Page 1


Alcohol stays in the blood stream much longer than we think It’s important to check your limits, 
 especially if your job and the wellbeing of those around you depends on it

HOW DO YOU REALLY KNOW?

HOW LONG DOES IT TAKE TO WEAR OFF?

Even if people act responsibly at the time, many people are

On average it takes one hour for each unit consumed to leave

unaware of exactly how long alcohol can remain in the

the body. Add fatigue and the actual effects on performance

system after heavy or accumulative sessions. An alcohol

are magnified - even low levels of consumption combined

check can happen anytime 24/7. The consequences are the

with a series of late nights can result in the same as being

same whether midnight , on the way to work or on the job

twice over the limit

the next day

Many people will drink alcohol to celebrate wind down and

!

CAN YOU SLEEP IT OFF? !

relax, but it can make tiredness worse by preventing you from getting REM sleep. It’s a continuing downward spiral…

Many think that with sleep alcohol levels drop, but dependent

!

on things like whether you are male or female, weight,

So...it’s important to check your limits, 


metabolism and tolerance...levels can remain high well

especially if your job and wellbeing 


beyond ‘the morning after’ There is no fast-track to recovery.

of those around you depends on it

An alcohol check can happen anytime. 24/7. !


Any amount of alcohol will 
 slow your reaction time & affect 
 your ability to judge risks. Are you as sharp as you think? 
 How about when your senses are impaired?

DRIVING. Reaction time is an essential part of driving, but it is also essential to perform well at work and in sport. Tests show that alcohol can be slow reaction time by 10–30% because the brain is working inefficiently and messages to the muscles are delayed.
 


Unimpaired reaction times are essential for safe driving at. 08gm/100ml in the blood average total reaction time 1.5s increases to 3.0s. Driving at 90kph that means an extra 30m stopping distance. At the same level the probability of accident increases four fold. See how your reaction times change with alcohol or tiredness.

!

SPORT !

For peak performance. reduced ability and slow reflexes increase risk of accidents and diminishes sporting performance. Skiing at 30kph with an acohol level of 08gm/100ml means an extra 12.5m before you react to danger.

!

Download the Chube App to measure your reaction times every day

! !

WORK & LIFE.

!

Dow

!

!

Whatever trade or specialisation, sharp professional skills, concentration, understanding, the ability to quickly grasp complex concepts, the need to react quickly are essential Any amount of alcohol will slow your reaction time and affect your ability to judge risks.

!

!

at .08gm/100ml in the blood

average total reaction time

1.5

sec

increases to

3.0

sec

BECHUBE.COM Use the Chube Batak App to measure your daily baseline reaction speed.


Why Chube? Using a soft touch to engage with the tough issues, the disposable breath alcohol detector is helping people change their attitudes to alcohol Chube is a disposable, low cost single-use Breath Detector that combines scientific innovation with modern design and which gives rapid results that are as precise as a blood test. !

Chube is an everyday lifestyle consumable that's designed to be as ubiquitous and disposable as a condom. !

Priced to encourage repeat purchase and for everyday use, Chube helps consumers, their families, work colleagues and friends stay sharp and safe well beyond the car, into life, work and play, for the morning after and beyond. !

It’s been specifically designed as a lifestyle choice and represents a major change in a world where breathalysers have been functional, negative and used for avoidance or detection. ! ! ! !


BE SMART. BE SHARP. BE SAFE.

Be a hero. Save a life. Pass it on.

CHUBE BREATH ALCOHOL DETECTORS

Be Chube!


!

The Chube live reaction tour !

Chube brings the safety message to consumers in a vibrant and exciting participation event that has already visited over 50 cities across the UK and France. !

In 13/14 it will be touring military bases and major sport events and as a major partner with Europe’s largest Ski area, we will be talking directly to consumers throughout the winter. !

Chube makes its easy to check your limits and performance levels Whatever and wherever the activity. An extensive Chube Marketing campaign and live experience events during the Chube nationwide tour 2013 has proven the potential of this new market. !

We found that when the issues are clearly explained to them, consumers clearly understand and are concerned about the importance of knowing their limits. In fact, almost all have immediately asked us where and when they can buy. !

Chube is eponymous and the generic for the category. It has been successfully market tested in winter and summer at ski resorts, beach resorts, motorways and university campuses, town centres, military bases , music and sport festivals. !

Chube supports the brand in the media, online, in social media and at the point of purchase with live experiences. ! ! !

The Chube Campaign Time to see things differently

facechube

 www.bechube.com


SQU E
 E Z E B LOW K NOW

ANY AMOUNT OF ALCOHOL IMPAIRS YOUR REACTION TIME AND ABILITY TO JUDGE RISKS CHUBE MAKES IT EASY TO CHECK YOUR LIMITS AND PERFORMANCE LEVELS STAY SHARP ALWAYS KNOW YOUR LIMITS DON’T BE A RISK TO YOURSELF TO OTHERS

CHUBE SINGLE USE BREATH ALCOHOL DETECTORS ACCURATE EASY DISPOSABLE INVALUABLE

You don't take risks on the Job  

Why take a risk the morning after?

Read more
Read more
Similar to
Popular now
Just for you