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express yourself October 2013

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THERE'S A NEW WAY TO COMMUNICATE.

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A great brand will make you think, feel or do something. A great ad will stimulate a conversation.

IT’S NOT THAT PEOPLE DON’T WANT ADS THEY DON’T WANT BAD ONES.

Increasingly, conversations happen via social media which give brands and their messages even more impact. 3


With the multiple channels and resources available today, it can be difficult for a brand to maintain clear and consistent communications. Inconsistencies in the way a brand presents itself can render campaigns less effective, and reduce ROI.

BRANDS THAT DON’T COMMUNICATE VALUE MAY BE FORCED TO COMPETE ON PRICE. 4


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BRAND LOVE noun An insight-driven solution that aligns business objectives with consumer interests.

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CAMPAIGNS BASED ON CONSUMER INSIGHTS HAVE A STRONG FOUNDATION.

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IT’S NOT CREATIVE JUST FOR THE SAKE OF IT.

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CREATIVE WITH PURPOSE TIES TO IMPORTANT BRAND REQUIREMENTS LIKE RELEVANCE, SHAREABILITY AND REACH.

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IF A BRAND IS FULFILLING FROM

AWARENESS BECOMES BRAN LOYALTY AND ADVOCACY.

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M THE FIRST TOUCHPOINT

ND PREFERENCE,

CREATIVE EXECUTIONS BECOME BUSINESS MODELS. 13


THE BEST BRANDS TELL

great stories

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THIS IS OUR STORY. 17


WE CREATE BRANDS THAT CREATE MOMENTUM. Obsessed with our ability to tell stories, we are a collective of creatives, strategists, thinkers and doers.

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WE SOLVE PROBLEMS WITH STRATEGIC AND CREATIVE THINKING.

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OUR STRATEGY BEGINS FROM THE CONSUMER'S POINT OF VIEW.

WE SET OUT TO DELIVER THE FEELINGS THEY WANT TO FEEL.

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WE DON'T THINK IN TERMS OF TRAFFIC.

WE THINK ABOUT WHAT IT TAKES TO TURN A VISITOR INTO SOMEONE WHO CARES ENOUGH TO RETURN.

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OUR METRICS ARE CREATED AROUND WHAT IS MOST IMPORTANT TO YOU AND YOUR CUSTOMER.

WE SEEK TO UNDERSTAND IT AND DELIVER IT IN SPADES. 27


5 PRINCIPLES THAT GUIDE OUR BRAND DEVELOPMENT 1.

Think laterally.

2. E stablish a clear brand 

personality and voice.

3. S hift the focus from features and benefits to to how the brand improves lives.

4. F ocus messages on the concerns and desires of the consumers.

5. S hape the brand to be a

fulfilling sensory experience.

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NEXT UP: OUR SERVICES

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BRAND STRATEGY THE PLAN FOR A BRAND TO ACHIEVE ITS BUSINESS GOALS.

BRAND STRATEGY LAUNCH STRATEGY BRAND NAMING BRAND MESSAGING BRAND ARCHITECTURE BRAND POSITIONING

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BRAND IDENTITY

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IDENTITY CAN BE THE DIFFERENCE BETWEEN PREFERENCE AND IRRELEVANCE.

VISUAL IDENTITY STYLE GUIDELINES PRODUCT PACKAGING MARKETING COLLATERAL ADVERTISING & CAMPAIGNS INFOGRAPHICS & PRESENTATIONS

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PERSONAL BRANDING YOUR PERSONAL BRAND IS EVERY EXPRESSION OF WHO YOU ARE

LOGO & BIO PERSONAL BRAND STRATEGY SELF PUBLISHING & PROMOTION CLAIM & SET UP SOCIAL PROFILES SOCIAL MEDIA CONTENT PLAN REPUTATION MANAGEMENT

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WEBSITE DESIGN

A WEBSITE MUST BE AN EYE ENGAGING AWESOME USER38


It is no longer enough to launch a website to be engaging or competitive.

E CATCHING, HIGHLY -EXPERIENCE, OR NOTHING. 39


SOCIAL MEDIA MANAGE WE GROW AND MANAGE COMMUNITIES WITH IDEAS THAT CONNECT PEOPLE.

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EMENT FORUMS & BLOGS FACEBOOK PAGES SOCIAL MEDIA PROFILES CONTENT DISSEMINATION

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CONTENT MODERATION WE APPROACH ALL COMMUNICATIONS WITH A SENSE OF SOCIAL RESPONSIBILITY.

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BLOG & ARTICLE COMMENTS USER-GENERATED COMPETITIONS FACEBOOK MODERATION VIDEO & IMAGES

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CONTENT CREATION

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WE CREATE CONTENT TO CAPTURE ATTENTION AND IMMERSE THE AUDIENCE IN THE BRAND.

VIDEO INFOGRAPHICS WEBSITE CONTENT BLOG POSTS & ARTICLES SOCIAL MEDIA CONTENT CAMPAIGNS & ACTIVATIONS

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SOCIAL MEDIA MONITORING CAPABILITIES ALLOW FOR TRACKING AND REPORTING THROUGH TO CONVERSION. ANALYTICS REPORTING TRENDS INSIGHTS & FEEDBACK SENTIMENT TRACKING

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SOCIAL MEDIA TRAININ

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NG

POPULAR TOPICS ARE CONSUMER ENGAGEMENT & HOW TO USE SOCIAL MEDIA FOR BUSINESS.

WORKSHOPS STAFF TRAINING SPEAKING CONSULTING

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A RELATIONSHIP NOT A FLING.

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A client engagement is a long term relationship, not a fling. We appreciate that commitment is a significant decision when revenue and reputation are at stake. We welcome the chance to discuss how we could collaborate on your business objectives.

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WHEN YOU EXPRESS YOURSELF THE RIGHT WAY TO THE RIGHT PEOPLE AT THE RIGHT TIME

THE ONLY WAY IS UP.

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ready to express yourself ? HELLO@BRANDIAM.COM.AU


EXPRESS YOURSELF