Issuu on Google+

Brands Are Talking. 2013


It is a changing world. You need to know who you are and where you are going.


B R A N D I AM

“We’reAliving at a time whenget attention is the company shouldn’t addicted to new currency. Those who insert themselves being shiny, because shiny into as many channels as possible look set doesn’t last. to capture the most value.” Jeff Bezos Pete Cashmore, CEO and Founder of mashable.com

Consumers are no longer passive voices. They are all active brands in a busy world.


B R A N D I AM

By creating compelling content, you can become a celebrity. Paul Gillin, Social Media Expert and Author

What used to be a controlled one-way message is now real time dialogue.

BRANDS ARE TALKING.


A digital economy is a relationship economy.

Reputation is the new currency.


It is a truly powerful phenomenon when a brand makes a stand for what it believes in. Simon Mainwaring

B R A N D I AM

Brands are defined by their personality, audience and voice.

A voice needs a message.


Meaningful conversations lead to trust and emotional connections.

Trust builds relationships.

Australians who feel an emotional bond with a brand are up to 60% more likely to stick with it long term. A Study by Murdoch University and the University of Wollongong


Brands with a powerful voice are influential.

B R A N D I AM

Inspired audiences become loyal brand advocates.

Things don’t have to change the world to be important. Steve Jobs


Brands must become architects of community. Simon Mainwaring

B R A N D I AM

Voices connect people.


B R A N D I AM

HELPING BRANDS EXPRESS THEMSELVES.


EXPRESS YOURSELF. hello@brandiam.com.au facebook.com/brandiam.agency @brandiam_agency


A BRANDIAM INTRO