s.i.n.a. Succumbing Is Not Acceptable
(Vol. 1 - No. 1)
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A r tist s p ot l i g ht:
One cool day in Tampa, Florida, S.I.N.A. sits down with me to discuss his moves in the music industry. He comments on how incredibly HOT (sexy) I look but I’m no match for this man’s “A” game as he’s rocking real hard with the red, blues, and whites. I get a chance to learn a little bit more about this aspiring artist and how there’s so much more to him than meets the eye.
Personal Stats Home Town:
Jamaica, New York Age:
Unknown Favorite Snack:
Charleston Chews, Crunch-N-Munch Shoe Size: 13 Musical Influences:
KRS-One, Trick Daddy, Rakim, LL Cool J Favorite Movie:
Street Ruckus Entertainment, Independent
D: You go by the name of S.I.N.A. Explain what that means. S: S.I.N.A is an acronym; it stands for “Succumbing Is Not Acceptable”. If you don’t fold to anything, bow down. Basically you live your life, do what you need to do, and don’t let anything stop you… you’re a S.I.N.A . So when your boss tells you you can’t do something and you do it, you’re a S.I.N.A . When somebody tells you you can’t do something and you do it, you’re a S.I.N.A . D: What is the SIN City project? S: Really and truly I didn’t want to do a mix tape. The industry is flooded with a lot of mix tapes. Today’s mix tapes are not really mix tapes, they’re albums. Mix tapes derived from taking a beat and being lyrical on it, not making it your own. That’s really how the mix tape started. My engineer, Vibe, came
to me and was like, “Yo…why don’t you do a mix tape?”. I was like I’m not really sure. I don’t know if I really want to do that and I grew up on mix tapes. It’s how I started really and I said you know what, why not? So I did it and I had a lot of fun doing it. SIN City is getting a really good response. D: From what I understand your game is pretty tight and I hear you have a thing for sneakers. S: I’m from Queens man, Southside Queens. So your sneaker game has to be tight. It’s not only that, sneakers I feel describe a lot in a man. Most women generally when they see a man, not to say that I do it for the women, but the one thing a woman looks at is a mans shoes. Like my mother always told me you can tell a lot about a man by the way he wears his shoes. But I just have a fetish for sneakers. Being from NY, we do like loud colors. So I have plenty of sneakers. I have roughly around a little over a 100, 120 somewhere around there. D: That’s it. Right now. Active wear? S: Compared to some to the people that are out now, I’m not like Jay sta-
tus or Wayne status. Those dudes have thousands of pairs of shoes, but when the money comes I probably will. I’m a huge fan of shoes. D: As an artist in this industry where do you see yourself fitting in and do you think you can make it different? S: I kind of want to bring it back to where it all came from. My team calls me Center Lane. So it’s obviously two meanings in one. S.I.N.A has his own lane and I don’t go right or left, I go right down the middle. I kind of just want to bring it back to the way HipHop was. I’m a huge Joe Budden fan, like, I think he is one of the epiphanies of Hip-Hop. I’m glad to see Q-Tip back in the game again, but at the same time I like the street stuff. I’m a huge M.O.P. fan, that’s the streets. Everybody is on this club shit. Yo make a club joint, make a club joint, make a club joint. Well who solidifies what a club joint is? I mean we was dancing to those songs like when Black Rob made “Whoa”. The list can go forever but at the same time it was still street but it was Hip-Hop. That’s how I feel that I can change the game. I can still do a Nobody’s Fan
street anthem and then turnaround and do a song like a Souljah Boy. D: Who are some of your musical influences? S: KRS-One was a huge influence of mine, huge influence, and Trick Daddy. And now you’re giving me the look but let me explain the combination. KRSOne is what I was listening to when I was living in NY but when I moved to FL the Hip-Hop scene wasn’t really the same down here, as it was up there. It was the Uncle Luke’s, 95 South’s, the 2 Live Crew’s, and music like that. It was hard for me to relate because I came from South Queens so when Trick Daddy first came out I listened to this dude and what he was talking about. I liked this street dude and I related to it. Ever since then with www.thug.com, I was a Trick fan because again he related to what I did. D: What makes you special, what makes you stand out? S: Everybody has their own path. I feel like the music that I put out is quality; I feel that it’s good, and I get a good response from it. The streets are going to speak for itself. The industry is
going to tell you that this is what you have to do, but the streets are going to decide. So, if the people start talking like, “Yo this dude right here, this dude is crack”. That will make the industry notice you and be like, “Who is that dude?”. D: I had the chance to listen to some of the songs on your album and like the “What’s Your Name”. How were you inspired to write this song? S: “What’s Your Name” is actually based on a true story because I met a young lady and we talked for a little while and I actually forgot to get her name. That’s like the worst, and because it was a club situation and I didn’t want to make it a club song. So that’s why I chose the beat and the storyline the way that I did. But
yeah we were in the club and you know something always happens in the club and unfortunately the club had to be broken up and people had to leave. I never had the chance to get her name or number of nothing. So if you hear “What’s Your Name” and you know who you are just holla at me…. (laughing) D: That could be lots of girls…. (laughing) S: Yeah it could be potentially dangerous… (laughing), but that’s where “What’s Your Name” came from and the ladies do love this song. D: I understand that you have a label. S: Street Ruckus came to me from a block party. So that’s where the name derived from. Myself and the Vice
