel stuffers’ Extensive online activity – home page, Lands’ End Life plus landing page: including detailed destination & partner information

Activity supported by 2 x email newsletters plus regular social media push Fantastic response – over 12k competition entries with 1.5k opt-in

Total Reach = 2.5 million Cost per reach = £0.0024 Media Value = £76,670 ROI =13:1


WIN A SKI HOLIDAY TO WILDER KAISER, AUSTRIA

Promote Wilder Kaiser as the ultimate ski destination in Austria

Global brand and retailer of hiking boots and outdoor clothing Link with a brand that targets a younger demographic with a passion for outdoors Run activity in autumn – key ski-booking period

Global brand and retailer of hiking boots and outdoor clothing Outdoor Adventure

Looking to promote Timberland in Office Shoes stores – targeting sporty 18-35 year olds – in-store/online Office have 81 busy high street stores and a thriving online community Timberland to support any activity through social media


WIN A SKI HOLIDAY TO WILDER KAISER, AUSTRIA The Campaign A one month multi-channel campaign linking with Timberland through Office Shoes Promotion through POS (posters & postcards) in 81 stores nationwide – reaching an audience of 750k Online activity – banners on Office home page Timberland product pages and Office blog for 2 weeks, reaching 500k unique visitors. Banners led to dedicated landing page showcasing the destination 2 x email newsletters to 680k subscribers Social media via Timberland and Office to over 40k Approx 14k competition entries

Total Reach = 1.97 million Cost per reach = £0.003 Media Value = £70,000 ROI =14:1


WIN A LUXURY HOLIDAY TO THE SEYCHELLES

Promote the Seychelles as a destination beyond ‘honeymoon’ and ‘once in a lifetime’ Reach an audience of 30+ affluent women/couples

Affordable Affluence

Premium clothing retailer with 80 stores on premier UK high streets nationwide Enviably loyal customer base of 3045 year old ABC1 women

Educate consumers about the destination and partners

Looking for a wow-factor main prize for summer charity raffle

Data capture

Offering huge multi-channel exposure opportunity


WIN A LUXURY HOLIDAY TO THE SEYCHELLES The Campaign 6 week multi-channel campaign

In-store across 80 stores with POS and window displays 1 page in the summer catalogue distributed to 200K customers Leading promotion on the White Stuff home page reaching 200K unique visitors

Dedicated online landing page Solus raffle e-newsletter sent out to 330K subscribers 20k raffle tickets sold!

Total Reach = 1.26 million Cost per reach = ÂŁ0.007 Media Value = ÂŁ54,000 ROI =11:1


SERVICE AND FEES


SERVICE AND FEES FOR COMPETITIONS BrandKiss fee is £4,950+VAT per promotion (based on a standard competition) – Strategic campaigns will be quoted on a case by case basis No fees are due until campaigns are agreed – we don’t charge for sourcing partners Average ROI is 10:1+ We ensure the brand partners cover the cost of the full marketing campaign, including any media, design, artwork and print of promotional materials Most campaigns have a media value of £30k+ Destination provides prize packages


COST COMPARISONS Average consumer reach is 1.5million Average cost per reach is £0.003/consumer (based on a £5k fee) Average ROI is 10:1+ Compare to other advertising such as one off full page adverts in the following publications: Publications

Circulation

Approximate Cost

Conde Nast Traveller

81,000

£7,803

Waitrose Kitchen

2.9 million

£15,000

Daily Mail

2.14 million

£45,617

Grazia

228,000

£10,800

Cosmopolitan

400,000

£18,300

FHM

192,500

£21,000

Metro Newspaper

744,000

£29,000


CONTACT US FOR YOUR PERFECT PARTNER

MATCHMAKING DESTINATIONS WITH UK BRANDS 5 Maidstone Buildings Mews 72-76 Borough High Street, London, SE1 1GN Stuart Gordon Stuart@BrandKiss.co.uk Annalie Hempstead Annalie@BrandKiss.co.uk

t: + 44 (0) 207 367 6749 w: www.BrandKiss.co.uk @BrandKissMktg

Brandkiss Credentials ITB Berlin 2014  
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