THE ARTIST
About McKayla Hagen Founder of Beyond Pine
I’m McKayla Hagen — an artist, designer, and founder of Beyond Pine. I was raised on the northern plains and now live on a small farm where stillness and open space offer the clarity I need to create. I’ve always felt like an old soul — shaped by the raw honesty of the women before me, and the quiet, wordless strength of my father. When I once asked if he’d ever had a dream, he told me: “I’m living my dream. I live it every day.” That moment became a blueprint for how I choose to live and create.
For over a decade, I’ve helped others tell their stories through photography, branding, and design. I also live the lifestyle that often shows up in my work — our family ranch keeps me connected to the land, the seasons, and the kind of hard-earned beauty that doesn’t need to announce itself.
Beyond Pine is different. It’s where I honor the people who’ve shaped me — not by telling their stories, but by translating how their presence made me feel. Each collection is a tribute. Not to perfection, but to purpose. To love, to grit, and to the subtle moments that stay with you.
I create through instinct. Through feeling. Every pattern begins with a mood, a memory, or a quiet detail most might miss. I don’t design to impress — I design to honor.
I believe creativity is a form of reverence. That beauty and purpose often show up in the same place. And that when we create from what’s real, it lasts.
Steady. Story-rich. Rooted in what matters. That’s the kind of work I believe in. The kind that carries purpose. The kind that moves me.
LOLA’S TUNE PATTERN STORY — PRIMARY COLORWAY
— Fourteen designs. Two colorways.
This set of patterns captures the world Lola moved through — bold boots, bridle straps, layered florals, and the steady marks of a life live. Each motif was drawn from memory: the curve of a fence vine, the feel of stitched leather, the silhouette of a flower left drying in a pickup dash. The palette grounds these details with warmth and wear — soft neutrals, faded blush, and dusty greys that echo spring wind, sun-worn cotton, and the quiet rhythm of everyday motion.
Pattern No. 1
Pattern No. 5
Pattern No. 10
Pattern No. 2
Pattern No. 6
Pattern No. 11
Pattern No. 3
Pattern No. 7
Pattern No. 12
Pattern No. 4
Pattern No. 8
Pattern No. 13
Pattern No. 9
Pattern No. 14
COLORWAY TWO: DUST TO DENIM,
These tones are worn-in and quiet — built from dusty trails and faded denim. They carry the memory of work, rhythm, and weather — soft where they’ve been broken in, and steady where they’ve stayed true.
Bison Dust
Canvas Fade
Overcast Blue
Worn Stitch
Dustfield Clay
Leather Blush
Faded Stetson
Saddle Hide
Worn Rope
Drift Mist
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THE PATTERN STORY of Lola’s Tune
The Heart Behind Lola’s Tune
A surface pattern collection inspired by heritage, movement, and a woman who lived boldly.
Lola’s Tune is a collection born from motion — of music, horses, and a woman who didn’t wait for permission to live out her dreams. Inspired by Lola, a bold and spirited woman who raised purebred quarter and paint horses by day and played in a country band by night, these patterns are drawn from memory and motion, not perfection. She would say: “Put a dollar in one pocket and red lipstick in the other.” That was her rhythm — unshakable, unapologetic, and unforgettable.
Bring Lola’s Tune to Life
This Collection is ready to ride into its next chapter — on fabrics, in homes, and through meaningful product partnerships.
Rooted in rhythm and built from memory, these designs offer a fresh take on heritage — grounded, feminine, and quietly bold. If your brand values story-rich art that feels both refined and real, I’d love to explore a collaboration.
For licensing, collaborations, or custom inquiries, please contact: McKayla Hagen - Beyond Pine beyondpinesmh@gmail.com beyondpine.myportfolio.com