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I can’t get no satisfaction, I can’t get no satisfaction. Cause I try and I try and I try and I try.. I can’t get no, I can’t get no… Mick Jagger, Rolling stones

Love is not enough to satisfy a customer. Global economy shakes old market rules. Yesterday's brand theory is obsolete. Today, consumers are so demanding and extremely suspicious while brands transparent and vulnerable. Winning brands always give true value, by all means necessary. Your brand pulse needs to be checked constantly as branding is a live process. Be good, or be gone.




When brands suffer from mismatches, confusing interactions, no employee pride, and a boring story, customers lose faith and your competitive edge gets damaged. Simply, brand value and revenues are dropping.

Bottom line: you lose money

Unique value-benefits with energizing customer engagements will turn every brand action into a positive incremental change. Customers will re-believe in your brand, stay longer, spend more, and ultimately bring friends.

Bottom line: you make money

Brand Strategy

Business Strategy

Brand Value

Full commercial impact is a result of a total match between brand & business strategy

Now, observe your business closely and keep this question in mind:

Which brand parts are weak or missing?

Managers worldwide face different needs New market entry

Customer interactions

New ways to increase revenue

Fixing wrong consumer perceptions

Brand fits only one category

innovative customer engagements

Over-extended brand loses edge

No brand standards & systems

P.O.S need a current look & feel

Irrelevant brand becomes “un-cool�

Global brand strategy

Organizational culture

Globalising dictates a brand plan

Brand no longer boosts pride & moral

Competitor holds better position

Stakeholder relations must get better

M&A calls for one brand voice

Reps needs better marketing tools

Exploit brand value for investors

Social causes creates positive media

This is where we step into the picture Our total brand approach is made to fit the new reality. The old way in brand agencies wasn’t sufficient enough. It was too narrowminded and full of science fiction. Too many times it ended with just cosmetics, but no real business impact. Modern branding is all about turning tales into details. Especially when aiming globally.


Brand Aid is the go-to firm for business executives that aspire to break out globally We will lead your brand to new horizons. Our multi-angled global experience offers unmatched capabilities. We are built for exploiting brands potential, and help you create new & sustainable revenue streams.

We are your Pit Stop crew. Our approach is solutionary. We excel in fusing, re-thinking, and re-energizing brands to match the tough market pace. We help our clients win races by assuring all the right brand parts shine both inside & out.


It is imperative for us to understand your brand from 360 degrees. Just like you.

We focus on the right cure for the right pain. You can’t fix brand problems by diverting attention away from the business issues, by covering it with a new name or just a new set of values. Problems are born in weak customer touch-points at each stage of the customer journey.


We prepare ambitious brands to win the hurdle race. We are creative problem solvers. Our value lies in spotting, prioritizing, and ensuring there are no flaws in your brand-customer interactions, till it shows top results anywhere in the world you choose to compete.

‘A’ level experts for any brand challenge. Brand Aid is affiliated with an exclusive network of carefully picked top pros worldwide, in various specialty fields: design, cultural research, architecture, promotion, production, new media, web, analysts, organizational experts.


We have a flexible mode can be adjusted to brands in different consumer categories: Media and Entertainment, Luxury, Leisure, Lifestyle, Well-being, Retail, hi-tech, financial, politics, NGO’s, cities.

Our know-how in a variety of brand sectors spreads all the way to the last detail BRAND AID

So how can we bring you global success? Checking your brand pulse Cross brand checks to find brand flaws. Auditing your brand claim, customer interactions, brand environment, online/offline behaviour, internal brand culture.

Focusing your brand Value proposition & positioning development. Inventing/focusing the brand’s unique competitive edge to maintain the right brand course.

Re-energizing your brand Fixing brand-customer mismatches, updating weak elements: experience design, customer interfaces 360Âş, idea, story, P.O.S, actions, internal, extensions, proposition, cross-media, brand tools, identity.

What more can we do for you? Preparing your global brand New market strategies. Crafting brand strategy & action plans for global expansion, marketing tools, market culture matching, brand extension.

Empowering your people Internal branding. Creating strategies & engagements to gain employee pride and brand belief, better communication, goals alignment, identity, brand buy-in.

Special brand advisory Advising on brand & marketing issues: NPD, turnarounds, business ideas, branding moves supervision, joining strategy & creative debates.

We are a different kind of brand species. We are not artists, but a commercial creative team. You’re about to meet progressive strategists, awarded pros, with result-driven focus. We are swift, unbiased, and cut to the chase. Oh well, also charming and humble.. There are no hierarchies at Brand Aid. You’ll always have a direct way to us, enjoying hands-on from the top heads.

Some of our clients worldwide: We have won the confidence and appreciation of these brand leaders. Call us to know we can make you better.


Dana BenBen-David, Co-founder An internationally awarded creative director and a branding pro. Dana holds 17 years of vast experience in new media, TV branding, motion graphics, and animation. Dana was the Chief creative director in four major winning political campaigns for 3 prime ministers. A creative and content consultant for start ups, interactive companies, branding firms, post production firms, TV networks and animation studios. Founder of “The Wellnutz�, an innovative cross platform start up creating a brand for kids focusing on well-being and social responsibility. Dana was the Head of Creative at JCS, Israel's biggest media company owned by Ron Lauder. Leading a team of 30 designers and animators. Responsible for the commercials dept and for international channel branding dept, working with local, Chinese, and European networks. Dana is a sought after lecturer in the fields of creative, design, branding, and cross platform media. Dana holds a B. Des degree from Bezalel, academy of art and design, Jerusalem, and a graduate of the entrepreneurship course at MIT.


Itai Talmi, Co-founder C An International brand strategy expert. Itai offers more than 20 years of vast experience in brand strategy consulting and managerial positions for global and local brands. Itai works in many consumer categories such as leisure, well-being, media, entertainment, telecommunications, high-end brands, services, financial, cities, countries. Itai is helping organizations in creating and maintaining sustainable competitive brands, by matching corporate goals to brand strategy, forming and executing detailed brand plans. Prior to that, Itai was a senior consultant at Dave, a London-based award winning global brand consultancy famous brands worldwide as clients. Itai was also a senior consultant and a team partner at Wolff Olins, one of the most famous branding agencies worldwide. Itai had a 30 min TV show about his brand views, and is a sought after lecturer in many forums. At the World Economic Forum itai led a team with the Peres center for peace in a special brand communication project initiated by Maurice Levi, the head of the Publicis group. Itai is an advisory board member at World Brand Congress 2009, at Mumbai India.


Dana Ben David: +972 545336377 Itai Talmi: +972 547421821

Brand Aid  

Brand Aid is the go-to firm for business executives that aspire to break out globally Brand Aid will lead your brand to new horizons. Our mu...

Brand Aid  

Brand Aid is the go-to firm for business executives that aspire to break out globally Brand Aid will lead your brand to new horizons. Our mu...