President/Co-Founder, Skeeta, came up with Street Ruckus Entertainment. Basically Street Ruckus is one big party but it also enables you to do and say whatever you want to say. We don’t want to limit you. We want the talent to show because that’s what we’re in the game for, the talent. D: Name some of the artists on your label. S: Bread Money: He’s the Mayor of the South. Bread has his own style that’s a country swagger that’s just ridiculous. Quiet Storm: is like the next Anthony Hamilton. The dude is just talented. There really isn’t way to explain him, you’ve to just listen. He has his own lane. Hollywood: he’s a flashy dude, real swagger type but Hollywood’s got a lot to talk about. Mag-Nif: lyrically a beast but he’s focusing more on production with making beats and as a producer. That’s pretty much it for the roster - I feel that what we have is a force right now and we reach a lot of people. D: Why did you decide to create your own label as opposed to trying to get signed? Nobody’s Fan
S: I think today’s industry wants you to fit this certain trend or prototype, and I don’t really fit those trends. So I was like you know what, I’m just going to build this on my own and if people like what I’m doing, then it’s kind of the whole if you build it they will come type deal. D: So how do you get yourself out there without having that big Arista, Bad Boys, Def Jam type money behind you? S: Strong team. I have people behind me that help to distribute my stuff, as well as, myself. A lot of people don’t want to put in the work but you’ve got to. I’m four hours away right now interviewing with you, and anybody who’s on my team cant sleep either. The Internet is a huge thing and that’s basically going to be the future. I put copies of my stuff in people’s hands, the DJ’s, magazines, underground and internet radio shows. D: What artists do you think can do really good shows live? Current and maybe someone you admire. S: Chris Brown is ridiculous; I could never do half the shit that he does.
I saw Tribe Called Quest in concert once and that blew my mind. I’m really, really upset that I’ve never seen KRS-One in concert but one day. Actually, at this point I don’t even want to go to see him… I want to be on the stage with him! D: As far as rapping goes, there is only but so much you can do when you’re speaking to the audience. What makes your show special? S: I interact. When I do a live show, I’m off the stage and interacting with the crowd. Usually when I do a song for the ladies I find that one lady and rhyme to her and it works.
“A lot of don’t w put in th but yo got
D: You don’t need 20 people behind you on the stage when you’re on stage rhyming? S: I DON’T NEED NOBODY! Sometimes I’ll have a hype man, or if I’m doing a song with someone, they’re on there. But there is no need to have eight people with mic’s if you’re the only one rhyming. Those eight people didn’t
write that note pad and they weren’t in the booth with you when you were laying your vocals. D: If you could do collaboration with any female artist who would it be? S: It would have to Foxy Brown hands down. D: Before or after she looses weight?…(laughing), I’m sorry… (laughing)….Why Foxy Brown? S: I love Foxy Brown I think she is so talented it’s not even funny. I think by far that she is one of the hardest lyrical MC’s in the game.
f people want to he work ou’ve to.”
D: Foxy Brown, is that final answer? S: That’s my final answer.
D: I’m big on the movies and I feel that a movie says a lot about a person. Name one of your favorite movies. S: I know I’m going to catch flack for this one but I’m going to have to say “Zoolander”. I don’t know why but that
movie drives me crazy. It’s just so stupid that you just have to laugh. I’m a big Ben Stiller fan. Like if I’m having a bad day and I just need to laugh “Zoolander” would have to be it. D: What’s the album that you throw on to make the ladies drop their draws? S: Charlie Wilson or Anthony Hamilton. The thing is that Anthony Hamilton doesn’t really strive for that, but he knows how to make a woman feel like a woman. Shout out to Anthony. D: So how do you handle the groupie love? S: Treat them with respect. Some of my verses, OK, if I’m pissed off or whatever but I’m not really big in degrading women. I’ll tell them nah but I appreciate it, I’m spoken for, or I belong to somebody. I’m just focused on my son and my career. D: Would you like to tour on a bus some day? S: I definitely want to have the tour bus experience. After watching the documentary “Back Stage” with Jay-Z, Ja Rule, DMX, Redman, Method Man, Nobody’s Fan
Memphis Bleek, etc., like right then and there I was like man… I really want to do this. Those are memories you can’t get back. I would also like to go to Germany, London, Brazil, Tokyo, Japan… well anywhere actually. I will go anywhere in anything to get to my fans. D: You’re trying to make moves right now and obviously you’ve got people who both love you and hate you at the same time. How do you feel about that? S: When people try to stop you from doing what you’re doing, that’s when you know that you’re doing something. I never really thought that at this stage in the game that I’d actually have people doing that. It’s ironic because you hear about it and you see it with some of the big named artists and you expect that to happen. But to be at this stage in the game and hearing different things… you’re like WOW. I’m just waiting for someone to put it on wax so that I can murder their career…until then they’re non-existent.
I’m just waiting for someone to put it on wax so that I can murder their career…until then they’re non-existent.
To learn more about S.I.N.A. check out his MySpace page: http://www.myspace.com/sincitysre
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Published on May 7, 2010