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Social Media is‌ Build Relationships NOT Technologies

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Build Relationships NOT Technologies  

18% increase in profits for co’s engaged in Social Media-

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Study WetPaint / Altermetre

Community users spend 54% more than non-community users -

eBay

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Social Media is‌ Branding Beyond the Store

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Brand Beyond the Store  

Turn shopping into a social experience

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Explore conversations beyond your product

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Brand Beyond the Store  

43% of internet users who are members of online communities feel as strongly about their virtual community as they do about their real world community. Annenberg School Center for the Digital Future

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Social Media is‌ Building your Online Brand

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Online Branding – The 5 R’s 1) 

Resources

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Responsibilities

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Real-time rewards

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Response

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Reflection 8


Social Media is‌ Choosing tools that fit you

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Choose tools that fit you

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Choose tools that fit you Micro-Blogging Social Networking User-Driven Content

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Choose tools that fit you Micro-Blogging Blog Pinterest Twitter

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Choose tools that fit you Social Networking Email LinkedIn Facebook

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Social Media is‌ Knowing your audience

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Know your audience  

Listen to your customer on a daily basis

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Allow feedback to shape your product line

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Use SM to understand what else your customer is interested in

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Know your audience

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Social Media is‌ Engaging your customer

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Engage your customer

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Engage your customer

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Social Media is‌ Building your Tribe

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Build your Tribe

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What is Social Media to you? Why should we be on FB? Why should we Tweet? Why would we make videos?

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Why would we blog?

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How might we help you? “Show them your good”

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Basic 3 Tweets / day - $250

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Extra - 3 Tweets / day - $600

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3 Facebook posts / week 3 Pinterest posts / week 27


Thank you //Twitter

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On CauseBranding - @BfG_Roger On CauseMedia / Storytelling - @BfG_Laura On CauseDesign - @BfG_Ivo Website – http://www.brandingforgood.com

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Cents and Social Media