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STYLE GUIDE


our story 03 our logo 05 mood board 10 typography 11 color palette 13

TA B L E OF CON T ENT S

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Our Story THE GIRLS’ LOUNGE is a movement powered by collaboration. We create one-of-a-kind destinations off and online for women to connect, participate and empower each other. Environments that foster new ideas and spark action around equality, leadership and mentorship while also creating a nurturing and supportive culture for today’s and tomorrow’s leaders. We believe the more we advocate for one another and embrace what makes women different, the better business and life will become.


OUR PROMISE

The Girls’ Lounge is working to evolve the business ecosystem to achieve equality and equal opportunity for all. We empower women to network and support one another with exclusive women-only professional events, original content and girl-networking tools. Utilizing fact-based research and high impact awareness campaigns, we provide pathways for corporations to champion gender diversity and equal opportunity for the betterment of their business and bottom line.

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OUR SIGNATURE LOGO The signature brand logo is an important and valued graphic element and must be used consistently and appropriately, even minor variations will undermine and compromise our brand image.

S I G N AT U R E L O G O

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OUR SECONDARY LOGOS The secondary logos were developed to be used as a complement to the primary logo when space is limited. The logotype is an alternative that can be used in secondary placements on marketing materials.

S E C O N D A RY L O G O S

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OUR LOGO + TAGLINE “Powered by Collaboration” is fundamental to The Girls’ Lounge and embodies our core vision for success. The tag line should be integrated into all primary usage of our signature logo. Please always follow the design below with “POWERED BY” in all Avenir caps and “Collaboration” in Didot Italics

P R I M A RY L O G O + TA G L I N E

POWERED BY

POWERED BY

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LOGO GUIDELINES When using the logo with other graphics please adhere to the guidelines outlined below to maintain a clear space around the logo to ensure visibility and consistency.

50% Space Clear

PRO PO RT ION The size of the logo could be determined by the

2x

2x

distance and proportion of the elements of the logo.

2x

100% Space Clear

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height ‘X’ and its proportions. Do not vary the

2x

size 50%

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size 20%

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LOGO GUIDELINES Do not alter the logo in anyway.

D ON T ’ S 01. Do not recolor the logo 02. Do not remove the type 03. Do not skew the logo 04. Do not reflect the logo

01

02

03

05. Do not rotate the logo 06. Do not place the logo left

Also... 07. 08. 09. 10.

04

05

06

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Do not outline the type Do not change the type Do not extend the type Don’t apply any effects


MOOD BOARD At The Girls’ Lounge we embrace our femininity and strive to embody the unique qualities of women.


TYPOGRAPHY

The primary typeface is Avenir and Didot Light is our secondary font. They have been carefully selected to best represent the brand image, and must be used to ensure brand consistency.

PR I M ARY F ON T

S E C O N DA RY F ON T

AV EN I R

DIDOT

ABCDEFG HIKL MNO PQ RST UVW XY Z abcdefghiklmnop q r st u vw xyz 01234567890

AB CD EF GH IK LMNOPQRST UVWXY Z a b c d e f g h ik lm n o p q rs tu vwxy z 0 1 2 34567890 AVA I LABLE THRO UGH W W W.MY FO NTS .COM

AVA IL A BL E T HROU GH WW W. M Y FON TS. C OM

Accent Font

Web Font

Tuesday

Lato ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890

ABC D E F G HI K L M N O P Q R ST U V W X Y Z abcdefghiklmnopqrstu v wxyz 01234567890

AVA I LABLE THRO UGH W W W.C RE ATIVEMA RKET.COM

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TYPOGRAPHY

We have developed the following hierarchy of font usage to guide your creative development.

HE A D ER 1 FON T: AVEN I R L I G H T C O L O R : # 4 6 4 4 4 7 T RA CKI N G : 1 0 0

HEADER 2

FON T: DID O T L I G H T C O L O R : # 7 E7 D 7 F T RA CKI N G : 0

HEADER 3

FON T: AVEN I R B L AC K C O L O R : # F3 A7 B5 T RA CKI N G : 1 0 0

header 4

FON T: DID O T I TAL I C C O L O R : # F3 A7 B 5 T RA CKI N G : 0

This is body copy. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. FON T: AVEN I R L I G H T C O L O R : # 4 6 4 4 4 7 T RA CKI N G : 0 STYLE GUIDE

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COLOR PALETTE

Primary Brand Color logo / details / accent / text / background

Pantone C

CMYK

RGB

HEX

1765 C

1 / 42 / 13/ 0

243/ 167 / 181

#f3a7b5

698 C

0 / 18 / 4/ 0

242/ 215 / 221

#f1d7dd

–

0 / 0/ 2/ 0

255/ 254 / 249

#fffef8

Cool Grey 9 C

52 / 44 / 42/ 8

126/ 126 / 128

#7e7d7f

P 179-15 C

0 / 3 / 0/ 88

71/ 69 / 71

#464447

Secondary Brand Color secondary text / background / accent

Background Color background / third text / accent

Primary Brand Color logo / text / content color

Background Color background / base color / accent

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The Girls' Lounge Brand Guide